Category: Talent Acquisition Strategy

[Webinar On-Demand] The Ticking Talent Clock: Is Time Running Out to Address the Skills Crisis?

Posted on by akessler

[Webinar On-Demand] The Ticking Talent Clock: Is Time Running Out to Address the Skills Crisis?

With the rapid advancement of AI, accelerated digitalization and the greening of the economy, businesses are grappling with the changing nature of work—how we work and the types of jobs we do. In fact, a new research report from PeopleScout and Spotted Zebra, The Skills Crisis Countdown, reveals that nine in 10 HR leaders believe that up to half of their workforce will need new skills to perform their jobs in the next five years. Yet, only less than one in 10 say they are actively investing in reskilling programs.

Are HR leaders running out of time?

Join PeopleScout’s Global Head of Talent Consulting Simon Wright and Spotted Zebra’s Chief Customer Officer Nick Shaw as they delve into the key findings from the research, lay bare the skills crisis and show why the clock is ticking for HR leaders.

In the webinar, Simon and Nick cover:

  • How organizations are addressing the mismatch in skills demand and supply
  • The current state of skills utilization, skills-based hiring and the need to expand talent pools
  • Strategies for improving talent mobility (including case studies and success stories)
  • Practical steps you can take to transition to a skills-focused model
  • And more!

 

The Skills Crisis Countdown: The Clock is Ticking on Tackling Skills Gaps

Posted on by akessler

The Skills Crisis Countdown: The Clock is Ticking on Tackling Skills Gaps

Our latest research reveals, nine in 10 HR leaders believe that up to 50% of their workforce will need new skills to perform their jobs in the next 5 years. Yet, only 7% say they are actively investing in reskilling programs, and 45% admit to having no plans to undertake a workforce transformation initiative to prepare for the changing skills landscape.

PeopleScout partnered with skills-based workforce management company Spotted Zebra to survey over 100 senior Human Resources and Talent Acquisition leaders from organizations around the global and 2,000+ employees globally to compare perspectives on workforce skills. The resulting research report, The Skills Crisis Countdown: The Clock is Ticking on Tackling Skills Gaps, provides a detailed picture of the current skills landscape and the disconnects between the perspectives of employees and businesses.

Download our free report for the latest research exploring:

  • The current state of skills in the global workforce and outlook for the future
  • How HR leaders are preparing for the impending skills crisis
  • How employees expect their skills will need to adapt to new technology or automation.

Plus, you’ll get a roadmap of actionable steps to help your organization become more skills-centric.

Selecting the Right RPO Partner: How to Navigate Your RFP Journey

Posted on by edyson

Whether your organization is looking to outsource some, most or all portions of your talent acquisition program, a recruitment process outsourcing (RPO) partner can help you.

So, how do you find an RPO partner? While there are plenty of roads you can take on your journey to finding the right RPO partner, the request for proposal (RFP) process is one of the most popular and effective methods.

In this article, we will outline the business case for RPO and guide you through the RPO RFP process to prepare your organization before embarking on your hunt for an RPO partner.

Getting Started on Your RPO RFP Journey

The first step in your RFP journey should be envisioning your organization’s ideal talent acquisition future. Then, ask yourself this question: How will outsourcing my talent program help reach this idealized future? The goal of this exercise is to get a clearer understanding of where your talent program is today, and where you want it to be in the coming years.

How an RPO Partner Can Help Improve Your Talent Program

Here are just three ways RPO can help you build and maintain a talent program that produces continued recruitment success.

  • Sourcing Hard to Find Talent: Skills gaps and talent scarcity have made sourcing talent an increasingly specialized field. An RPO partner can help proactively search for qualified candidates for current or planned job openings.
  • Talent Technology Support: Talent technology changes rapidly. It’s just about your applicant tracking system (ATS) or candidate relationship management (CRM) system anymore. AI, machine learning and recruitment marketing tools are evolving the recruitment tech stack. An RPO partner has experience working with multiple talent technology tools and can help you analyze and action your recruitment data. They may also provide proprietary talent technology, like we do at PeopleScout, that can complement your existing systems.
  • Recruitment Scalability and Flexibility: An organization’s talent needs are rarely static; they often fluctuate due to internal and external factors like the economy or product development. An RPO partner can scale its recruitment teams to support your business strategy, without increasing your in-house talent acquisition headcount.

👉 Learn more about what to expect from an RPO program.

Assessing Your Needs Prior to RFP 

The next step in the RFP process for RPO is assessing organizational needs and outlining a definition of success for your talent acquisition outsourcing engagement. Establishing needs and goals prior to sending out an RFP to potential RPO partners provides you with an opportunity to build a consensus within your organization, solidify key stakeholder support and give you something to go back to after an engagement is completed.

Your needs analysis will also help you avoid being swept away by grand vendor presentations and make your decision much more objective and aligned with your defined organizational needs.

As an example, imagine you are looking to procure a new talent technology platform. Your needs assessment process would begin with a discussion about what you would gain through adopting a new platform. In this case, you may look at your organization’s overall competencies regarding talent technology such as:

  • Do you have internal resources dedicated to talent data expertise and stewardship in managing candidate data?
  • Do you have a need for enhanced digital recruitment marketing capabilities?
  • Will you need to integrate your current internal technology systems and dashboards with a new platform?
  • Are you in need of strategic consulting and advice bundled in with the platform or do you have internal resources who can learn and manage a new system?

Your goals in this situation may include:

  • Enterprise-wide adoption of new talent technology
  • Improve talent metrics reporting and applicant tracking
  • Automation of the sourcing process
  • Improve time-to-hire
  • Improve candidate engagement and communication

Your needs assessment questions and goals will outline how you structure your official RFP, so be sure to plan them in detail. Your needs assessment will pay off before the first vendor responses, as your RFP will have a better representation of what you are looking for from outsourcing.

RPO Partner Relationships: Defining Your Stakeholders

Your needs assessment can’t be done in a silo. Deploying a successful RPO solution requires more than a relationship between hiring managers and the RPO partner’s recruitment team. The internal relationships between the drivers of the RPO engagement and other stakeholders at your organization will affect the success of your RPO partnership.

To create buy-in for RPO, it is essential to involve the right stakeholders from the beginning. To make sure the process runs smoothly, you should develop a plan that formalizes how each stakeholder will be involved in making the RPO RFP process a success.

When determining the stakeholders, you typically include:

  • CHRO
  • Procurement
  • Senior business line leaders
  • Front line management/Hiring managers
  • HR leaders
  • TA leaders 

👉 Learn how to create buy-in for RPO with our conversation guide.

Determine Your RFP Timeline

After assembling your team, bring everyone together to establish a timeline for the RFP process. The timeline should align with your organization’s goals and deliverables for the project—including when you want the solution implemented by.

