NCA: Reaching Investigators Through Targeted Recruitment Marketing

NCA: Reaching Investigators Through Targeted Recruitment Marketing

NCA: Reaching Investigators Through Targeted Recruitment Marketing

The National Crime Agency (NCA) turned to PeopleScout for a recruitment marketing campaign to help them stand out in their search for crime fighting investigators.

15,703 Applicants Across 143 Roles
225 Job Offers Extended
800 + Candidates in a Talent Pool for Future Openings

The National Crime Agency is responsible for leading the UK’s fight to cut serious and organized crime. The agency’s focus is on the big threats—targeting and pursuing serious and organized crime and criminals who pose the greatest risk to the UK. The work is hugely complex, high-level and large scale. Officers operate at the forefront of law enforcement, building intelligence, pursuing the most serious and dangerous offenders and developing and delivering specialist capabilities for partner organizations.

It could have been an impressive proposition for the 1,500 investigators and other professionals the NCA wanted to recruit. But the NCA was competing with MI5, MI6, GCHQ and police forces for this talent. The intelligence organizations could be considered “sexier” brands. The police forces are better known and understood.

The NCA had been flying under the radar and needed to arrive on the scene with a bang. They turned to PeopleScout for a confident, attention-grabbing campaign to put their employer brand front-of-mind for their target audience.

Key Research

We conducted wide-ranging qualitative interviews and focus groups with key people across the agency in order to really get under the skin of the human experience of working there.

The key insights were:

  • When NCA investigators succeed the impact is huge and far-reaching. The criminal activity they stop covers everything from child sexual abuse to illegal firearms trafficking, cyber crime, kidnapping and extortion. The police, by contrast, have to deal with everything from shoplifting upwards.
  • A lot of the criminals the NCA targets feel they are untouchable. It’s very exciting to prove they are not.
  • The work is exciting, and we shouldn’t underplay that.
  • Investigators are often serving police officers or have strong links to policing. They rarely engage with usual recruitment channels, so we needed to think differently.
  • The agency saw location as key—they were keen to recruit candidates close to the locations of their regional offices.

The Core Message

To work in crowded streets and packed transit stations, our campaign needed to have immediate visual impact. The NCA hunts the big fish of the criminal world. So, we chose the shark as a perfect visual metaphor to illustrate the level of criminality the agency handles; it’s the ultimate hidden predator with a fin that creates an emotional reaction.

Our visuals show a huge shark fin bursting through the ground, towering over well-known landmarks and wreaking havoc in recognizable, urban UK locations in London and Manchester. Each visual represented the scale of damage caused by high-level crime, while storm clouds provided a suitable dark and menacing backdrop. These visuals were complemented with a simple message: No predator too big.

Media Strategy

We focused the recruitment campaign on outdoor media to reach the widest possible audience in our target areas. We identified outdoor locations that serve police officers on their daily commute—for example, Manchester Piccadilly station and the Metro line to Greater Manchester Police HQ—in addition to specialist online media.

The Results

We rolled out the campaign for digital, data, tech and specialist firearms audiences. The results were very impressive:

29,684 candidates to the NCA landing page.
15,703 applications across 143 roles.
2,228 candidates invited to interview.
225 job offers.
825 held in talent pool awaiting job offers.

This was a hugely successful campaign which drove a large number of applications. We exceeded NCA’s expectations, raised awareness of the NCA as an alternative employer for serving police officers and improved perceptions of the NCA as an employer with a unique offering.

At a Glance

  • COMPANY
    National Crime Agency (NCA)
  • INDUSTRY
    Government & Public Sector
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • LOCATIONS
    Regional offices in the UK’s urban centers
  • About NCA
    The National Crime Agency (NCA) is a national law enforcement agency in the UK focused on fighting organized crime, trafficking, cybercrime and fraud.

