Win Talent by Shifting Your Recruitment Strategy to a Candidate-First Model

By Robert Peasnell, Head of Growth, EMEA

We’re all aware of the recruitment challenges facing NHS Trusts across the UK with 40,000 registered nursing vacancies across the NHS in England alone. This is compounded by a sharp rise in people leaving the profession. According to the Nursing & Midwifery Council, 14,000 people left the register last year—up 27% on previous year. 

And whilst sharper marketing and investment in building a more distinctive employer brand will certainly help increase the pipeline of quality healthcare job candidates, Trusts can look closer to home for some quick wins.

Optimising Your Healthcare Recruitment Strategy

Talking to HR leaders in Trusts across the UK, it’s clear that for many, recruitment is still a linear, administrative model, designed to move applicants through a process.

Compare that to a more commercial model where recruitment business partners work closely with stakeholders to understand current and future needs. These recruiters provide an agile, high-touch approach, which keeps candidates engaged throughout the process.

At PeopleScout we are working with one Trust to understand where high impact interventions can be made which improve candidate experience and ensure a higher number of permanent hires. This has been carefully balanced against a reduction in spend to ensure zero additional cost.

Healthcare Candidate Experience Diagnostic

My final piece of advice? ‘Mystery shop’ your own recruitment process through the eyes of a candidate by applying for a job. I guarantee it’ll be an illuminating experience.

Contact us to learn more about our Candidate Experience Diagnostic.

Post by Robert Peasnell