Category: Employee Engagement

What is Employer Branding? And Why It’s Talent Acquisition’s Secret Weapon

Posted on by akessler

Attracting and retaining top talent goes beyond offering a good salary. Candidates are looking for more than just a job; they’re seeking a purpose, a positive culture, and a company that aligns with their values. This is where employer branding comes in. But what is employer branding, exactly? 

Simply put, the employer branding definition is your company’s reputation as an employer—the unique identity you present to both your current employees and prospective hires. It’s an individual’s perceptions and lived experiences of what it’s like to work for your organization. Think of it as your company’s promise to its employees—what it’s like to work for you, the values you uphold and the employee experience you provide. 

👉 Get Your Essential Guide to Employer Branding. 

What are the Benefits of Employer Branding? 

Understanding what employer branding is is just the first step. The real question is, why should you invest in it? The benefits of a strong employer branding strategy are multifaceted and directly impact your organization’s bottom line: 

  • Attract Top Talent: A strong employer brand makes your company more appealing to highly skilled individuals. When candidates perceive your organization as a desirable place to work, you naturally attract a larger and more qualified talent pool. This significantly reduces time-to-hire and the cost of recruitment. 
  • Reduce Recruitment Costs: With a positive reputation, you’ll spend less on advertising and external recruitment agencies. Candidates will be actively seeking you out, rather than the other way around. This improved candidate experience leads to more efficient hiring. 
  • Boost Employee Engagement and Productivity: A strong employer brand fosters a sense of belonging and pride among your existing workforce. Engaged employees are more productive, innovative, and committed to the company’s goals. This contributes to a healthier and more dynamic workplace culture. 
  • Improve Employee Retention: Employer branding isn’t just about attracting new hires; it’s also about keeping your current ones happy. A positive employer brand reinforces employee loyalty and satisfaction, reducing turnover rates. When employees feel valued and proud of where they work, they’re less likely to look elsewhere. 
  • Enhance Business Reputation: Your reputation as an employer directly impacts your overall business reputation. Companies known for their excellent employer brand are often perceived as more trustworthy and successful in the market, attracting not only talent but also customers and investors. 
what is employer branding

What is an Employer Value Proposition (EVP)? 

Integral to understanding what an employer brand is is grasping the concept of an Employer Value Proposition (EVP). Your EVP is the heart of your employer brand. 

The employee value proposition (EVP) is a clear articulation of why your target talent should work for your company over competitors. It captures the essence of your uniqueness as an employer, the “give and get” between you and your employees. 

Once defined, this proposition is a powerful tool and the foundation of any employer brand management strategy. We think of the EVP as a guiding “north star” for all employer brand activities. 

A well-defined EVP and employer brand encompasses: 

  • Compensation & Benefits: Base salary, bonuses, health insurance coverage, retirement plans and paid time off. 
  • Career Pathways & Development: Opportunities for learning, growth, promotions and skill development. 
  • Work Environment: Company culture, team dynamics, work-life balance, flexibility and physical workspace. 
  • Company Culture: Values, mission, leadership style, recognition programs and a sense of community. 
  • Impact & Purpose: The meaningfulness of the work, the company’s societal contributions and how individual roles contribute to the bigger picture. 

Your EVP defines what makes your company a unique and desirable place to work. It’s what you promise to your employees, and effectively communicating this promise is the cornerstone of a strong employer branding strategy. 

how to improve employer branding

Key Components of a Winning Employer Brand Strategy 

In addition to defining your EVP, developing a robust employer branding strategy involves several crucial elements. The Outthink Index by PeopleScout evaluates employer brand across nine segments:  

Employee Experience 

Modern employees seek comprehensive support beyond salary, including professional growth, well-being, and alignment with personal values. Your employer brand should showcase flexible work policies, benefits, diversity initiatives, career development opportunities and work-life balance on their career pages and candidate touchpoints. 

Content Strategy 

Content serves as the primary vehicle for telling your employer brand story through various formats like social media, videos, testimonials and digital experiences. Effective content should provide authentic insights, demonstrate company values in action, create emotional connections with candidates and establish credibility while differentiating from competitors. 

Social Media Presence 

With the majority of job seekers using social media in their search, these platforms are critical for a strong employer brand. The Outthink Index evaluates social media strategy through three dimensions: Reach (consistent posting and employee advocacy), Authority (thought leadership and industry expertise), and Impact (meaningful metrics like engagement rates and candidate conversion). 

Search Optimization 

SEO is crucial for employer branding since hundreds of millions of job searches occur monthly through search engines. Organizations must optimize job postings and career sites with strategic keywords, ensure mobile-friendliness, integrate with relevant job boards, and create easy-to-navigate career sites to appear in top search results. 

User Experience 

User experience (UX) encompasses every digital touchpoint in a candidate’s journey from discovery to application completion, serving as a virtual window into workplace environment. Critical UX elements include mobile-first design, intuitive navigation, fast loading times, accessible content, and seamless integration across platforms to prevent losing potential applicants. 

Candidate Experience 

The candidate experience serves as the most authentic advertisement for your employer brand, with every interaction showcasing organizational values and culture. Key elements include clear job descriptions, transparent processes, regular communication, constructive feedback, and streamlined interviews, especially since candidates could share negative experiences online. 

employer brand strategy

How to Improve Employer Branding 

So, you understand what employer branding is and why it’s importance. Now it’s time to ask how to improve employer brand? Here are actionable steps: 

  • Benchmark Your Employer Brand: Use the Outthink Index to see how your current employer brand stacks up against other organizations in your industry. The Outthink Index is an interactive tool that lets you compare your employer brand across critical touchpoints—from social presence to candidate experience and employee engagement. It’s the perfect starting point to identify opportunities to enhance your employer brand. Contact us to receive your custom Outthink Index report. 
  • Conduct an Audit: Start by gathering feedback from your current employees. Use surveys, focus groups, and exit interviews to understand their perceptions of working at your company. What are their pain points? What do they love? This internal perspective is invaluable for shaping your employer brand messaging. 
  • Craft Your Story: Authenticity is key. Share compelling stories about your company culture, employee successes, and the impact your organization makes. Utilize various channels like your career site, social media, employee testimonials and blog posts to showcase your employer brand messaging. 
  • Engage on Social Media: Use platforms like LinkedIn, Instagram, and even TikTok to showcase your company culture. Share behind-the-scenes glimpses, employee spotlights and company events. Respond to comments and engage with your audience. 
  • Leverage Employee Advocacy: Your current employees are your best brand ambassadors. Encourage them to share their experiences and become advocates for your company. Employee generated content (EGC) is incredibly powerful and believable because genuine testimonials are far more impactful than corporate messaging. 
  • Optimize Your Online Presence: Your career website is often the first point of contact for potential hires. Ensure it’s informative, engaging and reflective of your employer brand. Maintain an active and positive presence on professional networking sites and social media platforms. 
  • Measure and Adapt: Employer branding is an ongoing process. Regularly assess the effectiveness of your strategy through surveys, feedback and key recruitment metrics. Be prepared to adapt and evolve your approach based on insights and changing market trends. 