Diageo: Bringing Iconic Characters to Life with a New Global Employer Brand

Diageo: Bringing Iconic Characters to Life with a New Global Employer Brand

Diageo: Bringing Iconic Characters to Life with a New Global Employer Brand

You might have heard of Captain Morgan, but have you heard of the parent brand Diageo? PeopleScout helped Diageo, one of the world’s largest alcoholic beverage manufacturers, with a new global employer brand that helped them both celebrate and transcend their iconic brands to attract world class talent across cultures, companies and languages.

26 One Employer Brand Nuanced to Resonate Across 26 Countries
5 In-Market Brand Launch Events Plus One Global Webinar
300,000 + Impression on Social Media During Week of Brand Launch

Situation

Diageo has a portfolio of some of the world’s most renowned drinks brands including Guinness, Baileys and Captain Morgan. Even though its drink brands are long established, the Diageo brand itself is less recognizable, particularly in the employment space.

Our challenge was to develop an employer brand that cut through this lack of awareness and inspired people in a wide variety of commercial disciplines all across the world to see themselves at Diageo. The new brand needed to reflect their employer value proposition (EVP) to drive Diageo’s reputation as an employer of choice for world class talent globally and complement the existing corporate brand positioning.

Solution

Our mission was to create and launch a new and compelling employer brand for an employer that was being outshined by its own iconic products.

Delving into the Challenges

We dove into insights gathered from a variety of internal stakeholders—from experienced Diageo colleague to recent hires—across North America, Latin America, Europe, Africa, India and other parts of APAC. These employees were from several departments like e-commerce, supply chain, marketing, finance, HR, IT and customer management.

We realized that the wide variety of geographies that Diageo covers creates complex challenges for the business, from the differing strengths in consumer brands between markets to talent attraction techniques and cultural nuances relating to alcohol. So, we knew that the new employer brand had to be flexible enough to resonate in different countries and feature local employees as champions to bring it to life.

From an external perspective, a survey revealed that 58% of our target audience had not heard of Diageo. Yet, 78% said they would be interested in working there after we connected the Diageo name to their famous brands. So, we needed to find a way to link the Diageo name to their recognizable products.

A Unique EVP – Character is Everything

We anchored the new employer brand in the history of the organization: character. People of extraordinary character—like Arthur Guinness, Johnnie Walker and Charles Tanqueray—had built the business from the ground up centuries before. And their spirit lives on, driving every aspect of Diageo in the 21st Century.

The EVP we introduced—Character is Everything—was grounded in the history of their individual products as well as influenced by the characters we met at Diageo. We wanted the brand to be a celebration of their personalities, joy and enthusiasm for Diageo’s famous brands.

An example of the creative PeopleScout talent advisory team created to support Diageo employer brand.

We took Diageo through a comprehensive journey, developing pillars, narratives and collateral that fit into their overall corporate brand.

Tailoring the Employer Brand for Global Talent

We created six brand pillars, ensuring the message was compelling and authentic for audiences divided by geography or job area and then tested the proposition globally to gain buy-in business-wide.

In our narratives and designs, we made Diageo employees the brand heroes, telling local and global stories, and showcasing their characters to bring the Diageo story to life on every channel. The brand imagery was genuine and full of depth—from the smiling faces of real employees to the bold headlines.

We fine-tuned and then launched different iterations of the brand for different geographies. For example, in various African countries, recruiters told us that candidates responded well to messages around supporting the community. We also translated our communications into a range of languages.

The brand was designed to provide enough content and materials for immature markets to roll out independently, while still leaving enough scope and space for innovation in advanced markets.

Setting Diageo Up for Success

Our Talent Advisory team supported the brand launch across the globe, promoting and publicizing the new brand. We helped the Talent Engagement Teams to understand the proposition, what tools are available to them and how to use the brand effectively to hire great talent. We also supported internal launch events in which we engaged employees in activities to explain what it means to work for Diageo and the kinds of traits and behaviors they should look for in new hires.

