Labor Market Trends Impacting Customer Service Hiring 

In today’s tumultuous labor market, where some industries are slowing down, customer service hiring is still challenging across financial services, utilities, hospitality and retail. Organizations in these sectors often find themselves competing on customer experience, which is being impacted by the lack of staff.  

A consumer survey from PwC shows that the four most important factors for an exceptional customer experience are speed, convenience, knowledgeable help and friendly service. The key to excelling in these factors is happy, engaged employees. Organizations with highly engaged workforces are 21% more productive, outperform competitors by 147% and have customer loyalty rates 233% higher than companies without engaged employees. 

How can companies achieve this kind of success when they are struggling to fill their customer-facing vacancies? Talent acquisition leaders are getting creative to recruit and retain customer service and call center talent. Here are three trends in how companies are adjusting their approach to hiring and engaging a customer-focused workforce.  

Trend 1: Hiring for Potential 

As customer expectations have changed, so have the skills needed for top customer service talent. We recently conducted a poll in which talent leaders indicated that soft skills related to emotional intelligence are highly sought after. 

The most desired skills for customer service recruiting are communication, empathy and relationship building.

We’ve worked with several of our clients to implement a culture-centric approach for attracting talent. Instead of assessing candidates based on previous work experience, we advise evaluating based on whether they possess the right skills, values and behaviors to be successful in the role. We’re reimagining interviews and assessments to be more focused on soft skills and purpose as we help talent leaders and hiring managers embrace candidates coming from outside of their industry.  

Trend 2: Expanding Talent Pools  

With job openings outnumbering job seekers, organizations across sectors find themselves getting creative as they try to expand their talent pool. For some, this means looking into new talent audiences, like underrepresented group or military veterans, and putting programs in place such as apprenticeships to future-proof their talent pipeline.  

For many companies, the growth of remote work means that they’re looking outside of their physical call center locations to candidates across the country and even expanding to new countries. This requires an adjustment to your talent acquisition strategy to ensure your employer brand and recruitment processes are ready to handle dispersed talent.  

Trend 3: Adapting to Remote Work 

Remote work is impacting more than just where talent comes from, it also affects how organizations onboard and engage their staff. As some countries are experiencing a cost-of-living crisis, customer service representatives are fielding queries from vulnerable customers which can be especially draining. Talent leaders are getting creative in how they connect with staff to ensure a sense of belonging and wellness—regardless of where the employee is working.  

Some contact centers have even adjusted their operational structure to work in “pods” which ensures agents—both in the office and remote—get the support they need to solve customer queries efficiently. Before, managers and team leads could walk around the call center floor and see when agents looked stressed. Remote working has made it harder to monitor employee wellbeing. Customer-focused leaders are investing in employee wellbeing, from training managers to catch the signs of burnout to offering wellbeing support programs.  

These are just a few of the labor market trends that are impacting how companies hire and engage talent. Clearly, organizations are finding creative and bold ways to invest in their employees to maintain a resilient and customer-focused workforce.  

9 STRATEGIES FOR SOLVING HIGH-VOLUME HIRING CHALLENGES

Strategies for Overcoming High-Volume Hiring Challenges

Competition for talent is steep, with high demand from contact centers, hospitality, retail, security, travel, logistics, healthcare and even government entities. In fact, 65% of companies have high-volume recruitment needs. Organizations across sectors are struggling to stand out in today’s competitive talent landscape, but for those talent leaders trying to meet their high-volume recruitment goals it feels like an impossible mission with soaring attrition rates, labor shortages and record job vacancies.

In this article, we’ll explore some of the top challenges you’re probably experiencing with high-volume recruitment and offer some ideas to address them.

What is High-Volume Recruitment?

High-volume recruitment involves sourcing, screening, interviewing and hiring large numbers of applicants for similar openings or job types. It requires a tricky balance of keeping substantial quantities of job applicants moving through the recruitment process at speed. Plus, throughout the year it requires talent acquisition teams to scale up quickly to meet seasonal demand, like for holiday shopping periods or during peak travel times.

ebook

9 Strategies for Solving High-Volume Hiring Challenges

The High-Volume Hiring Landscape

COVID-19 was a mixed bag for high-volume recruitment. Retail and logistics workers were less severely impacted by furloughs and layoffs due to the “front line” status of grocery stores and the growth in online shopping. However, other industries, including the travel and hospitality sectors, were hit hard as lockdown came into force. 

