Satisfaction Measures: Surveys vs Interviews

Gaining clear and actionable insights from our clients, both internal and external, is vital to being relevant. I spent the majority of last week interviewing a team of leaders. There was a saturation point by about the eighth interview, where the key points from each leader started aligning and repeating. By the twelfth, the pattern was set. The rest of the interviews further solidified the key points.  As an admitted data nerd, I am a fan of survey tools where graphs and trends are easy to…

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