Employer Brand & RPO: A Strategic Partnership 

When seeking to build or enhance your employer brand, considering a partnership with a Recruitment Process Outsourcing (RPO) provider that specializes in employer branding can be a highly advantageous move. An RPO is more than just a staffing agency; it’s a strategic partnership where an external provider manages all or part of your recruitment functions. 

An RPO with extensive employer brand expertise integrates employer brand strategy directly into the hiring workflow, ensuring consistency and effectiveness from the very first candidate touchpoint. This holistic approach ensures that your employer brand isn’t just a marketing exercise but is woven into every aspect of your talent acquisition process. 

👉 Learn more about PeopleScout Talent Advisory solutions. 

RPO + Employer Brand Agency: PeopleScout Offers the Best of Both 

While an employer branding agency can offer valuable creative and strategic guidance, an RPO partner with inherent employer branding capabilities provides a deeper, more integrated solution. PeopleScout offers the best of both with one of the largest in-house talent advisory teams in the industry.  

  • Holistic Integration: As both employer brand agency and RPO, we deliver an employer brand strategy or campaign and then implement it throughout the recruitment process daily. This means your employer brand isn’t just designed; it’s actively lived and reinforced through every candidate interaction, from initial outreach to onboarding. Our recruitment delivery teams ensure your EVP is reflected in job descriptions, interview processes and candidate communications. 
  • Real-Time Data & Iteration: We are constantly engaged in the recruitment market, gaining real-time access to data on candidate perceptions, response rates and market trends. This allows us to gather immediate feedback and make iterative adjustments to your employer branding strategy, ensuring it remains effective and responsive to the talent market. Other agencies might provide periodic reports, but we offer continuous optimization. 
  • Efficiency & Cost-Effectiveness: By offering both RPO and talent advisory solutions, PeopleScout can offer significant cost savings compared to building an internal team or managing multiple external vendors (like an agency for branding and another for recruitment execution). The integration of employer branding within our core service streamlines the entire process. 
  • Scalability & Agility: Our RPO solutions offer flexibility to scale recruitment efforts up or down quickly, adapting to your changing hiring needs. This includes scaling employer branding activities in parallel. Leveraging a separate employer brand agency might require new contracts or project scopes for increased demand, whereas we can embed it in our operational flow. 
  • Accountability for Recruitment Outcomes: Ultimately, an RPO is accountable for filling your open roles. With our extensive expertise in employer branding, we directly link brand strength to recruitment success metrics (e.g., time-to-hire, quality of hire, cost-per-hire). An employer branding agency’s accountability typically ends with the delivery of brand assets or a campaign.

By choosing an RPO with robust employer branding capabilities, you gain a strategic partner that not only understands what employer branding is but actively embeds it into every step of your talent acquisition lifecycle, leading to superior hiring outcomes and a more compelling presence in the talent market. 

The Future of Work and Employer Branding 

As the world of work continues to evolve, so too does the importance of employer branding. Companies that invest in clearly defining and promoting their employer brand will be the ones that thrive. By answering the question “What is an employer brand?” and committing to a thoughtful, authentic strategy, your organization can build a magnetic reputation that attracts, engages, and retains the talent essential for future success. 

How to Improve Employer Brand: Digital-First Strategies for Modern Recruitment 

Posted on by epadmin

Understanding how to improve employer brand has become a critical business imperative. Skills shortages persist across industries, and employers face unprecedented competition for the best workers. To succeed in attracting top candidates and retaining talent, organizations must move beyond traditional recruitment strategies and focus on building a compelling employer brand that resonates with their target workforce. 

👉 What is Employer Branding?

Your employer brand represents the public perception of what it’s like to work for your organization—it’s what job seekers, employees, and the broader market think about when your company’s name is mentioned. A strong employer brand enables organizations to attract the right talent, improve retention rates, and significantly reduce recruitment costs. However, knowing how to improve an employer brand requires a strategic, multi-faceted approach that addresses every touchpoint in the candidate experience. 

How to Improve Employer Brand: 5 Essential Strategies That Work 

1. Conduct Regular Employer Brand Audits

Conducting a comprehensive employer brand audit is fundamental to understanding your current market position and identifying gaps between your intended brand message and actual candidate perceptions. This strategic assessment reveals how your organization is genuinely perceived by both current employees and potential candidates, uncovering discrepancies between internal culture and external reputation that could be hindering recruitment efforts.  

Conduct a competitive analysis to benchmark your employer brand against industry leaders and direct competitors, while also performing a comprehensive digital footprint assessment across all online platforms where your brand appears. While you might know intuitively that your brand needs improvement, but without comparative data, it’s difficult to:  

  • Identify specific areas requiring attention 
  • Prioritize investments for maximum impact
  • Demonstrate ROI to key stakeholders  
  • Track progress over time  
  • Understand how you stack up against competitors  

This is why PeopleScout developed the Outthink Index—a proprietary benchmarking tool designed to provide comprehensive analysis across nine critical components of employer branding. Built by our in-house talent advisory experts and leveraging data from hundreds of employer brands, the Outthink Index provides organizations with precise visibility into how their brand measures up against competitors, highlights specific enhancement opportunities, and ultimately strengthens their capacity to attract and retain exceptional talent. 

👉 Contact us to receive your custom Outthink Index report.  

2. Put Authenticity at the Center of Your Content Strategy

A comprehensive employer brand content strategy requires positioning your organization as both an industry leader and an attractive career destination. This involves creating valuable content that establishes your company as an authority through insights on emerging trends, discussions about future skills requirements, and examples of how you’re solving critical industry challenges. Equally important is developing content focused on career advice, professional development, and employee growth opportunities, which demonstrates your commitment to team members’ success while effectively attracting passive candidates. 

The most powerful employer brand advocacy comes directly from your employees themselves. In today’s climate of corporate skepticism, employee voices carry exceptional credibility—according to the Edelman Trust Barometer, 58% of people trust what employees say about their workplace, making them more valuable than traditional advertising. Employee-generated content through blog posts, social media, and video testimonials provides authentic insights that resonate far more effectively than corporate messaging, highlighting the immense value of building robust employee advocacy programs. 

  • Formalize an Employee Advocacy Program: Identify employee ambassadors and provide them with training, content ideas and official recognition for their efforts.
  • “Day in the Life” Features: Showcase real employees performing their roles in different departments and highlight various career paths within the organization. This provides an honest look at your company culture. 
  • Social Media Takeovers: Allow team members to take over your company’s Instagram Stories or LinkedIn page for a day. This offers a personal and relatable perspective on your workplace. 
  • Highlight Success Stories: Share authentic narratives of career progression, learning opportunities and meaningful projects. This demonstrates growth and impact within your organization. 
  • LinkedIn Engagement: Support employees in building their professional brands on LinkedIn, which naturally promotes your organization as an employer of choice. 
  • Interactive Content: Consider investing in virtual reality experiences for remote office tours or job previews to create an immersive candidate experience that will set you apart. 

3. Invest in Digital Presence Optimization

Effective employer brand management requires active oversight of your digital reputation across all online touchpoints, not just your company website. This means consistently monitoring and managing your presence on review sites, social media platforms and other digital channels where potential candidates might encounter your brand. A proactive approach to online reputation management ensures your employer brand maintains a positive and authentic presence wherever job seekers might research your company. 

