PeopleScout Jobs Report Analysis – September 2024

U.S. employers added 254,000 jobs in September, far exceeding forecasts and marking the strongest monthly increase since March. Job gains were fairly widespread, with significant increases seen in the hospitality, healthcare, government and construction sectors. The unemployment rate dropped to 4.1% and wages continued their upward trend, up 4.0% year-over-year. Employment numbers for July and August have also been adjusted, adding a combined 72,000 jobs. 

The Numbers 

254,000: U.S. employers added 254,000 jobs in August.  
 
4.1%: The unemployment fell to 4.1%.  
 
4.0%: Wages rose 4.0% over the past year. 

The Good  

The U.S. labor market showed remarkable strength in September, with 254,000 jobs added, far surpassing forecasts and marking the strongest monthly gain since March. The unemployment rate dipped to 4.1%, and wage growth remained strong at 4% year-over-year.  Job gains were widespread across sectors—including Leisure and Hospitality, Healthcare and Construction—suggesting broad-based economic strength. Other signals of a resilient job market include an adjusted 72,000 additional jobs in July and August, and another labor force participation rate increase to 60.2%.  

The Bad  

While the report was overwhelmingly positive, some potential concerns remain. Though most industries saw growth, a few experienced declines—Manufacturing was down 7,000 jobs and Transportation and Warehousing jobs declined by 6,800. The strong job market and wage growth could potentially reignite inflationary pressures, complicating the Federal Reserve’s efforts to achieve a soft landing. The robust report might also delay or slow the pace of additional interest rate cuts, which could impact other areas of the economy such as housing and business investment. 

The Unknown  

The sustainability of this strong job growth in the face of high interest rates remains uncertain as the Federal Reserve continues its fight against inflation while supporting continued economic growth. While the strong September jobs report might reduce the urgency for aggressive rate cuts, the Fed will need to carefully consider other economic indicators, such as inflation data and consumer spending, to determine the appropriate pace of future rate cuts. Further, the impact of recent events, such as Hurricane Helene and the Boeing strike, on future job reports is yet to be seen.  

Conclusion  

September’s jobs report paints a picture of a remarkably resilient U.S. labor market, defying expectations of a slowdown. The robust job growth, declining unemployment rate and solid wage gains suggest that the economy is handling high interest rates better than anticipated. However, this strength presents a complex scenario for the Federal Reserve as it balances its goal of a soft landing with the need to keep inflation in check. While the report is undoubtedly positive for workers and households, it may lead to a more cautious approach to interest rate cuts.  

PeopleScout Jobs Report Analysis – August 2024

U.S. employers added 142,000 jobs in August, an increase over July’s numbers, but falling short of expectations for the second consecutive month. The healthcare and social assistance sectors had significant job growth, consistent with the trend observed over the last several months. Construction also saw significant gains this month. The unemployment rate dropped to 4.2% and wages were stronger than expected, up 3.8% year-over-year. The labor force participation rate remained steady. 

The Numbers 

114,000: U.S. employers added 142,000 jobs in August.  
 
4.2%: The unemployment rate fell to 4.2%.  
 
3.8%: Wages rose 3.8% over the past year. 

The Good   

U.S. job growth continues, albeit modestly. The 142,000 jobs added in August demonstrates continued resilience despite the Federal Reserve’s sustained interest rate hikes. Labor force participation also remains high at 83.9%, near July’s 84% which was the highest since 2001. Healthcare, social assistance and construction sectors showed resilience with significant job gains. Wage growth was stronger than expected, with average hourly earnings up 3.8% year-over-year, and unemployment dropped slightly to 4.2%. 

The Bad  

August job gains fell short of economists’ forecasts, and revisions to June and July data further underscore a cooling labor market. The combined June and July decrease of 86,000 jobs puts the three-month average at 116,000 job gains per month —significantly lower than last year’s average of 202,000 per month. Job losses in manufacturing and sluggish growth in other sectors highlight the uneven nature of the recovery and the impact of rising interest rates on certain industries. A broader measure of underemployment, which includes part-time workers who desire full-time work, increased to 7.9%, its highest level since October 2021. 

