Diversity & the Candidate Experience: Identifying Recruitment Pitfalls to Improve DE&I Outcomes

Diversity & the Candidate Experience

Identifying Recruitment Pitfalls to Improve DE&I Outcomes

Diversity, Equity and Inclusion (DE&I) is a priority for 75% of global organizations. But only 5% say they’re succeeding with their DE&I initiatives.

That’s bad news in today’s tight labor market since 76% of candidates said that a diverse workforce was an important factor when considering a new job.

Download this free report, Diversity & the Candidate Experience: Identifying Recruitment Pitfalls to Improve DE&I Outcomes, for research about diversity and recruitment. We’ll explore:

  • The role of diversity and the candidate experience
  • The gap between the perception of companies and candidates
  • An analysis of the stages of the candidate journey where bias is undermining talent acquisition’s efforts to attract diverse candidates

Diversity Training: Getting it Right, Right Away

Diversity training is important. Creating a more diverse and equitable workplace culture encourages a true sense of belonging among coworkers. So, how can employers create a more diverse and equitable workforce? Not only does diversity improve coworker relationships, it also helps the bottom-line. In fact, the numbers on DE&I in the workplace speaks for itself. According to McKinsey’s Diversity Wins study, diverse organizations are more likely to be more profitable than their less diverse counterparts.

What’s more, in PwC’s Global Diversity & Inclusion Survey, 75% of respondents cite diversity, equity, and inclusion or (DE&I programs) as a priority. However, only 4% say their organization succeeds in DEI initiatives.

The data is clear—it is not enough for employers to merely create a diverse employee population. Employees inside the organization need to feel that they are truly included and that their experiences matter. However, fostering a true sense of inclusion and belonging seems elude many employers. Organizations still struggle with implementing diversity programs that truly improve individual employees’ sense of inclusion.

Some employers may not know where to start. In this article, we provide guidance on building a thoughtful diversity training program to help increase employee awareness, empathy, understanding and inclusion.  

What is Diversity Training?

diversity and inclusion training

Diversity training is a type of professional development training that increases employees’ cultural awareness, knowledge and communication skills. There is no one size fits all approach to diversity training, as it can look different in every organization. However, diversity training should help educate employees on the following topics:

  • Awareness around workplace diversity issues. Examples include issues underrepresented minority groups face, gender gaps, microaggressions, and other forms of discrimination that may not be apparent to employees
  • Beliefs and challenges surrounding unconscious bias and discrimination in the workplace
  • Connecting employees through gaining a deeper understanding of what motivates colleagues of other cultures to get a sense of how others feel
  • How to effectively collaborate and communication with employees from different backgrounds.
  • How to spot and report discrimination, racial bias, microaggressions, or other misconduct  
  • How employees can contribute to an inclusive workplace culture and environment through employee resource groups

In its diversity training, an organization may also want to educate employees about the organization’s commitment to diversity and history of progress on social issues effecting a variety of demographics. Use your diversity training as an opportunity to communicate the company’s diversity, equity, and inclusion goals and aspirations.

Why is Diversity and Inclusion Training Important?

The differences between people are what make us unique and offer a richer tapestry of experiences and perspectives to draw upon in the workplace. However, at times, employees experience difficulties communicating and celebrating differences.

As organizations grow their DE&I efforts, it’s important to offer employees the right type of diversity training and support to ensure that DEI programs and learnings translate into a more inclusive environment in practice.

Below, we have compiled three reasons why diversity training programs in the workplace have a positive impact.

Increased Employee Engagement

diversity equity and inclusion training

When employees feel excluded, engagement suffers, which in turn can hurt production and profits. In fact, according to Gallup, a highly engaged workforce can outperform peers by 147% in earnings per share. By implementing a diversity training program, your organization will foster greater inclusivity and increase overall employee engagement which can boost revenue.  

Improved Employee Retention

The Great Resignation is causing organizations to focus on employee retention more than ever. Employees who do not feel included in an organization’s structure and mission may be less likely to invest their time and energy in the organization’s future success.

On the other hand, employees who feel a sense of belonging are more likely to stay with an organization. Diversity training programs help to increase that sense of belonging amongst employees—and overall, can help improve your retention rates.

Positive Systemic Change

Often times, our systems and existing power structures have been built for some—but they certainly may not “work” for all. Put into practice, diversity training can help change systematic diversity hurdles—things like your organization’s hiring practices, how diverse talent is sourced, actions to increase board or leadership diversity and more. These steps may make positive systematic change for all employees, not just some.

The Four Types of Diversity Training

diversity training program

Just like our diverse workplaces, there’s no one-size-fits-all when it comes to diversity training programs. Diversity training programs come in all different types and can be catered to help achieve your organization’s goals.

Awareness Training

Oftentimes, awareness training is the type of early adopter diversity training that’s highly effective for most (if not all) workforces. Awareness training is essentially the first step in creating change in your organization. It gives employees an overview of:

  • Workplace and/or organization demographics
  • Education around sexual orientation, gender, race and racial minorities, ethnicity, and more
  • Education and awareness around workplace equity

Many diversity trainings stop there, making people aware of their actions and how that is experienced by others. But this is a valuable opportunity to drive awareness of the benefits to everyone in the company of having a truly diverse workforce where people can contribute at their best.

By implementing awareness training, team members will increase their problem-solving and decision-making skills. Through awareness training sessions, you can help shift to a belonging mindset—and promote respect, inclusivity, and value among your employees.

You’ll also lay the groundwork for the need for change and additional actions to come because your workforce is now educated and aware of the diversity issues at hand.

Skills-Based Diversity Training

diversity training in the workplace

Skills-based diversity training focuses on specific actions people at different levels across your workforce can take to practice the skills of inclusion to ensure all employees are equipped to foster belonging. This type of training helps employees at the “awareness” stage move into a “proficiency” stage when handling diversity in the workplace. For example, skills-based training could include a session solely focused on communication and best practices. At the end of the session, employees will walk away with the communication skills needed to foster a culture of inclusivity in their work environment.

Basic Diversity Training

We know sometimes, it’s best to start with the basics. Basic diversity training has a simple goal: create respect and empathy within your workforce.

In a basic diversity training program, it’s common to find the below topics:

  • Identifying company values—and how DEI embodies those values
  • Anti-racism training
  • Anti-sexism training
  • Educating about sexual orientation and gender identities
  • Cultural sensitivity training
  • Human resource compliance training
  • How to create effective diversity training

Regardless of what type of training(s) you choose to implement at your company, it has to be effective to truly make an impact. But how do you create effective diversity training?

First, it’s important to understand where your organization falls in your DE&I journey. Once you’ve figured out what work needs to be done and identified your top priorities, use some of these tips to ensure you’re delivering an effective diversity training programs to your employees.

Be realistic about what you can accomplish. Being aware of where you’re starting as an organization is crucial. If you’re setting out to change your company’s culture with a diversity training program, you might want to think again.

Set goals and communicate them to your employees. Once you’ve established where your organization is on its DEI journey, set realistic goals. It could be as simple as setting a goal that 100% of employees take at least one diversity training course. Once you’ve determined your goals, communicate them. Studies show that accountability translates to better outcomes.

Equip your employees with resources to reach your DE&I goals. It’s not enough to set goals and ask your employees to reach them. Organization leaders need to equip their teams with the resources to reach those goals. Having a portfolio of diversity training programs or encouraging employees to start employee resource groups (ERGs) are just some examples of how leaders can get started.

Measure your progress — and report out how you’re doing. Similar to setting goals and communicating them out, it’s important to measure your progress. Employees aren’t going to be able to impact change if they don’t know how they’re doing. Share feedback with your teams on the company’s progress and ask for their support. 

Fostering a culture of belonging is not an easy journey. Uncomfortable, hard conversations will inevitably be had between peers and leaders. Get comfortable with being uncomfortable. It’s in these tough (yet respectful) conversations where real growth happens.