Today’s job seekers, particularly Gen Z and millennials, demand seamless digital experiences throughout their entire candidate journey. Your employer brand strategy must prioritize mobile-optimized, digital-first approaches that meet candidates where they spend their time—on social platforms and mobile devices. Creating intuitive, accessible digital touchpoints ensures you can effectively engage with the modern workforce and provide the smooth, tech-forward experience that today’s candidates expect from potential employers. 

  • Proactive Review Strategy: Encourage satisfied employees and successful interns to share honest reviews on Glassdoor and other review sites. Share positive reviews on your career page and social media to amplify good experiences. 
  • Social Media Monitoring: Track social media mentions using tools like Hootsuite, Sprout Social or Google Alerts. 
  • Develop a Response Protocol: Create a process for responding to negative reviews or social media incidents quickly and professionally across all platforms. Consider engaging a reputation management service for severe issues. 
  • Connect Digital Platforms to Your ATS: Implement one-click apply options where possible to boost your conversion. 
  • Create a Frictionless Experience: Use responsive and accessible design for all recruitment-related content and ensure your career pages load quickly on mobile devices. Test your application process regularly on different devices and browsers. 
  • Embrace New Tools: Consider AI-powered chatbots for initial candidate screening and FAQ responses. 

4. Implement Employer Brand Measurement Frameworks

Without measurable data, it’s impossible to know whether your employer brand initiatives are resonating with target audiences or driving meaningful business outcomes. Key metrics to monitor include:  

  • Application-to-hire ratios by source
  • Employee Net Promoter Score (eNPS) 
  • Glassdoor ratings and review sentiment 
  • Social media engagement rates on employer brand content 
  • Time-to-hire for key positions 
  • Employee retention rates by hiring source 

Implementing a comprehensive employer brand measurement system requires establishing baseline metrics, setting regular monitoring schedules and utilizing both quantitative and qualitative data collection methods. This systematic approach enables data-driven decision making and helps justify continued investment in employer brand initiatives while demonstrating clear ROI to leadership. 

  • Leverage Surveys: Start by conducting employee surveys, exit interviews, and candidate experience surveys to gather direct feedback and understand program effectiveness.
  • Conduct Social Listening: There are several tools on the market that let you track mentions, engagement and brand sentiment across social media platforms and review platforms.  
  • Build Analytics Dashboards: Talent technology solutions, like Affinix®, let you create recruitment analytics dashboards that highlight trends and correlate employer brand activities with business outcomes.  
  • Track Industry Trends: Use tools like the Outthink Index to compare your metrics against industry benchmarks and your own historical performance. 

5. Partner with an RPO Provider to Improve Employer Branding 

For talent leaders navigating the complex landscape of employer branding, recruitment process outsourcing (RPO) partners offer a critical external perspective and specialized expertise that can be transformative when it comes to improving your employer brand. 

👉 What is Recruitment Process Outsourcing? 

Organizations often struggle with employer branding because they are too close to their own narrative. Internal teams face significant challenges like: 

  • Institutional blindness to cultural nuances 
  • Limited perspective on candidate perceptions 
  • Difficulty in objective self-assessment 
  • Lack of specialized employer branding expertise 

RPO partners like PeopleScout provide the essential outside lens—a strategic advantage that can reveal hidden opportunities and overcome internal limitations.  

A strategic RPO partner brings: 

  • External objectivity 
  • Specialized employer branding expertise 
  • Advanced research capabilities 
  • Multi-channel communication strategies 
  • Measurable employer brand development 
  • Competitive intelligence 
  • Technological innovation 

👉 Learn more about our Talent Advisory solutions.  

Mastering How to Improve Employer Brand: Your Path Forward 

Employer branding has evolved from a nice-to-have to a business imperative. Organizations that invest in authentic employee advocacy, maintain strong online reputations and create compelling digital experiences will have significant advantages in attracting and retaining top talent. 

Understanding how to improve your employer brand requires authenticity combined with strategic execution. Focus on empowering your existing employees to become genuine advocates, maintain active engagement across digital platforms, and continuously adapt your approach based on data and feedback. The most successful organizations recognize that learning how to improve employer branding is an ongoing process that demands consistent attention and refinement. 

Mental Health in the Workplace: A Strategic Imperative  

Posted on by akessler

One out of every two people in the world will develop a mental health disorder in their lifetime, according to a large-scale study co-led by researchers from Harvard Medical School and the University of Queensland. It’s not hard to understand why workplace mental health has become a larger part of our collective consciousness.  

For employers, it means the global workplace is experiencing a mental health crisis that directly impacts business performance. According to Gallup’s State of the Global Workplace report, in 2024, employee engagement fell to a 10-year low of 21%, matching the decline witnessed during COVID-19 lockdowns. Meanwhile, burnout symptoms affect one in five workers globally, with certain demographics and industries experiencing significantly higher rates. 

Today, more than 3.5 billion working adults each spend roughly 90,000 hours (or about 45 years) of their lives at work, underscoring the workplace’s potential to profoundly influence health. The business case for workplace mental health support has never been clearer—or more urgent. 

The State of Workplace Mental Health 

In the last five years, the typical organization has experienced disruption at every level. From pandemic turnover to a hiring boom then bust. From remote work to the return to the office. We’ve seen rapidly restructured teams, disrupted supply chains and shrinking budgets—not to mention eye-watering advancements in AI technology.  

It’s no wonder the global workforce is experiencing unprecedented levels of mental health challenges. According to the same Gallup report, two-thirds (58%) of the global workforce is “struggling” and 9% are “suffering.” Just a third of global employees (33%) class themselves “thriving.” 

Behind these data points are significant variations in the day-to-day emotional experiences of employees. When asked which negative feelings they experienced “a lot of the day yesterday,” 40% of global employees reported feeling stress, 23% sadness, 22% loneliness and 21% anger. 

The Demographic Divide 

Mental health challenges affect the workforce unevenly, creating targeted opportunities for intervention. 

Age 

According to a study from the World Economic Forum, the youngest workers (18-28) report burnout symptoms at three times the rate of older workers—27% versus 9% for those over 60. Nearly half (47%) of young workers report that their job negatively affects their mental health. This divide is further reflected in today’s multigenerational workforce—younger employees have reduced their weekly working hours by nearly two hours since 2019, compared to just one hour for older workers. 

Gender 

WEF also reports that women experience disproportionate mental health challenges at work. Female managers saw a seven-percentage-point drop in wellbeing in the past year. Women are 8 percentage points more likely to report exhaustion symptoms than men (46% versus 38%) and report higher rates of poor or fair mental health than men (23% versus 15%). Working women under 30 carry the greatest burden, with over a third (36%) reporting fair or poor mental health. 

Other Key Demographics 

  • LGBTQI+ individuals score 9 percentage points lower on overall health than heterosexual employees. 
  • Neurodivergent employees are 24 percentage points less likely to report “faring well” compared to neurotypical peers. 
  • Employees with financial stress show dramatically lower overall health (41% versus 76% for those with good financial status). 
  • Remote workers consistently report higher levels of negative emotions across all categories: stress (45%), sadness (30%) and loneliness (27%). 

The Hidden Productivity Crisis of Workplace Mental Health

The economic implications of poor mental health in the workplace are staggering. According to WEF, enhanced mental health for employees could generate up to $11.7 trillion in global economic value.  