Key items on your timeline include:

  • RFP launch date
  • Due date for questions from vendors
  • The date answers will be provided by your team
  • Due date of the RFP
  • Announcement of finalists
  • Date of finalist presentations
  • Final award

Your RFP timeline should include not only the due date for proposals but also due dates of when a contract must be signed and when work should begin.

RPO Partner

Developing Your RFP Document

Developing your RFP document should start with creating an outline. This outline can be as detailed as you want to make it. At a minimum, you should make a structured list of the sections you want to include in the final RFP, as well as the order in which they will be presented. Your procurement stakeholder will be an invaluable resource at this stage.

If you and your team conducted a needs assessment, gathered stakeholder input and have a timeline set, you have already done the groundwork. If you skip these early steps, it can lead to a lot more work in the end.

Finally, you need to edit the RFP document you and your team have created, as typos and misspelled words throughout the RFP look unprofessional. According to Tom Sant, CEO of The Sant Corp., which develops software for generating RFPs, typos in an RFP are one of four things that frustrate vendors. The other three are “RFPs that are disorganized, RFPs that ask redundant questions, and RFPs that have contradictory requirements,” Sant says.

The Bottom Line: Finding the Right RPO Partner

Finding the right RPO partner will help your organization gain a competitive advantage in talent acquisition by providing industry-specific hiring expertise and increasing your recruiting bandwidth.

This is why constructing a thorough RFP that carefully addresses your organization’s talent requirements and expectations of the engagement is a valuable weapon in the RPO selection process.

Creating Buy-in for RPO: A Conversation Guide for Outsourced Recruitment

Posted on by akessler

Recruitment touches every employee, team and department within your business. If you’re considering recruitment process outsourcing (RPO), there will be many people in your organization who will experience the benefits. But it also means these folks must adjust to new processes and approaches. We all know change can be hard for any organization, so it’s important to engage various stakeholders early on to get everyone on the same page.

Human resources (HR), procurement, the C-suite and hiring managers will all have different pain points, concerns and desired outcomes. No matter where you sit in the organization, understanding the challenges of each stakeholder can help you demonstrate how talent acquisition solutions from an RPO partner can help individuals across the organization achieve their business goals. As a result, these stakeholders will be more “bought in” and open to changing their behaviors to make RPO successful.

In these conversation guides, we’ll help you understand recruitment challenges from the perspective of each stakeholder. Plus, you’ll get a list of questions to ask in order to gather information for your business case and tips on how to speak each stakeholder about the value of RPO.

👉 Want to learn more about RPO? Check out our guide.

RPO in HR

What Matters to HR

Whether the talent acquisition function sits under Human Resources (HR) or is a separate department, HR is a crucial stakeholder for any RPO program. Strategically, HR is particularly concerned with ensuring the organization has the talent it needs to meet business objectives, and that it is set up to meet these needs into the future. From an operational point of view, HR supports hiring managers and current (and future) staff through the entire employee lifecycle. They strive to meet the standards of hiring managers and the C-suite by balancing organizational productivity and employee needs, creating a flourishing company culture and obtaining the best talent to support ongoing success.

Top Concerns:

  • Quality of hire
  • Employee retention
  • Workforce planning
  • Employer branding
  • Diversity, equity & inclusion (DE&I)

How to Talk to HR about RPO

When speaking to HR, it’s important to present RPO as solving critical business challenges and not just as outsourcing your recruitment function, which can sometimes trigger emotions and anxieties about potential redundancies within the in-house recruitment team. It may be helpful to discuss how RPO could complement or augment the existing in-house recruitment resources to expand scope, provide specialized expertise and alleviate workload. Emphasize the ability of an RPO to scale up and down as hiring needs change and to tackle parts of the recruitment process that would allow the HR team focus on other priorities.

Show examples of how an RPO partner can act as a trusted advisor who can optimize your talent acquisition program through process, technology and employer branding improvements. RPO providers have access to market insights to help HR and talent acquisition leaders make workforce decisions and strategic plans for the future. Plus, with DE&I expertise honed across many clients, an RPO partner understands how to source, engage and hire candidates from underrepresented groups.

Questions to Ask HR to Gain Buy-in for RPO

Strategic Focus

  • Are there roles that are crucial to your organization’s objectives that you’re struggling to hire for now? How do you see this changing over the next couple of years?
  • What are the retention rates for hires made in the last 12 months?
  • What are your DE&I goals, and how does talent acquisition fit in?
  • Are your employer brand and talent attraction methods effective for engaging the right talent profiles in all regions? What feedback are you getting from hiring managers?

Tactical Focus

  • Are you using any third-party agencies for permanent hires? What are the associated costs? Are they meeting Service Level Agreements (SLAs)?
  • Is the talent acquisition team the main point of contact for these agencies, or are hiring managers engaging them?
  • What technology are you using for recruitment? What’s missing from your current recruitment tech stack?

Operational Focus

  • How many in-house recruiters do you have right now?
  • What is the recruitment process? Are there stages where you’re seeing high drop-out rates?
  • Are you measuring the candidate experience (i.e., candidate NPS) or asking for candidate feedback? What are you hearing back?
  • What are your key and/or recurring operational issues, and what is causing them?
getting buy in for recruitment process outsourcing

RPO and Procurement

What Matters to Procurement

Procurement leaders look at external spend and evaluate and select vendors that partner with the business to drive results. They are often champions for RPO as they welcome the cost saving benefits. As with any purchase for the business, they’re interested in benefits like flexibility, cost reduction, risk mitigation and tangible results against organizational goals.

Procurement will likely have set processes and policies for selecting a talent acquisition partner, so it’s best to engage them early so you understand what they require during the selection process. Treat them as a valued advisor, and they’ll be happy to support you with requirements definition, process efficiencies and contract negotiations. Bring them in too late, and they could feel more like a barrier than an ally.

Top Concerns

  • Cost per vacancy
  • Agency spend
  • Process efficiencies and added value
  • Risk mitigation

How to Talk to Procurement About RPO

When discussing RPO with procurement, emphasize the economies of scale that can be gained by an RPO partner’s ability to ramp up and down. Procurement professionals will be wary of getting locked into a contract that’s too rigid to account for unanticipated changes in the business environment, so stress the flexibility within the potential RPO partnership.

If your organization is leveraging multiple staffing agencies, procurement may be frustrated with the disparate methods for obtaining talent and will be motivated to reduce the reliance on third-party agencies to gain control of costs. Share information about how RPO can help you consolidate recruitment under a single partnership, reduce staffing agency usage and make costs more predictable. They may also be interested to hear about a potential RPO provider’s supplier management capabilities as part of an integrated total workforce solution.

👉 Check out our guide for navigating your RPO RFP.

Questions to Ask Procurement to Create Buy-in for RPO

Strategic Focus

  • What is the current annual external spend on talent acquisition?
  • How many third-party agencies are being used for permanent hires? Who is managing these relationships?
  • What issues are created by using multiple agencies?
  • What resources would be needed to support an RPO approach long-term?

