[On-Demand] The Hard Truth About Candidate Experience: Part One

[On-Demand] The Hard Truth About Candidate Experience: Part One

Heading into 2023, employers continue to face a challenging talent market. Beyond a shortage of qualified applicants, candidate expectations for the recruitment process have never been higher. Our latest research shows that fewer than two in ten candidates rate their experience as excellent, which means engaging top talent in the new year will require a new approach.

Make 2023 the year you focus on how you interact with job seekers. Join PeopleScout Global Head of Talent Consulting Simon Wright for the newest Talking Talent webinar, The Hard Truth About Candidate Experience available on-demand.

This bite-sized 30-minute webinar is part one of a two-part series that makes a case for the importance of a stellar candidate experience and provides the data to back up our recommendations for creating one.

In this first webinar, Simon will cover:

  • The state of the global jobs market
  • Current trends in job seeker behavior
  • The impact of changing consumer expectations
  • The cost of a poor candidate experience
  • And our forthcoming research!

Holcim: Total Workforce Solution for Building & Construction Recruitment

Holcim: Total Workforce Solution for Building & Construction Recruitment

Holcim: Total Workforce Solution for Building & Construction Recruitment

In a highly competitive talent market, Holcim, a building materials supplier, partnered with PeopleScout for a Total Workforce Solution that blended project RPO and MSP to hire both white- and blue-collar roles for a major infrastructure project in Perth.

Successfully sourced building and construction talent during critical skills shortage
Successfully sourced building and construction talent during critical skills shortage
Campaign incorporating recruitment marketing and passive candidate sourcing
Campaign incorporating recruitment marketing and passive candidate sourcing
Collaboration with vocational training program helped reduce competition with other sectors
Collaboration with vocational training program helped reduce competition with other sectors

Holcim is one of Australia’s largest integrated suppliers and manufacturers of building materials and solutions. Their partnership with PeopleScout started with a national recruitment process outsourcing (RPO) solution, through which we recruited personnel across their entire organization including corporate, technical and blue-collar roles in metropolitan, regional and remote locations.

Situation

Following this success, Holcim came to PeopleScout for a project talent solution to support building a team to staff a major infrastructure project for the Western Australian Government. The key location was Metropolitan Perth, which presented challenges for the recruitment team:

  1. Australia was experiencing a worker and critical skills shortage following the long-term impacts of the COVID-19 pandemic, reduced migration and an ageing population. This was making recruiting in the building and construction industry particularly hard.
  2. In addition to the national labor shortage, Perth is the main hub for the WA mining sector and the FIFO workforce, which means Holcim was competing with the top mining companies for talent. Given that FIFO wages significantly outstrip metro-based roles, our team had their work cut out for them to attract the talent Holcim required.

Holcim needed to source 20 permanent roles across white-collar, engineering, workplace safety and supervisory roles. In addition to the permanent roles on offer, our team was tasked with sourcing a contingent workforce of 35 blue-collar roles including welders, production operators and machine operators.

Strategy

First, PeopleScout made the strategic decision to approach this like a true project recruitment activity. We dedicated a full-time resource to focus on the project with our project manager working towards specific timelines and taking an agile approach to sourcing and strategy. Our project leader and Holcim stakeholders met weekly to review and re-evaluate how the project was tracking and where modifications needed to be made to meet project requirements.

Holcim’s requirements fluctuated, and at times our team was required to quickly speed up or slow down the recruitment activity due to the dynamic nature of the infrastructure build. To increase our agility, PeopleScout invested in a significant amount of planning when tackling the Perth labor market and assessing the best sourcing strategies to use.

Solution

Our flexible sourcing approach targeted both passive and active candidates. We ran a campaign incorporating traditional recruitment advertising, internal referral programs and strategic sourcing for passive talent via LinkedIn and Seek databases.

A collaboration with a government-funded vocational training and placement program was instrumental in helping Holcim to fill the contingent blue-collar roles and meant that we did not have to compete with the mining sector to source this talent. PeopleScout team managed the relationship with the placement program and completed all vetting activities before the hiring manager interview, leading to faster fulfilment rates and reduced the burden on the Holcim hiring managers.

Results

With the help of PeopleScout’s total workforce solution, Holcim has been able to meet timelines for infrastructure project, and from a recruitment perspective, we are ahead of schedule and under budget.

At a Glance

  • COMPANY
    Holcim Australia
  • INDUSTRY
    Building & Construction
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Managed Service Program, Total Talent
  • ANNUAL HIRES
    20 permanent roles across white-collar, engineering, workplace safety and supervisory roles; 35 contingent blue-collar roles including welders, production operators and machine operators
  • ABOUT HOLCIM
    Holcim is a global leader of manufacturing and supplying building materials and solutions. Locally led, Holcim supplies aggregates, sand and concrete products to build homes, towns and cities across Australia and New Zealand.