Creating a diverse and inclusive workplace culture is everyone’s responsibility. That means everyone in the organization needs to be a part of the training, regardless of where they fall in your organization’s hierarchical structure.

Commit to the work. Implementing a diversity training program is not going to fix your DEI issues. It’s a great start, but to truly impact change, your organization will need to commit to the ongoing work. You might uncover more work as your organization moves through its diversity training programs—and that’s okay. Stay committed to the big picture.

Conclusion

diversity training programs

Training has so many benefits for any organization. Not only will you see better overall performance that impacts your bottom line, but employees will be more engaged, happier and more productive.

Remember, diversity training is more than an item on your HR to-do list. It is a vital and important component of organizational growth. Companies who are going above and beyond the standard one-and-done diversity training make inclusive leadership a core competency.

The UK Talent Shortage: How to Engage & Support the “Missing Million”

By Joe Mongon, Head of Recruitment Delivery, EMEA

When Dame Sharon White, former Chief Executive of Ofcom and current Chairman of the John Lewis Partnership, was recently interviewed on BBC radio, she said: “One area that I think has not had enough attention is what has happened in the jobs market over the last 18 months.” Not enough attention? The UK talent shortage, and the tightness of the labour market, has been at the heart of many mainstream news stories in the UK over the past year: petrol shortages, queues at air and sea ports, and general “skimpflation” in the customer experience.

In this case, White touched upon an interesting factor in the dynamic between an oversupply of job vacancies and an under-supply of job seekers—the “missing million” in the UK workforce who have left employment all together since the start of the COVID-19 pandemic in March 2020.

Who Are the Missing Million?

White identified that there are “1 million fewer people in work,” adding that, “Some think about it as the ‘great resignation’. I think about it as the ‘life reappraisal’, because this is predominantly people in their 50s.”

This latter point is broadly correct: four-fifths of the recent rise in economic activity is among older people, and while the concerning increase in long-term ill health negates the idea that this is most often the result a positive “reappraisal” of life priorities, growth in early retirement started in summer 2021 and remains persistent.

White rightly called for government action to address the challenge of encouraging early retirees back to work, and it’s possible that “flexible retirement” will in the future be discussed as often as “flexible working.” In the meantime, there is much that employers can do directly to support and re-engage early retirees including approaches to recruitment, job design, workplace support, and – yes – flexibility.

How to Attract and Retain Older Workers

A clear and informative job profile that brings the role to life and amplifies these factors can be the first step to finding the right candidate, including engaging overlooked or under-engaged audiences like the missing million. Job seeker priorities are often straightforward and are typically unaffected by age. Salary and flexibility—especially work from home considerations—lead the way when it comes to potential job switches.

To succeed, employers must recognise that temporary solutions to business problems, such as hybrid working, have turned into ongoing employee preferences and expectations. If you can’t advertise jobs as flexible and leverage that advantage due to the type of role, investment in pay or upskilling offers may be the answer.

At PeopleScout, we are certainly giving the UK talent shortage our full attention. We’re offering our clients bespoke strategies and tactics to overcome these challenges. By helping organisations understand their audiences—including the missing million—we’re able to support targeted candidate attraction efforts that create real results.

Talking Talent: Reducing Unconscious Bias for an Inclusive Recruitment Process

In this episode of our Talking Talent podcast, we hear from Simon Wright, Global Head of Talent Advisory, about tactics to reduce unconscious bias and make your recruitment process more inclusive.

Unconscious bias affects us all. In the two years since the death of George Floyd, public consciousness around the issues of diversity, equity and inclusion has risen throughout the globe. As such, employers can no longer remain silent. 

Not only are investors and shareholders paying greater attention to social challenges, but employees, candidates, and consumers are also pushing businesses to make public commitments regarding diversity and inclusion—and to publish their progress. In today’s job market, where job vacancies are outpacing unemployment, candidates have more choices than ever about where to work—and they’re choosing employers that prioritize DE&I: According to Glassdoor, 76% of candidates said that a diverse workforce was an important factor when evaluating companies and job offers. 

Unconscious bias is one of the key forces holding employers back from making strides in DE&I initiatives, and it’s a complicated issue to tackle. In this article, we’ll walk through the different types of unconscious bias, how they can affect your recruitment process and how to effectively reduce their effect.   

What is Unconscious Bias? 

What is Unconscious Bias?

Unconscious bias—sometimes called implicit bias—is a term that describes the associations we hold outside of our conscious awareness. Everyone has them, and they don’t make you a bad person; they’re an evolutionary adaptation designed to help our brains make decisions.  

Imagine if, every time we made a decision, we had to consciously take into account every piece of information available to us. Unconscious bias develops from our life experiences to help us navigate the world more quickly. However, it can also have negative consequences. And, the fact that it happens unconsciously means it can be difficult to bypass.  

For instance, in action, unconscious bias can look like what happened in the Boston Symphony in 1952. The Symphony was looking to diversify its male-dominated orchestra, so it conducted an experiment with a series of blind auditions. In an effort to remove all chance of bias and allow for a merit-based selection only—a selection that would hopefully increase the number of women in the orchestra—the musicians would be auditioning from behind a screen. To their surprise, the initial audition results still skewed male. Then, they asked the musicians to take off their shoes. The reason? The sound of the women’s heels as they entered the audition unknowingly influenced the adjudicators; once the musicians removed their shoes, almost 50% of the women made it past the first audition. 

This is just one example. There are several different types of unconscious bias that affect our decision-making: 

Confirmation Bias 

Confirmation bias causes us to seek out information that confirms something that we already believe. We hear about this type of bias most often in relation to politics. People are more likely to seek out positive news about the candidate they support, reenforcing their belief that they are supporting the right person. It can also play out in the hiring process. Recruiters and hiring managers can make snap decisions about candidates based on perceived truths. Then, they ask questions to try to justify these biases, rather than evaluate each candidate on the same criteria.  

Affect Heuristics 

Affect heuristics are mental shortcuts we take to make decisions based on our emotional or mental state, rather than taking all of the facts into account. In the recruitment process, this could play out with a recruiter or hiring manager discounting a candidate because of personal feelings that have nothing to do with the role. For example, if you used to have a friend named Pete, who you fell out with, you might still carry a negative bias toward a candidate named Pete. 

Anchor/Expectation Bias 

An anchor or expectation bias happens when we allow ourselves to anchor on to one piece of information to make a decision. This can happen in the hiring process when a hiring manager believes that a new hire needs to be a carbon copy of the person who used to have that role, so they anchor on one aspect of a candidate that is similar to the previous employee and ignore other information. 

Halo Effect 

The halo effect is a bias that causes us to use a general positive impression of someone to influence how we evaluate their specific attributes. For example, if we’re impressed by one fact about a person (like if they went to a prestigious university), that could make us see them in a generally positive light. The halo effect often kicks in when we wish we were more like another person. This plays out in the hiring process when a hiring manager or recruiter focuses heavily on one positive aspect of a candidate’s background and lets that guide their opinion moving forward.  

Horn Effect 

The horn effect is the opposite of the halo effect; it happens when we let one perceived negative aspect of a person influence the way we think about them. For instance, something as simple as not liking a candidate’s outfit or the way they speak can cloud a recruiter’s or hiring manger’s judgment during the recruitment process and be difficult to get past. 

Affinity Bias 

The affinity bias causes us to connect with people who are similar to us. This is different from the halo effect because it happens when we identify a similarity with someone, rather than looking up to them. We like the feeling of affinity because it makes us feel connected and part of a community, and we also want to surround ourselves with people who we feel we have rapport with. In the hiring process, this can lead to teams with little cognitive diversity as recruiters and hiring mangers lean toward candidates similar to themselves.  