The Unknown  

All eyes are on the Fed’s next move. Although the August report suggests a cooling labor market, wage growth remains robust. While a rate cut in September seems likely, the size of the cut remains uncertain. The Federal Reserve has made it clear they will carefully weigh multiple economic factors in determining future interest rate cuts. It is unclear whether this jobs report indicates a temporary slowdown or the beginning of a more significant economic shift. The long-term effects of persistently high interest rates on business investment and hiring, and the sustainability of wage growth in the face of cooling market conditions have yet to be seen. 

Conclusion  

August’s jobs report presents a mixed picture of the U.S. labor market, with signs of both resilience and cooling. While job growth rebounded from July’s low, it still fell short of expectations, and significant downward revisions to previous months paint a picture of a more rapidly cooling labor market than initially thought. The drop in unemployment and strong wage growth are promising, but the narrowing of sector growth and increase in underemployment suggest underlying weaknesses. This report puts the Federal Reserve in a delicate position as it considers its next moves. While a rate cut in September seems likely, mixed economic signals may complicate the decision on the size of the cut.  

Global Early Careers Recruitment Trends [Infographic]

The landscape of early careers recruitment is undergoing rapid transformation. As we navigate through economic uncertainties and technological advancements, both employers and emerging talent face new challenges and opportunities.  

From the intensifying competition for top graduates to the shift towards skills-based hiring, the insights in our latest infographic will help you stay ahead in the evolving world of graduate and early careers recruitment.

Check out this infographic with key stats from the global early careers market. 

As our infographic illustrates, the early careers talent market is at a critical juncture. While competition for top talent intensifies and application volumes surge, many organizations are grappling with resource constraints and outdated tech stacks. However, the shift towards skills-based hiring presents a promising opportunity to tap into a more diverse talent pool. 

To thrive in this new landscape, employers must adapt their strategies to meet the expectations of Gen Z candidates while optimizing their recruitment processes. By leveraging the right technologies and focusing on skills over traditional metrics, organizations can position themselves as attractive destinations for emerging talent. 

Ready to elevate your early careers recruitment strategy? Download our ebook, Navigating the Gen Z Era: Insights for Effective Early Careers Recruitment, for tips on becoming a magnet for top Gen Z talent. 

Specialist Hiring: Maximizing Success with Targeted Talent Sourcing  

Specialist Hiring: Maximizing Success with Targeted Talent Sourcing

Amplifiers™

Specialist Hiring: Maximizing Success with Targeted Talent Sourcing

A local authority in the UK needed support in headhunting for a highly specialized role for a harbor master. So, they engaged PeopleScout for our Talent Sourcing solution, part of the Amplifiers™ suite, to successfully shortlist top talent.

123 Potential Candidates Identified
38 % Engagement Rate
7 Qualified Candidates Shortlisted

Situation 

A local authority in the southwest of England had a robust talent acquisition team but required additional support for front-end headhunting and sourcing assignments. A new and niche position for a harbor master demanded a comprehensive strategy to locate the right specialist.  

A habor master ensures the safety of all users of a harbor, including managing vessel traffic, investigating marine incidents and maintaining compliance with all safety codes. The ideal individual had strong leadership capabilities and the ability to hit the ground running, leveraging past experience. 

With only 433 official harbors and fewer than 300 harbor masters in the UK, the talent pool was limited. Plus, the role would require the ideal individual to relocate. To tackle these challenges, the authority engaged PeopleScout for a calculated approach, utilizing our Talent Sourcing solution from the Amplifiers™ suite. 

