PeopleScout Recognized with Three 2025 Recruitment Marketing Awards 

UK-Based Awards Program Honors Creativity, Innovation and Measurable Impact of PeopleScout Campaigns 

LONDON – November 3, 2025 – PeopleScout, a TrueBlue (NYSE: TBI) company, has been recognized with three honors at the 2025 Recruitment Marketing Awards for its innovative and impactful work with clients Aegon and HM Prison & Probation Service. The company earned awards in the Best Experiential, Recruitment Effectiveness, and Best Content Marketing categories. 

Since its launch in 1980, the Recruitment Marketing Awards (RMAs) have celebrated excellence and professionalism in recruitment marketing and talent management. Winners were announced across 25 categories at a ceremony held in London on October 16, 2025. Each award recognizes originality, creativity and tangible business impact in recruitment practices. 

“This recognition at the RMAs reflects our continued commitment to delivering innovative, insight-led solutions that give our clients a competitive edge in today’s dynamic talent market,” said Jon Porter, Managing Director of PeopleScout EMEA and APAC. “These wins highlight the exceptional work of our team and the trusted partnerships we’ve built with organizations across the region.” 

PeopleScout’s winning entries include: 

Best Experiential and Recruitment Effectiveness – Aegon 
The UK’s largest investment platform, Aegon, was seeking a bold new approach for their customer care recruitment efforts—to shift the focus from experience to potential, emphasizing behavioral alignment and cultural fit. 

To bring this to life, PeopleScout’s occupational psychologists and talent advisory experts designed an immersive, story-driven assessment center that placed candidates inside a fictional world. For one day, participants joined an underground resistance movement on a mission to stop an art heist. Professional actors and cinematic storytelling helped candidates relax and engage naturally, allowing assessors to observe key behaviors in action. Judges praised the creativity and effectiveness of the approach, noting its “exceptional originality” and “clear business results.” 

Best Content Marketing – HM Prison & Probation Service 
In support of the UK government’s efforts to shift perceptions of prison teaching roles, PeopleScout created an honest and authentic storytelling campaign to attract educators into one of the country’s most challenging—and rewarding—professions. The multimedia campaign included film, digital advertising and long-form articles that cut through media noise to reveal the powerful human impact of the role. Judges commended the campaign’s emotional resonance and its success in reshaping attitudes toward the profession. PeopleScout also earned a “Highly Commended” ranking in the RMA’s Tech Innovation category for their work with this client. 

“These awards underscore the incredible creativity, collaboration and strategic thinking that define our Talent Advisory team,” said Sara Naveda, Head of Talent Advisory at PeopleScout. “We’re proud to partner with clients who are open to bold ideas and new ways of connecting with talent—and it’s an honor to see that work recognized by our peers.”  

PeopleScout’s UK-based Talent Advisory practice is one of the largest in-house teams in the industry, offering world-class expertise in employer branding, recruitment marketing, assessment, DE&I consulting, and talent market insights. Their multidisciplinary team of creatives, psychologists and strategists deliver award-winning solutions that help clients connect with talent in meaningful ways. 

Learn more about PeopleScout’s award winning Talent Advisory services at https://www.peoplescout.com/solutions/talent-advisory/.  

About PeopleScout  
PeopleScout, a TrueBlue (NYSE: TBI) company, is a global talent solutions leader that provides unmatched scalability to meet the hiring needs of organizations of all sizes. It connects clients with top talent through Recruitment Process Outsourcing (RPO), Managed Service Provider (MSP), Total Workforce Solutions, and talent and technology advisory services. PeopleScout is helping talent leaders harness the power of data, drive decisions and exceed expectations through tech-charged solutions founded on machine learning and AI. PeopleScout’s legacy of service and partnership has led to consistent recognition as a leader by industry analysts. For more information, visit www.peoplescout.com.    

Press Contact   
Taylor Winchell   
Senior Manager, External Communications   
pr@trueblue.com   
+1-253-680-8291