Overcoming Healthcare Talent Shortage with Tech-Powered Direct Sourcing

Overcoming Healthcare Talent Shortage with Tech-Powered Direct Sourcing

Direct Sourcing

Overcoming Healthcare Talent Shortage with Tech-Powered Direct Sourcing

An Australian radiology network sought PeopleScout’s Direct Sourcing solution after two acquisitions expanded their geographical footprint, making it increasingly difficult to fill critical skilled healthcare roles amidst a talent shortage and an imbalanced distribution of practitioners across regions.

401 roles filled in just 5 months
112 roles filled in remote locations
83 % engagement rate on doctor campaign

Situation 

This Australian radiology network operates in 270 clinics, employs over 350 doctors and 4,000 staff and performs over six million patient procedures a year, making them one of the largest medical imaging providers in the world. The organization needed to hire high-volume, critical healthcare roles across both metropolitan and regional locations, but they were struggling because of the talent shortage across their newly expanded regional footprint. In addition to the unique talent challenges facing the healthcare sector globally—including employee burnout, widening skills gaps and rising demand among the aging population—the diagnostic imaging sector in Australia faces the additional challenge of ensuring staff distribution across metropolitan, regional and rural areas is proportionate to the population. Historically, most radiology workers have resided in metropolitan areas, creating a gap in rural locations

Prior to engaging PeopleScout, the client used disparate, short-term solutions and lacked a single view of the skills within their existing workforce. They did not have a talent technology platform, but instead managed requisitions and candidate outreach efforts using Excel spreadsheets. Our team developed a Direct Sourcing solution to help the client overcome the healthcare talent shortage and meet their workforce goals in all locations.  

Solution 

PeopleScout augmented the internal recruitment team with Direct Sourcing for both contingent and permanent roles ranging from medical receptionists to radiographers, sonographers to IT personnel, by developing and implementing 360-degree talent sourcing and engagement strategy that included:  

  • Multi-Channel Sourcing: We deployed Smart Search, an Affinix™ tool that simultaneously scours multiple external databases, capturing and saving profiles that match desired skills and experience. 
  • AI-Powered Talent Rediscovery: Using artificial intelligence, we matched job descriptions to all candidates in the platform, generating a list of recommended candidates that were scored for suitability, based on industry experience, skills, previous job titles and management experience. 
  • Cutting-Edge Recruitment Marketing: Leveraging Affinix’s capabilities, we built an internal career site and external job portal. These engagement hubs allowed employees and candidates to explore openings, learn about different roles or submit expression of interest forms for hard-to-fill positions. 
  • Sophisticated Talent Nurturing: Candidates were segmented into talent pools by role and region, then added to customized, automated nurture campaigns. This allowed our client to engage or re-engage with active and passive candidates, alumni and referrals effectively. 
  • Data-Driven Insights: Custom Affinix dashboards provided real-time insights on the most active candidates, enabling the team to build automated drip campaigns that kept jobseekers engaged and interested. 

Results 

The impact of our tech-powered Direct Sourcing solution was swift and substantial. In the first five months following program launch, PeopleScout filled 401 roles for the radiology network across 33 locations, including every state and territory where the organization operates.  

Some campaign messaging was role-specific—the campaign targeting 800 doctors had an engagement rate over 80%.  

Other messages focused on the benefits of working in the more remote locations, highlighting the “perfect combination of a vibrant city life in a rural setting.” Of the roles filled, 112 were within these regional locations, where recruitment had historically been more difficult.  

At a Glance

  • COMPANY
    Radiology network
  • INDUSTRY
    Healthcare
  • PEOPLESCOUT SOLUTIONS
    Total Talent, Affinix
  • LOCATIONS
    33 locations across Australia and New Zealand

What is Direct Sourcing? Why It Could Open the Door to Total Talent Acquisition

The evolution of remote work has resulted in the growth of the gig economy and the blurring of lines between full-time and temporary employment. Workers who traditionally seek full-time employment are increasingly willing to take up temporary gigs—and vice versa. Organizations that create and nurture blended talent pools of both permanent and contingent workers can be more intentional with workforce planning to address skills gaps and diversity goals. Enter direct sourcing—a game-changing strategy that’s reshaping how companies approach talent acquisition.  

By integrating direct sourcing into your total talent acquisition strategy, you can turn these talent pools into your strongest channel for growing your workforce, bringing forward pre-engaged talent. This results in faster hiring and improves overall organizational productivity. With direct sourcing, you can uncover hidden talent and gain a competitive edge in attracting top-tier candidates. 

But what is direct sourcing, and why should talent acquisition leaders pay attention? In this article, we’ll delve into the importance of direct sourcing, it’s role in total talent management, its benefits, and the crucial role of technology in a direct sourcing solution.  

What is Direct Sourcing? 

First things first, what is direct sourcing anyway? Direct sourcing is a recruitment approach that leverages an organization’s employer brand and existing talent database to build and manage talent pools for both permanent and contingent positions. This method allows organizations to engage directly with potential hires, including former employees, retirees, referrals, interns, and even “silver medalists” and candidates who were runners-up in previous hiring processes. Unlike traditional methods that rely heavily on staffing agencies, direct sourcing creates a pipeline of freelance, temporary and permanent talent, reducing costs, improving hiring efficiency and allowing employers to take control of their hiring needs. 

