Who is Taking Care of Your Employer Brand?

In today’s society, consumption of information and knowledge is at our fingertips. We can research a company in a few taps of the finger and can see everything from their good deeds to their dirty laundry.When reading this article, I kept on thinking about a friend of mine who turned down job offer after job offer. She is very passionate about where she works and wears that brand proudly on her sleeve. It isn’t just a job to her, it’s part of her identity.This made me realize the importance…

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