The following trends are shaping the high-volume recruitment landscape:

  • Increased Competition:
    Job openings have grown by a third since 2019, yet job seekers per opening have fallen by half. Plus, hourly employees who were let go during the pandemic may feel resentful of their former employers and may have moved on to other roles in other sectors.
  • Recruiters are Rare:
    As of April 2021, recruiter job postings on LinkedIn surpassed pre-pandemic levels. There’s a record number of roles to be filled and not enough recruiters to tackle the work, creating a series of knock-on effects for organizations.
  • Attrition is Skyrocketing:
    A massive 41% of the global workforce is considering quitting their jobs and only 20% report feeling engaged at work. In a recent survey, 55% of hiring managers cited retention and turnover as the number-one issue impacting their ability to hire—and their company’s ability to thrive.
  • Candidate Expectations Have Changed:
    Modern candidates have modern expectations which are more aligned with today’s consumer experience. They want digital-first experiences—on their mobile phone—and fast responses. In fact, they expect acknowledgement of their application immediately upon submission, first contact from a recruiter within 24 hours and regular updates on the hiring process in a timely manner.

High-Volume Recruitment Challenges and Solutions

In this challenging landscape, how can employers stand out from the competition and attract a large number of candidates quickly without sacrificing quality?

We’ll tackle three of the top challenges below and offer strategies you can use to get ahead.

Challenge: Ghosting and Candidate Drop Off are Rampant

“Ghosting”—not showing up with no reason given and often no communication from the candidate—is on the rise at the interview, assessment and even onboarding stages. According to an Indeed survey on ghosting in the workplace, 22% of candidates say they have accepted a job offer but didn’t show up for the first day of work.

Many organizations are not prepared to support the current pace of hiring. Candidates are much less tolerant of long recruitment processes and pauses in communication from employers, so organizations who can move the fastest are more likely to have their offers accepted. Plus, those doing high-volume recruitment are seeing an increase in candidates dropping out of the funnel even in the application phase. If applying for a position is too complicated or too long, candidates won’t complete it. Online applications with 45 or more questions have an abandonment rate of nearly 90%.

Solution:

An RPO partner can help you evaluate your recruitment processes and identify opportunities for efficiency. They may suggest steps you could eliminate or combine and introduce tactics to help reduce the time between steps to help you keep pace with candidate expectations and reduce ghosting. They can also take over time-consuming steps like reference verification and background checks, leaving your team to focus on moving candidates through he funnel faster.

RPO providers also have access to the latest talent acquisition technology which can automate parts of your process. Leveraging CRM technology enhanced by artificial intelligence (AI), your RPO partner can nurture candidates through automated recruitment emails and even SMS messages. Texting is also a great way to screen candidates and automate interview scheduling, eliminating manual steps and accelerating your hiring timeline. By automating some of your candidate communications, you keep candidate engaged and reduce funnel drop off without increasing the workload for your recruiters and hiring managers.

Challenge: Desperation to Fill Vacancies Results in Reduced Quality-of-Hire

Increased attrition from the Great Resignation is leading to productivity loss. Many businesses have been forced to close stores due to lack of staff or because they don’t have enough staff to assist customers in a timely manner—in-store, in-branch or in the call center. The customer experience suffers which results in decreased sales and revenue loss, leading to some talent acquisition teams and hiring managers making bad hires out of desperation to fill vacancies.

With tight competition, time-to-offer has become a competitive differentiator. Often hiring managers may skip some interview or assessments steps in order to speed up their processes and keep talent in the funnel, leading them to compromise on quality-of-hire. Candidate without the right skills can also impact your customer experience.

Solution:

Challenge your assumptions or your hiring managers’ assumptions about the type of skills and background that are really needed for your roles. This will help you understand what experience is necessary for talent to have coming into the role and what can be learned on the job. We did this for one of our high-volume RPO clients that was struggling to hire for customer service roles. By interviewing their most successful customer-facing employees, we helped the brand realise that past customer service experience was not a predictor of future success, but rather employees stressed the amount of problem solving they had to do in their daily tasks. Not only did this expand their pool of talent, but it also helped to increase the quality of their hires and reduce attrition.

To support this, you should also rethink your candidate assessment so that it evaluates not just hard skills, like the ability to use a point-of-sale system, but also soft skills like empathy, attitude and work ethic, which are increasingly important for high-volume hiring. At PeopleScout, we’ve developed our whole person assessment model specifically for high-volume hiring. Through this we’ve helped many organizations create an assessment process that can identify and excite great candidates without extending their recruitment timeline.

