Social Media for Talent Acquisition

Building Your Employer Brand in the Digital Age

Is Your Social Media Strategy Actually Attracting Talent—Or Just Broadcasting Jobs?

86% of candidates say your social media presence influences whether they apply. But nearly half find your employee content barely engaging.

The gap between social media’s potential and how most organizations use it for recruitment has never been wider. While talent acquisition leaders recognize the importance of digital employer branding, too many are still treating social platforms like job boards—missing the real opportunity to build relationships and shape perceptions.

Download this comprehensive ebook to discover how leading organizations are leveraging social media to build authentic employer brands that actually resonate with today’s candidates.

What You’ll Learn:

• Navigate the evolving platform landscape
  Understand which platforms matter most for recruitment, from LinkedIn’s 1.2 billion users to TikTok’s emerging influence with early career talent (18% of candidates now use it for job searching).
• Create content that candidates actually want to engage with
  Move beyond “we’re hiring” posts. Learn proven strategies for authentic storytelling that showcases your culture, highlights employee experiences, and connects with Gen Z’s sophisticated content expectations.
• Master platform-specific strategies
  Get tactical guidance for LinkedIn, Instagram, TikTok, Facebook, and emerging platforms—with actionable tips tailored to each channel’s unique audience and culture.
• Build genuine community through authentic engagement
  Discover why modern candidates can instantly spot inauthentic content—and how to create interactions that feel like genuine human connection rather than corporate speak.
• Measure what actually matters
  Learn the Outthink Index framework for evaluating social media success beyond vanity metrics. Track Social Impact (engagement & influence), Social Authority (voice & credibility), and Social Reach (community growth)—the dimensions that truly drive recruitment outcomes.

Get instant access to Social Media for Talent Acquisition: Building Your Employer Brand in the Digital Age and discover data-driven insights, platform-specific strategies, and actionable frameworks to transform your social media presence from forgettable to magnetic.