Solution 

Our specialist senior professional sourcing team demonstrated a keen understanding of the local job market and quickly captured the client’s interest. We devised a strategy targeting individuals with: 

  • Experience working as a harbor master 
  • A harbor master diploma 
  • Strategic leadership qualities with a commercial mindset 
  • Membership in the British Ports Association 

Our recruitment team employed a multifaceted approach, reaching out to potential candidates through LinkedIn and job boards. Given the specialist nature of the position, we had to think creatively. The team looked to social media and found a popular Instagrammer who had completed a charitable sailing journey to every port in the UK. By analyzing engagement on his posts, we identified key contacts relevant to the position. 

The team worked tirelessly, reaching out to these contacts and identifying potential candidates. Our search extended across the UK and even to the Middle East. While this broader search boosted candidate quality, it required more in-depth conversations with candidates about relocation possibilities and lifestyle changes to ensure a comprehensive fit for the role. 

Results

Through our efforts, we approached 123 individuals as potential matches. Out of these, 47 engaged with us, resulting in a notable engagement rate of 38%—well above the usual industry range of 18% to 25%.  

Following a detailed and technical screening process, we successfully shortlisted seven candidates. This final shortlist included a mix of local candidates and those willing to relocate, demonstrating the effectiveness of our strategic recruitment approach. 

At a Glance

  • COMPANY
    UK Government Agency
  • INDUSTRY
    Government & Public Sector
  • PEOPLESCOUT SOLUTIONS
    Amplifiers

Why Small and Medium Enterprises Should Consider Recruitment Process Outsourcing

Small and medium-sized enterprises (SMEs) face unique challenges in attracting and retaining top talent. Limited resources, lack of dedicated recruitment teams, and the need for agility in hiring can often put smaller businesses at a disadvantage.  

That’s where Recruitment Process Outsourcing (RPO) comes in— a versatile strategy that businesses of all sizes can leverage to their advantage.  

Yes, we’re here to dispel the misconception that RPO is a luxury reserved for large enterprises with deep pockets. By offering scalable, expert-driven talent solutions, RPO providers are leveling the playing field. They bring enterprise-grade hiring practices within reach of SMEs, allowing them to compete for talent on par with larger corporations.  

Let’s explore how RPO is reshaping the talent landscape for businesses of all sizes. 

The Shifting Landscape of RPO 

Data from Everest Group highlights a striking trend: the proportion of new RPO deals involving smaller organizations nearly doubled from 23% in 2017 to 43% in 2022. This significant shift underscores the growing recognition among SMEs of RPO’s value in scaling hiring efforts and navigating an unpredictable labor market. 

Leading providers are offering more flexible, short-term solutions designed to address immediate needs without the lengthy implementation periods traditionally associated with RPO. For instance, modular solutions like PeopleScout’s Amplifiers™ and our ready-to-go RPO solution, Accelerate™, allow smaller enterprises to harness the power of RPO faster. These innovations are making RPO more accessible and responsive to the dynamic needs of growing businesses, further democratizing access to professional recruitment expertise. 

Debunking the “Big Business Only” Myth: Why SMEs are Embracing RPO 

The notion that RPO is exclusive to large enterprises is a myth. In reality, RPO can be particularly effective for SMEs experiencing rapid growth or expanding their geographic reach. Here’s why: 