Challenge: Leaning on Hiring Managers to Recruit is Leading to Burnout

With recruiters in short supply, hiring managers are picking up the slack in order to fill their vacancies. Unstructured, ineffective hiring processes and weak employer brands are putting the burden of attracting candidates and creating positive candidate experiences squarely on the hiring manager. The pressure only increases as they miss business targets due to lack of staff. In fact, 84% of hiring managers say they have hit or have come close to burnout because of hiring for their organization.

Solution:

A high-volume RPO solution helps augment your resources by acting as an extension of your in-house team. An RPO provider can handle everything at scale from sourcing and pipelining, screening, interviews, assessments, reference checks, offer management and more—whatever you need to free up your in-house recruiters and hiring managers to focus on more high-value tasks. Plus, RPO partners have particular focus on keeping hiring managers informed—whether it be ensuring they’re prepared for interviews or delivering feedback from candidates afterwards.

One of the biggest value-adds that RPO brings is experience with the latest talent technology innovations. An RPO partner can help you assess talent acquisition software to address all aspects of your recruiting process, from sourcing talent to creating a more efficient candidate experience. Your provider can show you how emerging technologies like AI, machine learning and predictive analytics can boost your speed and hire quality. Your hiring managers will love not having to spend so much time on administrative tasks.

Conclusion

The current talent market can’t be conquered with your old talent acquisition strategies. A high-volume RPO solution offers a range of approaches to help organizations attract, process and hire a large number of candidates. Whether you need to revamp your employer brand or to augment your in-house recruitment team, an RPO partner can help crank up your high-volume recruitment program.

9 Strategies for Solving High-Volume Hiring Challenges

9 Strategies for Solving High-Volume Hiring Challenges

Competition for hourly talent is steep, with high demand from call centers, hospitality, retail, security, travel, logistics, healthcare and even government entities. In fact, 65% of companies have high-volume recruitment needs.

Talent acquisition leaders are facing the most tumultuous job market in recent memory with an impossible combination of soaring job openings and a labor shortage.

  • So, how do they compete for hourly talent when the competition is so fierce?
  • And how can they prepare for seasonal peaks?
  • More importantly, how can they increase speed without sacrificing on quality-of-hire?

Download our ebook to learn 9 Strategies for Solving High-Volume Hiring Challenges. It’s a must-read for any talent acquisition team focused on solving critical problems in their high-volume hiring programs.

Seasonal Hiring: How RPO can Help You Better Source and Hire Seasonal Workers 

Hiring seasonal workers is essential for employers in need of extra talent during the holiday season. If your organization depends on seasonal hiring to augment your workforce, it is vital to efficiently source, recruit, and onboard your seasonal hires to ensure you are staffed during the holidays.

Without a well-designed seasonal hiring program in place, employers risk going understaffed for the holidays, or for other times of the year when a business reaches a peak. In this article, we will walk through how an RPO provider can help you hire talent for the holidays and equip you with tips on building a seasonal hiring pipeline.

What is a Seasonal Worker?

hiring seasonal workers

A seasonal worker or employee is a worker who works for a short period to meet seasonal peaks in demand for an employer. This might coincide with weather seasons or with holiday seasons.

Employers that use seasonal hires typically need assistance at the same time each year, for example as lifeguards or lawn care workers in the summer or ski instructors or snowplow drivers in the winter. When hiring seasonal workers, you can hire them on a part-time or full-time basis depending on your needs.

ebook

9 Strategies for Solving High-Volume Hiring Challenges

What are the Benefits of Hiring Seasonal Workers?

If your organization experiences seasonal peaks in demand, hiring seasonal workers can be a good solution for staffing issues. Here are some of the benefits:

Extra Hands When You Need Them: When a business reaches its peak season, seasonal workers provide you that extra help fast when you need it, without the expense and time of hiring full-time staff.

Assist Full-Time Staff: Your seasonal employees can help alleviate the load carried by your full-time employees. This can improve morale for your permanent workforce because they have the support they need during peak times.

Low Risk: When you hire a permanent employee, you don’t always know if they’ll be a good fit for the job. Seasonal employees are only hired for a short period. If they aren’t a good fit, you have only made a minimal investment.

Potential full-time employee: On the other hand, if you hire a seasonal employee who works out well, you might be able to offer them a permanent position when one becomes available. It’s a trial run that works as a recruiting method for permanent positions.