The costs of poor mental health are evident in absenteeism, turnover and productivity losses which account for $2 to $9 trillion in losses globally every year. 

  • Workers with fair or poor mental health average nearly 12 days of unplanned absences annually versus 2.5 days for other workers—a $47.6 billion annual productivity loss in the U.S. alone.  
  • Organizations lose 15-20% of total payroll in voluntary turnover costs due to burnout 
  • Employees with untreated insomnia cost approximately $2,280 more for employers per year 

Despite these alarming figures, the gap between recognizing the problem and effectively addressing it remains wide. While 23% of CHROs now rank wellbeing among their top organizational priorities, only 21% of employees strongly agree that their organization cares about their wellbeing—matching a record low. 

The Layoff Effect 

The trend of large-scale layoffs has created significant mental health implications. In 2025 alone, over 51,000 tech employees and 61,000 U.S. government employees have been laid off. The ripple effects of layoffs impact entire organizational cultures, undermining engagement and productivity, as the fear of layoffs erodes motivation and contributes to anxiety and depression. Job insecurity leads to adverse mental health effects, with 45% of employees experiencing high job insecurity reporting burnout symptoms. 

The Connection Between Engagement and Wellbeing 

Record-low engagement is costing organizations billions in lost productivity. Gallup estimates the global cost of disengagement at $9.6 trillion annually (9% of global GDP). Employees who aren’t thriving report 61% higher likelihood of burnout and 48% higher likelihood of daily stress. 

Gallup’s recent data reveals a critical relationship between engagement and wellbeing: 

  • 50% of engaged employees are thriving in life overall, compared to just one-third of disengaged employees. 
  • Engaged employees report fewer daily negative emotions, including stress. 
  • Only 30% of employees feel connected to their company’s mission/purpose—a record low. 

These findings suggest a virtuous cycle: improving engagement enhances wellbeing, which in turn supports sustained engagement and productivity.  

So, what can organizations do to boost employee engagement and wellness in the workplace? 

Strategic Approaches for Supporting Workplace Mental Health 

Invest in Manager Development 

Manager burnout correlates directly with declining team performance, increased absenteeism and turnover. Yet less than half of the world’s managers (44%) say they have received management training, making it one of the most effective wellbeing initiatives employers can invest in. 

According to Gallup, when employers provide management training, manager thriving levels improve from 28% to 34%. Thriving increases further to 50% when managers are encouraged to pursue personal development opportunities.  

Address Core Drivers of Burnout 

In 2019, the World Health Organization (WHO) included burnout in its International Classification of Diseases, defining it as an occupational phenomenon, rather than a medical condition. Burnout is driven by much more than just hours worked. Workplace factors contributing to burnout include: 

  • Toxic workplace behavior 
  • Role ambiguity 
  • Being treated unfairly 
  • Unclear communication 
  • Lack of manager support 
  • Unreasonable time pressure 

Organization-wide, addressing factors like this that might be affecting mental health can have a more profound impact than generic wellness initiatives.  

Implement a Holistic Approach to Workplace Mental Health

Effective mental health strategies require interventions at multiple organizational levels. Providing access to support resources and mental health awareness training for managers can help support employees at an individual level. In addition, encourage managers to look at various roles to find ways to enhance employees’ autonomy and ensure they have reasonable workloads. At the team or department level, leaders can influence the ways teams work together and create space for recovery by ensuring employees are cross-trained and workloads can be transferred. Organization-wide structural changes are equally essential, addressing systemic issues like compensation equity, career development paths and recognition programs that reinforce psychological safety.  

Research shows that organizations taking this multi-level approach see significantly better outcomes than those implementing isolated wellness programs. According to the WEF report, comprehensive interventions targeting structural issues, leadership behaviors and individual support tools simultaneously can deliver up to three times the return on investment compared to fragmented approaches. The most successful organizations treat mental health not as a separate initiative but as an integrated consideration in every business decision, from office design to performance management systems. 

Focus on Presenteeism, Not Just Absenteeism 

While absenteeism is easier to measure, presenteeism (working while unwell) represents a larger economic impact. Many organizations track sick days but overlook the more substantial productivity drain of employees who are physically present but mentally struggling. 

According to WEF, conditions like depression cause productivity losses exceeding $300 per employee annually in the U.S., primarily through presenteeism. Employees experiencing mental health challenges often exhibit decreased focus, impaired decision-making, reduced creativity and diminished capacity for collaboration—all while appearing to be “at work” according to traditional definitions. 

Regular pulse surveys, performance analytics and team effectiveness assessments can help identify patterns of presenteeism before they translate into more serious issues like turnover or disability leave. Creating psychological safety for employees to disclose struggles before they become debilitating is equally important, as early intervention has been shown to significantly reduce both the duration and severity of mental health challenges. 

Building Resilience with Workplace Mental Health 

As organizations navigate economic uncertainty, technological disruption and evolving workforce expectations, they must also keep in mind that their employees are also impacted by these factors. In order to keep your workforce healthy and productive, mental health support must shift from a peripheral benefit to a core business strategy. 

The data is clear: organizations that invest strategically in mental health create competitive advantage through higher engagement, reduced turnover, increased productivity and stronger organizational culture. Few investments offer comparable returns. Building mental health resilience isn’t just about supporting employees—it’s about securing your organization’s future performance and sustainability in an increasingly complex world. 

Beyond Intuition: Data-Driven Employer Branding for the Modern Talent Landscape 

Posted on by akessler

With the research today’s candidates do before applying, a strong employer brand is no longer a nice-to-have—it’s essential. Your employer brand directly impacts your ability to attract and retain top talent, yet for many talent acquisition leaders, demonstrating the value of employer branding remains challenging.  

How do you quantify something that often feels intangible? How do you translate employer brand sentiment into metrics that resonate with stakeholders outside HR? 

The Employer Branding Paradox 

Despite 80% of HR leaders believing employer branding significantly impacts their recruiting efforts, only 8% report having a dedicated budget for these initiatives. This disconnect highlights a fundamental challenge: without concrete metrics and benchmarks, employer branding can be relegated to a “nice-to-have” rather than recognized as the strategic driver of recruitment success that it truly is. 

The reality is that today’s candidates approach job searches with consumer-like behavior. They research, compare and evaluate potential employers with unprecedented thoroughness.  

Your employer brand is front and center whether you’re actively managing it or not. 

From Gut Feel to Data-Driven Strategy 

For too long, employer branding has relied on subjective assessments and anecdotal evidence. Leaders might know intuitively that their brand needs improvement, but without comparative data, it’s difficult to: 

  • Identify specific areas requiring attention 
  • Prioritize investments for maximum impact
  • Demonstrate ROI to key stakeholders 
  • Track progress over time 
  • Understand how you stack up against competitors 

This is precisely why we’ve developed the Outthink Index—a proprietary benchmarking tool designed to transform employer branding strategy from an art to a science. 

