Preparing & Planning for a Hiring Recovery

I don’t need to tell you how different the world, economy and talent landscape look today compared to just nine months ago; we’ve all experienced it within our organizations, on our teams and in our own homes. However, despite the uncertainty of 2020, we can be sure that the job market will recover and hiring will begin in earnest once again. And, although we don’t know exactly when this will happen, now is the time to prepare.

As I write this article, we are moving into fall in the U.S. Cities and states are reopening at different rates, and some regions are shutting down or adding new restrictions as clusters of COVID-19 cases pop up. Meanwhile, employers are dealing with new challenges as students head back to school – leaving parents functioning as both employee and teacher – and several large companies are anticipating new rounds of furloughs and layoffs. 

On top of all that, how do you plan for your organization to start hiring again? In this article, I’ll outline: the biggest challenges employers will face; how a recruitment process outsourcing provider is uniquely positioned to help with a hiring recovery surge; and what employers should be doing right now.

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A Challenge of Scale

First, employers preparing for recovery face the issue of scaling their internal talent acquisition teams. Unfortunately, throughout the crisis, many have had to make reductions to their teams, limit or cancel contracts, and set aside projects. However, scaling back up in anticipation of a hiring recovery surge isn’t a simple process because the individuals who were laid off or furloughed may have found other positions inside or outside of your organization, or there may be another reason that they’re unavailable for work.

This creates three questions about how to manage your internal team when you need to ramp up hiring again:

  1. How quickly do you want to rebuild your own talent acquisition team?
  2. How much risk do you want to take with the internal operational cost involved in pulling those workers back? 
  3. How realistic is it for a team to take on all of the challenges included in your hiring recovery, including reigniting talent pipelines and implementing new technology?

Meanwhile, the shift in the economy makes answering these questions more complicated. Plus, at many organizations, we’re already starting to see that recovery hiring volumes will be higher than those that the previous team was managing. For instance, organizations like retail stores and quick-service restaurant chains have been operating with low staff. But, eventually, they’ll need to undergo a large hiring recovery surge to get back to normal staffing levels before leveling out to their pre-pandemic hiring volumes. What’s more, even if you decide to bring back your full internal talent acquisition team, you’ll need to decide if they’ll be able to handle this additional, temporary volume.

The other factor to consider when evaluating if your internal team is prepared to scale is the current high unemployment rate, which will translate into high applicant volumes. Nine months ago was one of the most difficult job markets to hire in; it was challenging to find someone for virtually every job, and recruiters were dealing with low volumes of applicants. Fast forward to today and now we’re seeing scores – if not hundreds – of applicants for every job posting. As such, talent acquisition teams will have to deal with not only more job postings, but also more applicants – which could potentially create a poor candidate experience if recruiters are overwhelmed and don’t follow up with candidates.

So, to be prepared to take on higher hiring volumes, employers need to decide whether they will build their internal team or work with a partner. And, for leaders looking to reduce risk as recovery continues and the future is uncertain, working with an RPO provider is the best solution.

The Value of RPO

As an RPO provider, PeopleScout can immediately fill in the gaps and help teams scale. Specifically, we bring the expertise, the insights from across our client base and the people needed to supplement spikes in hiring.

Furthermore, depending on the needs of each organization, we can also: create a more automated hiring process; bring technology solutions; assist with sourcing strategies; or work on diversity and inclusion projects. Plus, we can provide value either through ongoing, operational support or on a strategic, project-by-project basis. Essentially, an RPO provider can provide businesses with the flexibility and scalability they need for the next several months – and potentially longer as the virus continues to affect the economy.

Hiring Recovery Value of RPO

At PeopleScout, we have clients across different industries, segments of the market, geographies and sizes. As you can imagine, each client has its own unique situation, solutions, best practices and lessons learned. As a result, we can bring that broad expertise to each of our clients and use that experience to craft the best solution for each employer’s needs.

In particular, when I think about the current challenges of scale from an RPO perspective, there are two significant ways in which we can help: 1) We can supplement internal talent acquisition teams by bringing in additional recruiters, and 2) we can add technology – automation technology and digital tools – to handle the increase in volume of hires and applications.

