Home Health Staffing: Strategies for Recruiting and Retaining Top Talent

The home healthcare sector is experiencing unprecedented growth, driven by an aging population and a growing preference for receiving medical care in the comfort of one’s own home. As the demand for home healthcare continues to surge, so does the need for qualified and compassionate healthcare professionals to provide these essential services. However, home health staffing presents unique challenges that require innovative and effective strategies to overcome. 

In this article, we will explore comprehensive strategies for successful home health hiring. By addressing these challenges head-on and implementing innovative solutions, organizations can meet their staffing needs and improve the quality of care provided to patients in their homes. 

Understanding the Home Health Recruiting Landscape 

The home healthcare landscape is diverse, encompassing a wide range of roles from home health aides and personal care assistants to skilled nurses and therapists. The nature of home healthcare work—which often involves working remotely and independently in patients’ homes—requires trust, reliability and adaptability.  

Home health recruiting is about more than filling positions; it’s about finding individuals who can rise to these ideals, maintaining professional standards and contributing to the overall well-being of patients.  

Several trends within home healthcare are impacting recruitment within the sector, including: 

  • Rapid Growth: The Bureau of Labor Statistics projects that employment in home healthcare services will grow by 33% by 2030, making home health staffing shortages a challenge for the sector. 
  • Shift from Institutional Care: There’s a growing preference for receiving care at home rather than in hospitals or nursing homes, which is driving demand for home healthcare services. 
  • Technology is Changing Skill Sets: The adoption of telehealth and remote monitoring technologies is changing the skill sets required for home healthcare workers. 
  • Focus on Specialized Care: There’s a growing need for home healthcare workers with complex medical conditions. Recruiting home healthcare aides will become more complicated as the need to upskill to keep pace with modern healthcare requirements becomes more crucial. 
  • Cultural Competence: There’s an increasing demand for care workers who represent their diverse community and who can communicate effectively with patients from various backgrounds. 

Given these trends, the need for qualified home healthcare professionals is expected to continue growing. However, with high turnover rates and competition from other healthcare sectors, recruiters are struggling to reach the right talent. Next, we’ll explore how to identify ideal candidates for home healthcare roles. 

5 Strategies to Overcome Home Health Staffing Challenges 

By addressing home health recruiting issues head-on, organizations can improve their recruitment outcomes and build a more stable workforce. 

1. Create Competitive Offers 

While the opportunity for meaningful one-on-one patient care and diverse experiences will attract talent for home health hiring, home healthcare providers must differentiate their positions to compete with other healthcare sectors for talent. Leverage market intelligence to understand which organizations in your area are hiring for similar skills and average salary ranges by experience level to craft offers that will entice quality talent.  

Remember, not all parts of an offer are material. Flexible scheduling options, including part-time and job-sharing arrangements, are sought-after in the healthcare sector because they provide better work-life balance compared to traditional hospital settings.  

2. Address High Turnover in Home Healthcare 

High turnover is putting pressure on healthcare recruitment and home health is no exception. There are strategies organizations can use in the recruitment phase to find candidates who are likely to thrive in these roles long-term. Predictive analytics tools use historical data to predict which candidates are most likely to succeed in specific roles. 

You can also use the recruitment process to showcase your organization’s commitment to employee development, highlighting real-life examples of career advancement paths and recognition programs that reward exceptional performance. By emphasizing these retention-focused initiatives upfront, you can attract candidates with the temperament and intrinsic motivations that align with the unique demands of home healthcare, building a more stable and engaged workforce to provide outstanding patient care. 

3. Showcase Your Support Systems 

Turnover in the healthcare sector has been primarily driven by employee burnout since the start of the pandemic. Caring for patients who are sick, elderly or even dying can take an emotional toll on home health workers. Plus, home healthcare workers often work alone in patients’ homes, which can present safety concerns and feelings of isolation.  

Showing candidates that you have well-established safety protocols for various situations they might encounter in the role will reassure them you have their best interest in mind. Recruitment content should emphasize the support structures you have in place from regular supervisor check-ins to mentorship programs and peer support groups where employees share experiences and receive advice.  

4. Leverage Technology in Home Health Staffing 

Talent technology can significantly enhance home health recruiting efforts, especially when it comes to creating a mobile-first candidate experience. This is crucial for recruiting home health aides who work “on the road” visiting various patients. Another tech-enabled process enhancement to consider is recorded video interviews, in which candidates record responses to preset questions. For talent with variable schedules and movable workplaces, this lets them record at their convenience, reducing drop off rates. 

AI-powered candidate sourcing and matching tools can further streamline the process, automatically surfacing the most suitable talent based on their profiles and job requirements. However, it’s crucial that organizations strike the right balance, using technology to enhance but not replace the human elements of recruitment. Assessing soft skills and establishing personal connections remain vital, especially in a field as inherently people-oriented as home healthcare. 

5. Partnering with an RPO for Home Health Recruiting 

Partnering with a recruitment process outsourcing (RPO) provider can be a game-changer for home healthcare organizations seeking the right talent. RPO partners bring specialized expertise and access to a wider talent pool that can be difficult for individual organizations to match on their own. By tapping into an RPO partner’s advanced recruitment technology, data-driven insights and dedicated sourcing teams, home healthcare providers can elevate their recruitment capabilities, fill open roles fast, and build a more stable, engaged workforce primed to deliver exceptional patient care. 

Critically, an RPO partner will understand the unique challenges of home health staffing and can customize their approach to address high turnover, competition from other healthcare organizations, and the need for flexible, remote-friendly hiring. With an RPO partner serving as an extension of your organization, internal talent teams are free to focus on assessing cultural fit and building meaningful relationships with employees.  

Conclusion 

The ability to attract and retain qualified, compassionate professionals has become mission-critical for the home healthcare sector. By addressing common home health staffing challenges head-on, leveraging the power of technology and forging strategic RPO partnerships, home healthcare providers can build a stable, engaged workforce prepared to deliver exceptional patient care. Ultimately, hiring decisions made today will shape the quality of care and quality of life for countless individuals seeking medical support in the comfort of their own homes. 

Aged Care Recruitment: 5 Strategies for Building a Compassionate Workforce 

The aged care sector stands at a critical juncture, facing unprecedented demand as global populations continue to age. According to the United Nations, the proportion of individuals aged 65 and over is expected to increase from 10% in 2022 to 16% by 2050. This demographic shift has placed immense pressure on aged care services, highlighting the urgent need for effective aged care recruitment strategies to meet the growing demand for qualified caregivers. 