Introducing the Outthink Index by PeopleScout 

The Outthink Index by PeopleScout provides comprehensive analysis across nine critical components of employer branding: 

  1. Search: Are your job openings easy to find in digital spaces? 
  2. Social Reach: What’s the breadth of your social media footprint? Are you achieving significant reach through interactions and engagement across audiences? 
  3. Social Authority: How much of the conversation does your brand own compared to competitors? How influential is your voice in the talent marketplace? 
  4. Social Impact: How effectively does your content engage your audience? Are you interacting with your talent audience on social media or just posting? 
  5. Values & Proposition: How clearly articulated and differentiated is your EVP? Are your values clear, authentic and evidenced? 
  6. Employee Experience: Can candidates get a clear understanding of what life is like within your organization?  
  7. Content: How compelling and relevant is your employer brand content? How authentically does it showcase your organization and your employees? 
  8. User Experience: How seamless and intuitive is your career site and application process?   
  9. Candidate Experience: How transparent, consistent and innovative is your recruitment process? 

Built by our in-house talent advisory experts and leveraging data from hundreds of employer brands, the Outthink Index delivers actionable insights with just a few clicks. 

Translating Insights to Action 

One of the most valuable aspects of the Outthink Index is its comparative nature. While self-assessment can identify obvious gaps, true optimization comes from understanding how you measure against both industry benchmarks and specific competitors. 

The real power of data-driven employer branding isn’t just in the metrics—it’s in what you do with them. The Outthink Index is designed to facilitate more productive conversations with stakeholders by providing concrete evidence of: 

  • Current employer brand strengths and weaknesses 
  • Competitive positioning within your industry 
  • Specific improvement opportunities with the highest potential ROI 
  • Progress tracking over time 

The Outthink Index helps companies to transcend gut instincts and harness concrete insights to maximize their employer brand. It provides organizations with precise visibility into how their brand measures up against competitors, highlights specific enhancement opportunities, and ultimately strengthens their capacity to attract and retain exceptional talent. 

Armed with these insights, talent leaders can make more strategic decisions about where to invest resources, how to refine messaging and which touchpoints in the candidate journey need the most attention.  

The Future of Employer Branding is Data-Driven 

Employer branding isn’t a one-time project but an ongoing strategic initiative. The Outthink Index provides both a snapshot of current performance and a framework for optimizing and measuring progress over time. By establishing clear benchmarks today, organizations can track the impact of their employer branding initiatives, demonstrate concrete ROI and continuously refine their approach. 

As the competition for talent continues to intensify, organizations that take a data-driven approach to employer branding will gain a significant advantage. The Outthink Index by PeopleScout equips talent leaders with the tools they need to transform employer branding from an intangible concept to a measurable business driver. 

Want to see how your employer brand stacks up? Explore the Outthink Index or contact us to receive your custom report. 

Amplifiers™: Organizational Culture & EVP Diagnostic

Posted on by akessler

PeopleScout Amplifiers™: Organizational Culture & EVP Diagnostic

As part of our suite of modular recruiting solutions, Amplifiers™, PeopleScoutʼs
Organizational Culture and EVP Diagnostic provides an objective, expert assessment
of your companyʼs culture, leadership dynamics and internal communications.
Our in-depth analysis uncovers strengths, gaps and opportunities, delivering a
custom, actionable roadmap to enhance engagement, improve alignment and
attract the right talent for your future business needs.

Download this fact sheet to learn more.

Download Fact Sheet

Learn more about PeopleScout’s Amplifiers™ and get answers to frequently asked questions (FAQs).

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Case Studies

Specialist Hiring: Maximizing Success with Targeted Talent Sourcing  

Situation  A local authority in the southwest of England had a robust talent acquisition team but required additional support for front-end headhunting and sourcing assignments. A new and niche position for a harbor master demanded a comprehensive strategy to locate the right specialist.   A habor master ensures the safety of all users of a harbor,…

Why Small and Medium Enterprises Should Consider Recruitment Process Outsourcing
Articles

Why Small and Medium Enterprises Should Consider Recruitment Process Outsourcing

Small and medium-sized enterprises (SMEs) face unique challenges in attracting and retaining top talent. Limited resources, lack of dedicated recruitment teams, and the need for agility in hiring can often put smaller businesses at a disadvantage.   That’s where Recruitment Process Outsourcing (RPO) comes in— a versatile strategy that businesses of all sizes can leverage to…

Debunking RPO Myths: How Savvy Talent Leaders Separate Fact from Fiction
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Debunking RPO Myths: How Savvy Talent Leaders Separate Fact from Fiction

Get ready to separate fact from fiction as we dismantle RPO myths

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Navigating Change: Launching a Redeployment Program for a Telecoms Provider 

Posted on by akessler
Navigating Change: Launching a Redeployment Programme for a Telecoms Provider

Internal Mobility

Navigating Change: Launching a Redeployment Programme for a Telecoms Provider

A major telecommunications company partnered with PeopleScout to launch and manage its redeployment program to help internal candidates transition smoothly to new roles within the company.

Situation  

Following organizational restructuring, the telecoms organization faced the delicate task of creating an internal mobility program to redeploy talent to other roles within the organization. In their commitment to nurturing and retaining talent, the company sought a strategic partner in PeopleScout to optimize the redeployment process effectively.

PeopleScout’s specialized support played a pivotal role in the success of this extensive redeployment initiative that spanned three years, achieving organizational goals while prioritizing a positive employee experience.

Solution 

The process began with understanding the client’s internal policies, job requirements and the overall objectives of the redeployment program.  

Our team developed a tailored strategy to support internal candidates throughout the transition, including: 

  • Personalized Candidate Support: Our seasoned teams offered personalized guidance to internal candidates, facilitating their journey through the redeployment process. This included arranging interviews for preferred roles, ensuring a seamless and efficient experience. 
  • Hiring Manager Assistance: We supported hiring managers by providing guidance on interview techniques, ensuring adherence to best practices, and fair and objective assessments. 
  • Assessor Engagement: Skilled assessors from our team participated in interviews virtually, ensuring thorough documentation and maintaining the integrity of the selection process. 
  • Feedback Loop: We established a robust feedback mechanism to gather insights from hiring managers, enabling continuous refinement and improvement of the internal mobility program. 

Results 

The collaboration between PeopleScout and the telecoms organization yielded significant benefits: 

  • Smooth Transition: Internal candidates experienced a seamless transition to new roles, supported by PeopleScout throughout the redeployment process. 
  • Positive Stakeholder Feedback: Hiring managers provided overwhelmingly positive feedback on the support received from PeopleScout during this sensitive period. They appreciated the professionalism, expertise and dedication from PeopleScout. 
  • Efficiency and Compliance: The involvement of PeopleScout’s assessors ensured efficient and compliant interview processes, mitigating risks associated with redeployment. 

At a Glance

  • COMPANY
    Major Telecommunications Provider
  • INDUSTRY
    Technology & Telecommunications
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Redeployment Revolution: AI-Driven Internal Mobility for an APAC Government Agency

Posted on by akessler
Redeployment Revolution: AI-Driven Internal Mobility for an APAC Government Agency

Internal Mobility by PeopleScout

Redeployment Revolution: AI-Driven Internal Mobility for an APAC Government Agency

A massive redeployment initiative with this long-term government client demanded a new approach to identifying, developing and mobilizing internal talent. We implemented our tech-powered Internal Mobility solution and in doing so, deepened our partnership, transforming our role from technology provider to a trusted talent advisor.