Tactical Focus

  • When it comes to deciding on an RPO solution, what do you see as the qualifying criteria? What is the winning criteria?
  • What stages and timescale do you anticipate for a selection process like this?
  • Are you committed to any contract termination timescale with existing suppliers?

Operational Focus

  • What data do you need to collect internally for the procurement process?
  • How should you initiate discussions with providers in the market?

Securing Executive Buy-in for RPO

What Matters to the C-Suite

The CEO and other members of the C-suite are chiefly concerned with ensuring the organization has the talent it needs to keep a competitive edge. In the midst of economic uncertainty, companies are struggling to navigate changing employee expectations and hire the talent they need. It’s crucial for the CEO to feel confident that the organization can quickly fill vacancies and grow with high quality talent in order to maximize productivity, hit revenue targets and retain customers.

Top Concerns

  • Speed to hire
  • Candidate experience
  • Candidate quality
  • Employer branding
  • Cost per vacancy

How to Talk the C-Suite About RPO

When speaking to the CEO about an RPO solution, highlight how the long-term partnership allows for a holistic approach to creating a strategic talent acquisition program that fuels business initiatives. They will also be excited by the labor market insights that RPO providers offer, which is not part of an engagement with a staffing agency. This data will help with strategic planning so the C-suite can make informed decisions about geographic expansion, new products or services or other business transformations.

In addition, leading RPO partners offer talent advisory services, including employer branding. This consulting engagement creates a differentiated employer value proposition to help your organization become an employer of choice for all your talent audiences.

Questions to Ask to Gain Executive Buy-in for RPO

Strategic Focus

  • Do you have talent gaps that are impacting productivity and/or revenue?
  • Does your talent acquisition strategy reflect and boost your employer brand?
  • Does the current recruitment program support business continuity and succession at all levels?
  • Are there business changes coming that could impact recruitment (i.e., merger or acquisition, reorganization, new location, new product or service, etc.)? Do you feel prepared for these changes with the current talent acquisition approach?

Operational Focus

  • What talent acquisition metrics do you have access to? What would you like to see?
  • Does your visibility into recruitment program vary by region?
  • Do you have good insight into what roles your competitors are hiring for?
getting buy in for RPO

Hiring Manager Buy-in for RPO

What Matters to Hiring Managers

The relationship between hiring managers and recruiters can vary significantly. In some cases, it can be strained, especially when the talent acquisition program is not meeting the hiring managers expectations. In others, there is a strong relationship, though this does not necessarily mean that business needs are being met. Often there’s a mismatch in perceptions—80% of recruiters say they have a high understanding of the jobs they’re trying to fill while 61% of hiring managers disagree.

We recommend speaking to hiring managers in departments where a lot of hiring is needed, like call centers with seasonal fluctuations, or teams where skills are particularly hard to find, like software development teams. This will give you a sense of the current state and the amount of time and effort hiring managers are investing in the recruitment process.

Top Concerns

  • Filling positions quickly with a consistent process
  • Candidate quality
  • Spending less time on recruiting activities
  • Trust in the process and recruiters they work with
  • Control over budget

How to Talk to Hiring Managers About RPO

Hiring managers will want to know how the RPO team manages the recruitment process and how they can reduce the hiring manager’s time investment through interview scheduling, assessment execution and even offer management. Emphasize the RPO partner’s focus on providing quality feedback to both candidates and hiring managers for a great all-around experience.

Another benefit of RPO for hiring managers is reducing time-to-fill through talent pooling. Leading RPO teams create pools of qualified candidates so they’re not starting from scratch every time you open a new requisition or need to backfill a role. In addition, proactive outreach means you can engage with passive candidates who may never have considered your organization, widening your access to talent.

Questions to Ask Hiring Managers to Create Buy-in for RPO

Strategic Focus

  • How much time are you putting into hiring activities?
  • What are the key areas of need or challenge?
  • What are you spending directly on recruitment (i.e., advertising or agency spend/budget you control)?
  • Are you attracting the right candidates in terms of both skills and cultural fit?
  • How would you rate the quality of candidates being presented by in-house recruiters and/or agencies?

Tactical Focus

  • Are you engaged with third-party recruitment agencies? Are they meeting their SLAs?
  • What kinds of agencies are you working with? What are their strengths?
  • What other recruitment approaches have been working for you (e.g., LinkedIn, events)?

Operational Focus

  • What is your offer acceptance rate for each job type?
  • Are there any roles you get too many responses for?
  • Are there any elements of the process that are not efficient or effective for you or candidates?

Paving the Way for Recruitment Process Outsourcing

Although obtaining data and information for your RPO business case is an important reason to have these conversations, your key aim should be to gain buy-in for RPO and build trust, and to develop a joint-working approach. Hearing stakeholders’ stories, as well as understanding their motivations and what might be blocking them from supporting change, will foster a culture of collaboration and set your RPO program up for success.

One of our experts would be happy to provide information about RPO, more tips on creating buy-in or help building your business case! Let’s chat!

Talent Predictions: How Talent Acquisition Will Navigate 2024

Posted on by akessler

By Simon Wright, Head of Global Talent Advisory Consulting 

We are in one of the most transformative periods in the history of work. Between technological disruptions, societal shifts and global events, the talent landscape five years from now will likely look very different than it does today. However, even in times of uncertainty, we can discern key trends that will impact the way organizations source, recruit and retain talent. 

As a leading talent solutions provider, PeopleScout has a unique vantage point to view the forces shaping the future of work. Based on our experience and industry insights, we believe there are eight core areas talent acquisition leaders should embrace in 2024 to up-level their strategic importance within the business.  

1. Talent Leaders Will Look to New Models to Ride the Economic Waves 

The power balance has now shifted back to the employer amidst a tight labor market, fewer vacancies and a cost-of-living crisis. But if you think it’s time to pause investment in your talent programs, think again.  

Talent acquisition teams shrunk during COVID-19 and then grew quickly as part of the bounce back only to shed jobs again this past year. With continued uncertainty, TA leaders must showcase the value they bring to business by minimizing the impacts of economic fluctuations.  

It’s time to leave behind the boom and bust and embrace agility through a strategic approach to workforce planning and forecasting. Talent solutions like recruitment process outsourcing (RPO), including modular RPO solutions, offer responsiveness to help stabilize operational delivery amidst unpredictable economic waves.  

2. Business Transformation Will Shape the Workforce 

The specific skills and capabilities companies need are shifting rapidly, which means the jobs and roles employers need to fill are changing too. According to McKinsey research, one-third of new jobs created in the U.S. in the past 25 years were types that barely existed previously, particularly in high-demand areas like data analytics, software development and renewable energy. According to Totaljobs, despite a general slowdown in hiring, the demand for green jobs continues to go up, skyrocketing by 677% between 2019 and 2023. 