The challenges in aged care recruitment are multifaceted, ranging from a shortage of skilled workers to high turnover rates and a competitive job market. This article aims to explore these challenges and provide actionable strategies for improving recruitment in the aged care sector. By addressing these issues head-on, you can ensure high-quality care for the elderly in your community while creating rewarding career opportunities for caregivers. 

Understanding the Aged Care Sector 

Before delving into aged care recruitment strategies, it’s crucial to understand the diverse landscape of the aged care workforce. The sector encompasses a wide range of care options, including: 

  • Residential aged care facilities (nursing homes) 
  • Home care services 
  • Assisted living communities 
  • Respite care centers
  • Palliative care services 

Within these various settings, comprehensive care requires a variety of essential roles, from nurses to physiotherapists to administrative staff. Whether it’s for nursing home hiring or home health recruiting, each role requires a unique set of skills and qualifications. While some positions, such as RNs, demand extensive formal education and licensing, others like activity coordinators may not require certification. Regardless of the specific role, recruiters must assess all aged care workers for interpersonal skills, empathy, patience and a genuine passion for working with older adults. 

Current Aged Care Recruitment Challenges 

The aged care sector faces several significant recruitment challenges: 

  • Shortage of Qualified Staff: Many countries are experiencing a severe shortage of trained aged care workers and home healthcare workers. This shortage is exacerbated by growing demand for health services, including home health services, long-term care and aged care. 
  • High Turnover Rates: The aged care sector struggles with high turnover rates, often due to burnout, emotional stress and physically demanding work conditions. This level of churn creates a cycle of recruitment and training that strains resources. 
  • Competitive Job Market: With the expansion of healthcare services, aged care providers often find themselves competing for talent with hospitals, clinics and other healthcare facilities that may offer more attractive compensation packages or work environments. 
  • Changing Demographics of the Aged Care Workforce: As the current workforce ages, there’s a need to attract younger generations to aged care roles. However, many younger workers have different career expectations and may not initially consider aged care as a viable career path. 

5 Strategies for Effective Aged Care Recruitment 

To address these challenges, aged care providers must adopt innovative and comprehensive recruitment strategies. 

1. Develop a Strong Employer Brand 

Creating a compelling employer brand is crucial for attracting top talent for aged care staffing. This involves crafting a narrative that highlights your organization’s mission, values and the meaningful impact of aged care work on individuals and communities. Use various channels such as your website, social media and recruitment advertising to help your organization stand out as an employer of choice. 

To attract younger workers, develop a strong social media presence that showcases success stories of real employees, emphasizing personal growth, job satisfaction and the rewarding nature of caring for older adults through engaging content such as videos, employee testimonials and facility tours. Highlight career progression opportunities within your organization, demonstrating that aged care can offer long-term, fulfilling career paths.  

2. Update Recruitment Technology Platforms 

In today’s digital age, investing in your recruitment tech stack is essential for reaching a wide pool of potential candidates in aged care recruitment. Yet, many aged care providers are grappling with outdated recruitment systems that are ill-equipped to meet the demands of modern recruitment. Updating your tech stack can significantly enhance agility, streamline processes and provide the seamless candidate experience that today’s aged care professionals have come to expect.  

AI-powered sourcing tools can swiftly identify the most promising talent for various aged care roles, from nurses to physiotherapists, in a matter of minutes. Furthermore, advanced analytics equip recruitment teams with valuable data to refine strategies, allowing you to target the right candidates more effectively and improve retention rates in the challenging aged care sector.  

3. Implement Employee Referral Programs 

Employee referral programs can be a powerful tool for recruiting high-quality candidates to your aged care roles. When employees refer qualified friends, family members or professional contacts to open positions, hiring processes are often faster, recruitment costs are lower and retention rates are higher, as referred employees tend to have a more realistic understanding of the job and organization before joining. 

When implementing an employee referral program, it’s important to communicate the details of the program clearly to all employees and make the referral process as simple and straightforward as possible. Offer incentives for successful referrals, such as monetary bonuses, extra paid time off or other perks. Plan ways to regularly celebrate successful referrals to maintain enthusiasm for the program.  

4. Offer Competitive Compensation and Benefits 

Offering competitive compensation and comprehensive benefits packages is crucial for attracting and retaining top talent in this competitive space. Develop a comprehensive benefits package that addresses the diverse needs of your workforce, including health insurance, retirement plans and paid time off. Consider adding perks that can set you apart as an employer. Flexible scheduling options, wellness programs, professional development opportunities or tuition reimbursement for continuing education can go a long way to enticing talent to aged care. 

Regularly benchmark your salary offerings against industry standards to ensure you remain competitive. Beyond base salary, consider offering bonuses to motivate and reward exceptional performance. Remember that investing in your employees through competitive compensation and benefits can lead to higher job satisfaction, improved performance and lower turnover rates in the long run. 

5. Engage an RPO Partner for Aged Care Recruitment 

Recruitment Process Outsourcing (RPO) has emerged as a strategic aged care staffing solution for providers facing persistent recruitment challenges. For aged care organizations, RPO leads to faster hiring times, improved quality of hires and a more streamlined recruitment process overall.  

One of the key advantages of RPO in aged care recruitment is its scalability and flexibility, allowing organizations to quickly ramp up or down their recruitment efforts as needed. RPO providers in healthcare often bring a data-driven approach, offering valuable insights into recruitment metrics and market trends specific to the aged care sector. An RPO partner can also help develop your employer brand strategy, ensuring that your values and culture are effectively communicated to potential candidates. 

Choose an RPO partner with a deep understanding of the aged care sector’s unique challenges and requirements. When considering RPO, think about the level of outsourcing that best suits your needs, whether it’s a full-scale solution or a project-based approach for specific roles. With clear communication and well-defined performance metrics, RPO can be a powerful tool for aged care providers to enhance their recruitment capabilities and ensure they have the skilled workforce needed to provide high-quality care. 

Conclusion 

Effective aged care recruitment is not just about filling positions; it’s about building a sustainable, skilled and passionate workforce capable of providing high-quality care to our aging population. By implementing comprehensive recruitment strategies, embracing tech innovations, and collaborating with an RPO partner, you can address the current challenges and prepare for future demands. By embracing these strategies, aged care organizations can elevate the perception of aged care work, attract talented individuals to the field, and ensure that our elderly receive the compassionate, skilled care they deserve.  

Nurse Retention: Key Strategies for Tackling Turnover

In today’s dynamic healthcare landscape, the challenge of nurse retention has emerged as a pivotal issue with far-reaching consequences. The ripple effects of nurse turnover extend beyond the immediate strain on existing staff, impacting patient outcomes, increasing wait times and potentially leading to the reduction or elimination of vital services. Plus, the financial burden of recruiting, hiring and training new nurses places significant pressure on healthcare organizations already grappling with tight budgets. 