Better Seasonal Hiring Begins with Crafting Better Job Descriptions

seasonal hiring

Writing job descriptions for seasonal positions is different from temporary, full- and part-time roles. It is important that your job descriptions accurately reflect the nature of your open positions, so candidates know ahead of time if they should apply.

For example, many seasonal roles are in a warehouse and logistics setting and may require candidates to work in a more physically demanding environment. Major retailers and logistics companies are in serious need of seasonal logistics workers with Walmart looking to fill 20,000 logistics roles while UPS, Kohl’s and Target are in need of 100,000 seasonal warehouse hires each.

To better understand the nature of the seasonal jobs for which you are writing job descriptions consider spending time shadowing workers in the relevant seasonal positions. What’s more, COVID-19 has made many employers became more familiar with video interviewing, however, the idea of leveraging videos to enhance your employment marketing and employer branding is sometimes overlooked.  

Job descriptions can be bolstered with video. A seasonal job posting could include a short video of a hiring manager describing the job and what they are looking for in a seasonal hire. Your video can even include examples of workers performing the most common tasks required to give candidates an accurate idea of the work involved.

How RPO Can Help

RPO providers can help employers conceive of and create a talent attraction strategy that considers both the needs of employers and seasonal hires through a data-driven approach to talent advisory and recruitment marketing making you a seasonal employer of choice.

Sourcing Seasonal Hires

Recruiting seasonal employees begins with mining a verdant source of seasonal workers. Employers should look for candidates such as students and other demographic looking for short-term employment opportunities. For example, recruiting recent graduates who are taking time to figure out what they want to do long-term is one way of sourcing seasonal talent. Often, these candidates prefer the temporary nature of seasonal work compared to a longer-term commitment.

Moreover, hiring candidates with a seasonal work mindset can help you keep them around for the full season or even retain them for next year.

When sourcing seasonal workers, look to hire people who want seasonal work including

  • Retired workers
  • Workers looking for extra work during the holidays
  • Stay-at-home parents who want to work while their kids are in school
  • Students who are on holiday break

How RPO Can Help

Many RPO providers have talent pools and networks they can tap into to source the right candidates for seasonal positions. RPOs also have experience building talent pipelines from the ground up and can assist employers in creating a sustainable seasonal hiring program that delivers year-in-year-out.

RPO partners also offer technology expertise to help you track, measure and optimize your seasonal hiring campaign by showing which channels and recruitment marketing messages are yielding the best candidates. They can help you with recruitment analytics so you can see your recruitment funnel at all your sites in a centralize dashboard.

Managing High-Volume While Hiring Seasonal Workers

seasonal hires

Many employers in need of seasonal hires require a large volume of talent to keep up with peak demand. High-volume hiring at its heart is a problem of scale which requires optimizing your time and recruiting spend. Recruitment automation can help you reduce the manual workload on your recruiting team and hiring managers while keeping your visibility on all of the candidates progressing through different stages of the interview process. Automating certain steps, such as screening and triggering assessments, allows recruiters to focus their time on higher-value, strategic work.

How RPO Can Help

An HR outsourcing solution such as RPO provides employers the ability to scale up seamlessly as seasonal hiring demands shift. With an internal talent acquisition team, it may be difficult to scale up hiring quickly enough to handle a higher number of hires and then scale back down when hiring volumes shrink.  What’s more, recruitment technology platforms such as PeopleScout’s Affinix can help you automate your recruitment program and create great high-volume hiring efficiency.

Never Neglect Your End of-Season Plans

How you end a relationship with seasonal hires can help with next season’s hiring. Here are a few things to keep in mind at the end of the season:

  • Availability: Ask outgoing seasonal employees if they would be interested in returning next season. Some workers design their needs and lifestyle around managing seasonal and temporary jobs, and they may be looking for another opportunity next year.
  • Exit interviews: To learn from successes and drawbacks, hold exit interviews with seasonal employees, regardless of how long they worked with you. Having informative feedback can help streamline next year’s efforts.
  • Permanent talent: Tempting as it may be, you likely won’t have the means or the resources to bring every seasonal employee on full-time. However, keep an eye on exceptional workers whose mix of soft skills and talent would be excellent fit as vacancies come open during other parts of the year.