At its core, direct sourcing involves: 

  • Utilizing your employer brand to attract talent 
  • Creating and managing exclusive talent pools 
  • Proactively engaging with potential candidates 

Direct Sourcing: The First Step to Total Talent Acquisition? 

According to Everest Group, 46% of enterprises are actively exploring ways to combine approaches for contingent and permanent talent acquisition management, and 74% see direct sourcing as the way to do it. By sharing people, processes and technology across vacancy types through direct sourcing, organizations gain efficiency and get closer to total workforce management.  

So, it’s no surprise that more and more organizations are choosing to outsource their direct sourcing program, either coupled with their Managed Service Program (MSP) or through a Recruitment Process Outsourcing (RPO) provider.  

Partners like PeopleScout excel at direct sourcing, as their specialty lies in seamlessly integrating with client teams, leveraging the client’s employer brand to attract top talent. Plus, with a partner, you gain access to specialized technology for managing and curating talent pools, ensuring a streamlined and efficient process while still maintaining the benefits of direct engagement with potential hires. 

The Benefits of Direct Sourcing 

Direct sourcing offers numerous benefits that are driving its adoption among forward-thinking organizations. Let’s explore the top advantages: 

  • Faster Hiring Cycles: With always-on talent pools, direct sourcing can significantly reduce time-to-hire. By eliminating the need for a staffing agency and leveraging candidates who already exist in the ATS and CRM (and are familiar with your employer brand), direct sourcing puts engaged candidates at your fingertips. Having regular access to qualified candidates, referrals and former employees allows you to easily adjust to changing workforce needs. 
  • Greater Cost Savings: Direct sourcing can significantly reduce recruitment costs by minimizing reliance on staffing agencies and their associated fees. An RPO partner who can offer AI-powered sourcing and innovative ways to ensure smarter media spend can reduce your costs and maximize your ROI for direct sourcing.  
  • Higher Quality of Candidates: By leveraging your employer brand and creating curated talent pools, direct sourcing allows you to attract higher-quality candidates who are better aligned with your organization’s culture and needs. Through personalized engagement with candidates, RPO providers can gain a deeper understanding of their skills, experiences and motivations. Additionally, direct sourcing allows companies to build lasting relationships with top talent, creating a talent pool that can be tapped for future openings. 
  • Enhanced Candidate Experience: Direct sourcing means more personalized and human interactions, which improves the candidate experience. By engaging proactively with potential hires, you can provide a smoother, more informative process that reflects positively on your brand. 
  • Employer Brand Attraction: In a direct sourcing engagement, your RPO partner is an extension of your team, transforming your employer brand into a powerful tool in attracting top contingent and permanent talent. Direct sourcing allows you to showcase your company culture, values and opportunities through relevant and engaging touchpoints, helping you become an employer of choice.  
  • Access to Data & Insights: With extensive experience across job families and regions, RPOs are well suited to evaluate your unique recruitment metrics against market trends to enable data-driven decision making for your direct souring program. Detailed analytics help decode top talent behaviors and predict cultural fit, willingness to change companies and future tenure potential to improve hiring speed and accuracy over time. 
  • Improved Diversity: The targeted nature of direct sourcing means you can identify, select and engage candidates from various audiences to meet diversity goals.  
  • Improved Hiring Manager Experience: Direct sourcing provides hiring managers with better access to high-quality and diverse talent pools, freeing them up to focus on leading their teams instead of recruiting. 

The Role of Technology in Direct Sourcing 

While the concept of direct sourcing is powerful on its own, technology unlocks its true potential. Modern direct sourcing solutions leverage AI, multi-channel sourcing, communication automation and analytics to supercharge the approach. 

When deciding on a direct sourcing solution, consider the following technologies: 

  • AI and Machine Learning: These technologies enable superior skills matching, connecting the right candidates with the right opportunities more efficiently than ever before. PeopleScout Direct Sourcing helps you rediscover candidates who are already in your applicant tracking system (ATS) with the use of AI. Affinix™, our proprietary talent acquisition suite, compares your job description against profiles in your database and identifies a list of the best candidates—whether they’re previous applicants, individuals who have filled out an expression of interest form for the role, or silver/bronze medalists from previous requisitions. You receive a weighted role suitability score for each candidate (based on previous job titles and experience, skills profile, and management experience) along with a written summary. Your hiring manager can then determine which candidates they want to pursue immediately, and which to add to a talent pool, where they’ll receive additional outreach before being invited to apply. 
  • Smart Search: In addition to your existing ATS, consider a direct sourcing solution that enables you to search across multiple external talent databases—such as LinkedIn and Indeed—simultaneously and save relevant candidate profiles into your own database. This helps you beat your competitors to hard-to-find talent and source more efficiently with a seamless experience for your hiring managers. AI can be applied to these candidates as well to identify strong candidates—passive or active, known or new to you—within seconds of opening a new job requisition. 
  • Multi-Channel Sourcing: To truly capitalize on your employer brand with your direct sourcing program, a multi-channel approach that leverages recruitment marketing to reach top talent is crucial. This includes custom career site and microsite development, for both internal and external job portals, expression of interest forms and programmatic advertising. This holistic approach will re-engage talent and excite them about your opportunities. 
  • Personalization at Scale: Your direct sourcing solution should feature recruitment marketing technology that helps you develop a series of automated targeted communication touchpoints to engage or re-engage with passive candidates, silver/bronze medalists, contractors, alumni and referrals. Personalized emails and automated drip campaigns will keep your brand top-of-mind. Use analytics from communication and nurture campaigns to access insight into which candidates are engaging most with your content and whether the content you’re distributing resonates with the candidate pool. 
  • Data-Driven Insights: For your direct sourcing program, insist on robust reporting and analytics capabilities. However, according to Everest Group, 52% of organizations who are considering direct sourcing cite the lack of technology integration between permanent and contingent tools as a challenge they are currently facing or anticipate facing. Integrating your existing VMS and ATS into one analytics platform is a must for total talent management in order to gain insight into both your permanent and contingent openings.  