PeopleScout Jobs Report Analysis—November 2022

U.S. employers added 263,000 jobs in November, beating analyst expectations. The growth came despite rising interest rates aimed at slowing the job market. The unemployment rate remained at 3.7%. Year-over-year wage growth rose to 5.1%.

jobs report infographic

The Numbers

263,000: U.S. employers added 263,000 jobs in November.

3.7%: The unemployment rate remained at 3.7%.

5.1%: Wages grew 5.1% over the past year

The Good

While the overall jobs number remained higher than expected in November, the growth was not spread evenly across industries. Service-based industries like leisure and hospitality and education grew, while goods-based industries like retail and transportation and warehousing saw jobs losses. As the New York Times reports, these numbers show that while employers are being more cautious, they are still finding reason to expand.

While the U.S. job market has fully recovered the number of jobs lost at the start of COVID-19 pandemic, some industries lag behind their 2019 jobs numbers, like leisure and hospitality. Those industries largely drove November’s growth.

The Bad

As MarketWatch reports, November’s jobs data is not promising when it comes to reducing inflation. Year-over-year wage growth jumped back up to 5.1%—significantly higher than the Federal Reserve’s goal. November alone saw a 0.6% jump in wages, which is more than double what is expected.

The Unknown

The Federal Reserve is set to meet in two weeks, and as the Wall Street Journal reports, November’s jobs numbers make it likely that officials will raise interest rates about 0.5%. This comes after four straight .075% increases. Fed Chair Jerome Powell has said that some prices that rose significantly in the past year, like used cars and housing could fall in 2023 but that “despite some promising developments, we have a long way to go” when it comes to inflation. To decrease inflation, experts will watch carefully in the next year to see how high and for how long the Federal Reserve will raise rates.

[On-Demand] How to Build an Agile Workforce for Scale and Demand

[On-Demand] How to Build an Agile Workforce for Scale and Demand

Employers today are dealing with more than just a tight talent market, increased turnover and rising wages; the world of work has permanently changed —and so have candidate expectations. The demand for total talent has become more dynamic, and employers are leveraging seasonal and project-based hiring to reduce the time to mobilise internal and external workforces.

Watch this on-demand webinar in partnership with HR Exchange Network to get a real-life case study on agile hiring solutions that combine candidate experience, talent acquisition technology and dynamic insights-led sourcing, which are aligned to future workforce plans.

Global Banking School: Increasing Offer Conversion to 87% for a Suite of Hard-to-Fill Roles

Global Banking School: Increasing Offer Conversion to 87% for a Suite of Hard-to-Fill Roles

Global Banking School: Increasing Offer Conversion to 87% for a Suite of Hard-to-Fill Roles

Global Banking School (GBS), a higher education provider offering a range of sector-relevant courses, turned to PeopleScout for project RPO to fill 35 professional and academic roles across eight campuses in London, Manchester, Birmingham, and Leeds.

87 % Offer acceptance rate across all roles
Increased diversity within roles filled through targeted messaging and sourcing
Increased diversity within roles filled through targeted messaging and sourcing
Enhanced candidate and hiring manager experience
Enhanced candidate and hiring manager experience

Situation

GBS needed to fill 35 roles across a range of job families and levels, including professional and academic positions. They had a challenging timescale of just four weeks to go-live.

GBS was facing several challenges:

  • Some of the roles had been out to market several times, in some cases for up to a year, with little traction.
  • As an educational institution, face-to-face teaching is a vital part of the student experience, and therefore essential for the client. GBS needed this to apply to staff availability as well and wanted to avoid a two-tiered approach for academic and non-academic roles. This meant the client was unable to offer remote or hybrid working models. In a market where candidates have more choice around how and where they work, this resulted in a low interest from candidates.
  • Sourcing from other higher education institutions and universities meant the audience was hard to engage.
  • Hiring managers were disengaged due to high workloads. Plus, the previous recruitment processes were transactional and didn’t keep candidates engaged.
  • The hiring managers also had competing priorities, which meant the overwhelmed internal recruitment team were struggling to obtain the required information to fill the roles.

Solution

Our dedicated and skilled recruiters became an extension of the in-house team, optimizing and managing GBS’s recruitment process from attraction to offer for a four-month project RPO solution. PeopleScout managed each position in its entirety, from briefing through to verbal offer acceptance, including creating a sourcing and attraction plan for each role.