How RPO Can Help

An RPO provider can help organize your offboarding efforts at the end of the season by assisting in exit interviews, managing your seasonal worker database as well as hiring top performers to permanent positions. An RPO provider’s ability to scale down engagements quickly means the process can be seamlessly executed so that you can resume business as usual.

Are You in Need of a Seasonal Hiring Partner?

seasonal worker

When it comes to maintaining your seasonal operations and providing excellent customer service during your peak months, hiring seasonal employees can help keep your business moving.

Whether you are in need of seasonal recruiting or a permanent talent solution, employers in our new world of work face rising recruitment challenges. An outsourced recruitment solution like PeopleScout’s high-volume RPO and Total Workforce Solutions can help you stay connected with talent and provide hiring resources that will add immediate value to your talent programs.

Maersk: Making Waves with a Global Employer Brand

Maersk: Making Waves with a Global Employer Brand

Maersk: Making Waves with a Global Employer Brand

Maersk, a global shipping company, came to PeopleScout for a talent advisory solution that would deliver on a diverse and digital-forward new global employer brand.

Situation

Think Maersk and you think container ships. Steel giants criss-crossing the oceans. You probably think dependable and trustworthy, but slow moving. What you don’t think of is digital trailblazer. But, when they came to us, that was precisely their goal.

Already leaders in global shipping, the Maersk group was about to undertake a huge transformation to take them to the next level of their business strategy. Their vision was to become a global integrator of container logistics and digitalization of the business was at the core of this big move. Maersk no longer wanted to be seen as a shipping company; they wanted to be seen as a leader in technology.

The issue was that they didn’t have the world-class capabilities in the business to fuel this tech revolution.

The brief: create an employer brand that:

  • Made transportation and logistics attractive to global talent in a way it hadn’t been before – competing with the likes of Microsoft and Amazon.
  • Attract diverse candidates (especially STEM and digital) with the innovative mindset to bring radical change.
  • Change perceptions of the Maersk Group away from solid, slow and paternalistic to dynamic and pioneering.

Solution

RESEARCH

The insight phase was intensive.

Understanding the organization, the many and varied brands, the core business areas, its people and the nuances across the globe was highly complex. It was also the key to creating an employer value proposition (EVP) that would turn heads among non-traditional candidates.

We ran a very diverse, in-depth and international series of focus groups and one-on-one interviews across the group and externally.

This allowed us to:

  • Understand the views and vision of senior leaders within the business.
  • Gain deep insights into the lived experience of professionals at various managerial, technical and operation levels.
  • Map the competitor talent market to identify specific territories that Maersk could own with regards to its proposition and messaging.
  • Develop a set of core messaging pillars that we validated with senior stakeholders across the globe before developing our EVP and recruitment communications campaigns.

THE CORE MESSAGE

Our EVP message aimed to inspire, motivate and challenge employees and candidates to be part of a career-defi ning, once-in-a-generation transformation. The result is an invitation and a two-way commitment striking the kind of pioneering, adventurous and fast-moving note that you simply wouldn’t expect from a business like Maersk. It also gave us a platform to tell stories that capture hearts as well as minds.

EVP message: Let’s go into the amazing

INTERNATIONAL RESONANCE

Because our audiences were very diverse and located all over the world, we created a series of five messaging pillars. Drawn from the key insights gained at the research stage, these pillars allowed our brand messaging to be flexed in order to speak to the motivations of individuals and talent groups all across the globe.

THE PILLARS

Pioneering
Candidate offer: Seize every new opportunity, pursue every experience and never be afraid to be the first.

Belonging
Candidate offer: Be open, be curious and bring your whole self to work.

Societal impact
Candidate offer: This isn’t just about the part you play in our business, it’s about the change you can make in our world.

Unfolding potential
Candidate offer: Jump in wholeheartedly and we’ll support and invest in you to be your very best.

Global citizens
Candidate offer: Broaden your horizons and make the world your workplace.

KEEPING IT ROBUST

Inspiring EVPs need strong foundations to stay inspiring. This is how the architecture of the Maersk employer brand all fits together.

MAKING IT REAL

This is how we took each of the pillars and turned it into a candidate-facing advertisement.

The Outcome

It’s still early days, but in the latest employer brand benchmarking, Maersk was delighted to see the impact the work was already having. A key measure is its ranking in The Most Attractive Employers List produced by Universum.

Maersk has seen its ranking improve. Our goal is to continue this momentum in each of the key markets and among each of the key talent segments.