Conclusion 

As the world of work continues to evolve, direct sourcing is poised to play an increasingly important role for organizations aiming to streamline their total talent acquisition processes and attract the best candidates.  

As you consider implementing direct sourcing in your organization, remember that while the human touch remains invaluable, technology is a crucial enabler. Industry leading direct sourcing solutions are AI-powered, combining cutting-edge technology with expert talent curation and engagement strategies. 

By embracing this approach, organizations can position themselves at the forefront of talent acquisition innovation, ready to attract and engage the best contingent and permanent talent in an increasingly competitive landscape. 

Early Careers Recruitment: Meeting Gen Z’s Expectations

Early careers recruitment is undergoing a seismic shift as Generation Z enters the workforce en masse. Gone are the days of one-size-fits-all early careers hiring strategies. Gen Zers aren’t shy about demanding more—more purpose, more flexibility, and more growth opportunities. Organizations who can navigate these expectations will win the hearts of Gen Z in the workplace.  

Meeting these expectations isn’t just about filling entry-level positions; it’s about future-proofing your organization. In this new landscape, companies that crack the code of Gen Z recruitment will gain a significant competitive edge. Let’s explore some of Gen Z’s expectations and ways you can revolutionize your early careers recruitment to attract and retain the brightest minds.  

Consumer-Like Experiences in Early Careers Recruitment 

This generation and mobile devices go hand-in-hand—literally. They’re accustomed to digital consumer brand experiences delivered through online platforms and mobile apps.  

Organizations that present tech-powered experiences throughout their recruitment process will get ahead with Gen Z. Consider incorporating:  

  • Mobile-enabled application processes with personalized and automated workflows 
  • Peer-driven recruitment content on socials 
  • Booking and confirming interviews via text message 
  • Tailored email campaigns and meaningful communications that provide hints and tips and explain timelines clearly 

However, just because they’re digital-first, doesn’t mean Gen Zers don’t appreciate a human touch, so personalization is a must-have with regular check-ins from human recruiters to ease anxiety and build connection.  

Authentic Storytelling 

Gen Z job seekers trust employees three times more than the company to provide credible information on what it’s like to work there. They want to hear from their peers, real people who can share their lived experiences in the program or at your organization. Focus on employee generated content rather than highly staged and polished marketing content. 

Featuring existing employees as brand ambassadors in early careers attraction content will help build trust and authenticity. Plus, it will help candidates see themselves in the role. 

Opportunity to Demonstrate Potential 

When it comes to early careers talent, their lack of experience makes it hard for employers to differentiate between candidates using résumés and CVs alone. Using a CV-blind approach, where only the critical requirements are assessed, helps to reduce unconscious bias and level the playing field. 

Emerging talent tends to struggle with competency-based questions and may have difficulty understanding how their studies could apply to a given role. And often, those candidates excelling in competency-based questions have utilized generative AI tools like Chat GPT or coaching from their careers service—which can result in an inauthentic assessment of the individual. 

Struggling to give evidence of a skill or behavior (i.e., competency questions, “tell me about a time when…”) when there is a lack of experience, doesn’t mean there is a lack of the potential. Leveraging realistic job previews, skills-based assessments or job simulations and situational-based interview questions gives emerging talent a feel for the job by showing them a snapshot of the real-life, day-to-day tasks of the role and the working environment. They are effective screening tools, giving candidates an opportunity to show how they might perform and demonstrate their potential. This helps level the playing field, and it can reduce early attrition by setting the right expectations from the start. 

Receiving & Giving Feedback 

What Gen Z lacks in experience, they make up for in enthusiasm. They’re keen to learn and grow and seek feedback in everything they do. While a candidate may or may not receive a job offer, feedback that they can use as they move forward in their career is the next-best outcome. 

Often, candidates may receive a generic email or—even worse—no communication at all. When they’ve invested a considerable amount of time and effort into an organization, no feedback can leave a bad taste. At every stage, taking the time to provide personalized feedback gives candidates actionable steps that they can take going forward in the process, or if they’ve been rejected, that they can use to apply to your company again in the future. If the candidate was a close match, the feedback you provide could help them become the ideal candidate in your next cohort. 

Additionally, with their consumer experience, Gen Z are keen to give feedback. In the absence of a mechanism for feedback, disgruntled candidates can take to social media and student forums to share their experiences and damage your employer brand. Instead, ask for feedback via a candidate experience survey like a Net Promoters Score (NPS) survey, which will allow you to measure your candidate experience and act on the feedback. In addition, monitor your social media platforms and forums and respond to demonstrate that you’re listening and taking it seriously. You may even consider offering candidates a means of contact via a dedicated email inbox and respond to any feedback you receive in a meaningful way. 