66,000 + employees empowered to find internal opportunities across 40 departments
800 employees within a healthcare department successfully redeployed
5,000 candidates added to talent pools

Situation 

This federal government organization has been a PeopleScout client for more than ten years. Until recently, we served primarily as a talent technology partner—the client leveraged our total talent suite Affinix® to manage the job posting and application process for positions within their healthcare arm.

Because the government and public sector client had no visibility of the skills and talent across departments, talent scarcity issues—due to rapid technology advancements, widening skills gaps and shifting demographics—were exacerbated. Without a central view of the workforce, each department was managing their talent acquisition activities independently, some with the support of recruitment technology, and some without. Additionally, employees lacked visibility into cross-department opportunities with no easy way to explore openings.

To support an immediate need, the client asked PeopleScout to develop a redeployment solution within two weeks for 800 healthcare employees. In addition, they asked us to create a long-term internal mobility program to support ongoing talent initiatives.

Solution 

PeopleScout’s Internal Mobility solution leverages AI to automatically match employees with open positions, tapping into a talent pool of qualified and engaged candidates to expedite hiring and create a culture of growth and retention. Leveraging their Affinix suite, we helped streamline the client’s internal sourcing processes and created a comprehensive view of employee skills and competencies to effectively redeploy 800 employees within the healthcare department.

We also developed an internal mobility portal to proactively support ongoing redeployment across the entire government organization, thereby creating a more agile workforce where employees can quickly and seamlessly be reassigned to areas of greatest need. Our custom solution included four key modules:

  • Internal Career Portal: We created a Workforce Mobility Hub to support surge, temporary and long-term redeployments. This custom branded, user-friendly platform enables employees to search for cross-department opportunities, self-manage their professional profiles and sign up for custom job alerts.
  • Employee Expression of Interest: Candidates who want to be considered for short- or long-term internal opportunities complete expression of interest forms, which automatically adds them to talent pools.
  • AI Matching and Search: Affinix AI technology automatically searches the employee database to match candidates to roles based on their skills, experience and preferences. Hiring managers use our AI-talent matching tool to create talent pools of workers which they then target directly using automated email campaigns in Affinix. Since its inception, over 5,000 employees have been added to a talent pool. 
  • Skills-Based Assessments: Affinix integrates with best-in-breed screening and assessment platforms to evaluate employees’ skills and experience against the requirements of the role, ensuring candidate fit and promoting long-term career growth.

Results 

Our tech-powered Internal Mobility solution successfully supported not only the redeployment of 800 healthcare employees, but it also supports ongoing internal mobility initiatives across the entire organization. In fact, we empower their 66,0000 full-time employees to mobilize across 40 departments, future-proofing the organization with a skilled and agile workforce.

At a Glance

  • COMPANY
    Federal government agency in APAC
  • INDUSTRY
    Government & Public Sector
  • PEOPLESCOUT SOLUTIONS
    Affinix
  • ANNUAL HIRES
    66,000+ employees empowered with Internal Mobility, powered by Affinix®
Let’s Connect!

9 Best Practices for Building an Internal Mobility Program 

Posted on by jpatel

Employers are facing a dual challenge: retaining top talent and filling critical roles. As the competition for skilled professionals intensifies, companies are turning their focus to their internal mobility program, recognizing the untapped potential within their own ranks.

Internal mobility isn’t just about moving employees between departments. It’s about creating a dynamic ecosystem where talent can flourish, skills can be developed and organizational knowledge can be leveraged to its fullest potential. Leading organizations are leveraging technology to support internal mobility, not only streamlining processes but also opening up new possibilities for employee growth and organizational success.

In this article, we’ll take a deeper look at internal mobility, the benefits for your business, and some best practices for building an effective internal mobility program.

What is Internal Mobility? 

First thing’s first—what is internal mobility? Internal mobility refers to the movement—both vertically and laterally—of employees within an organization. Internal mobility has become a necessity for filling critical skills gaps left in organizations. Through an internal mobility program an organization develops a specific process for moving internal talent between roles.  

Benefits of Internal Mobility 

The benefits of internal mobility extend far beyond simply filling vacant positions, impacting not only individual employees but also team dynamics, organizational culture and the bottom line. Let’s explore the key advantages that make internal mobility a cornerstone of successful talent management strategies. 

Save Time and Money 

Research suggests that the cost to replace an employee can be high as 50% to 60% of their salary with overall losses to the company as high as 90% to 200%. Two of the biggest benefits of an internal mobility strategy are cost savings and the ability to operate more efficiently—especially during a time when many organizations are operating with leaner teams after scaling down in response to economic challenges. 

The time and money spent on recruiting externally, like posting job ads, running recruitment marketing campaigns, sourcing and communicating with candidates can take a toll on already limited resources. Plus, external candidates often have higher salary expectations than internal employees. In fact, on average, the starting salary of an external hire is 18% to 20% more than that of internal candidates.  

Retain Top Talent  

Our recent research, The Skills Crisis Countdown, revealed a whopping 70% of employees would explore opportunities within their current organization before looking externally, which is great news for employers. By developing job skills within your organization and providing opportunities for mobility, you can achieve higher retention rates and reduce employee turnover. By implementing a skills-based internal talent mobility strategy, you’ll gain access to a robust pool of qualified internal candidates. 

Boost Productivity 

On average, it takes 28 weeks for a new employee to reach full productivity in a mid-level role. Internal mobility allows you to easily search your existing employees, targeting the people who know your business and are ready to grow their careers with you.   

Internal candidates can use their experience with your organization’s structure and culture to acclimate and contribute to a new role quickly, often with less time spent on training. You’ll also have access to this talent almost immediately, allowing you to move quickly and reduce time spent searching for external candidates.  

Drive Employee Engagement  

A demonstrated investment in employee growth and development significantly boosts employee engagement. When organizations prioritize internal mobility, employees feel valued and motivated, seeing clear pathways for both upward and lateral career progression within the company. This sense of possibility and personal growth keeps employees intellectually stimulated, leading to higher levels of engagement and productivity. 

Moreover, internal mobility creates a culture of continuous learning and adaptability. Employees who know they have opportunities to expand their skill sets and take on new challenges are more likely to stay curious and proactive in their professional development. As a result, organizations benefit from a more agile workforce, with an internal bench of engaged, qualified candidates ready to swiftly fill skills gaps and meet changing business needs.  

Foster Diversity and Inclusion  

An internal mobility program can be a great way to proactively develop the diverse talent already existing within your organization. Utilizing internal talent and providing opportunities for growth will improve diversity and inclusion at your organization overall and will aid in succession planning. By giving employees the opportunity to move up, reskill and take pathways for growth within your organization, you’ll be fostering a more diverse workforce at all levels, including leadership.   

The Role of Technology in an Effective Internal Mobility Program

internal mobility program

Technology can enhance your internal mobility program and save your talent acquisition team time in a variety of ways through artificial intelligence, automation and more. For example, PeopleScout’s Internal Mobility solution is boosted by our proprietary total talent suite, Affinix®. With the power of AI, we help employers to quickly source, promote and reassign talent across their organization, filling skills gaps now and into the future.   

