Industry: Manufacturing & Industrial

Sellafield: Transforming an Employer Brand to Engage Emerging Talent

Posted on by akessler
Sellafield: Transforming an Employer Brand to Engage Emerging Talent

Sellafield: Transforming an Employer Brand to Engage Emerging Talent

PeopleScout’s Talent Advisory revamped Sellafield Ltd’s employer brand for early careers talent.

Situation

As part of an ongoing transformational journey, Sellafield Ltd had redefined its values and strategy for the future. In response to this, they also needed to expand their schemes to attract and hire more graduates and placement students than ever before. They engaged PeopleScout to develop a new employer brand and visual identity that told their story across a range of channels—one that significantly increased applications.

Sellafield needed to hire 55 graduates and 50 students for placement. They were keen to reimagine their employer brand to reflect the opportunities that their organizational changes would bring.

Solution

The client agreed with us that a relaunch of the graduate and industrial placement schemes was required, to tell the story of their transformation and engage candidates across the breadth of disciplines.

We worked with Sellafield to develop an engaging employer value proposition (EVP). Using the EVP as a platform, our employer brand messaging and design conveyed the new vision and strategy, and what that meant for our target audiences, across a range of attraction materials.

This included careers fair materials, such as stands, leaflets and posters, and collateral for their online attraction strategy—social media, search engine pay-per-click ads and digital content for their careers website. We also supported our client with their approach to media channels and advertising on relevant job boards.

Results

The new Sellafield EVP has had just under 1 million views across all channels. With almost 30,000 people clicking to their careers website from social media, Sellafield now has a higher number of visitors to their website—up 8% from the previous year. And, with around 1,500 applications, they’ve gained greater interest across all disciplines.

At a Glance

  • COMPANY
    Sellafield Ltd
  • INDUSTRY
    Industrial
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ANNUAL HIRES
    55 graduates and 50 students
  • ABOUT SELLAFIELD LTD
    A pioneer for the UK’s nuclear industry, Sellafield Ltd is a global center for nuclear engineering management. They set international standards in high-hazard reduction as they work to create a clean and safe environment for future generations.
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Bombardier: Moving the World’s Engineering Talent with a Global Employer Brand

Posted on by akessler
Bombardier: Moving the World's Engineering Talent with a Global Employer Brand

Bombardier: Moving the World’s Engineering Talent with a Global Employer Brand

PeopleScout helped Bombardier Transportation with a global employer brand and toolkit to help them recruit hard-to-fill roles and meet diversity objectives.

Situation

A worldwide leader in rail technology, Bombardier Transportation had no global employer brand presence. They approached PeopleScout and our in-house creative to develop a employer value proposition (EVP), not only to be used to push out the overall brand message, but also to underpin specific propositions for, and support recruitment activity in, each of their territories around the world. Launched initially in the UK, and now rolling out to other territories,

The new employer brand needed to tackle a negative market misperceptions of redundancies and lost orders. The truth was that they had a full order book and some new and exciting contracts to deliver in the future. With this positive story to share, they realized they had a great opportunity to enhance their position within the market.

Solution

Research & Discovery

We began with extensive research in all key Bombardier Transportation global territories. We conducted interviews with a mixture of senior stakeholders and employees from the main talent groups they needed to recruit from and also carried out external sessions with relevant talent groups.

Foundation & Framework

Using the insights we’d gained, we developed a set of EVP pillars capturing the key themes from the research. This provided the framework for creating our global messaging platform and design.

Guidelines & Toolkit

Working closely with Bombardier Transportation’s Branding and Communications teams, we produced a set of guidelines and a toolkit of materials that could be used globally and tweaked for each individual territory.

Results

Initially launched within the UK, the EVP was rolled out to other territories around the world.

Bombardier Transportation launched its first-ever media campaign using the EVP, using a combination of digital and outdoor media in key hiring locations in the UK. Across the whole campaign, they received over 500 applications and made hires into critical roles that they had struggled to recruit for previously. They were also able to recruit several women into these positions addressing their global diversity objectives.

At a Glance

  • COMPANY
    Bombardier Transportation
  • INDUSTRY
    Manufacturing
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • ABOUT BOMBARDIER
    Bombardier Transportation is a global leader in rail technology, with headquarters in Berlin, Germany. They specialize in rail vehicle and equipment manufacturing and servicing.
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IMI: Delivering a Tech-Charge Early Careers Recruitment Solution

Posted on by akessler
IMI: Delivering a Tech-Charge Early Careers Recruitment Solution

Early Careers Recruitment

IMI: Delivering a Tech-Charge Early Careers Recruitment Solution

Delivering an end-to-end RPO solution for early careers engineering talent.

Situation

IMI is an engineering company, specializing in the design, manufacture and service of highly engineered products that control the movement of fluids. They employ some 11,000 people, have manufacturing facilities in more than 20 countries.

When they needed a comprehensive global recruitment campaign to support their early careers talent strategy, IMI approached PeopleScout.

Solution

We delivered an end-to-end talent solution, covering everything from website design, attraction and sourcing, through to candidate management. The resourcing procedure included online application, a detailed qualification screen, sifting of written motivational responses, online verbal and numerical reasoning testing and a telephone interview.

Knowing just how valuable human contact is in the recruitment process, our recruiters in the delivery center were always accessible to candidates by phone. For email enquiries, applicants could expect responses within 24 hours. Meanwhile, assessment centers were regionally administered.

Results

We supported IMI’s graduate recruitment program for over two years with a global end-to-end talent solution designed to deliver an excellent candidate experience, maintaining consistently high satisfaction levels for our client and their candidates.

“Moving to PeopleScout was the best decision I ever made.”

Mari Docker, Global Graduate Development Manager, IMI

At a Glance

  • COMPANY
    IMI
  • INDUSTRY
    Manufacturing
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ABOUT IMI
    IMI is a global specialist engineering company headquartered in Birmingham, England.
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