Enhancing nurse retention has become an imperative for healthcare organizations seeking to maintain quality care and operational efficiency. In this article, we’ll explore nurse turnover trends and delve into practical strategies for nurse retention.  

What’s Driving Nurse Retention Challenges? 

To develop effective nurse retention strategies, it’s crucial to identify the primary drivers of nurse turnover. Recent years have seen a significant increase in nurses leaving the profession, with several key factors contributing to this trend: 

Pandemic-Induced Burnout and Workforce Shrinkage 

The strain of the COVID-19 pandemic, coupled with an already shrinking workforce, has led to unprecedented levels of burnout among nurses. This has resulted in a marked increase in turnover rates. The American Association of Colleges of Nursing reports that RN turnover rates in the U.S. rose from 17% in 2017 to 26% by 2021. Plus, over 25% of RNs indicate plans to retire or leave nursing within the next five years. 

Rising Labor Costs and Budgetary Pressures 

Healthcare organizations are grappling with increasing costs for salaries, benefits and contract staffing, exacerbated by nationwide labor shortages and inflation. This financial strain is further compounded by the heavy reliance on contract and travel nurses to maintain patient care standards. According to the American Hospital Association, the proportion of nurse labor expenses allocated to contract travel nurses skyrocketed from 4.7% in 2019 to 38.6% in January 2022. While travel nurses accounted for nearly a quarter (23%) of total nurse working hours, they represented nearly 40% of all nursing labor costs for hospitals. 

Impact on Staff Morale and Retention 

The increased use of traveling nurses, while necessary to address staffing shortages, often has unintended consequences on staff morale. Staff nurses can become aware of the significant pay disparities between themselves and travel nurses, which can create a cycle where more staff nurses leave for higher-paying contract or travel positions. 

Addressing these interconnected issues is essential for healthcare organizations aiming to create a more supportive and fulfilling work environment. By tackling the root causes of nurse turnover, organizations can work towards improving nurse retention rates and ensuring sustainable, high-quality patient care. 

How to Improve Nurse Retention: 5 Nurse Retention Strategies to Combat Turnover  

Here are some nurse retention strategies aimed at creating a supportive, engaging work environment that encourages long-term commitment and professional growth.   

1. Address Burnout Proactively  

Burnout is a growing challenge in today’s high-stress healthcare environment. Addressing it through tactics like regular check-ins and support systems for staff are crucial to identify issues before they lead to turnover. Offering on-going stress management and resilience training equips nurses with tools to cope with the demands of their roles.   

Moreover, creating a culture of appreciation can significantly impact job satisfaction and retention. But in our post-COVID reality, celebrating once a year for Nurses’ Week isn’t enough. Peer recognition programs and sharing patient success stories and positive feedback reinforces the meaningful impact of their work and reminds them why they got into the nursing profession.   

2. Support Work-Life Balance  

Another important part of addressing burnout and improving nurse retention is actively encouraging nursing staff to prioritize work-life balance. Embracing flexible working patterns can go a long way to helping nurses balance work and personal commitments and bounce back from stress. Consider compressed working hours, job sharing and set working days. Implement policies to prevent mandatory overtime where possible. Plus, allowing nurses to negotiate shifts that suit their needs and to rearrange their schedules among themselves can boost staff morale and job satisfaction.  

Consider adding benefits like on-site or subsidized childcare options or elder care support services. This can be a significant draw for nurses with young families and acknowledges the caregiving responsibilities many nurses face outside of work. Plus, providing opportunities to improve their own health and well-being by offering wellness programs and gym memberships as part of your benefits package ensures nurses have resources to help them cope with stress and improve self-care.  

3. Invest in Continuous Education and Skill Development  

Investing in continuous education and skill development is a win-win for both nurses and healthcare organizations. Providing on-site training for new technologies and procedures keeps staff current and engaged. Offering opportunities for nurses to attend conferences and workshops broadens their professional networks and knowledge base. For nurses, supporting them through reimbursing for obtaining additional certifications demonstrates your commitment to their career growth.  

To ensure your nurses don’t use their new professional development to look for a position elsewhere, it’s crucial that nurses know what career opportunities are available. Whether it’s a promotion or moving to support a different specialization, nurses want to know there’s a path for them within your organization.   

4. Implement Retention Bonuses  

Nurses have more options than ever, including working as a traveling nurse which often pays more. Competitive salaries, wage increases and bonuses are great ways to entice nurses to stay on staff.  

Implementing retention bonuses for nurses who remain with the organization long-term recognizes their commitment and can be an effective strategy to reduce turnover. Developing performance-based incentive programs can motivate staff and improve overall care quality.   

5. Engage in Regular Feedback and Improvement  

Engaging in regular feedback and improvement processes demonstrates a commitment to staff satisfaction. Conducting regular employee satisfaction surveys provides valuable insights into areas needing attention. Holding town hall meetings to address staff concerns fosters a sense of community and shared purpose. Implementing suggestion programs for workplace improvements empowers staff to contribute to positive change.  

6. Recruit for Nurse Retention 

Prioritizing long-term retention from the outset through healthcare recruitment is an often-overlooked nurse retention strategy. An experienced recruitment process outsourcing (RPO) partner can significantly enhance a healthcare organization’s nurse retention efforts. By leveraging their expertise in healthcare staffing trends and best practices, RPO partners can help develop and implement targeted recruitment strategies that attract candidates more likely to stay long-term. They can streamline the hiring process, reducing time-to-fill and ensuring a better candidate experience, which sets the stage for higher nurse retention rates.  

RPO partners can also provide valuable insights into market-competitive compensation and benefits packages, helping organizations stay attractive to both prospective and current employees. Furthermore, they can assist in implementing advanced analytics to predict turnover risks and identify retention opportunities. By managing the entire recruitment lifecycle, RPO partners free up internal resources, allowing your internal team to focus on creating a positive work environment and developing retention programs for nursing staff. 

👉 Learn more about the RPO advantage for healthcare. 

The Importance of Nurse Retention in Modern Healthcare 

Whether you’re a seasoned healthcare administrator, an HR professional navigating the complexities of healthcare staffing, or a nursing leader on the front lines, addressing nurse retention with these strategies will cultivate a resilient, dedicated nursing workforce capable of meeting the evolving healthcare needs of our communities. Organizations that prioritize their nursing staff’s well-being and professional growth will be best equipped to navigate the ongoing workforce challenges and provide exceptional care to their communities.   