Leveraging RPO Expertise for Early Careers Recruitment  

Adapting your early careers recruitment to meet Gen Z’s expectations can be a complex undertaking, but you don’t have to go it alone. An experienced recruitment process outsourcing (RPO) partner can be instrumental in revolutionizing your approach. These specialists bring a wealth of knowledge about the latest recruitment trends, technologies and Gen Z preferences. An early careers talent solution can help you redesign your recruitment processes, craft compelling employer branding strategies and implement cutting-edge assessment techniques that resonate with emerging talent. Moreover, an RPO partner can provide the scalability and flexibility needed to handle fluctuating recruitment volumes, ensuring you’re always ready to capture top Gen Z talent.  

By leveraging an RPO provider’s expertise, you can quickly transform your early careers recruitment program into a powerhouse that not only attracts Gen Z candidates but also sets the stage for building a pipeline of talent that will drive your company’s future success. The organizations that adapt now will reap the rewards of a diverse, skilled and motivated workforce for years to come.

Navigating the Gen Z Era: Insights for Effective Early Careers Recruitment 

Navigating the Gen Z Era: Insights for Effective Early Careers Recruitment 

The future of work isn’t coming—it’s already here, and it’s powered by Generation Z.

Born into a world of uncertainty, Gen Z isn’t just adapting—they’re rewriting the rules. These digital natives are bringing fresh perspectives, unmatched tech-fluency and a hunger for meaningful work. But they’re also demanding authenticity, flexibility and a real commitment to social impact.

Can your organization keep up?

From TikTok-worthy employer branding to creating a workplace that balances purpose with work-life harmony, this ebook, Navigating the Gen Z Era: Insights for Effective Early Careers Recruitment, is your roadmap to successfully recruiting and retaining the Gen Z powerhouse.

In this ebook, you’ll discover:

  • What makes Gen Z tick: Understand their unique values and career expectations
  • Why your outdated recruitment tactics are falling flat with this generation
  • Strategies to align your early careers program with Gen Z’s values and expectations

Download your copy today for expert tips for reimagining your early career recruitment program to become a Gen Z magnet.

What is Talent Sourcing? Uncovering Hidden Gems in a Competitive Market 

With top talent as elusive as ever, finding and attracting exceptional candidates has become increasingly challenging. Talent sourcing has emerged as a critical function in addressing an organization’s workforce needs, regardless of company size or industry. From start-ups to global enterprises, implementing effective talent sourcing strategies is essential for staying ahead in the race for top-tier professionals and ultimately driving organizational success. 

This article will guide you through talent sourcing, from understanding its importance to overcoming common challenges. We will explore how outsourcing can significantly improve your talent sourcing outcomes. 

What is Talent Sourcing? 

So, what is talent sourcing exactly? It involves the proactive identification and attraction of qualified candidates for specific roles within an organization through various channels such as job boards, social media platforms, professional networks and talent databases. By proactively engaging with potential candidates, talent sourcing helps build a strong pipeline.  

The key objectives of talent sourcing are: 

  • Identifying high-potential candidates who aren’t actively job hunting 
  • Creating a talent pipeline for future needs 
  • Improving the quality and diversity of your candidate pool 
  • Reducing time-to-hire and cost-per-hire 

In a talent market in which skilled professionals are in high demand, talent sourcing is a must in order to engage with qualified talent.  

Talent Sourcing vs Recruiting 

Now, before you start confusing talent sourcing with its cousin recruitment, let’s clarify the difference. Traditional recruitment often relies on posting job ads and waiting for applicants. In contrast, talent sourcing involves actively searching for candidates through various channels such as social media, professional networks and online platforms. Talent sourcing emphasizes relationship building and engagement rather than merely relying on job postings. 

Challenges in Talent Sourcing 

Talent sourcing can present various challenges for organizations looking to attract and hire top talent. You’re up against some formidable obstacles: 

  • Competition for top talent: One common obstacle in talent sourcing is the competition for qualified candidates. For example, tech and digital skills are in demand across all industries, not just high-tech firms. 
  • Skill shortages: It can be challenging to find candidates with the specific skills and experience required for the job, particularly if it’s a niche role or in a remote area. 
  • Managing diversity and inclusion: DE&I in talent sourcing is another important aspect to consider. Many organizations struggle to engage a diverse candidate pool and stay aligned with their recruitment goals.  
  • Maintaining compliance: Organizations must ensure compliance with applicable laws and regulations. This includes adhering to equal employment opportunity (EEO) laws and maintaining data privacy and protection. 

By implementing the right strategies, organizations can overcome talent sourcing challenges and ensure they are attracting the best candidates for their roles. 

Benefits of Shifting Talent Sourcing to an RPO Partner 

Now, here’s where things get interesting. What if I told you there’s a secret weapon that can help you get ahead? Enter your Recruitment Process Outsourcing (RPO) partner! No longer just for long-term recruitment engagement, RPO offers modular recruiting solutions that provide the agility and expertise to turbocharge your hiring process.  