  • Unmatched Expertise: RPO providers bring a wealth of experience gathered from working with diverse clients across many industries. Smaller companies gain access to seasoned recruiters, best practices and industry insights to help them compete for top talent. Plus, an RPO partner will help you develop and refine your recruitment processes, setting a foundation for sustainable growth. 
  • Scalability and Flexibility: As you scale, an RPO solution will adapt to your fluctuating talent needs. Whether you need to ramp up hiring quickly for a new product launch or scale down during slower periods, RPO offers an agility that you can’t replicate in-house.  
  • Time-Saving Efficiency: By taking on time-consuming tasks like sourcing, interview scheduling and candidate management, RPO partners free up your internal teams—from HR to hiring managers—to focus on strategic priorities and business objectives.  
  • Cost Management: RPO streamlines processes and leverages cutting-edge recruitment technologies, often resulting in significant cost savings and more manageable recruitment spend compared to maintaining a full-time in-house team or relying on traditional staffing agencies.  
  • Access to the Latest Technology: Speaking of technology, leading RPOs have their finger on the pulse of the ever-expanding talent tech marketplace. Look for a partner who offers technology consulting to advise on how to capitalize on your existing recruitment tech stack or to recommend new tools to introduce more automation, analytics and innovation for better candidate experience.  
  • Enhanced Candidate Experience: RPO providers excel at creating a memorable candidate journey, from initial contact through onboarding, ensuring a positive experience that reflects well on your brand.  

Is RPO Right for Your Business? 

If you’re a small or medium-sized business looking to scale, improve your hiring processes, or simply manage recruitment more effectively, RPO is worth considering. The key is finding an RPO partner that will take the time to understand your unique needs and will tailor a solution to align with your company’s goals and culture. 

PeopleScout’s RPO solutions provide value for businesses of all sizes. We’re not just focused on filling positions; we’re here to help you build a talent acquisition strategy that can drive your business forward. Whether you’re a startup looking to make your first key hires or a mid-sized company aiming to optimize your recruitment process, PeopleScout RPO might be just what you need. Let’s connect! 

PeopleScout Jobs Report Analysis – July 2024

U.S. employers added 114,000 jobs in July, dropping significantly from last month’s gains and falling short of the 175,000 forecasted. Healthcare and social assistance firms accounted for more than 50% of hiring, and the hospitality and transportation/warehousing sectors saw significant growth month-over-month. Unemployment continued its upward trajectory at 4.3%, the highest rate since October 2021. Wage growth rose slightly to 3.6% but marks the smallest year-over-year gain since May 2021.  

The Numbers 

114,000: U.S. employers added 114,000 jobs in July.  
 
4.3%: The unemployment rate rose to 4.3%.  
 
3.6%: Wages rose 3.6% over the past year. 

The Good  

The economy continues to add jobs, marking the 43rd straight month of job growth. This resilience is notable given the Federal Reserve’s aggressive interest rate hikes over the past two years. Some sectors showed particular strength, with healthcare and social assistance firms adding 64,000 jobs, accounting for 56% of hiring. The leisure and hospitality sector also saw gains, adding nearly 26,000 jobs. The labor force participation rate increased slightly to 62.7%, indicating that more people are entering the job market. Wage growth, while slowing, still outpaces recent inflation, which could help maintain consumer spending power. 

The Bad  

Job growth significantly undershot expectations, suggesting a loss of momentum in the labor market. The unemployment rate jumped to 4.3%, its highest level since October 2021, marking the fourth consecutive month of rising unemployment. This triggered The Sahm Rule, a historically reliable recession indicator, raising concerns about the economy’s trajectory. Average hourly wage growth slowed to 3.6% year-over-year, the smallest gain since May 2021. The jobs count for May and June was revised down by a combined 29,000, further highlighting the cooling trend in the labor market. 

The Unknown  

Economists, including Claudia Sahm herself, caution that unique post-pandemic factors like increased immigration may be affecting the Sahm Rule’s reliability in this case. The Federal Reserve’s next moves are uncertain, with some analysts now predicting a potential 50-basis point cut in September. It remains to be seen whether this jobs report represents a temporary slowdown or the beginning of a more significant economic shift. Additionally, the impact of Hurricane Beryl on the July figures adds another layer of complexity to interpreting the data. 

Conclusion  

July’s jobs report paints a picture of a cooling labor market, with slower job growth, rising unemployment and moderating wage increases. While the economy continues to add jobs, the pace has significantly slowed, and signs of weakness are becoming more apparent. This cooling could be seen as a necessary step towards a more balanced labor market and could help ease inflationary pressures. However, it also raises concerns about the potential for a harder economic landing. The Federal Reserve faces a delicate balancing act while the interplay between employment trends, wage growth, inflation and monetary policy shape the economic landscape in the coming months. 

