Professional Search: Finding a Skilled Marketing Leader in Australia

Apex™ by PeopleScout

Professional Search: Finding a Skilled Marketing Leader in Australia

PeopleScout sourced a critical marketing leader for an Australian construction materials company with our Apex™ professional search solution.

Situation 

The General Manager, Marketing was a critical role for an Australian construction materials organization that required technical skills and a proven track record in the sector. 

The organization turned to PeopleScout for our Apex™ professional search solution

Solution 

The Apex team commenced two parallel searches, and a duel, staggered advertising campaign to maximize results. Our strategy involved: 

  • A detailed market map focusing on candidates in Australia and New Zealand with specific technical skills gained working for direct competitors. 
  • A broader search for candidates with similar technical skills from outside the sector. 
  • A two-week advertising campaign under the PeopleScout brand 
  • A four-week campaign under the client brand 

Less than three weeks into the assignment, the professional search team presented a tight shortlist of four strong candidates to the client.  

Results 

The preferred candidate accepted the offer within budget. Whilst ultimately not necessary, the PeopleScout team had a strong pool of additional candidates to pursue, if needed. 

At a Glance

  • COMPANY
    Australian construction materials company
  • INDUSTRY
    Building & Construction