Employer Brand Conversation Shifts from Acquisition to Retention and Rebuilding

HRO Today Flash Reports are a series of ongoing research initiatives that address today’s topics of interest in the HR community.

Left unattended, poor candidate experience can have a dramatic negative effect on your organization’s employer brand and ability to attract and retain top talent. In this report from PeopleScout and HRO Today, we dive into candidate experience measurement, employer brand and the impact of COVID-19 on employer branding. Best practices are shown by comparing those employers that consider their candidate experience to be top-tier vs. those with practices that are lacking.