PeopleScout Jobs Report Analysis – June 2024

U.S. employers added 206,000 jobs in June, slightly exceeding economists’ forecasts of 190,000. The public sector led job gains with 70,000 jobs added, followed by healthcare with 48,600. The unemployment rate ticked up to 4.1%, the highest level since November 2021. Year-over-year wage growth cooled to 3.9%. 

The Numbers 

206,000: U.S. employers added 206,000 jobs in June. 

4.1%: The unemployment rate rose to 4.1%.  

3.9%: Wages rose 3.9% over the past year.  

The Good  

June’s job growth surpassed expectations, with payrolls expanding by 206,000 compared to the 190,000 forecasted by economists. This marks the 42nd consecutive month of job growth, the fifth-longest employment expansion on record. The public sector, particularly local government, showed significant growth and healthcare continued its strong hiring trend, adding 48,600 jobs. Overall, gains were more broad-based than previous months. This diversity can often signal a more stable job market overall. Wage growth, while cooling, still outpaces inflation at 3.9% year-over-year—a positive sign for consumer spending and economic health. 

The Bad  

Despite the solid job gains, there are indications that the labor market is losing some steam. The unemployment rate ticked up to 4.1%, crossing the 4% threshold for the first time since November 2021. This continues a gradual upward trend we’ve seen over the past year. Job openings have also been on a downward trajectory since their post-pandemic peak. While this could suggest a better balance between labor supply and demand, it also means job seekers might find the market a bit more competitive than in recent years.  

The Unknown  

The persistent question is how the Federal Reserve will interpret this jobs report in relation to its dual mandate of price stability and maximum employment. The cooling labor market, combined with easing inflation, has increased expectations for potential rate cuts— market watchers are predicting September as a possibility. However, the Fed has consistently emphasized that they’ll be looking at a broad range of economic indicators, not just jobs numbers, to guide their decisions. Therefore, future policy decisions will likely depend on upcoming economic data. 

Conclusion  

June’s jobs report presents a nuanced picture of the U.S. labor market. While job growth remains robust and broad-based, signs of cooling are evident in the rising unemployment rate and slowing wage growth. This moderation could be seen as positive, potentially bringing the job market into better balance without a harsh downturn. However, it also means both job seekers and employers may need to adjust their expectations in the coming months. As we move into the second half of 2024, all eyes will be on whether this “soft landing” can be sustained, or if more significant shifts in the labor market are on the horizon. The interplay between job growth, wage increases and the Fed’s policy decisions will be crucial in shaping the economic landscape ahead. 

PeopleScout Jobs Report Analysis—May 2024

U.S. employers added 272,000 jobs in May, exceeding economists’ forecasts of 190,000. Hiring was broad-based across sectors including healthcare (+68,000), government (+43,000) and leisure/hospitality (+42,000). Despite strong job growth, there was an uptick in unemployment, which reached the highest level since January 2022 at 4.0%. Wage increases also outpaced predictions, with a year-over-year increase of 4.1%.  

The Numbers 

272,000: U.S. employers added 272,000 jobs in May. 

4.0%: The unemployment rate rose to 4.0%.  

4.1%: Wages rose 4.1% over the past year.  

The Good 

May’s job growth significantly outpaced expectations, with payrolls expanding by 272,000 compared to the 190,000 forecasted by economists. Hiring was broad-based across sectors like healthcare (+68,000), government (+43,000), leisure/hospitality (+42,000), professional services (+33,000), and even rate-sensitive areas like construction and manufacturing. The report signals the resilience of the labor market despite the Fed’s aggressive interest rate hikes over the past year to combat inflation. Wage growth also accelerated, with average hourly earnings up 4.1% year-over-year. For American workers, the recent stretch of sturdy job and income growth provides reassurance amid persistent inflation pressures, and according to the Wall Street Journal, most economists remain optimistic about the near-term outlook.  