Nurse Recruitment Strategies to Address the Nursing Shortage

The healthcare industry is facing a severe shortage of nurses and other frontline clinical staff, creating unprecedented challenges for medical facilities across the nation. This crisis, exacerbated by an aging population and the lingering effects of the COVID-19 pandemic, threatens the quality, accessibility and continuity of patient care. Whether healthcare organizations require the recruitment of registered nurses (RNs), nurse practitioners (NPs), or certified nursing assistants (CNAs), the need for innovative nurse recruitment strategies has never been more critical.  

The shortage spans all levels of nursing, from entry-level positions to advanced practice roles. Hospitals, clinics, long-term care facilities and home health agencies are all feeling the pinch as they struggle to maintain adequate staffing levels. This scarcity of nursing professionals not only strains existing staff but also impacts patient outcomes, increases wait times, and can lead to the reduction or elimination of certain services. 

This article explores the depth of the nursing shortage, its root causes, recruiting strategies for nurses for today’s competitive landscape. 

The Nursing Shortage: A Growing Crisis 

The current state of the nursing workforce paints a concerning picture for the future of healthcare. The Bureau of Labor Statistics (BLS) projects that the United States will face a shortage of 195,400 nurses by 2031. There are not enough nurses joining the field, which is not for lack of interested and qualified applicants. As many as 80,000 qualified applicants get turned away from nursing colleges because there are not enough nursing faculty, clinical sites, and resources to support larger class sizes. 

Driven by the strain of the pandemic and a shrinking workforce, many healthcare workers are choosing to the leave the field due to burnout. According to the American Association of Colleges of Nursing, the rates of RN turnover in the United States have ticked up over recent years, growing from 17% in 2017 to 26% by 2021. More than a quarter of RNs report they plan to retire or leave nursing over the next five years. 

With nationwide labor shortages and inflation, healthcare organizations face rising costs for salaries, benefits and contract staffing which strains budgets. Hospitals and health systems are paying an additional $24 billion per year for clinical labor than they were before the pandemic. In general, modern employees require more competitive compensation, benefits and perks to be enticed. This is even more crucial in rural settings where healthcare staff often must be convinced to relocate. 

In order to keep patient care standards high amidst staffing shortages, the U.S. healthcare system relies heavily on costly contract and travel nurses which further drives up labor costs for hospitals. According to  the American Hospital Association, the portion of nurse labor expenses going to contract travel nurses has grown from 4.7% in 2019 to 38.6% in January 2022.  

While travel nurses accounted for 23% of total nurse hours in January 2022, they represented nearly 40% of all nursing labor costs for hospitals. Plus, relying on traveling nurses can be bad for morale as staff nurses realize how much more money travel nurses are making—thus exacerbating retention challenges. 

nurse recruitment strategies

7 Best Practices in Nurse Recruitment 

Traditional approaches to nursing recruiting are no longer sufficient in this high-demand environment. Healthcare providers must reimagine their recruitment processes, workplace cultures and career development opportunities to attract and retain top nursing talent across all specialties and experience levels. To address the shortage, healthcare organizations should consider these best practices in nurse recruitment. 

1. Modernize Recruitment Technology 

Often healthcare organizations are struggling with legacy recruitment technology that is no longer fit for purpose when it comes to modern healthcare recruitment. Investing in your recruitment tech stack helps you gain agility, streamline your processes and access a world-class candidate experience that today’s nurses have come to expect.  

AI-powered sourcing tools can help identify the most promising healthcare talent in a matter of minutes.  Plus, advanced analytics arm you with the data you need to hone your recruitment strategy.  

2. Expand Nurse Recruitment Channels 

Expanding recruitment channels is essential in today’s competitive market. Partnering with nursing schools for early careers recruitment opportunities can help secure a pipeline of emerging talent. Utilizing social media platforms effectively can reach nursing candidates where they spend much of their time. Attendance at both virtual and in-person job fairs for healthcare recruitment can also yield positive results. 

3. Offer Competitive Compensation and Benefits 

Offering competitive compensation and benefits is more important than ever for clinical recruitment. Regular salary benchmarking ensures that pay rates remain attractive in a rapidly changing market. Comprehensive benefits packages, including perks like student loan repayment benefits and robust mental health support, can set an organization apart. For hard-to-fill positions, sign-on bonuses may be necessary to secure top talent over your competition. 

4. Create Clear Career Advancement Pathways 

Creating clear career advancement pathways is crucial for both recruitment and retention—but don’t just promote it to existing employees. Before joining, nurses want to know that there’s an established path to promotion to assure them there’s room to grow their skills and earning potential.  

Use your CRM to share content with nursing candidates throughout the recruitment journey that showcases mentorship programs for new nurses or leadership tracks for more experienced nurses. No matter where they are in their careers, nursing candidates want to know their employer will offer support and guidance throughout their careers.  

5. Emphasize Work-Life Balance 

In today’s workforce, emphasizing work-life balance is non-negotiable, regardless of industry. But with burnout among nurses higher than ever, it’s important to show nursing candidates upfront that you’re committed to work-life balance.  

Offering roles with flexible schedules, including part-time and job-sharing opportunities, can attract a wider pool of candidates. Ensure your job descriptions address paid time off and promotes your well-being perks and benefits.  

6. Diversify Your Nursing Workforce 

Diversity in nursing is not only an ethical imperative but also a practical necessity in serving increasingly diverse patient populations and supporting multilingual patient care. Developing targeted recruitment strategies for nurses from underrepresented groups can broaden the talent pool.

👉 Check out our DE&I Resource Center for information to help guide you on your diversity, equity and inclusion journey. 

7. Engage a Healthcare RPO Partner 

To overcome recruiting roadblocks, healthcare organizations can partner with a recruitment process outsourcing (RPO) partner to supplement internal recruiting teams and create sustainable talent acquisition strategies. When implemented correctly, a healthcare RPO program enhances recruiting effectiveness, attracts top talent and reduces cost, providing healthcare organizations with a competitive advantage. 

The RPO Advantage for Nurse Recruitment 

The nursing shortage is a complex challenge that requires a multifaceted approach. A growing number of forward-thinking healthcare talent acquisition and HR leaders have partnered with an RPO partner to stay ahead of the competition. An RPO program can help your organization implement these nurse recruitment best practices and position you as an employer of choice for nurses. 

Discover how RPO can revolutionize your healthcare organization’s talent acquisition strategy with our ebook, Revolutionizing Healthcare Staffing: The RPO Advantage.   