Results

The new EVP and employer brand creative was well received across Diageo.

Launch Events

We hosted five in-market events plus a webinar which had over 500 webinar registrants, over 200 live participants and 30 on-demand views of the recording. These events inspired huge amounts of user-generated content on LinkedIn from employees.

Social Media

Diageo executed a series of posts across their social media channels under a unique branded hashtag, #characteriseverything, generating a huge amount of activity and traffic during the first week.

  • 329,472 overall impressions
  • 6,257 clicks plus 2,936 click-throughs to the Diageo career site
  • 2,986 likes
  • 179 shares
  • 72 comments
  • 3.19% overall engagement rate (well above industry average)

Global Reach

Activations of the brand have now reached 26 markets. So far, we’ve worked on:

  • A film to support recruitment in Budapest
  • Brand activation project for hiring in Korea
  • Communications for Diageo’s global ATS platform
  • A revamped toolkit for employee reward
  • Recruitment event collateral for Venezuela
  • A recruitment marketing campaign for early careers within the supply chain division
  • An internal communication project for the Diageo’s migration to Workday

We’ve gained evidence across a number of campaigns that the new employer brand is altering perceptions and boosting awareness of Diageo. There has been a great response internally too. Not only were we over-subscribed for brand champion volunteers, focus group feedback is showing an upswing in pride around the Character is Everything message.

At a Glance

  • COMPANY
    Diageo
  • INDUSTRY
    Consumer Goods
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • LOCATIONS
    The refreshed Diageo employer brand was flexed to resonate in 26 different countries including Budapest, Korea and Venezuela.
  • ABOUT DIAGEO
    Diageo is one of the world’s largest producers of spirits and beers including iconic brands like Guinness, Smirnoff and Johnnie Walker. With over 27,00 employees, their 200+ brands are sold in 180 countries.

Leveraging Technology to Improve Recruiting Efficiency and Candidate Experience

Leveraging Technology to Improve Recruiting Efficiency and Candidate Experience

Candidate Experience | RPO in Manufacturing

Leveraging Technology to Improve Recruiting Efficiency and Candidate Experience

This multinational manufacturing company turned to PeopleScout for full life-cycle recruiting support and a technology-based solution to hire of hundreds of retail store and service positions across the U.S. and Canada.

4,400 Total Annual Hires
77 % Increase in Annual Hires Across Commercial Service Centers
232 % Increase in Annual Hires Across Manufacturing Plants

Situation 

The client experienced less than desirable outcomes from their previous RPO provider and chose PeopleScout as a partner because of our exemplary reputation and proven winning record in volume hiring in their industry. In addition, PeopleScout provided what had been lacking in their talent acquisition strategy: technology-based solutions, market intelligence and analytics, talent consultation, and standard reporting and compliance protection precautions.

Solution 

Even with a stellar recruiting process, it would take the power of an integrated candidate management technology stack to make sure that hiring targets were being met with fewer human administrative tasks. 

PeopleScout’s proprietary talent technology, Affinix® was implemented to accelerate recruiter efficiency and enhance the candidate experience. The recruiting team leveraged Affinix’s automation capabilties to do much of the repetitive heavy lifting in the process and relied on robust analytics that turned historical data into actionable insights to identify opportunities for process optimization. 

Affinix End-to-End Process 

The Affinix experience begins with a requisition feed from the client’s HRIS, where all hiring needs are approved. 

The jobs are integrated into the Affinix Applicant Tracking System which provides: 

  • An interface to edit the job to prepare it for posting/advertising 
  • The platform that posts the job to the client’s career website built through Affinix and creates a job description and job page to post the job to media 
  • The platform for recruiters to manage all candidates during the hiring journey 

Once posted, jobs are live on the client’s Affinix career website which allows candidates to:  

  • Quickly find the job they are looking for based on keyword, location or job family through intelligent and responsive search technology 
  • Join the talent community by quickly submitting their profile information if they are not ready to complete a job application  
  • Apply for a job through Affinix’s quick apply feature, which captures all required candidate information and consent on one continuous and seamless page 
  • Automatically create a candidate dashboard to update their information, upload a new resume or change their communication preferences   

The Affinix Quick Apply application sends the candidate data to the Affinix ATS and CRM which creates a candidate record. With knockout questions built into the application, Affinix processes candidates who are qualified and sends a text or email message to the candidate inviting them to complete a pre-screen. 

