Extending Your Network

Years ago, I read a book called “Dig Your Well Before You’re Thirsty.” The premise was the need to grow your personal network from the beginning of your career, not when you were searching for a new opportunity.This article takes that thinking to the next level with a proactive approach to specific individuals, almost like a sales pursuit. As I read it, I saw parallels to an effective client pursuit: understanding the target, adding value to the conversation, creating a context for the…

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