How HR’s Response Defines Employer Brand in 2021

HRO Today Flash Reports are a series of ongoing research initiatives that address today’s topics of interest in the HR community.

HRO Today Flash Reports are focused briefs that can be used to support business decisions and further discussion among industry practitioners and thought leaders. The markets served are North America, EMEA, and APAC.

This report covers the North America region. This report examines the practices of candidate experience measurement, employer brand practices and the impact of COVID-19 on employer branding. It also discusses how the importance of diversity and inclusion messaging in employer branding has changed over the last 12 months. Where appropriate, findings from this year’s study are compared with those from the 2020 report.