Allied Health Recruiting & Retention Best Practices 

With an aging population pushing demand for healthcare ever higher, allied healthcare professionals—physical and occupational therapists, medical laboratory scientists, dietitians and nutritionists, dental hygienists, optometrists, phlebotomists and many more—play crucial roles in the care, diagnosis and treatment of patients. However, healthcare organizations worldwide face significant challenges in recruiting and retaining these vital providers, potentially compromising patient care outcomes. To maintain high standards of care, it’s crucial for healthcare organizations to master the art of allied health recruiting and retention. 

This article will explore common challenges as well as offer best practices for attracting top talent and creating an environment where allied health professionals can thrive. 

Challenges in Allied Health Recruiting 

Allied health recruiting faces several significant hurdles in today’s challenging environment as competition for allied health professionals continues to grow: 

  • Staffing shortages: Demand for allied health staffing often outpaces the supply of qualified candidates and there’s a lack of graduates in many allied health fields. With many organizations vying for the same pool of candidates, standing out can be difficult.  
  • High turnover rates: Turnover rates in healthcare are at an all-time high due to poor work-life balance, lack of career growth, and burnout, especially post-pandemic. Plus, a competitive job market makes it easy to job hop.  
  • Rising labor costs driven by reliance on allied health staffing agencies: In order to counteract staffing shortages and turnover and maintain a high standard of care, healthcare organizations are relying on costly allied health staffing companies to supply contract healthcare workers, driving up overall labor costs.   
  • Budget constraints: Offering competitive salaries and benefits to combat turnover while staying within budget can be a balancing act. Many allied roles are perceived as underpaid relative to the education required to perform them, encouraging allied workers to pursue higher paid clinical roles or opportunities outside healthcare. 
  • Pressure to diversify the allied workforce: In order to provide the best patient care, healthcare systems are increasingly under pressure to match patient demographics which are increasingly multicultural and multilingual.  
  • Evolving skill requirements: As healthcare technology and practices evolve, so do the skills required of allied health professionals. The increasing complexity of patient care requires more specialized knowledge.   
  • Geographic limitations: Some healthcare facilities, particularly those in rural or underserved areas, may struggle to attract candidates due to their location. Rural areas struggle to attract and retain allied health professionals. Urban areas often have higher living costs, making it difficult for these lower-paid roles.  
  • Compliance demands: Extra care must be taken around credentialing and licensing checks for the allied workforce.  
  • Legacy recruitment technology: Healthcare organizations may struggle with old, legacy recruitment technology that is no longer fit for purpose—or not have a recruitment tech stack at all.  

Best Practices for Allied Health Recruiting & Retention 

Let’s dive into some game-changing allied healthcare recruiting solutions to help you overcome these challenges: 

Showcase Your Unique Culture 

Don’t just tell potential candidates about your workplace—show them! Instead of simply describing your environment, use social media and your website to provide a behind-the-scenes look at your team in action. Consider creating video testimonials from current employees or virtual facility tours to help potential candidates envision themselves as part of your organization.  

Another area to showcase is learning and development and recognition. Ongoing education opportunities, conference attendance and skill development programs are all great topics for recruitment content. Additionally, showcase outstanding performers on your social media channels, from an employee-of-the-month or someone who’s gotten special kudos from a patient. This will show potential employees that you’re invested in your team’s growth and job satisfaction. 

Offer Competitive Compensation Packages 

It’s not just about the salary. Consider offering unique perks that set you apart, such as student loan repayment assistance, schedule flexibility, wellness programs or even sabbaticals for long-term employees. These benefits can make a significant difference in attracting and retaining top talent. Remember, you’re not just filling a position; you’re investing in a long-term relationship. 

Streamline Your Recruitment Process 

In the fast-paced world of healthcare, time is of the essence. Make your application process quick, mobile-friendly and frictionless. The easier it is to apply, the more top-notch candidates you’ll attract. Consider implementing a one-click apply option or allowing candidates to apply with their LinkedIn profiles. Remember to keep candidates informed throughout the process with automated updates and clear timelines. 

Leverage Technology 

Healthcare talent acquisition teams often struggle with legacy recruitment technology that hasn’t kept up with modern candidate expectations. Consider implementing AI-powered tools to screen résumés, chatbots to answer candidate questions and video interviews to connect with applicants from anywhere. These tools can help keep top candidates engaged and ensure no promising applicants fall through the cracks. 

Create a Robust Onboarding Program 

First impressions matter. Creating a robust onboarding program is essential for setting new allied health professionals up for success. Onboarding should extend to include check-ins at 30, 60 and 90 days, ensuring new hires feel supported as they integrate into your organization. Complement this with a mentorship program that pairs new hires with experienced team members. This approach not only helps newcomers learn the ropes but also builds relationships and fosters a sense of belonging. 

Beyond the onboarding phase, regular communication is key to retaining allied health professionals. Instead of relying solely on annual reviews, implement a system of frequent check-ins. Whether it’s quarterly performance discussions or more informal conversations, ongoing dialogue allows you to catch and resolve issues early, keeping your team engaged and satisfied. By addressing potential concerns promptly, you can prevent minor issues from escalating into turnover, ultimately creating a more cohesive and stable team environment. 

Showcase Clear Career Paths 

Show potential allied health professionals where they can go within your organization. Clear career paths demonstrate that you’re invested in their long-term success. This could include leadership tracks, specialization opportunities or even paths to different roles within the organization. Make sure to discuss these opportunities during the recruitment process and showcase them in your attraction materials. 

Consider RPO for Allied Health Recruiting 

Another option to improve your allied health recruiting outcomes is to engage a recruitment process outsourcing (RPO) partner. RPO recruiting for allied health can help you implement strategies to combat challenges and improve your ability to attract, recruit and retain top allied health professionals. This collaborative approach allows internal HR teams to focus on strategic workforce initiatives while the RPO partner handles the day-to-day allied health recruitment challenges. 

Healthcare recruiting is dynamic and ever evolving. With persistence, creativity and the support of an RPO partner, you can build a strong, engaged allied health recruiting program that drives excellence in patient care.  

PeopleScout Named Talent Solutions Provider of the Year by TIARA Talent Solutions Awards U.S.  

The global talent solutions leader was also the winner of the Client Service and Best Talent Attraction Strategy awards 

CHICAGO – JUNE 27, 2024 – PeopleScout, a TrueBlue (NYSE: TBI) company and global talent solutions leader, was named Talent Solutions Provider of the Year, the top honor, at the 2024 TIARA Talent Solutions Awards – U.S. PeopleScout also received the Client Service and Best Talent Attraction Strategy awards for their work supporting their clients. This recognition comes after the company’s UK division received the same distinction, along with the Employer Brand and Best Talent Solutions Firm to Work For awards at the TIARA Talent Solutions Awards – Europe in October 2023.  