Here are some of the benefits you can experience: 

  • Scalability: Need to hire 10 engineers this month and 100 next month? RPOs can flex up and down to meet your changing needs fast—and you don’t have to hire any more internal recruiters to make it happen. 
  • Talent pooling. Rather than relying solely on incoming applications, RPO provides connected talent sourcers who focus on proactive engagement with candidates through social media platforms, industry-specific job boards and professional networks. This helps you tap into a wider pool of candidates, including passive job seekers who may not be actively looking for new opportunities. Plus, we help our clients to build relationships with candidates over time, nurturing them until the right opportunity arises. You find the best fit for a position and free up your internal team to focus on creating a brilliant candidate and hiring manager experience.  
  • Rapid access to the latest technologies: RPOs are tech-savvy—always up to date with the latest tech. For example, our AI-powered sourcing tool in Affinix™ searches millions of candidate profiles for your requirements in minutes. At PeopleScout, we can also provide recruitment technologies like CRM, ATS, video interview tools, assessment platforms and analytics.  
  • Talent market insights: With the finger on the pulse of the talent market, RPOs can offer invaluable market feedback to benchmark your talent profiles and refine your talent strategy. 
  • Showcase your employer brand: Outsourcing your talent sourcing significantly contributes to your employer brand by highlighting your unique employee value proposition (EVP). An RPO partner can showcase the benefits and perks of working for your organization, such as career development opportunities, flexible work arrangements and company culture.  
  • Maximize diversity: By implementing inclusive hiring practices and leveraging diverse recruitment sources, an RPO partner actively seeks diverse talent. With experience across regions and industries, RPOs have access to an immense pool of professionals from varied backgrounds.  
  • Prioritize compliance: It is crucial to understand the legal framework surrounding talent sourcing to mitigate potential risks or legal issues. Partnering with a trusted talent partner can help ensure compliance and minimize legal risks in all the areas you’re hiring. 

Effective talent sourcing isn’t just about filling seats—it’s about discovering stars to light up your organization. Whether you’re doing it in-house or partnering with an RPO provider, investing in strong talent sourcing strategies will fuel your company’s future growth. 

Talent Sourcing Use Cases 

Wondering how you could benefit from outsourcing talent sourcing? Here are some real-world scenarios where we supported clients through our Talent Sourcing solution. 

The Niche Specialist 

Situation 

As a leader in higher education in the UK, a British university was seeking a niche role for their student casework team. Battling a tiny talent pool in their local area, they tried recruiting a Deputy Head of Student Casework on two occasions with no success. The client turned to PeopleScout to help them find the right hire with our Talent Sourcing solution. 

Solution 

Our strategy targeted individuals who had:  

  • Previous management experience  
  • Experience working within higher education including complex student casework  
  • Knowledge of academic and statutory framework guidelines  

With only three other universities nearby, we knew our talent pool would be limited in the immediate proximity for this office-based role. So, we extended our search across the entire UK to find candidates who would consider relocating. 

Results 

  • 71 candidates identified 
  • 46% engagement rate (well above the industry average of 18% to 25%) 
  • 8 candidates presented 
  • 1 relocation hire made from our short list 

👉 Read the full case study 

“We are very pleased indeed! Very interesting that all candidates said they weren’t actively looking for a new role, so clearly, we needed to work with PeopleScout.”

Client Feedback 

The Great Expansion 

Situation 

The London Borough of Hounslow, a local government agency, needed to source candidates that shared their values and vision as part of delivering their new Corporate Plan. This large-scale program initially incorporated 19 areas, with more to come in future iterations of the plan. They partnered with PeopleScout for a Talent Sourcing engagement that focused initially on six key job profiles, hiring between 35 and 40 individuals for the corporate Project Management Office (PMO) and the Service Design and Transformation teams. 

Solution 

Public sector recruitment is often challenging due to competition from other sectors. Because of this, we engaged passive candidates to raise Hounslow’s profile in the market and increase diversity within the talent pools. Our focus was on building brand awareness amongst candidates with backgrounds that matched these niche roles.  

We leveraged our Affinix talent acquisition suite to drive better decisions, to track and monitor the client’s DE&I agenda and to provide a mobile-first candidate experience. Throughout the project, we presented market feedback data and hiring metrics through bespoke dashboards. 

Results 

  • 87% offer acceptance rate 
  • 65% of candidates hired identified as non-white, boosting diversity outcomes 
  • 2:1 to interview-to-hire, exceeding the average of 3:1 
  • 39% engagement rate on LinkedIn 

👉 Read the full case study 

“PeopleScout were different to other providers I’ve worked with before. What really set them apart is the time they spent listening and understanding what the roles were and what type of people we wanted. The result is that we trusted PeopleScout’s shortlisted candidates, and we filled our roles quickly with talent that met our quality expectations.”

Mike Burch, Head of Service Design and Transformation Programmes, London Borough of Hounslow 

Talent Sourcing by PeopleScout 

In the grand talent show that is the job market, talent acquisition teams are not just judges—they’re talent scouts, coaches, and sometimes, even magicians, expected to pull perfect candidates out of thin air. Even the best talent acquisition teams need a little extra support to reach their goals! If you’re feeling overwhelmed, PeopleScout is standing by, ready to be your Talent Sourcing ally.  

Learn more about PeopleScout Talent Sourcing solution and our other Amplifiers offerings.  

AI for Recruiting: Getting from Hype to Hire

By Patti Woods, Sr. Implementation Training Manager, & Chad Getchell, Director of Technical Solutions Architecture & Tech Implementation  

Ready or not, AI is coming for the recruiting world. A whopping 81% of HR leaders are already exploring or implementing AI in their processes according to  Gartner. That’s a lot of companies jumping on the train with AI for recruiting. And there’s a good reason for it—AI has the potential to make your talent acquisition team’s jobs easier by taking those mundane, repetitive tasks off their plate.  