Conformity Bias  

In essence, conformity bias is peer pressure. It causes us to rely on the opinions of others when making decisions, rather than making an independent choice based on our own interpretation of the facts. This can kick in when making the hiring decision: If you’re on a panel and you think one candidate is really great, but the rest of the group prefers someone else, you could get swept along by the majority. 

Contrast Effect/Judgement Bias  

The contrast effect happens when we compare two similar things to each other, rather than assessing them independently. During the recruitment process, this can happen when a recruiter or hiring manager compares one résumé or CV to another they viewed before. In doing that, they shift the goal posts; instead of judging a candidate based on their suitability for the role, they make a decision based on what they thought of another candidate. 

Combating Unconscious Bias 

Unconscious Bias

Understanding the different types of unconscious bias is only the first step toward reducing its influence on your organization. And, while training can raise awareness, it rarely changes behavior. So, to make a real change, employers should implement a robust diversity and inclusion program that touches every aspect of the hiring process. Following are some proven steps you can take to reduce bias.  

1. Clearly Outline the Role 

Taking time to really understand what the role requires is essential for weeding out bias in the recruitment process. Specifically, by identifying eight to 10 objective criteria that are predictive of role success, you’ll decrease the likelihood that decisions are made using unconscious bias. It’s important to evaluate what it takes to be successful in the role. Is there anything that could stop a candidate from applying? Does the role need to be performed in person or can it be done remotely? Are the criteria you’re using accurate predictors of success? Are you relying on the vague concept of “cultural fit” that breeds affinity bias? 

As an example, some of the big four accounting firms have reduced their reliance on academic achievement for their early careers and campus hiring programs because they know it’s not an accurate predictor of future success in the role. Instead, they’re now focusing on potential by using other measures that they’ve tracked over time to show their effect on performance. 

2. Build an Inclusive Job Description 

Once you’ve outlined your role internally, focus on your external job description. Is there anything that could discourage a strong candidate from applying? In particular, remove gendered language from your job descriptions and check the pronouns you’re using. Additionally, avoid words like “expert,” “superior” or “rockstar” that turn off female candidates. A variety of online tools can help highlight and remove biased language. 

Next, ensure that the requirements that you list for the role only cover what is absolutely necessary. Women are less likely than men to apply to a role if they don’t feel that they meet all of the requirements, whereas men are more likely to apply if they only meet a portion of them.  

Finally, when creating a job description, ask multiple people from different backgrounds to review the job description—and take their feedback into account.  

3. Update Your Screening Process 

The next area to consider is your selection process. Are you relying too much on résumés and CVs? Research shows that CVs are not only fraught with bias, but that they’re also bad predictors of success. That’s because there are many factors on a CV that can trigger unconscious biases, like the person’s name (gender or ethnicity), the school they went to (geography or economic class) or the year they graduated (age).  

For example, according to the National Centre for Social Research, people with white-sounding names are nearly twice as likely to get callbacks for jobs than people with ethnic-sounding names. In their study, job applicants with white-sounding names were a significant 74% more likely to be invited to a job interview compared to applicants with an ethnic/minority-sounding name. 

4. Rethink Your Interviews 

Recruiters and hiring managers often rely heavily on interviews, which can be rife with unconscious bias. On top of that, interviews have a predictive power of 56%, according to Don Moore, a professor at the University of California, Berkley. That means that, if you’re making your decision based on an interview, you’ll make the wrong decision nearly half of the time.  

Plus, most interviews are conducted one-on-one or with small groups, where bias can flourish. However, mixed panels with diverse interviewers and objective criteria used to assess each candidate can lower the risk of bias when compared to traditional interview settings.  

Meanwhile, there can be an increased risk for bias in the new world of virtual interviews, as well. That’s because, when interviewers can see the inside of a person’s home, they can make unfair assumptions. So, if you use video interviews, ask candidates to blur their backgrounds. 

It’s also important to standardize your interview process so that all candidates are evaluated on the same criteria. This helps you avoid the contrast effect where you only compare candidates to each other, rather than against an objective set of criteria. And, to further reduce the chance of bias, reduce the power of the interview. Can you add other assessment techniques, instead, like work simulation tools or sample tests? 

5. Formalize Your Decision Process 

The final piece of the recruitment process is making a hiring decision. Don’t just get together at the end of the interview and say, “You know, I think John was really great,” or “There was just something I really liked about Kathryn.” Conformity bias can play a strong role in these types of discussions.  

Instead, have your panel step away individually, reflect on each candidate and score them based on your objective criteria. Then, you can review those scores as a group and discuss what you learned about the candidates during the recruitment process.  

Defining Success 

Because unconscious bias is so deeply embedded in all of us, it takes the efforts of everyone to reduce it. However, reducing bias in your recruitment process is a long-term commitment and not something that can happen in three or six months—or even a year. Rather, it involves backing from across the organization and all the way up to the leadership team. It also requires hiring managers to really engage with the process and be willing to give up making “gut decisions.” Finally, it also calls for a clear picture of where you want to go and how you’re going to monitor, measure and communicate success.  

Learn more about how to evaluate your program and progress in our ebook, “Progress in Action: Moving Toward a Globally Diverse and Inclusive Workplace.” 

Early Careers Recruitment: Hiring for True Potential

By Joe Mongon, Head of Recruitment Delivery, EMEA

School’s out for the summer, but in the world of our RPO partnerships this is the time of year where we focus on early careers recruitment, in anticipation of entering apprentice, undergraduate and graduate markets in the autumn. Right now, we’re talking with clients both established and prospective about their needs in this area and, as ever, the focus on using EC programs to correct or balance diversity of workforce and (future) leadership remains a priority.

Most organisations will not necessarily view themselves as having a “diversity crisis” of the kind described in a recent article highlighting research into consulting and finance hiring in the City of London. However, many will benefit from accepting its key takeaway that, “employers are more likely to hire black candidates if they rely on anonymised, ‘skills-based’ assessments in the hiring process”.

In my experience, employers have long moved on from the most “traditional methods”. It’s certainly been a decade or more since I’ve heard of an early careers program requiring a cover letter or making space on an application form for candidates to list all the University societies of which they were definitely the President.

But my experience is not universal. I’m not a graduate looking to start my career, and I’m lucky enough to work in a recruitment business with an award-winning assessment consultancy arm, partnering with clients who take hiring for true potential seriously. That doesn’t mean there’s not more work for us to do within these partnerships—even for those who’ve taken positive steps in this area. Each year brings a new implementation cycle, and new opportunities to improve. 

Here are some solutions we’ve developed, launched or refined in our early careers RPO partnerships:

Assessing for Skills & Strengths in Early Careers Recruitment

Over time, many employers have reduced focus on abilities in favour of strengths- or behaviour-based testing, which is considered more conducive to measuring potential. Organisationally we broadly agree, but, where appropriate, we continue to recommend reasoning tests covering verbal, numerical and cognitive ability.  

The key here is not to use them in isolation as a blunt tool. Benchmark or cut off scores should be set only within the parameters of adverse impact analysis using anonymised candidate diversity data, and ability tests should be followed up with strengths or behavioural assessments. The link RPO expertise can create between recruitment technology, recruiters, and business psychologists is critical in this space.

Recruiting for Role Fit to Enhance Diversity

Predicting workplace performance and potential through behavioural assessment is often seen by early careers talent acquisition leaders as a smarter approach to hiring. Experiential tests, backed by data and research, producing personal interview guides for final stage assessment often leads to better outcomes and maintains diversity in the process

This approach highlights candidate suitability against role fit over culture fit, the latter being a potential barrier to creating a more diverse workforce (the concept of aligning new recruits with a prevailing culture or mindset being an obvious denial of the need for organisational change).

Focusing on Culture Add Rather than Culture Fit

I am not yet aware of any early careers programs where assessment is now 100% anonymised. Whether online via video, as part of a wider virtual assessment experience, or in a traditional face-to-face meeting, an interview is going to happen before a hire is made. Removing anonymity can introduce bias, and we promote two key mitigations.

