You Are What They Think: How Companies Invest and Measure the Impact of Employer Branding

HRO Today Flash Reports are a series of ongoing research initiatives that address today’s topics of interest in the HR community. These focused briefs can be used to support business decisions and further discussion among industry practitioners and thought leaders.

This report, which covers the North America region, examines how organizations measure the impact of their employer branding activities and the ways they invest in those brands. Best practices are shown by comparing those that consider their employer brand a high priority vs. those attaching less significance to it.