The Bad 

In an otherwise stellar report, the one potential red flag was the uptick in the unemployment rate to 4.0%—the highest level since January 2022. As seen in previous months, the increase was driven both by some workers losing their jobs as well as more individuals entering the labor force. However, listed job openings have declined faster than economists anticipated. The higher unemployment rate might indicate the Fed’s rate hikes are starting to have more of a cooling effect on the jobs market. Global chief strategist at Principal Asset Management, Seema Shah, told CNBC the May jobs report was “one step forward, two steps back”. Citing that not only has job growth exploded, but wages have also increased, both the opposite of what the Fed wants to see before cutting rates.  

The Unknown 

As stated by New York Times economic reporter Ben Casselman, “Sometimes, the many numbers included in the government’s monthly jobs report come together to paint a clear, coherent picture of the strength or weakness of the U.S. labor market. This is not one of those times.” The key question is what impact, if any, this report will have on the Federal Reserve’s deliberations around potential interest rate cuts later this year. If hot hiring and wages persist, it will likely force the Fed to leave its benchmark rate higher for longer to help restrain inflation. Conversely, if momentum begins fading in the months ahead, it could open the door to rate cuts by year-end. Before the release of the May report, markets had priced in over a 50% chance of a rate cut by September. However, the combination of robust hiring, accelerating wage growth and a higher unemployment rate muddy the outlook. 

Conclusion 

May’s jobs report delivered a counterintuitive picture of a red-hot labor market at a time when the Federal Reserve has been attempting to put on the brakes. The combination of soaring payrolls and revived wage pressures suggests demand for labor has yet to be tamed, even as overall economic growth is expected to downshift. However, the mixed signals in the data have left investors and economists alike scratching their heads over the Fed’s next policy moves. With their dual mandate of price stability and maximum employment, policymakers will be watching closely to determine if this job market strength is sustainable or if a more pronounced cooling is ahead. 

Revolutionizing Healthcare Staffing: The RPO Advantage

Revolutionizing Healthcare Staffing: The RPO Advantage

Attracting and retaining top talent is a massive challenge in today’s competitive healthcare landscape. Unlike other sectors, a miscalculation in hiring the wrong candidates can have severe consequences for patients.

That’s where Recruitment Process Outsourcing (RPO) comes in.

In this ebook, Revolutionizing Healthcare Staffing: The RPO Advantage, you’ll discover how RPO can revolutionize your healthcare organization’s talent acquisition strategy. We’ll explore:

  • The unique hiring challenges facing the healthcare industry and how RPO addresses them head-on
  • The benefits of partnering with an RPO provider, from cost savings to improved candidate quality
  • Real-world case studies showcasing RPO’s impact in healthcare settings

Join the growing number of forward-thinking healthcare talent acquisition and HR leaders who have partnered with RPO providers to stay ahead of the competition. Download our ebook today!

Changing Perceptions Across Asia with a New Employer Brand for a Beverage Manufacturer 

Changing Perceptions Across Asia with a New Employer Brand for a Beverage Manufacturer

Employer Branding in Asia

Changing Perceptions Across Asia with a New Employer Brand for a Beverage Manufacturer

A global beverage manufacturer and distributor engaged PeopleScout for a localized EVP and employer brand to boost their reputation amongst emerging talent in several markets across Asia.

Situation 

This global beverage manufacturer and distributor engaged in an internal strategic review of their corporate vision and purpose, which led to looking at their corporate brand and strategy for the future. The company’s people and culture team delved into how to ensure everyone in the organization is aligned with the strategy and how they could contribute to the business’s future success. Having developed a global employer value proposition (EVP) to support the strategy, a critical part of the roll out was to ensure it resonated with the specific cultural nuances of the APAC labor market, spanning such diverse countries as China, Japan, South Korea, India and Vietnam.  