The best part is that when it comes to scaling with an RPO partner, the process is seamless on the employer’s end. That’s because we: develop a relationship as early as possible and train our teams on your processes; introduce them to your hiring managers; and prepare the right technology suite for your needs. That way, our teams are trained and ready to go, but we don’t start our work until you are ready to hire. Then, when hiring begins, you don’t have to worry about finding recruiters and getting them up to speed. Instead, when it’s time to flip the switch and start hiring, our teams are able to begin working very quickly.

At PeopleScout, we have two ways to accomplish our speed to scale: 1) our industry-specialized flex team of recruiters can be activated on short notice, and 2) our global delivery centers provide 24/7 support and recruiting capabilities that enable a faster recruitment process. Consequently, we can scale up these experienced recruiters very quickly. Then, as your needs change, we can scale the team back down.

Our teams also rely on our technology solutions to ramp up quickly. With AffinixTM Virtual Interview Management, our teams can automate on-demand virtual interviews and allow candidates to self-schedule their own live interviews, thereby saving valuable time.

Here’s an example of how quickly the process works: When one of our clients needed to ramp up immediately to provide aid after a major hurricane hit the southern U.S., PeopleScout quickly sourced and hired 100 workers in just three days. 

From a client perspective, it’s invisible. There’s no risk in having to make investments, and there are no large teams to manage. You simply share with us what the demand is, and we build in processes to make sure that we’re available to hit those ramps and, just as quickly, turn it off.

The Conversations You Should Have Now

Even if your organization is not ready to make hires now, you should begin having conversations about when and how you will hire when the time comes. That way, you won’t have a week-long lead time.

If you haven’t been hiring since the pandemic began, you may also need to revamp parts of your recruitment process for the health and safety of your employees and candidates. This means looking at a virtual solution that, depending on your needs, may include adding virtual interviews, interview scheduling, a remote offer and onboarding process or more. Now is the best time to work with your RPO provider to have the solution up and running when you start hiring.

When things do ramp back up, I think a big piece of a strong recovery for your organization will be timing. We know the economy is going to get better; we don’t know exactly when, but we know it will happen. It’s time to start these conversations and start planning.

A Dynamic IT Recruiting Solution to Support Growth and Improve Candidate Experience

A Dynamic IT Recruiting Solution to Support Growth and Improve Candidate Experience

RPO Recruiting for IT Professionals

A Dynamic IT Recruiting Solution to Support Growth and Improve Candidate Experience

PeopleScout partnered with this healthcare revenue and payment cycle management company to provide RPO recruiting solutions for niche IT roles.

3,000 + Annual Hire in IT Roles
40 % Reduction in Time-to-Hire
Tech-Enhanced Candidate Experience Powered by Affinix<sup>®</sup>
Tech-Enhanced Candidate Experience Powered by Affinix®

A healthcare revenue and payment cycle management company needed an RPO partner to support the rapid growth that occurred when it acquired a healthcare IT business. Healthcare IT is a niche field with a limited number of candidates and many hard-to-fill positions. To meet its new workforce demands, the client engaged PeopleScout to implement a full-cycle RPO program for both exempt and non-exempt hiring. In addition, they partnered with PeopleScout to provide additional support to their internal talent acquisition teams in areas where hiring volume increased through our Recruiter On-Demand (ROD) solution. 

Situation

The client requires a scalable RPO solution that is flexible enough to navigate hiring spikes throughout the year and to access talent in the niche healthcare IT field. PeopleScout’s RPO program spans high-level technology roles as well as HR, finance, marketing, sales, legal, customer service and sourcing for executive-level candidates. Due to COVID-19, the client also required a new digital interviewing platform to create a consistent experience for candidates as they move through the hiring process.

Solution

Solution Highlights

  • Full-Cycle, Exempt and Non-Exempt Hiring  
  • 3,000+ Annual Hires 
  • Recruitment of Hard-to-Fill Roles 
  • Dedicated Veteran Hiring Resources  
  • Tech-Enhanced Candidate Experience Powered by Affinix® 

SOURCING FOR LEADERSHIP ROLES

The client leverages PeopleScout’s experience and expertise to source executive-level candidates to fill key leadership roles. 