PeopleScout’s Internal Mobility solution offers a comprehensive approach to identifying, developing and mobilizing internal talent through four key modules:  

  • Internal Career Portal: A custom-branded platform delivers a best-in-class experience for employees to explore internal opportunities and manage their professional profiles.  
  • AI Matching and Search: Affinix AI technology automatically matches internal candidates to new roles based on their skills, experience and preferences.  
  • Employee Expression of Interest: Employees can self-identify for consideration in new internal opportunities as they become available.  
  • Skills-Based Assessments: Evaluates employees’ existing skills and experience against role requirements, identifying learning opportunities and skills gaps. 

PeopleScout’s Internal Mobility solution enables a comprehensive view of employee skills and competencies, resulting in a more robust skills database and advanced job mapping. 

Case Study: Internal Mobility in Practice   

A government agency in Australia was operating with a lean workforce and limited resources. They required a solution that allowed them to leverage the skills and competencies of their existing workforce so they could save time, costs and resources.  

They turned to PeopleScout’s Internal Mobility solution to launch a platform to find and support workers looking to move within their department or to other agencies within the Australian government.  

Solution Highlights  

PeopleScout deployed our Internal Mobility solution, powered by Affinix, to give the client insight into the scope and experience of their internal talent. With our solution: 

  • Employees self-manage their profiles which showcase demographics, education and work history. Plus, they can self-rate on specific skills and key competencies.  
  • Employees are given priority access and visibility to all job opportunities across the agency before they are advertised externally.  
  • AI technology matches candidates to open opportunities and provides alerts to candidates on open job opportunities.  
  • Engagement rates of existing staff increased, while the use of expensive contingent labor resources went down. 
  • Recruiters have a strong sense of what other positions may be a good fit for internal employees, based on hard and soft skills assessments.   

The client experienced a more engaged workforce as a result of enhanced workforce mobility, skills development and career opportunities.  

9 Best Practices for Building an Internal Mobility Program

Implementing a successful internal mobility program requires thoughtful planning and execution. While every organization’s needs are unique, we’ve developed certain best practices to guide our clients in creating a robust and effective program. The following strategies can help you build a culture that not only supports but actively encourages internal mobility, ensuring that both your employees and your organization reap the full benefits.

1. Establish Clear Policies and Processes

Develop a comprehensive policy that outlines eligibility criteria, application procedures and timelines for internal moves. This should include guidelines for how long an employee needs to be in their current role before applying for an internal move, the process for informing their current manager, and how internal candidates will be evaluated. Ensure these policies are easily accessible to all employees and that HR and management are aligned in their implementation.

2. Develop a Skills Inventory

Create a centralized database of employee skills, experiences and career aspirations by conducting an internal mobility skills audit. This inventory should be dynamic, allowing employees to update their profiles regularly. Use skills assessment tools to objectively evaluate competencies and consider implementing AI technologies to help you identify skill gaps and potential matches for open positions. This comprehensive view of your workforce’s capabilities enables you to get the most out of your talent and helps identify areas for training and development.

3. Implement a User-Friendly Internal Career Portal

Your internal career portal should be more than just a list of open positions. It should be intuitive and engaging, with detailed job descriptions, required and desired skills and potential career paths. Make sure it includes features like self-managed professional profiles and expression of interest capabilities. Ensure the platform is mobile-friendly to increase accessibility and engagement.

4. Encourage Cross-Departmental Collaboration

Boost upskilling at your organization by creating opportunities for employees to work across different teams and departments. This could involve establishing cross-functional project teams, implementing a formal job rotation program or organizing “innovation days” where employees from different areas come together to solve organizational challenges. These initiatives not only broaden employees’ skills but also increase their visibility across the organization, opening up more potential paths for mobility.

You may also consider creating an endorsement and referral system in which a manager can refer an employee for an opening and provide their endorsement. This gives recruiters and hiring managers additional insight into which employees may be the best fit for open roles based on feedback from leaders who have worked directly with the internal candidate.

5. Provide Career Development Resources

Invest in a robust suite of career development tools and resources. This might include access to online learning platforms, workshops on career planning and skill development, or a formal mentorship program. Consider implementing individual development plans for all employees, with regular check-ins during which employees can discuss progress with their managers or mentors and adjust goals. The key is to empower employees to take charge of their own career development while providing the necessary support and resources.

6. Align with Business Strategy

Ensure your internal mobility program is not operating in isolation but is tightly integrated with your overall business strategy. Regularly review how internal moves are supporting key business objectives and addressing critical skill gaps. Involve leadership in identifying future skill needs in order to shape the direction of the program. This alignment ensures that internal mobility is not just benefiting individual employees, but actively contributing to your organization’s success.

7. Communicate Transparently

Develop a comprehensive communication strategy to promote your internal mobility program. Inform employees of the new program and provide clear guidance on how to navigate the internal job market, how the process will work and what to expect after applying for a role. If you have specific internal mobility software, include training on how to access the platform, create a profile, view job openings and submit an expression of interest or application.

Communications should include regular updates on open positions, success stories and program benefits. You could even provide tips on how to prepare for internal interviews and how to transition between roles. Consider hosting regular information sessions or webinars to address common questions and concerns.

8. Measure and Iterate

Establish key performance indicators (KPIs) for your internal mobility program, such as internal fill rate, time-to-fill for internal vs. external hires, employee satisfaction scores and retention rates of internally moved employees. Consider collecting feedback through surveys and focus groups to understand the employee experience with the program. With this data you can refine and improve your processes, addressing pain points and capitalizing on what’s working well.

9. Leverage an RPO Partner to Support Internal Mobility

Partnering with a Recruitment Process Outsourcing (RPO) provider can significantly enhance your internal mobility efforts. A skilled RPO partner can bring expertise in talent assessment, market insights and advanced recruiting technologies to your internal mobility program. They can help streamline the process of identifying and evaluating internal candidates, provide objective assessments of skills and potential and offer valuable benchmarking data.

Additionally, an RPO partner can support the development of internal talent pipelines and even manage aspects of your internal job board and internal recruitment process. By leveraging an RPO’s resources and knowledge, you can create a more robust, efficient and data-driven approach to internal mobility that complements your existing HR capabilities.

Internal Mobility & the Future of Work

As organizations navigate the complex landscape of talent acquisition and retention, internal mobility has emerged as a critical strategy for building a resilient and adaptive workforce. In an era where agility is paramount, internal mobility programs have become essential for fostering a dynamic and engaged employee base.

The role of technology in boosting internal mobility cannot be overstated. From AI-powered matching and search to skilled-based assessments, these advancements are transforming how organizations approach internal talent development and deployment.

By leveraging both advanced technologies and RPO partnerships, organizations can create a robust internal mobility program that supports continuous learning, career growth and workforce planning. This multifaceted approach not only aids in retaining top talent with key skills but also in developing a workforce that can swiftly adapt to changing business needs.

Nurse Retention: Key Strategies for Tackling Turnover

Posted on by akessler

In today’s dynamic healthcare landscape, the challenge of nurse retention has emerged as a pivotal issue with far-reaching consequences. The ripple effects of nurse turnover extend beyond the immediate strain on existing staff, impacting patient outcomes, increasing wait times and potentially leading to the reduction or elimination of vital services. Plus, the financial burden of recruiting, hiring and training new nurses places significant pressure on healthcare organizations already grappling with tight budgets. 

