Employer brand – HR fad or business fundamental?

June 12, 2019

Interesting to see an article in HBR pouring scorn on employer branding as a discrete activity – as opposed to part of wider ‘corporate brand’.The author makes some valid points: Employer branding projects do need top level sponsorship to gain traction across the business and really thrive.The EVP or ‘deal’ needs to be anchored around significant aspects of the role, impact on customers/meeting business strategy and ‘total reward’ that are meaningful to the target hires and differentiate the…