AT A GLANCE

  • COMPANY: Maersk
  • PEOPLESCOUT SOLUTIONS: Talent Advisory
  • LOCATIONS: Global with priority markets in India, the UK and Denmark
  • ABOUT MAERSK: With locations in every port in the world, Maersk is one of the largest container shipping line and vessel operators in the world.
Download Case Study PDF

The AA: Bot-Powered, Brand Boosting Innovation

The AA is often referred to as “Britain’s fourth Emergency Service”. But, being known for doing one thing very well is both a blessing and a roadblock when it comes to attracting brilliant candidates. We developed a new employer brand for the AA to help them overcome this challenge. The next step was a major redesign and rebuild of their careers site. With a totally new way to navigate and a recruitment industry first – a website-based chatbot – we helped them boost not only their employer brand, but their number of site visits and applications.

Dig Deeper

How to Use Chatbots to Improve Recruiting

Scope and Scale

In 2016, the AA brought PeopleScout on board for a major redesign and rebuild of their careers site. We were set a sizeable task, to attract and engage more visitors and increase applications – all underpinned with innovation.

Situation

Say the AA and a lot of people can’t see beyond roadside recovery. Heading to the careers website, visitors are overwhelmed by choice or jump straight to the same old roles. Which means they miss out on the impressive variety of careers they offer (from customer advisers to digital professionals), and the AA loses the opportunity to engage with excellent candidates.

Solution

Solution Highlights

  • Navigation Innovation
  • Bleeding-Edge Software
  • Booting Site Traffic
  • Huge Increase in applicants

A RECRUITMENT INDUSTRY FIRST

When is a website not a website? When it’s chatbot-powered. In February 2017, we launched a reimagined careers site that could do justice to the new brand proposition, “Ready for ANYTHING?” At its heart is a totally new way to navigate and a recruitment industry first: a website-based chatbot.

BLEEDING-EDGE SOFTWARE

To achieve it, we sought out bleeding-edge software – Microsoft’s Bot Framework – which was still in beta and constructed new bot pathways even as the core code changed under our feet. The result, AAbot, is your guide to the world of AA.

ENTERTAINING, INFORMING & ENGAGING

By asking questions, candidates can access all website information from within the chatbot – utterly tailored to their interests – and, if desired, full job listings. With expressive animations for (almost) any occasion and banter full of cheek and surprise, AAbot is packed with personality. He takes the employer’s tone of voice in a bold, playful new direction. And he shows that functional UX copy can entertain and build a brand, as well as inform.

Results

BOOSTING SITE TRAFFIC

Site visitors are now engaging with the wider AA story and roles. We’ve successfully boosted candidate interest, as site traffic has risen by 60 percent year-over-year, while the bounce rate has fallen by 17 percent.

HUGE INCREASE IN APPLICATIONS

Applications, meanwhile, have increased from 8,000 to more than 30,000, taking direct hire numbers from 55 percent to 95 percent of all applicants. And it’s just the start.

MULTI-CHANNEL APPEARANCES

AAbot is already a breakout star, appearing in digital ad banners and social media communications. You’ll already find him at the Wycombe Wanderers football stadium, emblazoned all over the AA offices and popping on LinkedIn. And we have big plans in the pipeline to let AAbot loose across the end-to-end recruitment process.

The AA: Experiential Events – Ready for ANYTHING?

Thousands more careers site visitors. Hundreds more applications. And how did we do it? With 64 fake spiders, 15 liters of custard and 1 tube of wasabi paste – among other things. This is the story of how we created a fun, conversation-sparking event that captured the essence of the AA employer brand, raised awareness of their call center roles and helped them make the successful hires they needed.

Scope and Scale

The AA has two large call centers in Oldbury (near Birmingham) and Newcastle, England. With ambitious hiring targets to meet, they’d used a range of attraction methods, from job boards and paid social media, to taxi wraps and cinema. They weren’t getting the results they needed, so it was time for something bigger and bolder.

Situation

We discussed and planned the objectives carefully with the talent attraction team and local stakeholders. We wanted to raise general awareness of the organization in local audiences and encourage them to spread the word, so we needed a way of reaching a large number of individuals easily, effectively and creatively. The AA also wanted us to showcase their fun and friendly culture; our event was a great fit with this.