Enhancing nurse retention has become an imperative for healthcare organizations seeking to maintain quality care and operational efficiency. In this article, we’ll explore nurse turnover trends and delve into practical strategies for nurse retention.  

What’s Driving Nurse Retention Challenges? 

To develop effective nurse retention strategies, it’s crucial to identify the primary drivers of nurse turnover. Recent years have seen a significant increase in nurses leaving the profession, with several key factors contributing to this trend: 

Pandemic-Induced Burnout and Workforce Shrinkage 

The strain of the COVID-19 pandemic, coupled with an already shrinking workforce, has led to unprecedented levels of burnout among nurses. This has resulted in a marked increase in turnover rates. The American Association of Colleges of Nursing reports that RN turnover rates in the U.S. rose from 17% in 2017 to 26% by 2021. Plus, over 25% of RNs indicate plans to retire or leave nursing within the next five years. 

Rising Labor Costs and Budgetary Pressures 

Healthcare organizations are grappling with increasing costs for salaries, benefits and contract staffing, exacerbated by nationwide labor shortages and inflation. This financial strain is further compounded by the heavy reliance on contract and travel nurses to maintain patient care standards. According to the American Hospital Association, the proportion of nurse labor expenses allocated to contract travel nurses skyrocketed from 4.7% in 2019 to 38.6% in January 2022. While travel nurses accounted for nearly a quarter (23%) of total nurse working hours, they represented nearly 40% of all nursing labor costs for hospitals. 

Impact on Staff Morale and Retention 

The increased use of traveling nurses, while necessary to address staffing shortages, often has unintended consequences on staff morale. Staff nurses can become aware of the significant pay disparities between themselves and travel nurses, which can create a cycle where more staff nurses leave for higher-paying contract or travel positions. 

Addressing these interconnected issues is essential for healthcare organizations aiming to create a more supportive and fulfilling work environment. By tackling the root causes of nurse turnover, organizations can work towards improving nurse retention rates and ensuring sustainable, high-quality patient care. 

How to Improve Nurse Retention: 5 Nurse Retention Strategies to Combat Turnover  

Here are some nurse retention strategies aimed at creating a supportive, engaging work environment that encourages long-term commitment and professional growth.   

1. Address Burnout Proactively  

Burnout is a growing challenge in today’s high-stress healthcare environment. Addressing it through tactics like regular check-ins and support systems for staff are crucial to identify issues before they lead to turnover. Offering on-going stress management and resilience training equips nurses with tools to cope with the demands of their roles.   

Moreover, creating a culture of appreciation can significantly impact job satisfaction and retention. But in our post-COVID reality, celebrating once a year for Nurses’ Week isn’t enough. Peer recognition programs and sharing patient success stories and positive feedback reinforces the meaningful impact of their work and reminds them why they got into the nursing profession.   

2. Support Work-Life Balance  

Another important part of addressing burnout and improving nurse retention is actively encouraging nursing staff to prioritize work-life balance. Embracing flexible working patterns can go a long way to helping nurses balance work and personal commitments and bounce back from stress. Consider compressed working hours, job sharing and set working days. Implement policies to prevent mandatory overtime where possible. Plus, allowing nurses to negotiate shifts that suit their needs and to rearrange their schedules among themselves can boost staff morale and job satisfaction.  

Consider adding benefits like on-site or subsidized childcare options or elder care support services. This can be a significant draw for nurses with young families and acknowledges the caregiving responsibilities many nurses face outside of work. Plus, providing opportunities to improve their own health and well-being by offering wellness programs and gym memberships as part of your benefits package ensures nurses have resources to help them cope with stress and improve self-care.  

3. Invest in Continuous Education and Skill Development  

Investing in continuous education and skill development is a win-win for both nurses and healthcare organizations. Providing on-site training for new technologies and procedures keeps staff current and engaged. Offering opportunities for nurses to attend conferences and workshops broadens their professional networks and knowledge base. For nurses, supporting them through reimbursing for obtaining additional certifications demonstrates your commitment to their career growth.  

To ensure your nurses don’t use their new professional development to look for a position elsewhere, it’s crucial that nurses know what career opportunities are available. Whether it’s a promotion or moving to support a different specialization, nurses want to know there’s a path for them within your organization.   

4. Implement Retention Bonuses  

Nurses have more options than ever, including working as a traveling nurse which often pays more. Competitive salaries, wage increases and bonuses are great ways to entice nurses to stay on staff.  

Implementing retention bonuses for nurses who remain with the organization long-term recognizes their commitment and can be an effective strategy to reduce turnover. Developing performance-based incentive programs can motivate staff and improve overall care quality.   

5. Engage in Regular Feedback and Improvement  

Engaging in regular feedback and improvement processes demonstrates a commitment to staff satisfaction. Conducting regular employee satisfaction surveys provides valuable insights into areas needing attention. Holding town hall meetings to address staff concerns fosters a sense of community and shared purpose. Implementing suggestion programs for workplace improvements empowers staff to contribute to positive change.  

6. Recruit for Nurse Retention 

Prioritizing long-term retention from the outset through healthcare recruitment is an often-overlooked nurse retention strategy. An experienced recruitment process outsourcing (RPO) partner can significantly enhance a healthcare organization’s nurse retention efforts. By leveraging their expertise in healthcare staffing trends and best practices, RPO partners can help develop and implement targeted recruitment strategies that attract candidates more likely to stay long-term. They can streamline the hiring process, reducing time-to-fill and ensuring a better candidate experience, which sets the stage for higher nurse retention rates.  

RPO partners can also provide valuable insights into market-competitive compensation and benefits packages, helping organizations stay attractive to both prospective and current employees. Furthermore, they can assist in implementing advanced analytics to predict turnover risks and identify retention opportunities. By managing the entire recruitment lifecycle, RPO partners free up internal resources, allowing your internal team to focus on creating a positive work environment and developing retention programs for nursing staff. 

👉 Learn more about the RPO advantage for healthcare. 

The Importance of Nurse Retention in Modern Healthcare 

Whether you’re a seasoned healthcare administrator, an HR professional navigating the complexities of healthcare staffing, or a nursing leader on the front lines, addressing nurse retention with these strategies will cultivate a resilient, dedicated nursing workforce capable of meeting the evolving healthcare needs of our communities. Organizations that prioritize their nursing staff’s well-being and professional growth will be best equipped to navigate the ongoing workforce challenges and provide exceptional care to their communities.   

Embracing Neurodivergent Talent

Posted on by akessler

Embracing Neurodivergent Talent

PeopleScout & Jigsaw Australia have partnered to provide an inclusive recruitment solution to support organizations in harnessing the incredible potential of neurodivergent talent.

Download this fact sheet to learn more about this exciting recruitment solution.

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Learn more about PeopleScout RPO and get answers to frequently asked questions (FAQs).

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5 Signs Your Organization Needs RPO 
Articles

5 Signs Your Organization Needs RPO 

Your workforce is crucial for organizational success. However, many companies find themselves struggling with the complexities and challenges of modern recruitment. That’s where Recruitment Process Outsourcing (RPO) comes in—a strategic solution that can transform how organizations approach hiring.   So, is RPO is right for your company?   This article explores five key indicators that it’s time…

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Buyer’s Guide

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