If you want to stand out in a tight talent market, you need to harness the power of your organization’s employer brand and recruitment marketing. However, many employers leverage outmoded strategies when building their employer value proposition or EVP. To be successful, your EVP and employer brand need to be built with agility in mind to adapt to the rapidly changing world of work.
In this ebook, Building an Employer Value Proposition and Employer Brand for the Future, we explain why it’s time to change the way we think about employer branding and walk you through how to build and manage an employer brand that’s unique, authentic, aspirational and dynamic. You’ll see real examples of employer brand platforms created by PeopleScout and learn about the impact they had for those organizations.