Solution

SOLUTION HIGHLIGHTS
  • Raising awareness of roles
  • Reflecting a fun and friendly culture
  • Boosting social media activity
  • Increasing careers site visitors
  • Record-breaking application figures
A BRAND MESSAGING-ALIGNED EVENT

The Ready for ANYTHING? strapline is the central message in all of the AA’s recruitment communications activity, so it made sense to take this message and see just who was Ready for ANYTHING? among local audiences.

FUN TO TAKE PART IN. FUN TO WATCH.

With a big prize to incentivize contestants, the event was built around getting volunteers on stage to take part in a mystery challenge. We built ‘The Random Challenge Generator’ – a big screen flashing through a series of silly, messy tasks. The contestant pushed a big yellow button to stop the screen, which brought up their challenge. We also engaged a celebrity host to help draw the crowds, engage with the audience and keep the fun moving. We ran two of these shopping center-based outdoor events – one in Newcastle, the other in Birmingham.

PROMOTING THE OPPORTUNITIES

Maximizing social media activity before, during and after the event, we also live-streamed the challenges. Filming on the day enabled us to create short videos for follow-up content to promote the AA’s call center roles. On the event days, we gave out flyers encouraging people to get involved and driving to the AA careers site, while digital screen and on-stage announcements also highlighted the AA’s local career opportunities.

Results

UNPRECEDENTED CAREERS SITE VISIT FIGURES

Social media and event build-up activity drove 60,000 careers visits across the weeks of the events. Typically, 1,500 – 2,000 people visit the AA careers site each day. For the Newcastle event, this increased to 5,000 in just one day, with a record high of 7,100 in one day for Birmingham.

RECORD NUMBERS OF APPLICATIONS

While the AA saw a huge increase in applications for their call center in Oldbury, they had record breaking figures for Newcastle. With a month-over-month increase from 576 to 1,026, this was 436 more than their previous application record of 590!

SUCCESSFUL HIRES MADE

So far, both the Newcastle and Oldbury call centers have made 12 hires each as a result of the events.

High-Speed Hiring for Key Professional Roles

A major international airline faced time-to-fill challenges in key professional roles within the organization including finance, purchasing, legal, IT, technical operations and human resources. PeopleScout partnered with the client to implement a full-cycle, end-to-end RPO program focused on hiring speed and agility to improve time-to-fill metrics across multiple key positions.

Scope and Scale

A major international airline faced time-to-fill challenges in key professional roles within the organization including finance, purchasing, legal, IT, technical operations and human resources. PeopleScout partnered with the client to implement a full-cycle, end-to-end RPO program focused on hiring speed and agility to improve time-to-fill metrics across multiple key positions.

PeopleScout’s solution provides additional hiring support for union roles and manages airport frontline hiring at all airport stations, above and below the wing, including conducting in-person interview events, making hiring decisions, onboarding and campus hiring.

Situation

PeopleScout partners with a major international airline to manage the airline’s multifaceted and unique hiring needs. PeopleScout supports the hiring of all professional hires in the U.S. and conducts on-site hiring events that include interviewing, selection and onboarding to meet the client’s hiring requirements in short timeframes.

Solution

STREAMLINED RECRUITMENT PROCESS

PeopleScout’s full lifecycle RPO program streamlines the recruiting process to meet the client’s needs.

FULL-SERVICE EXECUTION

PeopleScout executes each phase of the recruitment process from screening candidates, candidate notification, scheduling and submitting written offers to onboarding new hires.

CAMPUS HIRING PROGRAM

PeopleScout manages the client’s campus hiring program. PeopleScout oversees event coordination, travel arrangements, relationship building and brand positioning to recruit undergraduate and MBA students.

OFCCP COMPLIANT

To help the client remain compliant in the heavily regulated airline industry, PeopleScout maintains OFCCP compliance standards.

PROGRAM DATA ANALYSIS

PeopleScout sends regularly updated status reports and analyses of program data to deliver insights into performance metrics and identify areas for improvement.

Results

Optimized Screening Process

PeopleScout optimized the initial candidate screening process, resulting in improvements in the interview-to-offer ratio, time-to-fill and overall quality of hire.

Reduced Acceptance Time

As a result of PeopleScout’s RPO program, there was a 44% reduction in the time between offer acceptance and clear-for-hire for union frontline positions.

Engaging Onboarding Experience

PeopleScout’s delivery team enhances the client’s candidate experience and provides the company’s new hires with an engaging and thoughtful onboarding experience. This has been validated through the client’s Candidate Experience Awards wins from 2016-2018.

100% fill rates

PeopleScout delivers 100% class fill rates for customer service hires.