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Creating Negative Personas for Marketing…..wait what?!

This is a great thought which I don’t think we always consider.  It’s important to make sure we’re targeting the right candidates, but we also need to make sure we’re not targeting the wrong candidates too.  If we’re going to convince a client partner to trust us, and to know we’ve given careful consideration to all the factors that go into building and executing a great candidate marketing strategy, this is the kind of thorough, required activity that gives us certainty that we have the…

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