Employer Brand Consulting

Employer Branding Solutions That Transform Your Talent Story

PeopleScout’s employer branding solutions combine creative excellence with data-driven strategy to build authentic brands that attract, engage and retain top talent at any scale.

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Employer Brand Experts That Drive Real Results

Your employer brand isn’t just marketing—it’s your competitive edge in the competition for talent. For over 30 years, PeopleScout’s Talent Advisory team has helped organizations transform their talent attraction strategies through data-driven employer branding that delivers measurable results. From talk to walk, we build employer brands that don’t just look good—they perform.

With our in-house employer brand agency model, you get the strategic thinking and creative firepower of a full-service agency combined with the partnership experience and cultural alignment of RPO. We become an extension of your organization, working alongside your talent leaders to build sustainable employer brand excellence that evolves with your business.

New to employer branding for recruitment? Discover the fundamentals and why it’s critical for talent attraction success.

What is Employer Branding?

Is Your Employer Brand Lagging or Leading? See How You Measure Up with the Outthink Index by PeopleScout.

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Employer Value Proposition (EVP) Development

We don’t do cookie-cutter EVPs. Our talent advisory powerhouse combines organizational psychology, creative problem-solving, and market intelligence to craft authentic employer value propositions that resonate across industries, skill sets and geographies. Whether you’re a startup or global enterprise, we deliver EVP strategies that attract difference-makers and turn applicants into advocates.

What We Deliver:

Data-driven EVP research and creation
Talent Value Proposition (TVP) development for priority audiences
Persona-powered employer brand strategies

Talent & Market Insights

Sometimes you don’t know what you don’t know about your employer brand ‘s market position. That’s why we go beyond surface-level analysis to deliver deep, actionable intelligence that fuels big decisions. We harness the power of data gleaned from candidates and hires across industries to uncover insights that help you supercharge your employer brand reputation and stand out from the competition.

Our Approach:

Brand perception analysis
Competitive employer brand audit with the Outthink Index methodology
Sharable, digestible insights that tell your talent story

Digital Employer Brand Strategy

Create seamless, mobile-optimized candidate experiences that showcase your employer brand and deliver personalized talent experiences. Our digital strategies unite technology with the human touch, creating seamless candidate journeys from first impression to first day—and beyond.

OUr Digital Solutions:

Mobile-optimized career sites
Candidate journey mapping and digital experience optimization
Employer brand social media strategy and online reputation management

Creative Content & Brand Production

We bring fresh ideas and award-winning creative content that bring your employer brand to life. Our in-house creative team delivers engaging video, photography, design and digital content that doesn’t just showcase your culture—it creates an employer brand-steeped experience talent will never forget.

Creative Services:

Video storytelling that brings your culture to life
Photography and visual content that stands out
Motion graphics and animations

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Why Choose PeopleScout’s Employer Brand Consulting Services?

Data-Driven Results

Our unique blend of insight, creativity and technology creates results that exceed expectations—improved candidate quality, accelerated time-to-hire and stronger employee retention rates.

Global Expertise, Local Relevance

With extensive experience across industries and markets, we understand how to create employer brand strategies that are globally consistent yet locally relevant to your target talent markets.

End-to-End Solutions

From initial employer brand audit to ongoing campaign management, we provide comprehensive talent attraction services that support your entire talent lifecycle.

Unmatched Experience

For over 30 years, we’ve built our employer branding services on integrity. That’s why we have some of the longest-running client relationships in the talent space.

Build your employer brand social media strategy with these tips

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