The client engaged PeopleScout’s Talent Advisory team to localize their overarching EVP and employer brand to make it relevant for the candidate audience in each APAC market. It needed to be flexible in order to help them navigate cultural differences, target specific talent segments and address local recruiting challenges. 

The majority of the organization’s recruitment in APAC is for early careers and graduate talent, with roles in sales, marketing, product development, technology, consumer insights and more. There were five main challenges at play: 

  1. Emerging talent viewed working for this organization as a short-term option, not as a destination for a long-term career. Misperceptions about consumer goods brands in the region meant that people saw the beverage manufacturer as a place where early careers talent thrives, rather than where all talent thrives.
  2. In some Asian markets, there’s a lot of pressure on early careers employees to choose the right career. The consumer goods industry is not seen as a prestigious career path. 
  3. Cultural sensitivities around alcoholic beverages—which this client specializes in—created an additional challenge to overcome in some of their Asian markets. 
  4. The beverage manufacturer owns a portfolio of multiple well-known consumer brands and different brands are stronger in different markets. But, the client’s corporate employer brand itself is not well known. They needed to find a way to capitalize on their consumer brands to create recognition for their employer brand. 
  5. The beverage manufacturer was struggling to recruit for emerging roles in fields such as digital and data science, as their brand was not associated with these types of jobs. 

We set out to create a new employer brand that would help the client better manage candidate expectations, inject authenticity into their messaging and solidify what they had to offer emerging talent in APAC. 

Solution 

We started with a comprehensive exploration of data from multiple sources including competitive analysis, industry benchmarking, employer review sites, campus surveys, employee engagement surveys and exit interviews. Through the rigorous analysis of qualitative and quantitative data, we identified gaps and opportunities for each market.  

We also conducted visionary interviews with leaders in APAC to understand how they were executing the corporate strategy locally and how local culture in their various markets would impact this vision. This helped us to understand the aspiration for the employee experience and the behaviors that the business needed to achieve success. 

Then, we spoke to employees across key talent groups and demographics through a series of focus groups to understand their real working experience. From conducting previous projects in Asia, we knew that we had to be creative in the ways we gathered insights to respect cultural norms while still gathering good intel. We came away with a clear picture of what attracted and motivated talent across career stages and cultures as well as what could lead to attrition. 

With this in hand, we built an EVP framework that laid out the “give and get” for employees in each market. The framework was designed to leverage the corporate EVP whilst being flexible enough to resonate in each country. Certain messages could be dialed up or down to match the attractors and motivators for talent in each country. We rigorously tested the framework with employees in each market to stretch and test each brand pillar and ensure the EVP was both robust and future-proof.  

The next stage was to bring the employer brand to life with a universal creative platform for the APAC business tied to the manufacturer’s consumer brands in markets where the group brand was unknown.  

To create sharable content for the client’s careers site and social media channels, we interviewed more employees, gathering stories to boost authenticity through both written and video content.   

Outputs 

As a result of the employer brand engagement, PeopleScout produced the following outputs for the beverage manufacturer: 

  • A robust, validated EVP framework with clear promises for talent in each Asian market. 
  • Insights into key attractors and motivators for each talent segment to inform their future sourcing strategy. 
  • An employer brand and messaging framework to inform talent attraction campaigns. 
  • Localized recruitment marketing toolkit for each country to activate their new employer brand for various languages and cultures.  
  • A roadmap for people and culture initiatives to drive employee engagement and retention. 
  • Recruitment marketing collateral to support campus recruitment in China for the next academic year.  

At a Glance

  • COMPANY
    Global beverage manufacturer
  • INDUSTRY
    Consumer Goods
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • LOCATIONS
    China, Japan, South Korea, India and Vietnam