Leadership is Selling

My first thought was that this article was aimed at the traditional idea that everyone in the organization is in sales. It’s something we hear, especially when revenue is under pressure.In this case, while the author does tie to the idea of selling a product or service, his main point is to bring out the observation that leadership is also selling. It’s not enough to just tell people what to do, leadership is creating the reason to do something, and then showing that reason to the team.What a…

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