Scaling Healthcare Recruitment in India: Meeting Regional Challenges with Local Solutions

Situation

A hearing care provider was looking to deepen its reach across India where it operates over 220 clinics, providing expert audiological services and a diverse range of hearing aids to customers with varying degrees of hearing loss.

The organization was encountering significant challenges in recruiting for customer-facing roles, especially in certain cities. These roles not only required professionals with strong service acumen but also with regional language proficiency to deliver personalized care. Given the diversity of the Indian landscape—linguistically and culturally—recruiting the right talent with the appropriate communication skills became a critical priority.

Simultaneously, the client was undergoing a restructuring of its sales and administrative delivery model, thereby requiring urgent, geography-specific hires to avoid any disruption in service continuity and sales performance.

The client needed a recruitment partner who could mobilize quickly, understand local hiring dynamics and execute with precision.

Solution

The client engaged PeopleScout to deliver targeted recruitment process outsourcing in India. Our team collaborated with the client’s HR and talent acquisition leaders to map out hiring demand by geography, clinic size and role type.

We were tasked with hiring for three key roles—customer service executives, customer advisors, and healthcare roles like audiologists—with specific requirements around language fluency, cultural fit and interpersonal skills. PeopleScout leveraged its deep network of recruiters across India, implementing a hyperlocal sourcing strategy and tapping into regional job portals, local social media groups and community networks.

Additionally, we conducted structured pre-screening assessments to ensure that candidates met both the soft skills and technical criteria. Throughout the process, we maintained seamless coordination with the client’s talent acquisition team, ensuring a positive candidate experience and minimizing drop-offs.

Results

Through this partnership, PeopleScout was able to accelerate the client’s hiring timelines, meeting and exceeding expectations for the swift placement of qualified talent in hard-to-fill geographies. We helped ensure uninterrupted operations at the clinic level, enhancing the client’s customer satisfaction levels.

Our proactive approach to candidate engagement and regional customization resulted in less than 5% candidate drop-off rate and consistently high feedback from the client’s hiring managers.

The strategic alignment between our delivery teams and the client’s evolving needs allowed us to expand our delivery—demonstrating our flexibility commitment, and value as a long-term talent partner. PeopleScout continues to scale its support for this client across India, delivering talent that aligns with the client’s mission of accessible, personalized hearing care.