Affinix Digital Interview Managment then sends pre-screen questions by text and email. With hundreds of requisitions open concurrently, the power of automation saves the recruiter the time it takes to pre-screen a candidate before the interview process. Having the option for candidates to answer pre-screen questions by SMS improves submission rate. Additionally, the recruiting team created a sophisticated scoring rubric for the technology to score the candidate based on their response.

Affinix Digital Interview then automatically advances the candidate to be invited to a phone interview if they meet or exceed the score threshold. The event scheduling functionality in the Affinix Digital Interview platform gives invited candidates the opportunity to choose a time on their own from the recruiter’s calendar availability.
Candidate information, activity and status automatically flow through to Affinix CRM. Because of the volume of qualified candidates who do not get hired, recruiters can classify candidates as silver or gold medalists, manage them in pipeline folders, and engage them with robust email campaigns. Some markets or jobs are urgent and when candidate traffic does not happen organically, the recruiters leverage Affinix Talent Matching, a sourcing platform built in the CRM.

Sourcing from hundreds of social and lifestyle sites, Talent Matching unleashes the requisition out on the open web to find relevant candidates whose profiles match the job requirements.

Since this sourcing tool is built into the CRM, sourced candidates can be added directly to pipeline folders. The recruiting team can also quickly build landing pages from Affinix CRM to be used as destination pages for pipeline-building campaigns like diversity and inclusion or new grads.

Affinix Analytics gives visibility to the historic recruiting performance by job class, requisition, location and hiring manager. Most importantly, it provides predictive analysis so that the recruiting team can take action and make corrections if needed.

Results 

The PeopleScout recruiting team meets and exceeds the client’s hiring targets because of how they masterfully leverage Affinix and its one mission—to improve candidate experience and recruiter efficiency. With Affinix:  

  • Candidates find jobs and complete job applications faster 
  • Candidates feel they are being given proper attention by getting quick responses with pre-screen questions and interview invitation, all swiftly done with automation 
  • Recruiters do less administrative tasks with Affinix managing the screening and scheduling process 
  • Recruiters can source, pipeline and engage candidates in the CRM to boost requisitions that are getting slow candidate traffic 

Affinix Success with the Client: 

  • 4,400 Total Annual Hires
  • At 265 Commercial Service Centers:
    • 1,300+ Annual Hires—77% increase from 2019 to 2020 
    • 16,000 Annual Applicants—14% increase from 2019 to 2020 
  • At 19 Manufacturing Plants Across North America:
    • 1,300+ Annual Hires—232% increase from 2019 to 2020 
    • 25,000 Annual Applicants—48% increase from 2019 to 2020 
  • Time from interview to offer decreased from 9 days to 3.4 days 

At a Glance

  • COMPANY
    Tire manufacturer
  • INDUSTRY
    Consumer Goods
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Affinix
  • ANNUAL HIRES
    4,400
  • LOCATIONS
    265 retailer service centers and 19 manufacturing plants
  • ABOUT THE CLIENT
    This multinational manufacturing client specialized in rubber and tire manufacturing. It has multiple manufacturing plants across the U.S. and Canada as well as hundreds of retail service centers.

 

Positioning a National Healthcare Provider to Become a World-Class Leader

Positioning a National Healthcare Provider to Become a World-Class Leader

Positioning a National Healthcare Provider to Become a World-Class Leader

PeopleScout partnered with Australia’s largest non-government community services provider to perform a recruitment diagnostic of their current recruitment function to help position them as a world-class leader.