However, this business transformation is being hampered by the lack of talent and relevant skills. Economic, social and labor market changes are evolving faster than workforce training and development systems can keep pace. There simply aren’t enough workers with experience in emerging fields and new technologies.  

TA leaders must work proactively to build the reputation and influence of their employer brand with potential talent now—ahead of the hiring they need to do in the future. This means being able to recruit the best talent in the market, not just the best talent in your pipeline. Investing in candidate nurturing and employer branding strategies now will ensure organizations can hire first—and fast—when the time comes. 

3. Employees Will Continue to Reevaluate Their Relationship with Work 

TA leaders must be the eyes and ears for their organization, tuning in to the candidate market and shaping the employer value proposition (EVP) to meet the changing needs and expectations of candidates. Today’s employees are demanding more, and the one-size-fits-all EVP approach must evolve to keep up.  

Organizations that refresh their EVP with a more human-centric approach that recognizes employees as people, not just workers, will go beyond traditional offerings to provide exceptional life experiences that match employee needs. Delivering a positive emotional connection will be crucial for improving retention, overcoming the productivity vacuum and attracting quality talent in 2024.  

4. Data Will Be the Key to Overcoming Talent Scarcity  

The labor market has shrunk due to the retirement of Baby Boomers, and companies face an enormous brain drain of institutional expertise. Not only is the upcoming population smaller and not replacing the Boomers who are leaving the workforce, but they lack the some of the soft skills of the departing generation. With this double depletion at play, organizations will need to work hard to attract and train Gen Z in order to keep their workforce development on track for the future. 

Additionally, long-term illness, including lingering complications from COVID-19, has sidelined many working-age adults. The latest ONS data shows that the number of people economically inactive because of long-term sickness is now over 2.5 million in the UK alone. 

The key to reducing the impact of talent scarcity in 2024 is data. It’s time for TA leaders to treat talent intelligence as business intelligence, bringing it to the C-suite to drive decision making and inform strategy. Organizations must leverage data to understand both internal and external talent pools, maximizing ROI on talent attraction and retention efforts. 

Talent Acquisition Predictions

5. Skills-Based Practices Will Take Center Stage 

In order to keep pace with changing roles and dwindling talent pools, leading organizations are taking a proactive and holistic approach to adapting their workforces. They are investing in upskilling and reskilling programs while also leveraging RPO partners to find professionals with the most in-demand and future-proof skills. 

More organizations will look to expand candidate pools and tap into diverse skill sets through skills-based recruitment. To do this, organizations must evolve their candidate assessment practices to focus on skills rather than credentials or pedigree. We’ll see more organizations follow the likes of Google and drop their university degree requirements. This will have the added benefit of promoting greater diversity, equity and inclusion (DE&I) in the workplace.  

6. Internal Mobility Will Receive Big Investment 

More than a third (36%) of HR professionals surveyed identified employee retention as a priority in 2024. Internal mobility will become the key to retention as well as filling open roles and skills gaps. Focus will shift from building external talent pools to internal talent pools, putting methods in place to identify transferable skills that can be boosted to support business transformation.  

We saw an uptick in labor hoarding in 2023 talent trends. In 2024, organizations must invest in transforming the skills of the workers they’ve kept on board in order to ensure they’re ready for what’s on the horizon. 

In 2024, career moves won’t take a linear path but will weave across departments and disciplines, providing workers with variety and rewarding work. Organizations must train hiring managers to look at candidates, not just for their fit for a specific role, but for the value they can bring to the organization.  

7. Long Overdue Tech Upgrades Will Happen for HR 

The Josh Bersin Company estimates the HR technology is a $250 billion market. 2024 will be the year of recruitment tech stack upgrade.  

Organizations will look to capitalize on AI-powered features to do the heavy lifting so their teams can focus on more valuable recruiting activities. TA leaders should look to technology to augment human touches throughout the candidate experience, to identify opportunities for streamlining through automation, and to help them better interrogate data for a more agile resourcing model.  

This is also an opportunity for TA leaders to demonstrate they can deliver digital transformation and deliver ROI from these investments. This has been a criticism of talent acquisition and HR in the past, and it’s time to dispel that narrative.  

8. AI Fever Will Hit an All-Time High 

And finally, it wouldn’t be a 2024 talent acquisition forecast without a mention of AI. Generative Artificial Intelligence (GAI) tools, like ChatGPT, were on the tip of our tongues in 2023. As organizations grapple with the ethics of AI, most will succumb to the transformative potential and begin to test and experiment with how AI can benefit their workforce and operations in 2024.  

The role of technology will keep evolving within talent acquisition, but it’s primed to have a pivotal role in streamlining recruitment tasks and improving efficiency in everything from screening to assessments to interview scheduling.  

Organizations should take a principled approach to leveraging AI and automation to augment recruiting, while ensuring human oversight and care for people remains central. Starting with a small project or two will clear the mist so you can see clearly where AI will add value to your recruitment tech stack and candidate experience. 

The Importance of the Right Talent Partner to Help You Ride the Waves 

The future of work holds exciting potential, but also some uncertainty. However, while individual trends are difficult to predict, TA leaders that embrace agility, skills practices and tech innovation will find themselves in a strong position to prove their value in driving business performance. As your talent partner, PeopleScout will be ready to support, challenge and inspire you for whatever lies ahead. 

By staying on top of key shifts like these and working with an expert talent solutions provider like PeopleScout, companies can build workforces with the skills, mindsets and diversity of experiences to thrive in the next era of business. 

The Recruitment Handbook for Financial Services Talent

Posted on by akessler

The Recruitment Handbook for Financial Services Talent

The financial services industry faces immense recruitment challenges. With skills gaps persisting, economic uncertainties complicating hiring, and cultural perceptions pushing away young talent, talent leaders need solutions.

That’s why we created The Recruitment Handbook for Financial Services Talent.

In this information-packed guide, you’ll discover:

  • The latest global trends impacting financial services hiring so you can plan accordingly
  • 4 key recruitment strategies to solve your biggest hiring obstacles
  • Real-world examples and case studies of these strategies in action with RPO

Whether you need to build your employer brand, enhance your candidate experience, upskill employees or leverage better sourcing techniques, this handbook has tactics you can implement right away.

Download your copy now.

Talent Trends: 2023 in Review

Posted on by akessler

By Simon Wright, Global Head of Talent Advisory Consulting  

Earlier in 2023, we highlighted six key areas that would impact how companies attract, retain and develop talent. With the year wrapping up, we’re revisiting these critical topics to examine what transpired in the talent landscape and what may be on the horizon for 2024.  

From closing persistent skills gaps to offering more work flexibility, companies continue to face pressing talent challenges. Economic fluctuations have led some employers to pull back on hiring and remote work, while others doubled down on upskilling programs and expanded their talent pools.  