Firstly, design and deliver structured interviews which are competency-based and/or focused on culture add (what the candidate can contribute to your organisation’s culture) over culture fit. Our teams often partner with hiring managers on best practice in this area, even facilitating or assessing directly where needed. This helps maintain consistency and relevance, avoiding questions on personal interests or previous experience—instead asking specific questions on working styles and preferences. 

Secondly, put candidate experience first and learn from feedback to provide support and guidance, setting the stage for success. By hearing the candidates’ voice, and measuring their experience across, we’ve been able to improve outcomes for employers.

We’re looking forward to seeing how these solutions progress, and what improvements they bring as we take early careers RPO from now to next, supporting the diverse workforces of the future—identifying and unlocking true potential wherever it exists.

Learn more assessment best practices in our ebook, Candidate Assessment: Bringing in Better with Passion, Purpose and Mindset.

Prioritizing Mental Health for Employees: Creating a Culture That Promotes Employee Mental Health and Wellbeing

Mental health for employees remains top of mind in the wake of the COVID-19 pandemic, which significantly contributed to deteriorating employee mental health around the globe, bringing new awareness to the importance of employee wellbeing. Globally, the overall number of mental disorder cases rose dramatically in 2020, with an additional 53.2 million cases of anxiety and 76.2 million cases of major depressive disorders, as reported by the Institute for Health Metrics and Evaluation (IHME).  Many of the factors that led to this dramatic increase at the height of the pandemic remain—childcare and other caretaking responsibilities, financial difficulties, economic uncertainty and unemployment, to name a few.  

“These are stressful times. Half of Americans say their mental health has been affected by the pandemic. When you add racial injustices and a recession into the equation, a mental health crisis is imminent.”

Stephen Etkind, telemedicine provider with First Stop Health

Forbes noted that nearly six times as many employers have reported increased mental health issues among employees since the pandemic began. Clearly, this growing problem is one that employers can’t afford to ignore. 

Staggering Statistics

Mind/body health company All Points North conducted a survey of 1,000 individuals. They found that, since the onset of the pandemic, 36% of respondents reported experiencing more anxiety, 32% were suffering more panic attacks and 27% reported greater depression—with more than 30% saying that they regularly battled stress and anxiety. Similarly, a report from Indeed found that 52% of all workers were feeling burned out, up more than 9% from a pre-COVID survey. 

Mental Health for Employees

According to the 2022 State of Workplace Mental Health report by Lyra Health, working parents and other caregivers are more likely to face mental health challenges; nearly 90% of caregivers surveyed said they had experienced at least one mental health challenge in the last year and were more likely to experience worsening mental health. Moreover, Mental Health America estimates that depression costs the U.S. $51 billion in absenteeism and lost productivity alone, and Gallup data backs up this theory, finding that burned-out employees were 63% more likely to take a sick day and more than twice as likely to be actively looking for a different job.   

However, just as employee mental health is not a new concern, it’s also not one that will vanish anytime soon. As such, it’s essential for employers to recognize and prioritize the psychological safety of their employees, just as they protect employees’ physical safety. But, how do employers prioritize mental health in order to retain employees and give themselves a competitive advantage? Let’s start by taking a closer look at worker expectations. 

What Workers Want: How to Better Support Mental Health at Work

Mental Health at Work

The pandemic shined a light on previously unexamined areas of peoples’ lives—causing many to shift their priorities, rethink their work/life balance and reevaluate what really matters. And, these moments of clarity are unlikely to be forgotten anytime soon. Workers want a change in their working lives and are prepared to leave their jobs if they don’t feel support for their mental health at work.   
 
For instance, according to a FlexJobs survey, 56% of workers listed flexibility in their workday as the top way that their employer could better support them. In fact, remote work is considered the most important element to compensation and benefit packages, ranked only behind salary. Encouraging time off and offering mental health days were tied for second at 43%, and 28% said increased PTO and better health insurance were needed. Evidently, adopting a remote or hybrid work model could go far in many organizations, although that may not always be realistic depending on the role or industry. Fortunately, there are other ways that employers can ensure employee wellbeing. 

Actionable Ways to Prioritize Mental Health for Employees

employee mental health

The problem is clear: Employees are suffering mentally, emotionally, psychologically and even physically. So, to effectively prioritize the mental health of employees, it must be woven into the fabric of a company’s culture. The following are a few actionable ways you can do so. 

Effective Leadership and Mental Health at Work

As with any meaningful cultural change, leader buy-in is essential—and mental health prioritization in the workplace starts at the top. By demonstrating awareness, compassion and openness toward mental health, leaders can reduce employee concerns of being perceived as weak or vulnerable if they come forward with an issue. And, the most successful leaders know that leading by what they do is far more effective than what they say.

In an article on post-pandemic mental health predictions from Forbes, Adam Weber, SVP of community at 15Five, said,

“If executives want their employees to prioritize their mental health, they need to be doing the same in a very visible way. It’s one thing to encourage people to take time off for therapy or a mental health day, but most leaders have yet to take the next step of doing that themselves in a transparent way.”

Adam Weber, SVP of community at 15Five

Leaders should also regularly and actively listen to their employees; having open and honest conversations with employees about what matters to them and how they’re feeling mentally and emotionally is critically important. For example, in a study with Qualtrics and SAP, Harvard Business Review found that nearly 40% of global employees said no one at their company had asked them how they were doing. Conversely, ensure that your leaders are creating a safe space during one-on-one meetings with their staff to bring forward any worries, anxieties, struggles and concerns.  

In the People Managers’ Guide to Mental Health, UK-based mental health charity Mind and international champion for better work CIPD offer the following suggestions for a management style that promotes employee mental health:  

  • Create realistic deadlines. 
  • Communicate job objectives clearly. 
  • Deal with problems as soon as they arise. 
  • Give employees the right level of responsibility. 
  • Encourage participation from the whole team. 
  • Act as a mediator in conflict situations. 

When managers and executives are on board with prioritizing mental health, the groundwork is laid for a culture that acknowledges and protects all aspects of employee wellbeing.   

Recognize the Signs of Mental Illness in the Workplace

Once top-down buy-in is achieved regarding the importance of employee mental wellbeing, it’s important for employers to understand and be able to spot the early signs of mental health issues in the workplace—and know how to respond. While employers should not give advice about a mental health problem (as they’re rarely qualified to do so), identifying warning signs and responding appropriately can help prevent issues from escalating. This awareness is also a critical component of a culture that prioritizes the mental wellbeing of its employees.  

Early indicators of a potential mental health struggle may include:  

  • A sudden change in the employee’s work habits 
  • A dramatic difference in an employee’s personality 
  • An increase in absences or arriving late to work 
  • A sudden inability to control extreme emotions 
  • Social withdrawal 

If you notice any of these red flags, or if an employee approaches you with concerns regarding their mental health, be sure to approach the topic carefully and with respect. Make them comfortable by showing empathy and compassion, and reassure them that there is no judgment or risk to their professional reputation.  

Organization-Wide Training

Beyond identifying the warning signs of mental health concerns, employers must also equip employees at all levels of the organization to manage issues as they arise. In a recent global managers’ survey from Yahoo, less than one-third of managers said they felt equipped to handle the mental health needs of their team and 80% of managers worried about using the wrong language when addressing sensitive topics like mental health.

Additionally, some individuals may feel more comfortable bringing forward a concern to a peer, as opposed to their leader. For this reason, it’s critical to educate all employees on the best way to manage these situations. Plus, the right training can help bridge the gap between mental health awareness and effectively meeting the mental health needs of the workforce. Investing in mental health training for all levels of the organization will pay dividends in employee wellbeing and retention. Formal learning programs can also help substantially move the needle by debunking myths, reducing stigma, and building skills to appropriately and effectively manage concerns.