However, not everyone is as excited. We hear from many clients who are overwhelmed with the combination of how powerful these tools are and the ethical and legal considerations that they need to keep in mind while still getting the benefits. 

Are you ready to jump on the AI train? Or are you still feeling unsure? Don’t worry, we’re here to cut through the hype and talk about the practicalities of implementing AI in recruiting.  

AI for Recruiting: What it Is and What it Isn’t 

Artificial intelligence (AI) is technology that can perform tasks that would otherwise require human intelligence. AI can “learn” complex tasks without being explicitly programmed to do them. AI includes the sub-fields of machine learning, speech and natural language processing and robotic process automation.  

👀 Watch the Webinar On-Demand: AI in Recruiting: Hype, Ethics & Best Practices

However, most definitions of AI don’t include the words “ethical” and “responsible.” Because AI lacks emotions, morals, empathy, compassion, historical context and more—things humans are great at. So, for anyone who is concerned about AI taking over their jobs—while we can’t guarantee this won’t happen someday—we want to remind you that humans have an important role to play, acting as the ethical and responsible parties making decisions throughout the recruitment process. 

Some other limitations of AI include: 

  • Biased Algorithms:  If AI models are trained on biased or incomplete data sets, they can unintentionally perpetuate inequality. It’s important to keep an eye on the outcomes of AI-enabled résumé or CV sifting or sourcing to ensure there’s no bias present. 
  • Lack of Accuracy: Generative AI (GAI) tools, like ChatGPT, are prone to making up statistics and sources—known as hallucinating. Human review is crucial when leveraging GAI tools for creating content and communications. 
  • Data Privacy Issues:  Collecting and analyzing extensive candidate information required by AI systems can raise concerns around consent, data protection and ethical usage. Work with your legal and compliance teams to ensure you’re in line with the legal and regulatory requirements in all the areas where you’re hiring. 
  • Disproportionate Impact:  Certain demographic groups face higher exposure to the potential harms of AI in recruitment. This can happen because lower income communities often lack access to digital tools which can create an adverse impact during the recruitment process when technology is in place. Analyzing recruitment data, like application and pass rates, will help to identify if any groups or individuals have been adversely impacted.  

AI + Humans: The Recruitment Dream Team 

Having humans as reviewers and approvers following AI-enabled stages of the recruitment process will mitigate risks that come from these limitations. In fact, AI should not be making decisions on behalf of a recruiter. While AI is great at repetitive tasks, it lacks that special something that only humans possess—context, empathy, ethics and good ol’ common sense. Your recruiters must use their moral compass to make sure the interests of candidates and your company are protected. It’s a critical role, no matter where AI is being used in the process. 

AI is just another tool in your belt, but it has the power to elevate the recruiter’s role. It’s about using AI to maximize efficiency, so they can really focus on the human touchpoints that are crucial to the candidate experience. It also lets recruiters spend more time focusing on the parts of the job that are more relational, impactful and enjoyable, making them happier in their roles.  

Job satisfaction goes up. Turnover goes down. You get the best of both worlds—the efficiency and computational power of AI that empowers better relationship-building, trust-earning and ethical-hiring. They’re a perfect pair! 

Collaboration is Crucial 

If you’re feeling intimidated by launching a new AI tool, remember you don’t have to go it alone—and shouldn’t. Your friends in legal, compliance and IT can ensure you’re staying on the straight and narrow. With legal covering your back, compliance double checking everything, IT implementing the solutions, and your recruiting team actually putting it all into practice, teamwork is essential for AI to work. 

Consulting with your legal team and external partners is a critical move to ensure you’re being appropriately transparent without overwhelming candidates. They’ll help you navigate those tricky ethical waters and put guardrails in place to make sure you’re compliant with relevant laws and regulations. 

Getting Started with AI for Recruiting 

If there’s one thing that we want to make sure is crystal clear about our perspective, it is that you can’t take a blanket approach to implementing an AI-based solution. This is why being slow to adoption is totally okay. So, if you feel like you’re jumping in late, you are not. There’s a lot on the line and adoption needs to be carefully vetted, tested and communicated before you go for it. 

The key to adopting AI is taking it slow, testing the waters with a pilot and controlled rollout. A great way to begin could be using AI for sourcing support, reviewing that first round of résumés or CVs, or even drafting template communications for your team. Easy wins like this let you get a feel for how AI can simplify your processes without adding too much risk. 

While every project is different, when helping clients, we follow this basic five step process for implementing an AI tool: 

An infogrpahic that shows the stages of implementing AI for recruiting - identify, plan, risk management, pilot, and change management.
  1. Identify: Identify the business problem you want to solve or the business practices you want to improve with AI. It could be speeding up the first-round review of résumés or applications. It could be drafting communication templates for a team to use. It’s also imperative at this stage to define what a successful outcome looks like.  
  2. Plan: Research available AI tools that can solve your business problem and plan the journey to get started. This should include what metrics you will use to measure success. It’s important at this stage to include representatives from across the business from teams like HR, talent acquisition, IT, legal, compliance, department heads or hiring managers, etc.
  3. Manage Risks: Evaluate the risks that may pop up for all applicable groups and create a plan to address them directly. 
  4. Pilot: Start with a small pilot user group and timeline. This might be a particular job family or location. How long do you want the pilot to last? What are the expected results? What threshold must be met for you to say, “OK, the pilot went well. Let’s expand.”? Address issues and iterate as you go until all your stakeholders are comfortable with moving forward. 
  5. Manage Change: Here is where you plan to scale your new AI tool and process to more parts of your recruitment program. Develop training materials on how to use the AI tool, the new process and expectations so everyone understands their role—whether they’re a recruiter, hiring manager, IT support or beyond. It’s about putting in place intentional, consistent accountability. 