Our team seamlessly integrated into the organization’s culture, mapping the end-to-end candidate journey in collaboration with hiring managers. PeopleScout very quickly became trusted colleagues with the in-house recruitment team, and through our consultative approach we offered recommendations based on our labor market research and feedback.

A dedicated PeopleScout recruitment marketer was brought in to reimagine the organization’s messaging, job descriptions and attraction channels. GBS received a suite of copy, both bespoke to individual roles and templates which they could use into the future. Our recruitment marketing strategy included a social media attraction campaign featuring a one-click application.

On top of these attraction efforts, we directly sourced passive candidates to raise GBS’s profile in the market. Throughout the project, we gathered market feedback and tracked hiring metrics, presenting it through customized dashboards to guide hiring decisions. GBS received weekly analysis of market insights, salary benchmarks and candidate feedback.

Result

Our consultative approach to hiring and tailored strategies for each role resulted in:

  • An 87% offer acceptance rate.
  • An enhanced candidate and hiring manager experience.
  • Increased diversity within roles filled.

At a Glance

  • COMPANY
    Global Business School
  • INDUSTRY
    Higher Education
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ABOUT GBS
    Global Banking School (GBS) is a higher education provider with campuses across the United Kingdom. GBS offers a range of courses in banking, management and healthcare designed to enhance students’ career prospects in the financial services industry.

Talent Consulting and Strategic Sourcing Support for Business Critical Roles

Talent Consulting and Strategic Sourcing Support for Business Critical Roles

Talent Consulting and Strategic Sourcing Support for Business Critical Roles

PeopleScout helped this waste disposal company source, attract and hire drivers, administrative roles and technicians with RPO, recruitment marketing campaigns and compliance support.

16,000 annual hires targeted
957 offers made over two career day events
38 % improvement in key SLAs in just 30 days

A leading waste disposal and environmental services company faced significant challenges sourcing, attracting and hiring talent for vital full-time frontline roles including CDL drivers, technicians and administrative roles.

Scope and Scale

As a result of continuing skills shortages in high-demand roles, the client found it increasingly difficult to source talent with the required skills, credentials and experience to fill business-critical roles. The client required a full-cycle RPO solution to support its internal team in making 16,000 annual hires across North America. What’s more, the client sought a consultative partnership with ongoing strategic guidance and best practice implementation across the client’s talent sourcing program.

Situation

PeopleScout has partnered with the client for nearly 14 years supporting full-cycle, end-to-end roles and recently, the client required additional support for partial-cycle hiring. PeopleScout deployed a flexible RPO solution to source and deliver a continuous slate of qualified candidates into the client’s talent pipeline. PeopleScout also provides the client with recruitment marketing support, detailed talent market insights and expertise on program compliance.

Solution

  • PeopleScout’s team executes talent sourcing strategies, provides guidance on how to tap into talent channels and helps the client develop grassroots recruitment marketing campaigns to reach the right candidates.
  • PeopleScout developed a custom SLA dashboard and performance reporting via Affinix® Analytics which highlights roles that aren’t getting as much traction and optimizes channel usage and ad spend accordingly.
  • With the additional scope, PeopleScout ramped up its team of 47 to 284, with specialized global support spanning India, Poland, UK and the U.S.
  • PeopleScout Talent Advisory team conducted a two-phased research project, including an exhaustive candidate persona framework based on interviews with the client’s current employees, for insight into their talent audience to develop highly targeted creative and messaging.
  • PeopleScout created a new employer branding and recruitment marketing strategy, and dedicated marketing experts from PeopleScout manage all the client’s social media accounts.

Results

  • PeopleScout’s team finds qualified candidates in niche skill sets despite challenges presented by the COVID-19 pandemic and resulting talent shortages.
  • PeopleScout’s full-cycle RPO solution targets an average of 16,000 annual hires for extremely difficult skill sets, improving business outcomes across the enterprise.
  • Implemented new channels including Indeed, Appcast, geofencing, social media and more which allow the team to instantly post jobs to multiple job boards at one time.
  • After just 30 days of launching the SLA dashboard, the client saw a 38% improvement in SLAs including the interview-to-offer ratio, candidate outreach timeframe and offer extension timeline.
  • PeopleScout helped with the planning and execution of two career day events with over 1,900 attendees and 957 offers made, resulting in two of the best career day events the client has ever had.

At a Glance

  • COMPANY
    Waste disposal and environmental services company
  • INDUSTRY
    Utilities, Environmental Services
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory, Affinix
  • ANNUAL HIRES
    16,000
  • ABOUT THE CLIENT
    As a leading waste disposal company in North America, this organization has over 45,000 employees supporting over 20 million residences and businesses with their waste and recycling needs.