PeopleScout partnered with Australia’s largest non-government community services provider to perform a diagnostic overview of their 1,600 sites across Australia that employ a network of 40,000 employees and 30,000 volunteers nationally.

Scope and Scale

The client provides services to children, young people and families, people with disabilities and older Australians in urban, rural and remote communities, including residential and community care, child care, homelessness prevention and support, family support, domestic violence and disability services.

Situation

PeopleScout performed a recruitment diagnostic of the client’s current recruitment function including a review of recruitment tools and technology, recruitment team structure, process and allocation of recruitment costs.

The purpose of the review was to provide the client with a road map to transform the current transactional recruitment function into one that reduced risk and cost while increasing quality and efficiency.

We were also tasked with providing a recommendation on a future-state recruitment model that positioned this
client for aggressive growth targets.

Solution

PeopleScout’s solution addressed the provider’s core objectives and embraced their values of challenging convention, exploring new possibilities and daring to dream for a better future.

The recommended model combined a dedicated service line with the latest technology and sophisticated recruitment processes to source market-leading talent.

The model viewed talent holistically – including both internal and external talent – creating pipelines that increased the speed and access to talent, leveraged talent across business units, facilitated internal mobility and retained core talent while reducing the time-to-hire.

The solution addressed these key recruitment and sourcing challenges into six core deliverables that underpinned their critical success factors:

  • Quality of talent
  • Quality of service
  • Innovation
  • Process efficiencies
  • Analytics and reporting
  • Cost

At a Glance

  • COMPANY
    Australia’s largest non-government community services provider
  • INDUSTRY
    Healthcare
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • LOCATIONS
    1,600 sites across Australia

Sainsbury’s: Getting More Vans on the Road

Sainsbury's: Getting More Vans on the Road

Recruitment Media Campaign

Sainsbury’s: Getting More Vans on the Road

Grocery retailer Sainsbury’s turned to PeopleScout to hire drivers to support their growing online business.

6,200 annual hires
5 weeks to fill most roles
analytics informed approach resulted in reduced marketing spend
analytics informed approach resulted in reduced marketing spend

With online grocery shopping becoming increasingly popular, Sainsbury’s looked to PeopleScout to maximize the number of delivery slots that they could offer to customers. In a saturated marketplace, it wasn’t enough just to target existing drivers, we also needed to find those with transferable skills and encourage them to apply. The resulting strategy enabled Sainsbury’s to go to market with a number of highly targeted and locations-specific attraction campaigns.

Situation

Before engaging with PeopleScout, the client struggled to meet its hiring goals. Approximately two-thirds of candidates dropped out of the hiring process between the first two steps of the screening process. Many candidates couldn’t complete screening during traditional recruiting hours.  

In response to these challenges, PeopleScout provides a highly scalable delivery team to meet the client’s fluctuating hiring needs and address regional and cultural preferences during the screening process. PeopleScout’s centralized recruitment support ensures compliance and streamlines the process through innovative technology solutions. Positions in scope include 6,200 annual hires for warehouse and truck driver positions.

Sainsbury’s business strategy is to respond to the changing needs of their customers, enabling them to shop whenever and wherever they want. Seven days a week, Sainsbury’s delivers fresh food, groceries, general merchandise and clothing from suppliers around the world, via 33 distribution centers, to their store and online customers, meeting their requirements for flexible, convenient shopping.

Drivers are a vital part of this strategy, ensuring that Sainsbury’s can make deliveries to millions of customers at a time that suits them.

The online grocery department is a fast-growing business for Sainsbury’s. When we started this project, one in five employees worked in the department, but with changing consumer habits, this was soon to become one in three.

Despite being one of the company’s largest employee populations, it experienced high turnover in line with the challenging driver recruitment market. Some locations, for example, inner-city areas and affluent suburban locations, found it particularly hard to recruit.