Employee Resource Groups 

If you don’t have the budget to invest in training, mental health employee resource groups (MHERGs) are a low-cost way to build a culture that prioritizes employee wellbeing. Regardless of the segment of your employee population that they represent, ERGs provide employees with the unique support that only those with shared experiences can provide.  

According to Bernie Wong, manager of research and design at Mind Share Partners, MHERGs are “an effective resource that reduces mental health-related stigma through an evidence-based model of social contact, peer support and education.” Further, Wong believes that MHERGs should be open to the general employee population and that participation should be encouraged for all employees—regardless of their mental health needs—so that belonging to the group doesn’t “out” someone as having a mental health issue. This also ensures that membership doesn’t violate employee privacy rights.  

At PeopleScout, our Healthy Minds Collective is an ERG that “inspires individuals to enrich their mental health and wellbeing by enhancing the mind, body and spirit connection.” Additionally, our team in the Europe/Middle East/Asia region (EMEA) also created a group called “Here For You.” This team of volunteers received the training and certification* required to serve as “Mental Health Responders” to provide employees with a confidential channel for reporting mental health concerns and share valuable resources with employees. 

Even if employees choose not to participate, simply making employees aware of ERGs such as these and openly communicating about group activities and discussions can go a long way in normalizing mental health in the workplace, which helps foster a culture of inclusivity and emotional wellbeing. 

* Level 2 Award in Mental Health: Workplace Responder qualification from St. John Ambulance service 

Employee Assistance Programs 

In addition to employee resources and training, comprehensive health benefits that include mental health services are quickly becoming a requirement, not a perk, according to Corporate Wellness Magazine. These benefits (or lack thereof) are influencing employees’ decisions about staying in their current job versus looking for a new one. For instance, in Lyra Health’s 2022 State of the Workforce Mental Health, it was reported that 84% of employees surveyed indicated that it was important that a prospective employer offer “robust and comprehensive mental health benefits,” with 29% saying it was “very important” and 55% saying it was “somewhat important.” 

During COVID-19, many companies added or expanded their Employee Assistance Programs (EAPs) to help employees cope with the added stress, uncertainty, personal loss and safety concerns associated with the pandemic. However, as we’ve learned, heightened mental health issues aren’t dissipating anytime soon. Therefore, providing employees with access to quality, convenient and affordable mental health care is more important than ever.  

Encouragingly, many employers are catching on to the need for comprehensive health benefits to attract and retain employees, as well as improve employee satisfaction and experience. As an example, Kara Hoogensen, senior vice president of specialty benefits at Principal Financial Group, said EAPs, telehealth and mental health programs were among the top benefits that employers planned to increase in 2022.  

Employers across the globe are recognizing the importance of supporting and protecting the mental health of their employees as a vital component to the future success of their business. However, although we saw a rise in conversations around mental health during COVID-19, the stigma still remains. Therefore, above all else, practice normalizing conversations about mental health and creating a safe space to raise and address issues. Additionally, encourage employees and managers to openly use the term “mental health” and integrate associated language into corporate training, company newsletters, meeting agendas, and more to make it clear that your workplace acknowledges and prioritizes mental wellbeing. Finally, practice self-care at all levels of the organization—in a visible way—to assure employees that they can and should do the same. 

First Nations Candidates: Creating More Opportunities in the Workplace

At PeopleScout APAC we are committed to providing you with information to help guide you on your D&I journey. We aim to cover a wide range of D&I topics, including issues regarding BIPOC, the LGBTQ+ community, gender gaps, people with disabilities and more. In this article, we cover the history and importance of NAIDOC Week and offer advice and recommendations for employers looking to build more inclusive workplaces for First Nations peoples.

Each year in Australia, NAIDOC Week is observed in July to recognise the contributions of the First Nations and Torres Strait Islander communities to history and achievements of Australia. It’s an occasion to celebrate the oldest, continuous living cultures on Earth.

NAIDOC Week takes its name from the National Aborigines and Islanders Day Observance Committee. The annual celebration stems from The Day of Mourning, which was first held as a protest to Australia Day on 26 January 1938, the 150th anniversary of the arrival of the First Fleet, marking the beginning of the colonisation of Australia. Aboriginal Australian were protesting the mistreatment of their ancestors and the seizure of land and resources from the First Nations peoples. It became an annual tradition and evolved into a week-long event in 1975 resulting in NAIDOC Week.

Aboriginal and Torres Strait Islander peoples have a rich and ancient history, and each person brings their unique views and experiences to the workforce. Creating career opportunities for First Nations peoples in integral to a workplace diversity and inclusion (D&I) program. In this article, we’ll provide an overview of the First Nations peoples, discuss the challenges these Australians are facing in the workplace and share actionable strategies your organisation can leverage to create opportunities for Aboriginal and Torres Strait Islander workers.

Who are First Nations Australians?

“First Nations Australians”, is a general term that includes two distinct cultural groups—Aboriginal and Torres Strait Islander peoples. Within these groups sits a wide array nations, islands, tribes, clans and communities, each with their own culture, language and beliefs.

Australia’s First Peoples cultures developed over 70,000 years on the continent now known as Australia, making them the world’s oldest living cultures. Aboriginal peoples come from all regions of Australia. Torres Strait Islanders originate from a group of 200 islands off the northern tip of Queensland, south of Papua New Guinea. Each Aboriginal and Torres Strait Islander person will have their own specific culture and ancestral homeland with which they identify.

A Brief History of Oppression of Australia’s First Peoples

Australia was originally founded as a penal colony for Britain. On 26 January 1788, a fleet of 11 British ships carrying 700 convicts arrived at the colony to establish an agricultural work camp.

Aboriginal populations were subjected to forced labour and eventually segregated. As recently as the 1970s, Aboriginal children were forcibly removed from their families by Australian Federal and State agencies and put into institutions or placed with white families in a misguided attempt to assimilate them into white society. In addition to abuse and neglect, these children were deprived of learning their oral culture as parents were unable to pass down their traditions to these Stolen Generations—and much has been lost.

In 1967, Aboriginal peoples were granted citizenship, which started a journey of slow progress towards reconciliation in Australia. With unanimous support from Parliament, the Council for Aboriginal Reconciliation was established in 1991 to raise awareness of the history of the treatment of First Nations peoples in Australia. Today, the Council of Australian Governments (COAG) have set out ambitious targets to remedy the disadvantages they now face as a result historical harm.

First Nations Peoples in the Workplace

The Closing the Gap strategy was created 2008 to address six major areas of improvement relating to health, education and employment. The 2020 Closing the Gap report, shows big strides made around education. While still lower than non-Indigenous Australians, 66% of First Nations Australians aged 20-24 years have completed a Year 12 level of education or higher—up 21% from a decade ago.

However, despite educational advancements, First Nations people remain largely underrepresented in the workplace. In 2018, the employment rate of Aboriginal and Torres Islander peoples was around 49% compared to around 75% for non-Indigenous Australians. Unfortunately, not much improvement has been made over the last 10 years with just 0.9% growth in the employment rate for Indigenous Australians.

To counteract these concerning trends, many organisations are now executing against a Reconciliation Action Plan (RAP), which sets out how they will contribute to reconciliation with Aboriginal and Torres Strait Islander peoples and creating meaningful opportunities for them. An important part of a successful RAP is a dedicated strategy for recruitment of First Nations peoples.

“Reconciliation isn’t a single moment or place in time. It’s lots of small, consistent steps, some big strides, and sometimes unfortunate backwards steps …”

Karen Mundine, Chief Executive Officer, Reconciliation Australia

Strategies for Improving First Nations Talent Acquisition Outcomes

Although a small talent pool, Aboriginal and Torres Strait Islander workers can add huge value to your organisation. Increasing the number of Indigenous Australians in your workforce will help you reflect your community and increase your understanding of your cross-cultural customer base. Focusing on Indigenous employment can open up additional business opportunities—including government contracts—and aid in the expansion your revenue potential. 