SOURCING FOR NICHE ROLES

PeopleScout’s expert recruiters work with the client to identify qualified candidates in the competitive healthcare technology talent landscape. 

EMPLOYER BRANDING

PeopleScout’s RPO teams consult with the client to craft precise employer branding messaging and a social media strategy to attract talent for hard-to-fill open positions. 

ATS IMPLEMENTATION

PeopleScout assisted the client in the implementation of a single ATS platform to decrease redundancy and recruiting errors and create a pipeline of better-quality candidates. 

IMPROVED CANDIDATE EXPERIENCE 

PeopleScout implemented Affinix digital interviewing technology to ensure a consistent experience for candidates as they move through the hiring process.  

EMBEDDED RECRUITMENT SUPPORT

PeopleScout recruiters are embedded within the client’s organization and work with their internal teams to navigate sourcing, screening and hiring challenges to improve talent acquisition outcomes for all positions in scope. 

DIVERSITY & VETERAN HIRING

To support the client’s commitment to diversity and veteran recruiting, PeopleScout has a specialized focus and dedicated resources in this area. 

IMPROVED METRICS

PeopleScout’s RPO team provides the client’s leadership with full transparency by monitoring and reporting on metrics important to them including time-to-fill, candidate quality and the speed of the recruiting program.

Results

IMPROVED PERFORMANCE

PeopleScout has improved the client’s recruitment performance by merging people, process and technology to enhance the experience with the recruitment process for candidates, recruiters and hiring managers. Average days to offer accept dropped from 62 days to 37 days for exempt positions, and from 40 days to 22 days for non-exempt, below the client’s target goal of 50 and 40, respectively.

INSIGHTS & EXPERTISE

The client values the input and insights provided by PeopleScout’s experienced RPO team and their ability to quickly source and hire candidates for hard-to-fill positions.

ACQUISITION SUPPORT  

The client has successfully navigated the challenges presented by its acquisition of the previous client’s healthcare IT business with the support of PeopleScout talent acquisition professionals. 

EXPANDED TALENT POOL

PeopleScout’s RPO solution has expanded the client’s talent pool and now sources veteran and diverse candidates more efficiently. 

At a Glance

  • COMPANY
    Healthcare revenue and payment cycle management company
  • INDUSTRY
    Healthcare Technology
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Affinix
  • ANNUAL HIRES
    3,000+ IT roles

Talent Pipeline and Candidate Engagement

As we return to work, resiliency, business continuity and recovery are fast emerging as critical priorities for business leaders. Creating a talent pipeline strategy for vital roles is one way organizations can build greater resilience, have clear succession plans and ensure talent continuity. However, with hiring freezes and uncertainty around when hiring will resume has left many talent teams in limbo.

That said, there has never been a more important time to focus on building your talent pipeline strategy to ensure you have the best possible talent on your team and are well-positioned as things return to normal. You may not have positions to fill now, but by building a robust talent pipeline now, you will place yourself in a better position when we return to business as usual.

In this article, we cover how to build a better talent pipeline and engagement strategies and best practices for building stronger relationships with your candidate pool.

What is a Talent Pipeline?

A talent pipeline is a proactive talent acquisition strategy that seeks to identify, engage and recruit talent to build a robust pool of candidates to fill roles as needed. Similar to a sales funnel where leads progress through multiple stages of engagement and are eventually converted into clients, a talent pipeline moves potential job candidates through engagement stages that hopefully lead to making a hire. Like most modern recruitment practices, talent pipelining has been derived from proven sales and marketing strategies.

Talent pipeline

With a talent pipeline, organizations can pick and choose from a highly qualified group of candidates who are already familiar with the organization. The key to a successful talent pipeline strategy lies in candidate engagement because recruiting teams are not focused solely on filling open roles. Rather, they are thinking about how to best meet future talent needs through building better relationships with top talent. In addition to better candidates, talent pipelining allows you to diversify your talent pool, deliver personalized candidate experiences and improve your overall employer brand. 