The level of attrition made it hard for the department to grow, and driver availability became the limiting factor when it came to processing orders. It was vital for the business to hire more drivers immediately, but also have a robust strategy for the future too.

Solution

SOLUTION HIGHLIGHTS

  • Marketing Intelligence & Market Analysis
  • Persona Development
  • Process Design
  • Creative Development
  • Integrated Media Campaign

AT A GLANCE

  • COMPANY
    Sainsbury’s
  • INDUSTRY
    Retail
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ANNUAL HIRES
    6,200 annual hires for warehouse and truck driver positions
  • LOCATIONS
    33 distribution centers
  • ABOUT SAINSBURY’S
    Sainsbury’s is a British supermarket and the second largest grocery chain in the United Kingdom. Since opening their first store in 1869, Sainsbury’s in focused on providing great value food and convenient shopping, whether in-store or online—as well as through their other brands Argos, Habitat, Tu, Nectar and Sainsbury’s Bank.

Our first step was to leverage interviews and focus groups to understand the recruitment proposition for drivers at Sainsbury’s.

In addition to interviews, we utilized market mapping techniques to understand the labor force, reporting on salary benchmarks, competitor activity, and the socio-demographics of hard-to-fill locations.

Using the data collected from interviews and focus groups, we developed distinct driver personas, each with its own messaging framework and channel strategy. We used these to develop highly targeted comms for each group, responding to their motivations and behaviors.

Secondary messaging included: flexible shifts where we knew there was a high student population and non-monetary benefits such as child-care vouchers in areas that had a high density of families.

Results

The campaign was so successful that the majority of roles were filled within the first five weeks of the 12-week campaign, meaning that Sainsbury’s could cut back on their marketing spend. More impressively, seven locations needed to pause their recruitment due to high application numbers including two of the locations that were identified as hard-to-fill areas.

After speaking to hiring managers, existing employees, and those working for competitor organizations, we found that the majority of people eligible to be a Sainsbury’s delivery driver didn’t realize that they already had the skills to do the job. In fact, the role required skills like good customer service, time management, and self-motivation which we found to crossover with a number of different sectors.

This led us to design a creative route that focused on the core messaging of “All you need is a license” and “Where will your license take you?” educating the audience around the training and development new joiners received. This sat in contrast to another creative route which we used in locations that had high competitor activity. There we led with the messaging around the fact that Sainsbury’s offered guaranteed hours where other organizations did not.

Before the campaign, Sainsbury’s was engaging with candidates across multiple channels with different communications, which meant they ended up talking to the same audience in different ways, about different things. By taking this insight-driven segmented approach, Sainsbury’s could instead talk confidently about the things that mattered to candidates, using the channels that they were most likely to respond to.

“The success of the campaign so far has been unprecedented and as such after five weeks we are already in a place where most of our stores in the trial have filled all driver hours required. In total, we have received over 2,000 applications. We’ve extended 131 offers, and 106 have been accepted so far.”

Client Testimonial

Openreach: Recruiting for Hard-to-Fill Engineer Roles at Scale

Openreach: Recruiting for Hard-to-Fill Engineer Roles at Scale

Microtitle

Openreach: Recruiting for Hard-to-Fill Engineer Roles at Scale

Openreach approached PeopleScout to help recruit for hard-to-fill trainee engineer positions. Our postal code-by-postal code attraction and simplified recruitment process enabled Openreach to fill all roles and to increase applications from diverse candidates.

413 trainee engineer hires
70 % of applications were from diverse candidates
3 months to fill all vacancies

Situation

Openreach recruits 3,500 trainee engineers on an annual basis, with a large proportion of hires made in areas with strong candidate pipelines. However, hiring in Southern England and London proved challenging. So, they approached PeopleScout to support the delivery of 413 trainee engineer hires in these hard-to-fill locations in just three months.

