User Experience – What is it and Why is it Important?

UX – it’s an acronym being shouted from so many places these days, but why do we need to listen? In the end, it’s all about making sure our users like what they see and stay on our content – sounds easy, right? Well, maybe not.Have you ever been on a site and it didn’t adapt well to your phone? Or, the website sent you in a loop when you were trying to check out? If you’re like me, you just gave up and decided there was an easier way.Now more than ever we have so many choices of what web…

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