How to Build a Pipeline of Candidates: Talent Pipeline Strategy and Engagement Starts with Your Employer Brand

how to build a pipeline of candidates

Talent pipelining is about influencing candidate behavior, so the first and most logical place to begin when creating a talent pipeline is the answering the following questions:

  • How do you generate interest in your organization?
  • What differentiating factors set your organization apart from other employers?
  • Why should candidates choose to work for your organization?

To find the answers to these questions, you need to turn to your employer brand. In a talent market that’s reeling from the effects of a global pandemic and calls for increasing racial diversity, your reputation as an employer is now more important than ever to attract high-quality candidates.

What’s more, at a time when candidates can quickly look up information about your organization, from compensation and benefits to the work culture and advancement opportunities, building a strong employer brand is paramount. In fact, according to the Harvard Business Review, a negative employer reputation can costs organizations up to 10% more per hire.

To attract and bring top talent to your organization’s talent pipeline, maintaining and personalizing your candidate-facing content should be a top priority. You can achieve this by improving the content on your careers page and in your social media outreach with high-quality resources, guides, videos.

So, how do you position yourself as an employer of choice in your industry and fill your talent pipeline with qualified talent? Below are some simple steps that can help you get started:

Leverage Your Career Site

The first place many candidates will engage with your employer brand will be through your career site. Use your career site to highlight your corporate values, culture and provide a real glimpse of what life for the employees of your organization is like.

Make sure that your employer brand messaging on your career site is consistent with that on your social media channels, company website and review pages such as Glassdoor and Indeed. Also, make sure your career site is mobile optimized as many mid-career professionals are more likely to search for opportunities on their mobile devices. The easier it is to apply and interact with your organization, the more top candidates you will be able to add to your pipeline.

Candidate Engagement Best Practices: Engage Your Talent Pipeline on Social Channels

Social media has fast become a top recruitment marketing channel. Moreover, according to Glassdoor, 79% of job applicants use social media in their job search, so engaging with candidates and presenting a positive employer brand on social media is essential.

For example, you can build a stronger employer brand and engagement with your target audience by promoting authentic conversations about life within your organization and asking candidates to share what they seek in an employer. You should also celebrate employee achievements, share real-life stories, photos and videos to show potential candidates what it is like working with you. This will make it more likely that candidates will feel comfortable applying for positions at your organization.

Your Employees Are Your Best Advocates

Building on your social media strategy, you can also look at employee advocacy as an effective branding and talent pipeline building tactic. Employee advocacy is the word-of-mouth marketing equivalent for recruitment. Your employees can tap into their networks, refer friends to open roles and bring in more candidates into your talent pipeline.

talent pipeline strategy

Identify employees who can act as your brand ambassadors and share the perks of working with your organization with their network and build a great referral pipeline for talent. Candidates are three times more likely to trust your employees over recruiters to provide credible information about your work culture.

How to Build Talent Pipeline: Communicating with Your Talent Pipeline

how to build talent pipeline

Send Confirmation Emails to Candidates

Sending confirmation emails to candidates in your pipeline who have applied to open positions should be an obvious step, as 96% of job applicants want confirmation their application has been received. However, just 8% say they always get one from a potential employer. You can leverage technology and automate your communication with candidates to make sure emails are sent on time and reach candidates.

You should include in your replies a “thank you” for taking the time to fill out your application, let candidates know when they can expect to hear back about their application status. You do not have to provide feedback to unsuccessful candidates, just make sure you tell any unsuccessful candidates that they have not progressed and thank them again for taking the time to apply. This reply can be automated too.

Keeping your Talent Pipeline Warm During a Hiring Freeze

You may have many talented professionals out of work looking for new opportunities but might not be in a position to do any hiring right now. That does not mean that your recruiting activity should be on hold. In fact, this is the perfect time to work on building and nurturing your talent pipeline.

Keeping candidates “warm” is a balancing act, especially in uncertain times. You can keep candidates engaged by sending them updated press releases, and managers can periodically send a personal note or text to keep the lines of communications open.