Solution

SOLUTION HIGHLIGHTS

  • Microsite hub
  • Bespoke, postal code-tailored attraction program
  • Simplified application process
  • All roles filled with increased diversity interest

At a Glance

  • COMPANY
    Openreach
  • INDUSTRY
    Telecommunications
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ANNUAL HIRES
    413 trainee engineers
  • LOCATIONS
    Multiple areas across Southern England and London
  • ABOUT OPENREACH
    Openreach is a subsidiary of BT Group providing phone, broadband and Ethernet services to homes and businesses across the UK.

MICROSITE HUB

We worked with Openreach to scope and build a microsite to act as the hub for trainee engineer hiring. 

TAILORING BY POSTAL CODE

Deploying a bespoke attraction program by specific postal codes allowed us to be highly targeted in driving candidate pipelines. All attraction materials drove candidates to the microsite. 

LIGHT-TOUCH PROCESS

In addition, we developed a light-touch simplified recruitment process, which included video interviews and a one-page online application. 

Results

FILLED IN THREE MONTHS

From sign-off to implementation, the service was set up, configured and ready to go live in six weeks—and all 413 roles were filled within three months. 

DIVERSITY BOOST 

Nearly 70% of applications in London postal codes were from diverse candidates, translating into a 53% offer rate. 

TRANSFORMATIONAL

Openreach has said that collaborating with us has been “transformational,” and we’re now working with them on 150 additional hires.

Providing a Scalable Solution to Boost Recruiting Capabilities

Providing a Scalable Solution to Boost Recruiting Capabilities

RPO Recruiting for Financial Services

Providing a Scalable Solution to Boost Recruiting Capabilities

A major national financial institution approached PeopleScout to supplement its internal recruiting functions. PeopleScout’s RPO solution provides the client with the scalability and flexibility it needs during high and low-volume hiring periods.

200 Scaling up to 200 recruiters to meet fluctuating demand.
90 % of SLAs met
Dedicated military veteran hiring resources
Dedicated military veteran hiring resources

Scope and Scale

Positions in scope cover a mix of specialist and volume roles including tellers, personal bankers, IT, risk, compliance, audit, finance, mortgage, wealth management and call center representatives.

Situation

The client enlisted PeopleScout as an overflow RPO solution to handle cyclical hiring alongside its in-house recruitment teams in specific lines of business. PeopleScout supports the client with full-cycle RPO, including post-offer acceptance and pre-hire compliance checks. PeopleScout works with the client’s internal recruiters to support the sourcing and screening of candidates and to provide administrative support.

Solution

SOLUTION HIGHLIGHTS

  • Scalable full-cycle support for cyclical hiring needs
  • Consultative support and market intelligence
  • Innovative sourcing solutions
  • Dedicated military hiring resources
  • Project scope expanded

SCALABLE RECRUITING RESOURCES

PeopleScout’s team scales according to the client’s needs, fluctuating in size from approximately 90 members to over 200, helping manage costs while ensuring hiring demands are met.

FULL-CYCLE SUPPORT

PeopleScout acts as full-cycle recruiters, executing each phase of the recruitment process from identifying quality candidates to on-boarding new hires.

A CONSULTATIVE APPROACH

We provide the client with consultative services including market intelligence and innovative sourcing solutions.

Results

8,000 ANNUAL HIRES

Facilitate an average of 8,000 hires per year.

ADAPTED TO CLIENT PROCESSES

Successfully navigate the client’s complex processes and company hiring practices.

EXCEEDED CLASS HIRING GOALS

Exceed the goal for 90% of new hires starting on the same day, as part of a class.

MILITARY HIRING

Help the client achieve annual military hiring goals, dedicating two PeopleScout team members solely to military hiring.

SERVICE EXCELLENCE

Meet 90% of SLAs over the course of the engagement.

At a Glance

  • COMPANY
    Major national financial institution
  • INDUSTRY
    Financial Services
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ANNUAL HIRES
    8,000