Women in Manufacturing

Women in Manufacturing

A leading manufacturer turned to PeopleScout for a unique, technology-powered candidate attraction campaign to increase women in their workforce.

A PeopleScout manufacturing client operates in an industry that has historically been male-dominated, but the client wants to change that perception. The manufacturer partnered with PeopleScout with the goal of increasing the number of female applicants and hires.

PeopleScout worked with the client to develop the Women in Manufacturing campaign. PeopleScout interviewed nearly 20 women who work in roles across the company and who love their jobs. Using this information, PeopleScout built out candidate personas to target women interested in the industry, and created a campaign featuring real women who work for the client.

Using Affinix™, we built a dedicated landing page and talent community for female candidates. On International Women’s Day, the four-week campaign, Women in Manufacturing, launched to showcase the woman-friendly, inclusive culture at the company. The campaign features employee spotlights, videos and stories to showcase how women are integrated into the culture of the company and integral to the company’s success.

The campaign features profiles of women who work in a range of manufacturing positions.
Employee profiles feature advice and insights for female job candidates.
The customized, targeted landing page was created with Affinix. 
The campaign is featured on the company’s social media accounts.

“To make a lasting change, you need to consider both your stakeholders and the sustainability of your effort. Throughout the process of brainstorming, designing, and executing our Women in Manufacturing recruiting campaign, the team has balanced the technological, brand consistency, and tactical challenges to produce a thoughtful program of materials to support us. Through rapid, data-based decision making, they have quickly adapted to the fluid needs on an ongoing end-to-end recruiting campaign.”

– Matt W.

Director – HR Strategy, Analytics, & Talent Acquisition

At a Glance

  • COMPANY: Manufacturer
  • PEOPLESCOUT SOLUTIONS: Talent Advisory, Affinix