          It doesn’t end there. There really isn’t a finish line with AI, or any other technology for that matter. Make sure that you are evaluating on an ongoing basis and measuring progress. It’s an ongoing exercise to ensure you’re finding risks, mitigating them and maximizing the value of your investment. 

          An RPO Partner Can Help You Navigate AI for Recruiting 

          As a recruitment process outsourcing (RPO) partner and trusted talent advisor to our clients, we help companies implement AI-enhanced hiring with less disruption and a faster return on investment. PeopleScout has experience implementing recruitment tech like AI software, advising on the best options for your needs, integration requirements, data needs, ethical usage, and workflow design. We do our due diligence with every client to make sure that we’re looking for the right way to embrace any technology, including AI, so that it benefits them based on their unique needs. 

          If you’re interested in RPO, look for a partner that is moving at your speed when it comes to AI in recruiting. AI solutions are meant to augment—not replace—human decisions in recruitment. Cultivating ethical and responsible usage of AI for recruiting is key when it comes to delivering real impact on talent acquisition.  

          The information provided in this article does not, and is not intended to, constitute legal or other professional advice; instead, all information, content, and materials available in this article are for general information purposes only. Readers of this article should contact their attorney or legal advisor to obtain advice with respect to any particular legal matter. No reader of this article should act or refrain from acting on the basis of information in this article without first seeking legal advice from counsel in the relevant jurisdiction. All liability with respect to actions taken or not taken based on the contents of this article are expressly disclaimed by PeopleScout, Inc.. The content in this article is provided “as-is”, and no representations are made by PeopleScout that the content is error-free.  

          [On-Demand] Hype or Happening? What Our Data Tells Us About AI in Recruiting

          [On-Demand] Hype or Happening? What Our Data Tells Us About AI in Recruiting

           

          We are bombarded with hype about the disruptive power of Generative AI, or Gen AI, on recruitment, including doom-laden, worst-case scenario predictions and claims that our existing talent assessment methods are already obsolete.

          It is hard to make sense of all this to come to informed decisions about how we should respond to the new era of Gen AI. Much of what we see and hear is based on opinions, and the research reported focuses on the potential to disrupt rather than revealing the reality of what is actually happening right now.

          At PeopleScout, we have responded to this confusion and lack of useful evidence by doing our own research. We wanted to look for evidence of real use cases and impact of Gen AI on job changers and live assessments—and what we found shines a different light on how candidates are using Gen AI in the real world.

          In this webinar, we:

          • Debunk common myths and hype about Gen AI in recruiting.
          • Present real-world data and use cases of Gen AI’s impact on job seekers and assessments.
          • Offer actionable insights to help you navigate the evolving landscape of recruitment technology.

           

          Revolutionizing Healthcare Staffing: The RPO Advantage

          Revolutionizing Healthcare Staffing: The RPO Advantage

          Attracting and retaining top talent is a massive challenge in today’s competitive healthcare landscape. Unlike other sectors, a miscalculation in hiring the wrong candidates can have severe consequences for patients.

          That’s where Recruitment Process Outsourcing (RPO) comes in.

          In this ebook, Revolutionizing Healthcare Staffing: The RPO Advantage, you’ll discover how RPO can revolutionize your healthcare organization’s talent acquisition strategy. We’ll explore:

          • The unique hiring challenges facing the healthcare industry and how RPO addresses them head-on
          • The benefits of partnering with an RPO provider, from cost savings to improved candidate quality
          • Real-world case studies showcasing RPO’s impact in healthcare settings

          Join the growing number of forward-thinking healthcare talent acquisition and HR leaders who have partnered with RPO providers to stay ahead of the competition. Download our ebook today!

          PeopleScout Company Overview

          PeopleScout Company Overview

          Global talent solutions providing unmatched scalability to meet the professional, specialist, volume and contingent hiring needs of organizations of all sizes and sectors.

          Download this fact sheet to learn more.

          Learn more about PeopleScout’s award-winning talent solutions.

          Dig Into More Talent Insights

          Ultimate Recruitment Process Outsourcing Toolkit
          Toolkit

          Ultimate Recruitment Process Outsourcing Toolkit

          Our complete six-piece toolkit gives you the essential information on how RPO can boost your recruitment outcomes.

          Recruitment Process Outsourcing (RPO) Buyer’s Guide
          Buyer’s Guide

          Recruitment Process Outsourcing (RPO) Buyer’s Guide

          Check out this in-depth exploration of RPO and how it can help you achieve your recruitment goals.

          Global Hiring and Labor Market Trends Affecting Recruitment in APAC 
          Article

          Global Hiring and Labor Market Trends Affecting Recruitment in APAC 

          Check out these labor market trends in APAC and their effect on talent acquisition in the region.

          Connect More™: How PeopleScout is Elevating Your Connection to Talent 

          In a world where the talent market is constantly evolving, PeopleScout knows that cultivating deeper, more meaningful connections is imperative. Now, as we unveil a refreshed identity, we build on the service we’ve delivered for over 30 years, delivering more insights, more imagination and more integrity.  