In the following review, we trace how the 2023 predictions played out amidst an uncertain economy and ever-evolving workplace. 

1. Closing Skills Gaps 

What We Said: 

With rapidly evolving technologies requiring new skills, companies are making upskilling and reskilling their workforce top priorities. Most employees feel unprepared for future jobs, so it’s important for organizations to invest in development to retain employees, build confidence, and help them adapt to changing business priorities. 

What We Saw: 

Skills gaps, and the upskilling and reskilling that must happen in order to close them, are still very much top of mind for HR leaders. The economic slowdown has increased candidate availability, so in the short term there has been more tech talent available, for example. But long term, there is still a skills crisis, and organizations are largely yet to shift to skills-based practices. 

We’ve seen front-runner organizations investing in skills development initiatives to grow the workforce they need. For example, Amazon’s program Career Choice is part of a wider initiative to invest over $1.2 billion by 2025 to provide 300,000 U.S. workers with the training they need to pursue careers in whatever field they choose.  

The average shelf-life of skills is now less than five years. So, the skills conversation is only going to get louder. If the World Economic Forum’s prediction is correct that over 85 million jobs will go unfilled by 2030 due to a lack of skilled talent, resulting in $8.5 trillion (USD) in annual lost revenues, then this is the most pressing issue facing talent leaders today.  

2. Offering More Flexibility 

What We Said: 

Amidst the acceleration of remote work, companies are facing mounting pressure to offer greater location and schedule flexibility to attract and retain talent.  

What We Saw: 

The return to the office debate is still raging. Employees want greater flexibility, but more and more employers are pulling people back into the office. Even Zoom, the video communications company that helps us all work from home, announced in August that it will start tightening its restrictions on remote work. Amazon, Disney and more have all reduced remote-work days. 

While power has shifted back to the employer, this issue won’t go away. If you really think your employees love coming to the office just because you’ve introduced free snacks, you don’t understand what flexibility means to your workers. Flexibility is not just about where you work. True flexibility is about giving more autonomy to your employees about the kinds of work they do and when and where they do it. 

3. Shifting to Contingent Workers 

What We Said: 

As the desire for work flexibility drives more professionals into freelance and contract roles, organizations are increasingly utilizing these temporary workers to fill pressing skills gaps and specific project needs while maintaining financial and strategic workforce flexibility. 

What We Saw: 

The economic uncertainty this year has made organizations less likely to make permanent hires. Plus, freelancers, consultants and contractors have developed into an essential part of the workforce as skills requirements become more complex. Maintaining a mix of traditional and flexible talent is crucial for businesses to stay ahead in today’s dynamic climate. 

With the enormous interest in ChatGPT and generative AI, it’s not a stretch to think the pace of business transformation will only accelerate in 2024. And demand for contingent workers will continue to rise. Indeed, according to Ceridian, 65% of organizations plan to increase their reliance on contingent workers in the next two years. 

Talent Trends 2023

4. Tapping into New Talent Pools 

What We Said: 

Facing workforce shortages, organizations are expanding their applicant pool by targeting untapped talent like Generation Z, unretiring Baby Boomers and boomeranging ex-employees.  

What We Saw: 

In 2023, the UK government launched a “returnership” initiative to inspire those over the age of 50 to come back to work. The goal is to help older workers retrain and learn new skills, providing them with a roadmap back to the workplace and encouraging organizations to hire them.  

We also saw organizations turn their attention to the talent pool sitting right under their noses. Internal mobility was a hot topic for talent leaders in 2023 as recruiting new talent became more and more challenging and costly.  

We were also reintroduced to the concept of labor hoarding, a term coined in the 1960s. This practice refers to organizations forgoing head-count reductions now, so they’re prepared when business picks up. In an era of labor shortages, organizations are keeping their workforces to avoid the risk of losing good talent to a competitor and to skip the costs associated with hiring again. 

5. Rallying Around the Mission 

What We Said: 

Our Inside the Candidate Experience research revealed that for 50% of candidates, an organization’s mission and purpose are a key influence on their decision to apply. Yet, when evaluating career sites, we found details on the mission or purpose of the organization less than half (48%) of the time.  

What We Saw: 

Employees are more dedicated than ever to finding an employer that shares their values and offers them a sense of purpose. However, workers within organizations that lack a sincere commitment to improving the community and supporting climate initiatives often report disengagement.  

According to Gallup data from June 2023, 59% of global workers say they’re not engaged at work. This is worrying as we move into a labor market that favors employers, as they will inevitably become less motivated to keep their employees engaged. Yet, a key reason why someone quiet quits hasn’t changed—and it’s down to a lack of connection to the company culture and purpose. 

A lack of engagement in the workforce is a leading factor in the productivity vacuum. Going into 2024, my hope is HR leaders will go beyond simply thinking about wellbeing to view their employees as whole people—not just workers. Updating your employee value proposition (EVP) to be more human-focused can help strike the right balance between compassion and business interests. Shifting to a Personal Value Proposition (PVP), and customizing offerings so that each employee feels valued as an individual, can help in fostering a positive emotional connection. 

Learn how to evolve your EVP to a human-centric PVP and increase productivity 23%.   

6. Engaging Outside Talent Acquisition Solutions 

What We Said: 

Despite economic uncertainty, business leaders foresee revenue growth in the coming year, but may need flexible and agile workforces achieved through contingent staffing to meet their top challenge of filling critical roles amidst a shifting talent landscape. 

What We Saw: 

We saw an increase in talent acquisition teams looking for quick wins. At PeopleScout, we are investing heavily in talent solutions designed to boost agility for employers of all sizes and across all industries. This includes offerings like our Amplifiers and PeopleScout Accelerate solutions launched this year. 

Amplifiers provide modular, targeted recruitment process outsourcing tailored to specific hiring needs. Clients can implement RPO support for just part of the talent acquisition lifecycle, whether that’s filling the top of the hiring funnel with high volumes of qualified talent or gaining deeper insights to guide strategic workforce decisions. This “as-needed” model is ideal for companies that want to remain nimble. 

Additionally, our PeopleScout Accelerate technology-enhanced RPO solution is purpose-built for fast-scaling organizations that need to ramp up recruiting quickly. We can implement PeopleScout Accelerate in just two weeks, providing access to our proven recruitment methodologies and our industry-leading Affinix talent acquisition technology suite right out of the gate. 

As we close the books on 2023, it’s clear the talent landscape continues to shift in new and uncertain directions. In the coming year, agile organizations that invest in the longevity of their workforce and truly connect with their people on a human level will maintain an edge. Rather than recoiling from change, forward-thinking talent leaders have an opportunity to guide their organization’s evolution. Now is the time to build workforces that can pivot on a dime while staying true to their purpose. 