The majority of Australians (59%) say they would like to work with a First Nations person, and 66% say they would employ an Indigenous Australian given the opportunity. So how can employers attract, hire and create more opportunities for First Nations peoples?

At PeopleScout, we have developed this five-pillar approach to a First Nations resourcing strategy:

1. Labour Market Insights

Your strategy should start with developing a deep understanding of your First Nations target audience. Conduct labour market research in all regions in which you’re hiring to understand the size of the talent pool and gain insight into current employers and role types and common skills.

Working with a First Nations resourcing consultant can help you understand the drivers and motivators of your First Nations audiences. Combine this with demographic data to create a talent persona that informs your recruitment marketing messages so they resonate with First Nations talent.

2. Community & Stakeholder Engagement

Start by communicating with indigenous leaders and educating your recruitment partners—to drive accountability and positive outcomes for any Reconciliation Action Plan (RAP) you have in place and how talent acquisition fits in. This is also a good time to ensure all your sourcers and recruiters have completed cultural awareness training. You should also share the labour market insights you gathered so they have a clear understanding of the skill sets that exist within the First Nations communities and how they map to your business.

Once you’ve informed your internal stakeholders, it’s time to identify groups within you’re the First Nations community and start establishing relationships. These could include schools and universities (and Aboriginal and Torres Strait Islander student groups), community groups, social media groups and more. This will help build awareness of your organisation and lay the foundation for referrals to your roles.

3. Attraction

Start by reviewing your existing employer value proposition (EVP) to ensure it’s relevant to a First Nations audience. It’s important at this stage to have a feedback session with your existing First Nations employees or consultants to further develop your employer brand messaging to understand cultural sensitivities in a respectful way that values indigenous knowledge and practices.

Then, update your careers page and any recruitment marketing assets and creative, if needed. You may also consider creating a dedicated First Nations career page. Using these materials, you can actively promote your positions to the community groups with which you’ve been engaging.

4. Assessment & Selection

This pillar is all about ensuring more First Nations candidates progress through each stage of the recruitment process to ultimately increase hires. 

It’s crucial to partner with your hiring managers to ensure they’re aligned with your diversity hiring targets and how your organisation’s RAP might impact their business unit. You should also present them with your labour market insights which will be the basis of an important conversation around required skills within the available talent pool. Your recruiters and hiring managers should agree on where there is flexibility within the technical capabilities for each role—what can be developed on the job versus what skills they need to have from the start in order to be successful. Then, when reviewing candidates and applicants, you can view them through the lens of transferrable skills that an individual can bring to the role—not strictly for exact experience.

The assessment and selection stage of the recruitment process can often be where most roadblocks lurk for First Nations candidates, so it’s important to assess your candidate experience to root out anything that may negatively impact Aboriginal or Torres Strait Islander candidates. Document any recruitment process changes and present these guidelines to hiring managers.

As they move through your recruitment process, it’s important to gather feedback from First Nations candidates. Candidate NPS is a good way to gauge the experience of Indigenous candidates versus non-Indigenous and uncover any areas for improvement. Share this data amongst recruiters and hiring managers and adjust as needed to ensure ongoing success.

5. Reporting & Analytics

No First Nations talent acquisition strategy or RAP will be successful without measurement and regular reporting on progress.

The first step here is to define your success measures. These may include:

  • Level of interest / number of applicants from First Nations peoples
  • Candidate source (can help you determine if certain community relationships need more attention and inform your recruitment marketing campaigns)
  • Candidate quality
  • Pipeline data showing the number First Nations candidates at each stage of the recruitment process
  • Number of First Nations people hired
  • Retention rates

The ability to report on these metrics may require you to evaluate your recruitment analytics technology and upgrade your tech stack if needed. Look for a tool that lets you build an RAP dashboard that included modules that show data specific to your First Nations recruitment process.

As you build your dashboards and determine what to include, think about which stakeholders within your business should see the data and what they should see. Your C-suite, talent acquisition teams and hiring managers will all have different needs and concerns. Regularly analysing this data and trends over time will go a long way to ensure you achieve your First Nations recruitment outcomes.

First Nations Peoples & Workplace Diversity

To stay competitive in today’s challenging recruitment landscape, diversity and inclusion must be at the core of your talent strategy. When candidates and customers see diversity within your business—including First Nations employees—they’re more likely to invest their time and resource in your organisation. By celebrating the cultures of First Nations peoples and creating opportunities for them to thrive, you can foster long-term reconciliation and respect for this diverse talent pool—for NAIDOC Week and beyond.

Diversity in the Workplace: A Time to Value Your Colleagues of All Faiths

By Sian Blurton, Client Relationship Director, EMEA

I was lucky enough to spend the past 4.5 years of my career in Dubai. During this time, I embraced a different culture, immersed myself in understanding and educating myself around the Islamic faith and its celebrations. I would like to take this opportunity to thank my Muslim colleagues and their families for the kindness shown to me during my time as an expat.

Our different faiths had the outcome inclusivity for all.

A generosity of spirit is displayed during Ramadan in the Muslim world. I had the honour and pleasure to work on food bank distribution for those less fortunate, and witnessed my Muslim colleagues and friends give money and gifts to those less fortunate.  

Fasting during the month of Ramadan is not about disappointment or deprivation. It is a form of discipline, and the opportunity to achieve clarity and a deeper connection with one’s faith.

Ramadan is a time of reflection. Some may choose to use the month to start anew. Some make resolutions to be kinder. Ramadan is all about being the best YOU possible. something I know I have learnt from.

In addition, I highly recommend attending the amazing Iftar, the meal in which Muslims break their fast at sunset, with friends.

To all my Muslim friends and colleagues across the world, when Ramadan commences tomorrow on 2 April, I will be thinking of you, remembering all you taught me about Ramadan, and thanking you for the love and kindness you have shown. We all should take time to reflect, be humble and be the best versions of ourselves that we can be.

As-salamu alaykum – RAMADAN KAREEM

Asian American & Pacific Islander Diversity & Inclusion in the Workplace

At PeopleScout, we are committed to providing you with information to help guide you on your DE&I journey. We aim to cover a wide range of DE&I topics, including issues regarding BIPOC, the LGBTQ+ community, gender gaps, people with disabilities and more. In this article, we cover the history and importance of Asian American and Pacific Islander (AAPI) Heritage Month and offer advice and recommendations for employers looking to build more inclusive workplaces for AAPI workers. 

Each year in the U.S., Asian American and Pacific Islander Heritage Month is observed during the month of May to recognize the many contributions and influence of the AAPI community to the history, culture and achievements of the U.S.  

Starting in 1979, this recognition was initially observed from May 4 – May 10 as Asian/Pacific American Heritage Week. In 1992, U.S. Congress officially annually designated May as Asian/Pacific American Heritage Month. In 2009, Asian/Pacific American Heritage Month was renamed to AAPI Heritage Month, as we know it today.  

AAPI Heritage Month is celebrated in May for two main reasons. The first is to commemorate the first known Japanese immigration to the U.S. on May 7, 1843. The second is to honor the completion of the transcontinental railroad on May 10, 1869—a construction that was largely aided by the labor of over 20,000 Chinese workers. 

Asian Americans and Pacific Islanders have made a lasting impact on the history of the U.S. and will no doubt be just as instrumental in its future accomplishments and successes. But are these Americans receiving the recognition, respect and inclusion they deserve?  

In this article, we’ll provide an overview of which ethnic groups are included in AAPI, discuss barriers this group may face in the workforce and share actionable steps your organization can take to foster inclusivity among AAPI employees. 

Who are Asian Americans and Pacific Islanders? 