          Connect More™ is our guiding principle. It reflects our unique approach that blends experience, insight and action to help employers build powerful connections with talent. 

          We’re redefining what it means to a be talent acquisition partner.  

          Too often we hear from clients about experiences they’ve had with other talent solutions providers in which one thing was said during the sales pitch only to have the stakes change once the ink was dry. Or times they’ve been forced into cookie-cutter processes that don’t support their unique needs. 

          That’s why at PeopleScout we strive to do the opposite. We believe in keeping promises. We believe that listening creates a better experience and leads to better outcomes. We’re not perfect, but if we mess up, we make it right. 

          We’re proud and humbled to say that this philosophy has led to some of the most enduring client relationships in the talent acquisition space—a testament to our commitment to creating connections that are truly meaningful. 

          PeopleScout’s refreshed brand is grounded in differentiators that drive tangible value for our clients:  

          Proven Delivery 

          For over 30 years, PeopleScout has built our services on integrity, building trust through transparent communication and a proven track record of success.  

          What That Means for You: 

          You get a talent partner like no other to help you tackle your workforce challenges—large and small. Plus, as part of the TrueBlue family of brands, we are uniquely positioned to handle complex talent programs like no other firm in the world. 

          Meaningful Connections 

          PeopleScout has the demonstrated ability to connect with the most sought-after talent. From software engineers to neonatal nurses.  From Seattle to Singapore. 

          What That Means for You: 

          Our global delivery centers offer talent solutions across North America, EMEA and APAC, meaning we can grow with you as your needs change.  

          Talent Advisory 

          With one of the largest in-house talent advisory teams in the industry, we’ve got a wide range of experience with talent audiences across industries, skill sets, demographics and geographies. We are problem-solvers, creatives, organizational psychologists and operational experts.  

          What That Means for You: 

          Whether you need an award-winning candidate attraction campaign, a differentiated employer brand, market insights to fuel big decisions, a memorable candidate assessment experience or DE&I consulting—we have fresh ideas to help you stand out as an employer of choice. 

          Data & Insights  

          Sometimes you don’t know what you don’t know. We’re dedicated to arming you with the sharable, digestible insights you need to tell the right stories in your business so you can stand out and get ahead.  

          What That Means for You: 

          You can capitalize on the latest market analysis, AI tools, thought leadership and competitive intelligence to supercharge your people strategy.  

          Human Touch  

          We bring a personal touch to our engagement with passive candidates that ignites excitement about your opportunities. From the second we grab the candidate’s attention to the minute they walk through the door—we deliver a seamless candidate experience that turns applicants into advocates. 

          What That Means for You: 

          Whether you need to fill executive, leadership or niche roles our global search teams deliver top-notch, future-ready talent. 

          Digital Transformation  

          As digital transformation reaches talent acquisition, we’re helping our clients get ahead. Affinix™, PeopleScout’s proprietary talent technology suite, provides candidates with a digital-first experience and leverages AI, automation and data analytics to remove friction and improve outcomes. Plus, we’re on top of the latest tech solutions, testing new ways that AI and machine learning can create results for our clients. 

          What That Means for You: 

          You get an upgraded tech-stack that delivers a consumer-like, mobile-first experience for candidates and a frictionless, informed journey for hiring managers. 

          Ultimate Scalability  

          We’ve scaled up to handle the full-cycle, global recruitment of tens of thousands of annual hires for one of the world’s largest hotel brands. We’ve scaled down to hire a few dozen specialist engineers for an automotive start up. And we’ve handled everything in between.  

          What That Means for You: 

          Whether you need specialty, professional, volume or contingent hiring solutions—our unique blend of insight, creativity and technology creates an employer brand-steeped candidate experience talent will never forget.  

          Speed and Agility  

          In this tumultuous era, talent acquisition teams are struggling to respond quickly to sudden fluctuations and hiring peaks. That’s why we’ve created flexible solutions like Accelerate™ and Amplifiers™. Purpose-built for modern talent programs, our solutions provide employers with the agility required to compete in today’s talent market, address immediate hiring needs and deliver results faster.   

          What That Means for You: 

          You get focused support for peak hiring, hard-to-fill positions, compressed time frames and more—however it works best for you—without the lengthy implementation.  

          Value  

          Organizations of all sizes trust PeopleScout’s efficient recruiting processes and quick-deploy solutions that improve time-to-hire and retention rates, delivering the best talent matches and maximizing ROI. 

          What That Means for You: 

          We measure our every move, idea and recommendation—so you know you’re spending your budget where it matters most. 

          Diversity, Equity & Inclusion (DE&I) 

          DE&I is top of mind for talent leaders, including all of us at PeopleScout. While much progress has been made, there’s still work to be done. That’s why every PeopleScout solution has a DE&I component. PeopleScout integrates DE&I best practices into every solution, helping clients build a more diverse and inclusive workforce.   

          What That Means for You: 

          We’ll help you gain a better grasp of where you are, where you need improvement and how to find the right path forward. 

          Are You Ready to Elevate Your Connection with Talent? 

          PeopleScout’s deep expertise in recruitment, employer branding, talent attraction and recruitment technology makes us a recognized leader in talent acquisition. We connect clients around the world with the talent they need through Recruitment Process Outsourcing (RPO), Managed Service Provider (MSP), Total Workforce Solutions, and talent and technology advisory services.  

          If you’re ready to elevate your connection with talent, let’s connect