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Changing How We Engage with Customers

It used to be simple. You could be efficient. You could be flexible. You could build barriers to entry. Seemingly monolithic approaches on how to interact with a customer.Not so much any more. To be successful, agile, the idea is to blend your approach to one that meets your customers needs, sometimes in real time.It’s no longer or, it’s and. The author gives some great pointers on how this plays out are we innovate our business model.

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