According to the Asian Pacific Institute on Gender-Based Violence, AAPI can be defined as “all people of Asian, Asian American or Pacific Islander ancestry who trace their origins to the countries, states, jurisdictions and/or the diasporic communities of these geographic regions.” 

Let’s break this down further. While keeping in mind that personal identifications can be complex and often overlapping, with not all Asian people identifying as American, and depending on one’s background and upbringing, consider this list of terms to help keep track of who might fall into the larger AAPI community: 

  • AAPI: Asian American and Pacific Islander. This term generally includes all people of Asian, Asian American or Pacific Islander descent. 
  • Asian: A person having origins in any of the original peoples of the Far East, Southeast Asia or the Indian subcontinent. 
  • East Asian: A person of Chinese, Taiwanese, Japanese, Korean or Mongolian descent. 
  • South Asian: A person of Indian, Bangladesh, Sri Lankan, Nepali or Pakistani backgrounds. 
  • Southeast Asian: A person of Filipino, Cambodian, Vietnamese, Lao, Indonesian, Thai or Singaporean descent. 
  • Central Asian: A person with origins in the original peoples of Kazakhstan, Kyrgyz Republic, Tajikistan, Turkmenistan and Uzbekistan. 
  • Pacific Islander: A person with origins in the original peoples of Polynesia, Micronesia and Melanesia. 
  • West Asian: A person with origins in the original peoples of Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates or Yemen. 

There is immense diversity among members of AAPI heritage, and their ancestry and origins vary across the U.S. Here are visuals of the top ancestry groups and top countries of birth for AAPI immigrants based on research from the New American Economy

AAPI meaning
asian american diversity

Asian Americans and Pacific Islanders in the Workforce 

While the Asian American population is growing faster than any other group in the U.S., the same cannot be said for the rate at which this group is promoted into positions of leadership in organizations across the country. 

  • According to data from the EEOC, white-collar Asian American workers are the least likely group to be promoted into management roles—less likely than any other race. 
  • According to Bain & Company, while 9% of the professional workforce in the U.S. identifies as Asian, only 2% of CEOs do. 
  • The AAPI community suffers from high levels of income inequality, with AAPI workers in the top 10% of the income distribution earning nearly 10 times what AAPIs in the bottom 10% do.  
  • Insider shares a 2020 analysis of the C-suites at Fortune 500 and S&P 500 companies, finding that just 5.6% of the total executives in the study identified as Asian or Indian. 
asian demographics

So, what’s the reason behind these massive gaps? In a nutshell: stereotypes.  

AAPIs have often been mislabeled the “model minority,” a term that stems from a New York Times article published in 1966 which praised Japanese Americans for overcoming prejudice, respecting authority, achieving academic excellence and “subordination of the individual to the group.” And according to CNBC, the model minority myth “also paints Asians as a monolith, when in fact some 23 million Asian Americans trace their roots to more than 20 countries in East and Southeast Asia and the Indian subcontinent.” 

Over the years, this description has come to stereotype all AAPI people as hardworking, smart, well-educated and faithful to their superiors. However, there are pitfalls to this idea—by placing Asian Americans on a pedestal for minority success in America, we have inadvertently made circumstances far worse for this community.  

By characterizing this group as having a higher level of “success” than the typical immigrant or other racial/ethnic group, it glosses over and seeks to erase the struggles, barriers and different challenges and experiences AAPIs face. Moreover, the same descriptors that have come to define “model minority” have also deemed this group unfit for leadership roles and promotions, due to a perceived lack of creativity, ambition and confidence—painting AAPIs as submissive and not “leadership material.” 

What’s more, new research finds that Asian employees report feeling the least included of all demographic groups in the workplace, including Black and LGBTQ+ workers. This research from Bain found that only 25% to 30% of employees across all geographies, industries, and demographic groups say that they feel fully included at work, with only 16% of Asian men and 20% of Asian women feeling the same. 

aapi meaning

Strategies to Foster AAPI Diversity, Equity & Inclusion 

Spread Awareness  
Because AAPIs have for so long been characterized as the “model minority,” non-AAPIs may not realize the extent of the barriers to which this group faces daily in the workforce. Employers should spread awareness of the leadership gap AAPI workers face and fold AAPI-related topics into organizational diversity and inclusion efforts. This can include bias training and learning programs to help make stakeholders and employees aware of the distinct obstacles facing AAPI workers. 

Target Recruitment 
The first step in building a diverse workforce is ensuring your organization is inclusive of all types of people—including AAPIs. According to the EEOC, one of the most common barriers for AAPI employees and applicants is a lack of targeted recruitment. Employers can combat this by establishing targeted recruitment plans that include goals and deadlines for attracting AAPI candidates, and by partnering with universities and organizations with a high percentage of AAPI students or professionals looking to advance in their careers. Organizations should also be sure to monitor and modify the plan as needed. Talent technologies like PeopleScout’s Affinix can help make this process simple with diversity dashboards that track progress toward specific goals. 

For more on diversity recruiting strategies, check out this PeopleScout article: The Future of Diversity Recruiting: Reevaluating Traditional Methods & Questioning Accepted Wisdom

Invest in AAPI Growth and Development 
For employers looking to diversify their leadership, developing a program that specifically invests in AAPI employees is a great way to start. Consider identifying top-performing individuals and providing them with opportunities to demonstrate their leadership abilities (i.e., more responsibility, a big project, presentation, etc.). Organizations can also provide these employees with mentorship and designated training paths to encourage promotion and growth. 

Create Employee Resource Groups 
Employee resource groups, or ERGs, are a great way to help employees within an organization build community and share a common cause—such as interests, backgrounds and identities. An ERG focused around AAPIs can help these employees feel at home within an organization and can also serve as a community for non-AAPIs who want to learn more about the experiences of this diverse group. ERGs are also a great way to improve retention rates, because when employees truly feel included, they are more likely to stay at an organization.  

At PeopleScout and the broader TrueBlue organization, we are proud to have the Asian Collective of Employees (ACE) ERG, a trustworthy forum where AAPIs and allies can share ideas, perspectives and professional experiences, to accelerate business and career growth, and increase cultural awareness. 

Elevate AAPI Voices 
With a rise in anti-Asian hate crimes following the COVID-19 pandemic, AAPIs were abruptly reminded that their sense of belonging in a predominately white society is often conditional. And with the Stop AAPI Hate National Report finding that businesses are the primary site of discrimination at 35%, organizations can make a powerful impact by addressing and acknowledging incidents and offering open forums for discussion among employees. By amplifying AAPI voices and perspectives, AAPI employees will feel comfortable sharing their thoughts, feelings and experiences in a safe space while knowing their employer cares. In addition, organizations can host speaker events featuring AAPI leaders and top performers within the company to highlight contributions and allow other AAPIs to see examples of success within the workplace. 

Celebrate AAPI Month 
AAPI month is a great opportunity for organizations to celebrate AAPI heritage and contributions and show employees that their unique cultural differences are valued. Consider these ideas for celebrating AAPI Month within your organization: 

  • Host an AAPI author book club 
  • Order lunch from a local AAPI restaurant 
  • Raise funds for an AAPI nonprofit 
  • Host an AAPI history and trivia night 
  • Spotlight AAPI employees on internal channels 

Asian American DE&I as a Continuous Journey 

The U.S. continually becomes more diverse, and so do organizations and the people in them. For organizations to stay competitive, diversity, equity and inclusion are non-negotiable. A truly diverse company will include people from all backgrounds at all levels of the organization—including in leadership roles. And when candidates and customers see that level of diversity, they’ll be more likely to invest their time and resources with those businesses. 

However, diversity without inclusion does nothing for people nor businesses. In order to retain your diverse employees, you’ll need to understand who they are, celebrate their heritage and invest in their growth. It is our responsibility as employers to identify groups who need amplification in the workforce—like AAPIs—and to foster long-term inclusion, representation and respect.