“We are incredibly honored to not only be recognized for our exceptional service and effective talent strategies, but to also receive the distinction of Talent Solutions Provider of the Year,” said Rick Betori, President of PeopleScout. “These awards are a true testament to the tremendous work our people do every day to elevate our clients’ connection to top talent, and the trust our clients put in us to deliver custom solutions to achieve their short- and long-term talent goals.” 

Judges praised PeopleScout’s exceptional service, thorough understanding of their clients’ business, effective strategies and sustainable results. The panel also shared the following award-specific feedback: 

  • Talent Solutions Provider of the Year One judge said, “PeopleScout delivered the type of service that every RPO and MSP provider should aspire to.”  
  • Best Talent Attraction Strategy – Judges applauded PeopleScout’s talent strategy, which “diversified the candidate pool in a male-dominated industry and lowered the cost-per-hire”.    
  • Client Service – Judges noted that PeopleScout “took the time to understand the business and its challenges by investing time in visiting sites, incorporating customer feedback and leveraging technology to deliver sustainable results.”  

Ethan Taylor, Senior Talent Strategist for multinational tire manufacturer and PeopleScout client Goodyear, echoed praise for PeopleScout, saying, “PeopleScout exemplifies what it means to be a true partner. They deeply understand our business, and act as a true extension of our team to provide innovative solutions to our unique talent challenges. Their commitment to our success is evident as they continue to evolve our talent strategies to drive meaningful business impact today and into the future.” 

The TIARA awards recognize companies across the RPO, MSP and Talent Solutions market and are open to independent providers and business units of recruitment solutions providers. The TIARAs set a standard of excellence and recognize exemplary growth, innovation and leadership.  

A three-stage judging process ensures credibility and enhances prestige for all award winners. TALiNT Partners’ senior team conducts an initial review to shortlist finalists from all entries. Finalist entries then go to a second round of judging by a panel of distinguished industry professionals. Judges then attend a judging day event to determine winners in each category.  

See the full list of 2024 TIARA Talent Solutions Awards US here.  
 

About PeopleScout   
PeopleScout, a TrueBlue (NYSE: TBI) company, is a global talent solutions leader that provides unmatched scalability to meet the hiring needs of organizations of all sizes. It connects clients with top talent through Recruitment Process Outsourcing (RPO), Managed Service Provider (MSP), Total Workforce Solutions, and talent and technology advisory services. PeopleScout is helping talent leaders harness the power of data, drive decisions and exceed expectations through tech-charged solutions founded on machine learning and AI. PeopleScout’s legacy of service and partnership has led to consistent recognition as a leader by industry analysts. For more information, visit www.peoplescout.com.     

Press Contact  
Taylor Winchell  
Senior Manager, External Communications  
pr@trueblue.com  
1-253-680-8291 

Healthcare RPO: What to Expect from Your Prospective Partner

For most healthcare organizations, staffing is a major operational challenge. During the COVID-19 pandemic, over 100,000 registered nurses left the field, and even several years laters, almost 800,000 nurses intend to leave the workforce by 2027 because of stress, burnout or retirement. These healthcare talent shortages and increased competition necessitate a more robust talent acquisition strategy. To overcome recruiting roadblocks, healthcare organizations can partner with a recruitment process outsourcing (RPO) partner to supplement internal recruiting teams and create sustainable talent acquisition strategies. When implemented correctly, a healthcare RPO program enhances recruiting effectiveness, attracts top talent and reduces cost, providing healthcare organizations with a competitive advantage.

In this post, we highlight six things healthcare organizations should expect from an RPO partnership.

What to Expect From Your Healthcare RPO Partnership

When you enter into an RPO partnership, you will find that a successful relationship is based on collaboration between your RPO provider and internal team, who need to work together to make the engagement a success.

Dig Deeper

How RPO Can Solve The Top Challenges In Healthcare Talent Acquisition

Expect Seamless Integration Between Your Healthcare RPO & Internal Recruiting Teams

An ideal RPO partner should have a well-developed practice for integrating into a client’s organization and working with a client’s recruiters, hiring managers and leadership teams. During the implementation process, your healthcare RPO partner should conduct a needs assessment to understand your healthcare recruiting requirements. They will then develop a custom solution that meets the needs of your organization and business model.

Engaging an RPO partner is an opportunity to create change in the way you recruit talent across your organization. Changes in the recruiting process can include training hiring managers to be better interviewers, implementing new recruiting technology tools and establishing a unified message and employer brand.

This is the time to take the recruiting process seriously and bring attention to it internally. Your RPO partner will work with you to be an agent of change in your organization in order to successfully implement new tools and processes.

Expect Value-Added Recruiting Functions

As talent acquisition becomes more sophisticated, organizations are looking for additional services from an RPO partner such as employer branding capabilities, advanced analytics and new technology. When considering healthcare RPO partners, look for capabilities that will add value while improving your recruiting processes.

For instance, if your organization is anticipating a merger and requires a solution to swiftly ramp up your current healthcare workforce, talent acquisition services such as social media sourcing, video interviewing and recruitment marketing provide additional value by improving the candidate experience and your position in the talent market.

To determine which value-added services would most benefit you, audit your current recruiting processes and performance to identify where your in-house teams excel and where outside expertise can make a positive impact.

Expect In-Depth Program Analysis and Reporting

You should expect that your RPO partner will provide you with a complete analysis of your healthcare recruitment processes’ strengths, weaknesses and challenges.

This assessment should include:

  • Detailed process mapping before, during, and after implementation
  • Understanding gaps and opportunities within your program
  • Visibility into real-time workforce data and analytics

From this deep-dive, your RPO partner should develop customized solutions for your immediate and long-term talent needs and consult with stakeholders on ways to improve your program.

Recruiting metrics and analytics are powerful tools. When an RPO partner dives into the data, they can provide guidance on big and small recruitment changes that will lead to improved hiring metrics.

Expect Accountability and Transparency

Accountability and transparency are key factors in a successful RPO partnership. As the client, you should be able to ask your RPO partner any question you can conceive of, and in turn, your RPO partner should be able to provide you with satisfactory answers.

To ensure accountability, your RPO provider should work with you to establish mutually agreed upon Service Level Agreements (SLAs). SLAs should be established during the partner selection process, and their governance should be clearly outlined during contract negotiations.