U.S. Workforce Trends Quarterly Report for Q3 2022

U.S. Workforce Trends Quarterly Report for Q3 2022

To help businesses succeed in navigating the current hiring climate, our Q3 2022 U.S. Workforce Trends Report shares the latest employment numbers along with exclusive jobs data across a variety of industries.

Although the high demand for U.S. workers has cooled a bit since its peak in April 2022 (11.9 million), the number of unfilled jobs remained high as of September 2022, with 10.1 million job openings, according to the Bureau of Labor Statistics (BLS). Companies face a mismatch between supply and demand that has left about 1.7 job openings for every available worker, notes BLS data. The mismatch has led to increasing wages, with average hourly earnings up 5% year over year.

To help businesses succeed in navigating the current hiring climate, our U.S. Workforce Trends Quarterly Report for Q3 2022 shares the latest employment numbers along with exclusive jobs data across a variety of industries.

Key information in the report includes:

  • The latest national jobs numbers
  • Wage info for several key industries
  • Breakdown of jobs seeing the most growth
  • Recommended solutions and strategies for dealing with the labor shortage

[On-Demand] Candidate Relationship Management: How to Get the Most out of Your CRM

[On-Demand] Candidate Relationship Management: How to Get the Most out of Your CRM

Candidate relationship management tools are a critical component of any recruitment process, but very few employers actually use the software to its full potential. Could your organization be doing more with your CRM?

When properly deployed, a CRM can help you attract and engage candidates from underrepresented backgrounds, source strong passive candidates and increase application rates. With so much power in one tool, talent acquisition teams that leverage the full suite of features will be more competitive in a difficult talent market.

So how can you tap into the power of your CRM? Join PeopleScout Senior Product Manager Brittany Taylor for the newest Talking Talent webinar, Candidate Relationship Management: How to Get the Most out of Your CRM, available now on demand.

In this webinar, Brittany covers:

  • The full range of CRM capabilities

  • How your CRM can supercharge your diversity initiatives

  • Proven strategies for decreasing candidate fall-out in the application process

  • Simple methods to fill the top of your recruitment funnel

  • Real-life examples of how implementing these changes helped employers reach their talent acquisition goals

  • And more!

PeopleScout Jobs Report Analysis—October 2022 

U.S. employers added 261,000 jobs in October, beating analyst expectations. The growth came despite rising interest rates aimed at slowing the job market. The unemployment rate rose to 3.7%. Year-over-year wage growth dropped to 4.7%. 

jobs report infographic

The Numbers  

261,000: Employers added 261,000 jobs to the U.S. economy in October.  

3.7%: The unemployment rate rose to 3.7%. 

4.7%: Wages grew 4.7% over the past year.  

The Good 

The 261,000 jobs added in October demonstrate continued resilience in the U.S. economy, according to the Wall Street Journal. Healthcare and education and business and professional services led the growth. While the leisure and hospitality sector has dropped back from the extremely high jobs numbers we saw during the Great Rehire, there is still sustained growth, led by hotels and other accommodations. 

The Bad  

Like last month, the bad news in October’s jobs report would look like good news at almost any other point. Job growth is strong, but as MarketWatch reports, the strong growth means the current labor shortages are not going anywhere. The Federal Reserve has been aggressively raising interest rates in the hopes of slowing the job market. The current labor shortages are driving higher wages, contributing to inflation. In fact, Fed Chairman Jerome Powell said the labor market is “out of balance” because there are too many job openings and not enough job seekers to fill them. 

The Unknown 

As the New York Times reports, the Federal Reserve is watching these jobs numbers closely, and October’s report suggests that they will be likely to raise rates again. Their next decision is scheduled for December 14. The fact that both hiring and wage growth have cooled slightly shows movement in the right direction, but experts say that it is still happening too slowly. Job postings actually rose again in September after falling in August, demonstrating the stubborn resilience of the job market. 

Destination 2030: 10 Predictions for What’s Next in the World of Work 

Destination 2030:

10 Predictions for What’s Next in the World of Work

The last few years have been tumultuous for talent acquisition leaders, and it doesn’t look as if the pace of change is going to let up. Are you looking for ways to future-proof your workforce and create a resilient talent strategy?

Buckle up and join us as we travel to the world of work in 2030! Our ebook, Destination 2030, explores the latest research and global workforce trends and how they might impact the way we work.

In this ebook, we explore:

  • Demographic changes in the workplace and how to engage each generation
  • The changing role of technology in candidate and employee engagement
  • Our top 10 predictions for what’s next in world of work