Data & Diversity: Using Analytics to Achieve your DE&I Goals

Diversity sourcing is a top priority in talent acquisition. A recent PwC survey found that 57% of CFOs planned to invest in diversity and inclusion initiatives in the next year. But, with investment comes accountability; you can’t track and report your progress without the proper technology tools. So, as employers continue to prioritize diversity, equity and inclusion, talent leaders need the proper tools to understand the progress they’re making toward reaching their DE&I goals.

Additionally, despite the progress made throughout the last few years, employers still have a long way to go. In fact, according to a survey by Boston Consulting Group, only 25% of employees from underrepresented backgrounds said that they had benefited from their company’s diversity and inclusion programs—despite the fact that most companies have these programs in place.

In this article, we’ll discuss how the right technology tools can help measure and improve diversity, equity and inclusion in your recruitment process.

Optimizing Diversity Sourcing

DE&I hiring efforts start at the beginning with diversity sourcing; you can’t hire diverse candidates without a diverse pipeline. And, to build a diverse candidate pipeline, you need to track who your candidates are and which of your sourcing channels and campaigns bring them into the recruitment process.

To further understand who your candidates are, it’s essential to capture their demographic information in your applicant tracking system (ATS) through self-identification via the employment application. However, because some candidates from underrepresented groups may feel uncomfortable disclosing this information in an application, it’s best practice to also ask for self-identification after you extend an offer or when a new employee goes through the onboarding process.

Then, track the sourcing channel through your candidate relationship management (CRM) software, which is critically important to track your recruitment marketing campaigns, as well as sources. Simply tracking that a candidate came to your careers site through LinkedIn isn’t enough; you need to know if a specific campaign on LinkedIn influenced their decision to apply.

Often, these data points are stored in different systems. But, a reporting tool can help synthesize your data and visualize trends. Specifically, with PeopleScout’s Affinix™ Analytics diversity dashboards, you can track how diverse candidates are entering your pipeline in real time. Then, by tracking how candidates progress through your funnel, you can determine which sources and campaigns bring in the highest-quality candidates from underrepresented groups. From there, you can then adjust your sourcing spend to maximize the channels and promotions that bring in the most and highest-quality candidates.

For instance, you may find that a recruitment marketing campaign you’re running on LinkedIn that features diverse faces and real employee stories is bringing in far more diverse candidates than the same campaign on Facebook. You could then shift budget from the Facebook campaign to the LinkedIn campaign, thereby optimizing your channels. Additionally, you could compare the LinkedIn campaign featuring diverse employees to a different LinkedIn campaign featuring your office space and benefits package to see which type of content resonates best with candidates.

As an example, when one PeopleScout industrial client wanted to add more women to its primarily male workforce, we partnered with the company to build out a recruitment marketing initiative featuring the organization’s female employees. In tracking the results of the campaign, our client was able to see a marked increase in female applicants and hires tied directly to the recruitment marketing initiative.

Optimizing Diversity Sourcing  Data to Gather •	Candidate self-identification •	Sourcing channel •	Campaigns as sources •	Tracking the candidate from application to hire  Goals •	Determine sourcing channels that produce strong candidates from underrepresented groups •	Adjust spend to maximize applicant diversity  •	Measure the success of your diverse campaigns and recruiting strategies

Identifying Barriers in Your Process

Building a more diverse, equitable and inclusive process doesn’t stop with sourcing; if you’re bringing a robust slate of diverse candidates into your pipeline, but very few candidates from underrepresented groups are actually hired, you may have a barrier somewhere else in your process: This could be an assessment with an unintentional bias; a recruiter or hiring manager who could benefit from more training; or an issue with your employment offers. In this situation, the right data can help determine exactly where the issue is occurring in your process and whether changes would result in a more equitable recruitment process.

data accurately. Then, in your reporting tool, you’ll be able to identify if a particular step in your process precipitates a drop in candidate diversity.

For instance, your reporting may show that a recently added video interview step resulted in more candidates from diverse backgrounds dropping out of your funnel. In this case, you could try converting the video interview to a phone or on-demand audio interview to see if it improves results. Similarly, your reporting could show that you have one recruiter or hiring manager with a higher percentage of diverse candidates falling out, which could lead to an opportunity to implement more training. Or, you could see that candidates from diverse backgrounds are successful throughout your recruitment process, but then turn down your employment offers. If that’s the case, then you may want to look at your benefits, offer process or employer value proposition.

Identifying Barriers in Your Process

Data to gather
•	Candidate and new hire self-identification 
•	Candidate progress through the recruitment funnel 
•	Reason for candidate rejection 
•	Recruiter and hiring manager trends 

Goals 
•	Identify where candidates from underrepresented groups are dropping out of your interviewing and screening process
•	Adjust to reduce unconscious bias in diversity sourcing

Using Surveys to Improve Inclusion

Our first examples focused on improving diversity sourcing and equity in the recruitment funnel, but you can also use data to measure and improve inclusion. Your goal is to understand how candidates feel about your hiring process, as well as how new employees feel about your onboarding process and company culture—and the best way to measure this is to simply ask them.

In fact, you can and should survey candidates at different stages of your recruitment funnel. Fortunately, there are a variety of candidate survey tools that you can integrate into your ATS to automatically ask candidates for feedback about their experiences, which can then provide critical insights about points where you may be alienating certain candidates. Yet, very few employers regularly ask candidates for feedback about the recruitment process: According to a survey by PeopleScout and HRO Today, only 29% of employers in North America regularly ask for candidate feedback, while 33% never do so. In Europe, the Middle East and Africa (EMEA), the data is somewhat better, with 42% of recruiters reporting that they regularly request candidate feedback, whereas 24% say that they never do.

Essentially, there are two different ways you can gather and gauge the results of your surveys, and it all comes down to the questions that you ask. A strong survey will have a mixture of both scored questions and open text responses; the scores help you identify trends over time, while the text responses help you drill into specifics.

Surveys can also help measure your success and identify problem areas—especially when coupled with your recruiting data. For example, if you ask candidates how they feel about the interview process and those scores start to trend downward, you can review your recruiting data to see if you notice any changing trends. Likewise, if you see more candidates from underrepresented backgrounds dropping out just before or after an interview, you can evaluate and determine why your interview process is negatively affecting candidates—especially if you also have text responses that provide specific feedback.

Going a step further, you can also survey new hires to measure inclusion in your onboarding process. A Gartner study featured in the Harvard Business Review identified seven factors that can provide a holistic view of inclusion within your organization:

  1. Fair treatment: Employees at my organization who help the organization achieve its strategic objectives are rewarded and recognized fairly.
  2. Integrating differences: Employees at my organization respect and value each other’s opinions.
  3. Decision-making: Members of my team fairly consider ideas and suggestions offered by other team members.
  4. Psychological safety: I feel welcome to express my true feelings at work.
  5. Trust: Communication we receive from the organization is honest and open.
  6. Belonging: People in my organization care about me.
  7. Diversity: Managers at my organization are as diverse as the broader workforce.

Then, if your survey finds that new hires from underrepresented backgrounds feel less of a sense of belonging or less safe expressing their true feelings at work, you can evaluate and improve your onboarding process and, through further surveys, measure the influence of any changes you make.

Using Surveys to Improve Inclusion  Data to Gather •	Candidate and new hire self-identification  •	New hire survey responses  •	Onboarding survey responses  •	Candidate survey responses  Goals •	Identify and remove barriers in your hiring process •	Identify and remove barriers in your onboarding process •	Measure employee engagement and inclusion

As employers continue to work to improve diversity sourcing, equity and inclusion within their organizations, it’s critical to have the right tools in place to identify opportunities for improvement and measure success. Talent acquisition leaders play an important role in achieving those goals, and a trusted RPO and technology partner can provide valuable insights and market trends. To learn more about what talent leaders can do, download our ebook, Progress in Action: Moving Toward a Globally Diverse and Inclusive Workplace.