SLAs establish how you and your RPO provider will work together and can cover items like terms, liability, billing and payment, confidentiality, solicitation, insurance, warranties and employment relationships.

Before you draft SLAs, you need to assess your recruitment performance prior to working with your RPO partner. This can prove challenging, especially if your internal recruitment processes do not track and benchmark data. If you do not have benchmarks, your healthcare RPO provider should be able to provide benchmarking data based on their work with other clients in the healthcare space.

When setting up SLAs, make sure they are realistic, achievable and meet your organization’s recruiting needs. RPO SLAs often include the following metrics:

  • Time-to-fill: Time-to-fill measures how long it takes recruiters to fill an open role.
  • Hiring manager satisfaction: You can measure hiring manager satisfaction through a survey, for example.
  • Candidate experience and satisfaction: You can conduct surveys with every candidate, not just ones who are hired, to better understand the impact of your candidate experience.
  • Interview-to-offer ratio: This metric is the ratio of the number of interviews to the number of candidates that are given an offer and can help determine the quality of candidates.
  • Diversity of candidate: This is the percentage of candidates considered or self-identified as “diverse,” and can be used to track different groups of candidates like women or veterans.

The right mix of service-level controls can help ensure a successful partnership.

Expect to Be Supplied with References

You would not hire a doctor or nurse without checking their references, and the same applies when partnering with an RPO provider. An RPO partner can always tell you about their solutions, skills and expertise. However, to get a real sense of an RPO partner’s true capabilities, you need to speak to their clients and hear success stories directly.

You should receive references from organizations that the RPO partner has worked with, ideally in the healthcare space, that have dealt with similar challenges as you, so you can really understand how the RPO has delivered effective solutions in the past. For example, if your organization is having a difficult time sourcing healthcare talent in a rural community, your RPO partner should provide you with a reference that illustrates their ability to source candidates in lean talent markets.

Expect Effective Recruiting Technology

Your RPO partner should be deploying the most current and best-in-class recruiting technologies to access and leverage data, attract and source candidates, automate recruiting processes, and screen and shortlist candidates. For instance, an RPO partner equipped with an experienced team of recruiters trained in using advanced tools and resources can use AI and predictive analytics to quickly find candidates with the skills and qualifications you’re looking for.

The right talent acquisition technology tool can also help provide a superior candidate experience, including:

  • AI-enabled sourcing tools help recruiters find the best candidates faster.
  • A streamlined application process can allow candidates apply with just one click.
  • Personalized recruitment marketing tools like chatbots, SMS messages, email campaigns and individualized landing pages provide candidates with the consumer-like experience they have come to expect online.

Healthcare RPO partners should also be able to help you quickly implement the best recruiting technologies into your talent acquisition program that can save both time and money.

Healthcare RPO from PeopleScout

Selecting the right RPO partner is a big decision for any healthcare organization and outsourcing recruitment processes can have a tremendous business impact. Your healthcare RPO partner should possess the ability to understand the capabilities and reach of the latest emerging talent tools can provide both significant costs savings and a competitive advantage and provide you access to talent, quality of hires, process efficiencies and workforce management support.

Learn more about PeopleScout’s healthcare RPO serivces by connecting with one of experts.

Talent Insights Inform Search for Executive Leader for Healthcare System

Talent Insights Inform Search for Executive Leader for Healthcare System

Healthcare Recruiting

Talent Insights Inform Search for Executive Leader for Healthcare System

A non-profit healthcare system engaged their RPO partner, PeopleScout, for talent insights to boost their search for a highly competitive new Chief Analytics Officer.

Situation 

A non-profit healthcare network was seeking a Chief Analytics Officer based in a large city in the United States where they’re headquartered. Other requirements for the role included experience in AI and data management platforms.  

They had engaged an executive search firm but weren’t seeing results. As their long-term healthcare RPO partner, PeopleScout’s dedicated talent advisory practice stepped in to provide the healthcare provider with an in-depth analysis of the talent market to support a more targeted search. 

Solution 

The PeopleScout Talent Advisory team worked with the client to define the most pertinent job characteristics and review job skills and compensation. This ensured that the role was aligned with the capabilities in AI and data management that the client required.  

Our analysis focused on the talent market in their required location to show the size of the talent pool that possessed their required skills. We were able to determine that there were less than 10 potential candidates based in that city that had all the skills they were looking for. The report we produced showed how adjusting their requirements would affect the size of the available talent pool.  

Here’s what we found: 

  • We identified candidates living in other cities that were currently commuting large distances during the week for work. This helped the client see if they relaxed their location requirement or were open to a flexible work arrangement (i.e., two-weeks working in the city, two-weeks working at home), they could grow their talent pool significantly. 
  • We uncovered a pattern that most people in similar roles had a tenure of approximately two to three years before switching jobs, usually after delivering a data transformation project. We advised the client that people who were only a year to 18 months into their current role may be less interested in switching. The optimum level of two to three years of tenure would make candidates more open to moving. 
  • We noticed a pattern that many people with the relevant skills were working as independent consultants. This revealed an additional pool of candidates who might be interested in going back to full-time work which the client hadn’t considered.  
  • We also found that many of the qualified candidates worked in financial services and might be receiving salaries on the high end of the spectrum. This helped the client reset expectations around the compensation range in order to secure the right person for the role.  

Results 

The talent insights we shared showed the client that flexing their requirements for the position could expand the talent pool in different ways. This data helped the healthcare company to make more informed decisions about the sourcing strategy for their new Chief Analytics Officer. 

At a Glance

  • COMPANY
    Healthcare Network
  • INDUSTRY
    Healthcare
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • ABOUT THE CLIENT
    The client is an American non-profit healthcare company and integrated delivery network.

Securing Software Engineers for a Healthcare Tech Pioneer

Securing Software Engineers for a Healthcare Tech Pioneer

Tech Recruiting in Healthcare

Securing Software Engineers for a Healthcare Tech Pioneer

A global healthcare technology company turned to PeopleScout to find much-needed tech talent to grow their healthcare data and analytics services.

97 % Offer Acceptance Rate
Implemented SMS Text Screening
Implemented SMS Text Screening
20 % Exceeded Submittal-to-Interview Ratio Goal by 20%

Situation 

A healthcare technology company approached PeopleScout to help with their hard-to-fill software engineering and niche technology positions. With demand for tech and digital skills on the rise across all industries, the client was struggling to fuel their business growth.  