Authenticity in Action: 6 Things Candidates Look for in Your Employer Brand

Posted on by akessler

By Simon Wright, Global Head of Talent Advisory Consulting

As businesses have stabilized post-pandemic, the conversation in the C-suite has shifted to balancing productivity and empathy—how to drive business performance while addressing the evolving needs of the workforce.

The secret lies in your employer value proposition (EVP).

Your EVP must place individual employees firmly at the heart of their own experience. This new approach to EVP—a Personal Value Proposition or PVP—is designed to resonate with employees as unique individuals with distinct motivations and aspirations.

Job seekers can see right through generic employer brands nowadays. Candidates crave authenticity and want to connect with a company’s true culture before joining. So, how can you craft an employer brand that both resonates with individual job seekers and showcases what your organization is authentically all about?

Here are six key areas today’s talent looks for when evaluating an employer brand’s authenticity.

6 Signs of an Authentic Employer Brand & EVP

Keep these priorities front and center as you shape your EVP to align both with your organizational priorities and employee needs.

1. Meaningful Connections

What Candidates Want:

In today’s job market, candidates aren’t just looking for a job—they want a workplace that helps them feel truly engaged and connected. A leading employer brand should attract top talent by cultivating genuine connection with peers, leaders and the overarching mission.

What Employers Should Show:

In our research report, Inside the Candidate Experience, we found that mission and purpose is a top three consideration for job seekers looking for a new job. Yet, less than half of employer show information about this on their career site.

By highlighting your organizational mission, you help candidates make an emotional connection to your employer brand. Amp up the authenticity through storytelling—how individual employees live your mission through their work, how your organizational policies reflect your brand purpose, how new hires can expect to make an impact when they join.

Purpose oriented employees are 47% more likely to promote their employer externally without incentive.

2. Holistic Development

What Candidates Want:

Employees are seeking work experiences that help them realize their potential beyond just job tasks. Workers are taking more control of their own professional trajectories, seeking opportunities that offer autonomy and alignment with their skills, passions and personal circumstances.

Work is no longer confined to a single job or career path. Instead, it is seen as a series of opportunities that facilitate personal and professional growth.

What Employers Show:

Development opportunities like mentorship programs, leadership workshops and reskilling bootcamps to support internal mobility are top of mind for employees—especially Gen Z. Training should address both hard skills (like coding, certifications or licenses and statistical analysis) and soft skills (like resilience, relationship building and empathy). However, we find that organizations don’t do enough to show the impact of this training on individuals and their personal and professional growth.

You can show this impact authentically by bringing it to life through telling the career stories of your employees. Watching a video of an employee sharing how they were able to go through a reskilling program and join a different department is far more powerful for a candidate than just reading about the program.

Here’s an example from Adobe showcasing their employees’ career paths on social with a global #AdobeForAll celebration.

3. Flexibility & Empathy

What Candidates Want:

Flexibility should no longer be the domain of people with children. Everyone wants more flexibility in where, when and how they work. It could be about caring responsibilities for parents, or it could just be having the time and space to pursue passions outside of work. Ultimately, this issue is about organizations demonstrating they trust their people and providing autonomy where possible.

What Employers Show:

Employees who are granted time and space to pursue their passions bring fresh energy, insight and creativity to the job. Yet, for our Inside the Candidate Experience report we audited the career sites of over 215 organizations and found that information on flexible working and work/life balance is mentioned just over half the time.

Help candidates experience this authentically by profiling employees who are embracing flexible work patterns. This helps them see how a role can fit into their own life. By understanding life outside work directly fuels innovative excellence within it, organizations can architect roles that let people show up as their best and truest selves every day.

4. Well-Being & Psychological Safety

What Candidates Want:

If this past era has taught us anything, it’s that employees require our care as much as any business strategy. The Great Resignation was fueled by individuals reprioritizing their well-being over their next promotion or paycheck. And Quiet Quitting is often the result of employees losing psychological safety and no longer seeing a return on their engagement.

Why Leaders Think Employees Quit: Looking for better jobs Compensation Work-life balance Why Employees Actually Quit: Not feeling valued by their organization of by their individual managers Not feeling a sense of belonging at work
(Source: McKinsey)

What Employers Show:

To keep employees healthy and productive, employers must start constructing safe spaces for people to bring their whole selves to work. That means prioritizing both physical and mental health, with an emphasis on creating environments where employees feel safe to both express ideas and dissent and even discuss failures without fear of backlash. It also means creating a culture of gratitude in which employees are given the opportunity to recognize and reward their peers for a job well done.

To communicate to candidates that your focus on well-being is more than lip service, include information on specific actions your organization is taking to support employees whether that’s wellness benefits or financial support programs. Don’t just state you have work-life balance programs—showcase how you empower people to utilize them through things like extra PTO days around major life events and even showing leaders modeling using your well-being perks to set the tone.

5. Diverse & Inclusive Environments

What Candidates Want:

Employees want to be a part of an organizations that celebrates true diversity, promotes cultural intelligence and fosters a workplace where multiple traditions, rituals and ways of thinking lead to innovation. These conscious cultures go beyond attracting candidates from underrepresented groups. They amplify their voices and put them into positions to reshape industry norms altogether. When asked how hearing from actual employees would influence their job search 86% of job seekers said they value stories from employees.

What Employers Show:

We found that 35% of organizations don’t feature a diverse group of real employees on their career sites. In addition, 60% of career sites don’t contain any video content in which employees share their personal journeys and stories. Often, we see that organizations mention their employee resource groups (ERGs) but fail to share the work these groups are doing and the impact they make within the organization and community. Employees want to see action, not virtue signalling.

Candidates find the voice of an average employee more credible than what companies say about themselves, so featuring real employee stories throughout the candidate experience is a proven way to engage candidates on an emotional level, building authenticity and brand trust.

35% of organizations don’t feature real employees on their career site

6. Community Engagement & Purpose Over Paycheck

What Candidates Want:

Employees are becoming more socially conscious and looking for employers that provide avenues for engagement with environment social governance (ESG) issues, with as many as 80% of workers in some industries saying that community and sustainability concerns play a role in whether they will resign from or remain at certain organizations. Two-thirds of candidates use social media to research companies during their job search, and they will look to your posts to see how your organization is backing up its promises.

74% of employees say their job is more fulfilling when they’re given the chance to make a positive impact on social and environmental issues

What Employers Show:

Employers must take purpose beyond platitudes. Yet, we found that a one in three organizations are not posting employer brand related content to their social channels at least on a week.

A great example is Ben & Jerry’s. The company actively engages in social justice campaigns like Advancement Project, including on their social media channels, and gives employees time off to volunteer in community projects.

Include social media posts of photos and videos of corporate volunteer activities or ERG-sponsored events. Seeing images of real employees giving back makes your purpose-driven culture tangible for candidates. Even a corporate post of an individual employee who ran a marathon in support a charity close to their heart can show what purposeful empowerment looks like at the individual level.

