HSE: How a Webinar Increased Applicants for Scientists

HSE: How a Webinar Increased Applicants for Scientists

How do you persuade valued, highly sought-after scientists to move jobs in this market? By providing an opportunity to engage with the employer and understand the work and culture—before applying.

Increased Awareness of HSE and This Niche Division Within It
Increased Awareness of HSE and This Niche Division Within It
55 Questions Submitted to Help Inform Candidates
70 % of Attendees More Likely to Apply Since the Webinar

The Chemicals Regulation Division (CRD) of the Health & Safety Executive (HSE) is regulatory science at its best. Work here is forward-thinking, strategic and connected to decisions made by both the UK Government and large-scale business.

In undergoing significant change, our client was evolving and working hard to meet the challenges ahead. This required the recruitment of a significant number of scientists to help ensure the safe and sustainable use of chemicals. This is science with a scale, scope and influence few organizations can match.


The vacancies were based in Bootle and York and market mapping was undertaken into the number of suitable candidates with the relevant skills and qualifications for these roles. This highlighted the scarcity of candidates available. In addition, there was the challenge of how to engage with the target audience and give them the insight and opportunity to better understand the organization, the vital work they undertake and the opportunities for career development. A recent national study found the number one question from candidates is, “What’s it like to work there?”


With this in mind, we devised and developed a webinar to introduce the work of the CRD. The webinar featured a panel of existing employees, giving the participants an opportunity to hear first-hand what the job would entail. Alongside this we offered a live Q&A so that each person could ask questions. The webinar brought the organization to life and painted a picture of what it would be like to work there.


The webinar significantly increased awareness of HSE and the niche division within it. The attendees were able to view the webinar remotely and on-demand. During the Q&A, 55 questions were submitted. These filled the information gap for candidates and gave them insight as to how they would fit in. As a result, 70% of attendees said they are more likely to apply since attending the webinar.

At a Glance

  • COMPANY: Health & Safety Executive (HSE)
  • PEOPLESCOUT SOLUTIONS: Recruitment Process Outsourcing, Talent Advisory
  • ABOUT HSE: The Health & Safety Executive (HSE) is a independent regulator in the UK responsible for work-related health, safety and illness.