Solution 

PeopleScout implemented a partial-cycle recruitment process outsourcing (RPO) program for the client. Our dedicated delivery team consisted of tenured recruiters who had at least five years of software engineering recruitment experience. We established a multi-channel sourcing process, screening, scheduling interviews and completing the hiring process for the client.  

The PeopleScout RPO team partnered closely with hiring managers to brainstorm creative solutions to particularly hard-to-fill roles and to provide talent intelligence and detailed compensation information that they could take back to their leadership. 

We also implemented new technology that allowed us to screen candidates via two-way SMS texting to speed up screening time, improve candidate engagement and reduce fallout. Hiring manager surveys were also rolled out to gain more feedback, and reporting and analytics were set up to measure SLAs. 

Results 

PeopleScout effectively hired candidates for the organization’s niche technology roles, while exceeding time to fill expectations. Our recruiters thoroughly sourced against the role requirements, assuring candidates met the client’s standards. As a result, 77% of hires made were externally sourced candidates, and we increased the submittal to interview ratio to 54%, exceeding our target by over 20%. The offer-acceptance rate grew to 97%, well above the industry average of 70%.  

Following this success, the RPO program expanded from roles within the U.S. to also cover recruiting tech roles in the UK and Ireland. 

At a Glance

  • COMPANY
    Healthcare technology company
  • INDUSTRY
    Technology
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Affinix
  • ANNUAL HIRES
    250
  • LOCATIONS
    U.S., expanding to UK and Ireland
  • ABOUT THE CLIENT
    This healthcare technology company provides data, analytics and software for healthcare and government social services. The organization works with healthcare providers, health plans, governments and life sciences companies to get more from their health data, using artificial intelligence, data analytics, cloud computing and other advanced information technology.

Healthcare Talent Shortage: Changing Demographics, Growing Demand & Shifting Skills

As the world of work transforms, the healthcare industry is at the epicenter of change. The industry is growing rapidly and facing a healthcare talent shortage and skills gaps. At the same time, the accelerating pace of medical and technological advancements means medical professionals must constantly adapt to new breakthroughs and changing expectations. Talent acquisition and HR professionals need to be ready to meet the growing challenge. To do so, they must understand the full picture of the healthcare talent landscape.

Is a Generational Change Creating a Healthcare Talent Shortage?

The industry is facing challenges in both supply and demand. Hospitals and Health Networks magazine calls the generational change “the most powerful force operating in our health system right now.”

On the supply side, the baby boomer generation is reaching retirement age, and according to Becker’s Hospital Review, one-third of practicing physicians are more than 55-years old and nearing retirement. Replacing doctors and surgeons who have decades of experience is challenging, as those earlier in their careers lack the years of training, education and on-the-job hours. The next generation in the workforce, Generation X, is relatively small. While the millennial generation is the largest generation in the workforce, the oldest millennials are nearly 40 years old, and some of Gen Z are too young even to start medical school. As baby boomers retire, these generations will have to fill that gap.

Dig Deeper

How RPO Can Solve The Top Challenges In Healthcare Talent Acquisition

On the other side of this equation, the overall population is aging, with 10,000 Americans turn 65-years-old every day. Caring for an aging population will require even more healthcare professionals.

As baby boomers age, the demand for healthcare is increasing, including home health services, long-term and aged care. Chronic conditions like heart disease, diabetes, cancer are becoming more common with nearly half of the American population suffering from a chronic illness. According to a study JAMA Internal Medicine, , baby boomers have a longer lifespan but higher rates of hypertension, high cholesterol, diabetes and obesity. This means the largest generation to reach retirement age will likely also need more healthcare than any previous generation

The Healthcare Talent Shortage

The aging baby boomer generation is fueling industry growth. The healthcare industry is predicted to be the largest driver of growth in the U.S. economy through most of the next decade. Yet, most healthcare organizations continue to experience strains as the healthcare talent shortage increases. This is a multi-pronged issue driven by increased demand, retirement, burnout and a lack of new healthcare professional entering the field complicating healthcare recruitment.

And experts predict the healthcare talent shortage will only get worse. The Bureau of Labor Statistics (BLS) projects that the country will face a shortage of 195,400 nurses by the year 2031. While doctors and nurses are the most visible employees in the healthcare industry, growth in the industry will impact positions throughout the sector. An increase in patients, hospital visits and appointments will call for more support staff, like clinic support, medical technicians, billing and coding professionals and even non-clinical hospital staff like janitorial and food service.

Laboratory technicians are facing many of the same labor challenges as physicians and nurses. Many are reaching retirement age, and retirements are expected to accelerate. Replacing them will tough, as the number of students graduating from laboratory technician programs is declining.

Plus, due to a shift towards home-based care, home health aide shortages are projected to grow significantly. The BLS predicts that the number of openings for home health and personal health roles will increase 37% by 2028.

Healthcare Talent Shortage

Less visible roles are also impacted by healthcare talent shortages. The medical coding profession has been plagued for years by a shortage of coders. Job growth for the position accelerated after the implementation of the Affordable Care Act, and experts expect that growth to continue along with the rest of the industry.

A Transforming Workplace

In addition to the healthcare staffing challenges, the healthcare industry is not immune to the changes impacting organizations across the country—like the digitization of services and the growing gig economy. The healthcare industry is always experiencing change due to technological advancement, medical research and new regulations. However, to adapt to these trends, organizations will need to seek out talent in different ways and find people with new skill sets.

Use of telemedicine and virtual care expanded during COVID-19 and are continuing to rise as a way to improve access. Jobs in these types of workplaces require different technology and communication skills than more traditional hospital and clinic jobs.

While many think of the gig economy as a place for creatives or rideshare drivers, the contingent workforce is taking on a greater role in healthcare. SIA reports that hospitals are turning to contract physicians and traveling nurses to deal with the talent shortage. Some practitioners are turning to this freelance work to boost their earning potential, and the system helps increase staffing at rural healthcare facilities that struggle with healthcare recruiting.

Large hospitals are also bringing in a greater share of doctors due to consolidation within the industry. Since 2019, over 100,000 private practice doctors have transitioned into employees of larger corporate healthcare organizations. Nearly three-quarters of physicians are part of larger healthcare systems in the U.S., a record high.

A Necessary Response

To remain competitive in this challenging talent landscape, healthcare organizations must take a proactive approach to planning their workforces, sourcing and recruiting talent, retaining workers and appealing to millennials and Generation Z workers who will fill the roles of retiring baby boomers.

Areas across the United States are already feeling the impact of the healthcare talent shortage, and experts say the pressure will only grow. Organizations need to respond now to prepare. Here are some steps companies in the healthcare industry should take to manage skills shortages and how technology can help.