The Power of Storytelling for an Authentic Employer Brand

Injecting authenticity into your employer brand is about moving past broad statements of intent, to the actions that back it up. Follow the old adage—show, don’t tell.

Your brand should remain as dynamic as your people. Don’t shy away from evolution when new priorities emerge. So be bold, stay real, and let your employer brand reflect what truly makes your organization shine.

Employer Brand Hacks: 10 Tactics to Steal from Consumer Marketing 

Posted on by akessler

By Simon Wright, Global Head of Talent Advisory Consulting 

Consumer marketers have honed their brand strategies through decades of tracking detailed customer analytics, optimizing digital experiences and crafting emotionally compelling messages. When it comes to leveraging data and analytics, consumer marketing is ahead of employer branding. But it doesn’t have to be that way!  

Talent acquisition pros can adapt these same tactics to understand candidates, polish touchpoints and build strong employer brands. Your employer brand can steal a page from the consumer brand playbook to step up talent attraction and retention. 

Hacking the Employer Brand: 10 Tricks from Consumer Marketing 

To help you think outside the recruitment box, we’ve outlined 10 employer brand hacks below to infuse your candidate attraction strategy with consumer-savvy flair. From mystery shoppers to NPS surveys, these creative approaches will revolutionize your talent attraction strategy.  

1. Engagement Analytics 

Consumer Brand Best Practice: Measure engagement metrics on ecommerce and social platforms to gauge product resonance. 

Employer Brand Hack: Consumer marketing is as much science as it is art these days. Take page from your marketing peers and leverage analytics tools to monitor engagement levels with your content across digital platforms and third-party sites. You can gain valuable insights into how potential candidates perceive your employee value proposition (EVP) by monitoring the types of content that talent interacts with on sites like LinkedIn and your career pages. 

For example, heavy traffic and shares of content spotlighting your company’s flexible work options, learning and development programs or commitment to DE&I indicates these subjects are important to candidates. Likewise, you can identify red flags where pieces of your EVP are falling flat or even turning candidates away. 

By analyzing these engagement metrics, talent acquisition teams can refine outward-facing messaging to better reflect and emphasize the cultural elements already igniting passions. 

2. Sentiment Analysis 

Consumer Brand Best Practice: Analyze customer conversations on social media to gauge sentiment around products. 

Employer Brand Hack: Job forums and social media channels have become backchannel focus groups, where in-the-know candidates exchange intel and impressions of potential employers. The everyday dialogue happening online shapes perceptions of your organization and EVP outside your control. Are you listening? 

Immerse yourself in these dynamic discussions by using social listening tools to assess the narratives being woven about your company culture and their sentiment. Pay special attention to the emotional tone. What feelings are sparked at the mention of your organization? Is it warmth, intrigue and affinity? Or perhaps skepticism, frustration or even antagonism? 

These unfiltered insights should inform your talent marketing strategy in real-time. Where positivity and praise emerge, double down on those messages. When you uncover misconceptions, course correct. Talent will continue to chatter, but plugged-in talent leaders can help guide the tone. 

3. Feedback and Review Platforms 

Consumer Brand Best Practice: Closely monitor customer reviews on sites like Amazon or Trustpilot. 

Employer Brand Hack: Employer review platforms like Glassdoor, Indeed or kununu have become gold mines for candid insights directly from current and former employees. Monitoring these key sites should be a standard pulse-check for talent acquisition leaders and CHROs alike. But be warned—this is where you’ll find the unvarnished truth. 

One way to improve your employer brand is through employer review sites. We recommend a quarterly audit digging into themes and analyzing sentiment over time. Are certain departments or practices called out repeatedly? Do some locations have better scores than others?  

Used strategically, these insights provide CEOs, talent acquisition leaders and hiring managers at every level with an unfiltered mirror into the inner workings of company culture as employees are actively experiencing it. With this invaluable intelligence in hand, you can address problem spots through policy change or manager coaching. You can also double down on what’s working—the perks, flexibility, and cultural elements making employees stay. 

4. Net Promoter Score (NPS) 

Consumer Brand Best Practice: Use NPS to gauge product loyalty and word-of-mouth potential. 

Employer Brand Hack: Implementing employee NPS (eNPS) and candidate NPS (cNPS) surveys offers a valuable pulse check for recruitment and retention alike.  

With existing employees, these surveys quantify the likelihood of recommending your organization as a workplace. Low scores signal disengagement. Likewise, surveying candidates during the recruitment journey provides an understanding where expectations aren’t matching up with realities, helping you to refine your talent screening practices. Candidate NPS surveys can be sent post-interview and again post-onboarding for insights into both the recruitment and induction process. 

Your employer brand health hinges on aligning the candidate experience with the employee experience and delivering on your brand promises throughout the talent lifecycle. Both eNPS and cNPS metrics offer evidence-based insights to inform your talent program strategy. 

How does your Candidate Experience Quotient stack up? Learn all about our new method of calculating candidate experience as well as the hard truth about candidate expectations versus reality in our report, Inside the Candidate Experience.  

5. Focus Group Discussions 

Consumer Brand Best Practice: Dive deep into consumer preferences using focus groups. 

Employer Brand Hack: When was the last time you picked the brains of candidates who have recently been through your recruitment process? As you refine your employer branding strategy and before you evolve your candidate experience, these individuals offer invaluable, straight-from-the-source insights. 

In addition to surveys, organize quarterly listening sessions with a mix of talent segments: recent new hires, employees in their first year, candidates who made it to advanced stages but ultimately declined offers, and even short-listers you opted not to hire. In a judgment-free environment, empower them to share candid impressions about their journey with your organization pre- and post-hire. 

Use this time to dig deep. What excited or deterred them about your employer brand initially? How did the interview or communication style align with their expectations of company culture? What workplace elements inspire their loyalty or doubts now as employees? Are perceptions consistent or disparate across genders, generations and ethnic groups? 

These focus groups go beyond what a survey can fully capture. As a result, you can pinpoint what’s resonating or missing the mark in talent attraction, selection and retention. Bonus—it also demonstrates that employee input spurs action. 

6. Mystery Shopping 

Consumer Brand Best Practice: Deploy individuals to assess the customer experience—incognito. 

Employer Brand Hack: Another way to get the insider perspective on your candidate experience is to use an old trick from consumer marketing—mystery shoppers. This involves engaging individuals to navigate the recruitment process undercover, reporting on their experience from start to finish. 

Equip your “mystery shopper” to navigate the application, screening and interviews as authentically as possible, jotting detailed notes along the way. Instruct them to assess logistics around communication cadence, process efficiency and technology glitches. But more importantly, they should capture the emotional highs and lows they felt when interacting with your employees, content and brand at each step. 

