News
News > 2005 Archives > January 2005
PEOPLESCOUT PROVIDES BREAKTHROUGH CANDIDATE SOURCING PRODUCT COPYSCOUT
- Innovative Product Helps Employers Find Quality Hires Quickly and at a Low Cost
Chicago , IL - January 5, 2005 - PeopleScout, the leading provider of outsourced candidate screening and processing solutions, has introduced CopyScout - an innovative sourcing component that enables both new and existing customers to hire qualified candidates faster while reducing their recruitment advertising spend.
A rising demand for qualified candidates in a tight labor market is pushing many employers to look beyond conventional sources of hiring. By integrating sourcing and candidate processing, CopyScout attracts the most qualified candidates using high yield, low cost sources that direct them to a centralized toll-free number or a career Web site powered by PeopleScout.com. This unique alternative to traditional recruitment advertising increases the flow of qualified candidates, utilizes low cost and non-paid recruitment avenues and discourages spend on ineffective media. A client's sourcing costs are further reduced, as PeopleScout passes along its discounted rates for recruitment advertising and Internet job postings.
Conventionally, companies spend thousands of dollars on recruitment advertising campaigns to attract new employment candidates without achieving a comprehensive understanding of how well their ad campaign is working. CopyScout streamlines this process with Web-based software that measures the effectiveness of a company's candidate sourcing efforts by providing analytical data that track and measures advertising spend, the number of responses each ad generates, and the number of hires secured. CopyScout also provides an archive of ad copy along with thousands of media sources in an easy-to-access library. Advertising is then electronically distributed to media sources with real-time response data available instantaneously. CopyScout account managers can then establish the effectiveness of the recruitment campaign and effectively manage the dollars spent on advertising.
"We've found CopyScout to be an effective sourcing tool for many of our clients," explained Denise Foy, president of PeopleScout. "With CopyScout, we are able to help our customers reach broader candidate audiences at affordable costs and make estimated budget forecasts for the year to come. This additional solution gives us a unique tool to more effectively manage the entire recruitment process from end-to-end, while yielding better hires at a lower cost."
After just a short while in the market place, PeopleScout already has six clients utilizing the CopyScout service. With proven success in cutting client's average media spend by 25%-30% while increasing fill rates, additional CopyScout sales are anticipated.
CopyScout essentially replaces the traditional recruitment-advertising agency by including design services, copywriting and media buying as part of the sourcing service. In addition, CopyScout goes a step beyond an ad agency by measuring the effectiveness of ads for new hires. CopyScout software tracks the ad down to the insertion, not just the source, and then measures responses and analyzes the hiring yield.
"PeopleScout offers a low fixed management fee, negotiated media rates, aggregate buying, real-time response data and low cost alternatives to traditional paid sourcing methods," continued Foy. "This is a dependable and cost effective management tool that offers genuine value for our customers."
About PeopleScout
PeopleScout is a leading provider of recruitment process outsourcing (RPO) services aimed at helping companies with their exempt and non-exempt hiring needs. The firm's suite of services includes RPO, employment branding, on-boarding, and employee retention. Annually, PeopleScout facilitates over 187,000 hires via RPO engagements. Industries served include airline, financial services, telecommunications, retail, utilities, pharmaceutical, and transportation. PeopleScout's clients include some of the more recognizable names in the Fortune 500 list of companies. PeopleScout was recently ranked as a Top RPO Provider in HRO Today Magazine's Baker's Dozen - its fourth consecutive appearance on the closely watched list of industry-leading RPO providers - as well as being named #1 in deal size. The firm also has been recognized as the #1 RPO Provider by The Black Book of Outsourcing on their "Top Ten HRO: Recruitment Process Outsourcing/RPO" list. For more information, please visit www.peoplescout.com or call 800-966-4803.