Bad Job Descriptions Undermine Employer Brands

Anyone who has spent time searching for a job online knows the frustration of endless job postings full of arcane details.  Online postings are usually based on internal job descriptions, which is why they are often designed to inform through specific “insider” details rather than to attract by tying to the larger ideas behind each respective role.  Job seekers do not benefit from specifics they cannot contextualize (like internal acronyms or department names). They want to connect with the…

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