When you debrief, try to uncover interactions where your employer brand deviates from the actual experience across key variables like location, department, seniority level and demographic background. These behind-the-scenes findings will prove invaluable as you seek to optimize recruitment ROI and evolve the candidate journey. 

7. Competitive Analysis 

Consumer Brand Best Practice: Assess the brand vis-à-vis competitors. 

Employer Brand Hack: Benchmark your employer brand against competitors to grasp areas of strength and improvement. 

In today’s transparent talent marketplace, candidates have unprecedented visibility into everything from compensation to culture at your organization as well as your closest rivals. They are comparing you on everything from your work environment to DE&I commitments. 

This means your employer brand strategy can no longer happen in a silo. Formal competitive intelligence monitoring can help you benchmark your employer brand against competitors to understand strengths and opportunities. 

Audit the career sites, social media channels, job boards, industry reports and review site profiles of competitors to understand what messages and claims they’re leaning into with their employer brand. The goal here is not copying others’ employer brands but to understand how you can stand out and where you can bring sharper focus to what makes your culture uniquely attractive.  

8. Deep Dives into Unstructured Feedback 

Consumer Brand Best Practice: Sift through customer service calls and chats to identify common themes. 

Employer Brand Hack: In their focus on surveys, employer review sites and focus groups, talent acquisition leaders often overlook the wealth of qualitative feedback hiding in plain sight internally.  

Sources like exit interviews, town hall meetings and other internal platforms can offer genuine glimpses into how employees view your employer brand. You’ll uncover grounded narratives around things like which leaders inspire employee pride or skepticism, or real-talk on workloads affecting mental health and work-life balance. 

This intelligence takes your employer brand strategy from reactive to proactive. It empowers you to intervene early before issues become viral Glassdoor threads. But just as importantly, you can also double down on what’s working, giving you an informed perspective to guide messaging, policy and experience in sync with employee values and expectations. 

9. Audience Segmentation 

Consumer Brand Best Practice: Segment the customer base to tailor messaging and understand perception among different audiences. 

Employer Brand Hack: Employee perceptions within departments, roles, locations and tenure lengths often vary more than we realize. What engages your engineers may disengage your creatives. What excites recent college hires may fall flat for senior leaders. 

In today’s fragmented but transparent talent marketplace, one-size-fits all employer branding is no longer effective. By investing time and effort into audience segmentation, CHROs take big step in evolving their EVP to PVP, personal value proposition.  

Like customer personas, developing talent personas are a great way to engage in a targeted, personalized approach to talent attraction. These nuanced profiles allow you to sharpen your employer brand and talent attraction content for niche talent pools beyond one generic EVP message. Plus, you can tailor by regional expectations, whether in different cities in the same country or across continents.  

Getting segmentation right ensures candidates see your employer brand as a match for people like them from the start.  

10. User Behavior Analytics 

Consumer Brand Best Practice: Understand how customers interact with their website or app by using user analytics tools like heatmaps. 

Employer Brand Hack: Consumer marketing teams are increasingly adopting digital analytics tools to better understand customer preferences and behavior. Talent acquisition leaders can borrow this tactic too. Tools like heatmaps and click maps offer visual snapshots tracking precisely how users navigate and scroll career pages. These visual activity maps identify which content generates the most interest or engagement on your career site.  

Lingering on the mission statement? Scrolling past office photos? Double-tapping into stories on career mobility but glossing over benefits? These granular insights reveal which candidate attraction content holds the greatest appeal for your candidates. 

By understanding where your high-traffic areas and natural user flows are, you can guide candidates with attention-grabbing messages or entry points to more in-depth information. Likewise, you can weave in more stories around topics that are proving popular to leverage that momentum. These tools can also flag areas of friction, like errors or “rage clicks,” that could lead to candidates abandoning their application or leaving your career site.  

Employer Brand Strategy: The Value of Data 

Data and insights should always be the bedrock beneath an employer brand. Take time to gather feedback, analyze findings and track the impact of new initiatives. Don’t be afraid to experiment with new perspectives and unconventional approaches to stand out from the crowd. 

With the right balance of boldness and research, you can craft a magnetic employer brand that both resonates with candidates and drives critical recruitment metrics. So, take a cue from your marketing peers—be brave, think big, and transform employer branding into a discipline as sophisticated as consumer marketing.  

Achieving a 38% Recruitment Cost Reduction for a Multinational Retailer

Posted on by akessler
Achieving a 38% Recruitment Cost Reduction for a Multinational Retailer

Retail RPO

Achieving a 38% Recruitment Cost Reduction for a Multinational Retailer

PeopleScout helped this retailer with their fluctuating high-volume hiring needs in a difficult market with high turnover and non-competitive salaries, resulting in a 38% cost reduction.

97 % success retaining new hires
62 hiring events hosted in a three-month period
38 % reduction in cost per application

Situation

This multinational retailer required a high volume, flexible RPO solution to ramp hiring up and down based on their seasonal peaks. This included hiring for a variety of positions such as in-store hourly roles, supply chain, security, alterations and restaurant staff.  

Solution

PeopleScout created a scalable solution that meets the retailer’s unique needs and seasonal requirements.  

  • A full-cycle hiring program including sourcing, screening, interviewing, background checks and offer decisions 
  • Seasoned recruiting experts across the U.S., UK, India and Poland to augment the client’s team 
  • Introduced a streamlined high-tech application process with quick apply and screening via automated text using Affinix Digital Interview, Affinix CRM and Affinix Analytics 
  • Comprehensive training for all new PeopleScout account team members, including classroom learning, shadowing and certifications to ensure full understanding of the client culture and values before officially starting client recruiting support  
  • Talent Advisory solutions including creation and management of automated recruitment marketing campaigns leveraging Google Display Network, Indeed One-Click and AppCast,  a tool that analyzes highest performing channels and adjusts budget usage accordingly 
  • In addition to the high-volume RPO efforts, PeopleScout created niche, specialized recruitment teams for various hard-to-fill job functions 

Results

  • Achieved 97% success in retaining new hires to ensure those who accepted the offer showed up to the first day on the job, above the client’s goal of 95% 
  • 995,000 clicks and 202,600 applications to sponsored jobs on Indeed in a three-month period 
  • Hosted 62 physical and virtual hiring events, receiving 12,000 RSVPs and making 1,800 offers at virtual events within a three-month period 
  • 41,000 clicks and 2,800 applications to jobs promoted on a variety of job boards in a three-month period 
  • 38% reduction in cost per application 
  • Ramped internal team up and down based on fluctuations in requisitions, as illustrated in the hiring graph below 
retail RPO

AT A GLANCE

  • COMPANY: Multinational Retailer
  • PEOPLESCOUT SOLUTIONS: Recruitment Process Outsourcing, Talent Advisory
  • ANNUAL HIRES: 60,000+
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