You can share updates about the conditions at your organization, statements your CEO has made, or other information to give them an understating of how your organization is dealing with this crisis. These efforts might impress candidates and make them want to work with you even if you do not have an opening yet.

Consider Using a Chatbot

Candidates in your talent pipeline will have questions for you – about the role itself, about the application process or the timeline between applying and hiring. If you have high-volume hiring needs, or your internal recruiting teams are stretched too thin to answer all of the questions, deploying a chatbot to answer some of the most common questions immediately can prevent candidates from losing touch with you or becoming frustrated.

If you are wonder if candidates would be happy accepting answers from a chatbot, modern candidates are already interacting with them, because like Alexa or Siri, they mimic our natural conversational styles.

Your job is to figure out what the most common questions will be and craft answers that the chatbot can supply. Just ensure you have a process in place if the candidate’s question was not answered satisfactorily – that the question then gets routed to a human who can answer it.

Conclusion

Ultimately, effective talent pipelining engagement boils down to how you plan, strategize and leverage technology to support your long-term business needs. The landscape for candidates today is drastically different from the past years. Empathy, flexibility and understanding will go a long way in building lasting relationships with candidates and successfully adapting to the realities of a post-COVID world.

Effectively Leverage Social Media to Improve Your Employer Brand

Until about 10 years ago, simply posting a job opening to a career site like Indeed or Glassdoor may have been enough to get you the right talent to fulfill your hiring needs. That’s because in economic climates where job-seekers are abundant, active candidates would search open positions, see your job posting, read the description and decide whether they wanted to apply. Often, that job posting might have been the first time a candidate engaged with or even heard of your brand.

Today, candidates can see and engage with your brand at hundreds of touchpoints before ever seeing a job posting or visiting your career page. And millions more people are looking for lasting employment now due to the pandemic. Whereas traditional in-person interviews declined, the importance of virtual hiring and an organization’s online presence have drastically risen. While this may sound daunting at first, digital recruitment marketing and the rise of social media mean organizations today can spread their message and establish a strong knowledge of their employer brand with prospective candidates – often before those candidates even think about looking for a job.

Regardless of the economic climate and whether we are at the lowest unemployment rates experienced in decades or the highest, a strong social media presence is imperative to an employer’s recruitment media mix. Now, more than ever, we are all tuned in to what our networks are saying, sharing and recommending online.

In fact, according to a report by LinkedIn, 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring. Moreover Jobvite research showed that 59% of candidates followed companies on social media to gain insight into their company culture – myself included! When I was considering joining PeopleScout, social media was one of the main ways I researched what it would be like to work here.

Specifically, I kept an eye out for engaging content, interesting comments and overall employee engagement. PeopleScout’s active social pages with relevant content and employees passionately sharing their work achievements were one of the deciding factors when I chose to come on board. After all, if an omnichannel recruitment marketing strategy were what I would advise to my clients, I had to work for a company that led with the best examples.

Building Your Brand

When it comes down to the critical moments throughout the candidate’s journey, what an employer presents online could be the deciding factor for whether a candidate joins an organization. Truly, if a candidate is debating between two employers and one has a nearly nonexistent online brand presence while the other showcases personality, culture and industry-related insights, it’s clear who will win the talent.

And, it doesn’t just come down to one quick, last-minute Google search. To improve your employer brand in a candidate’s mind takes a persistent effort. For example, say you’re looking to hire a nurse, but the ideal prospect is located outside of your region. Attracting that candidate will be a huge undertaking that isn’t going to happen overnight.

It’s unlikely that the candidate will apply for a job at your hospital out of the blue, especially if they’ve never heard of you before. But, what if that candidate saw one of your Twitter posts about the “10 Things You Should Know as a New Nurse”? Or, maybe a friend sent them your Instagram post of an uplifting quote about providing patient care?

By reaching prospective candidates at multiple touchpoints throughout the hiring cycle with a consistent brand presence, you’ll have a much higher likelihood of establishing a positive impression of your brand. Then, when it comes time to apply, and eventually accept a position, the persona you portray online will have a huge impact on those decisions.

But, while your ideal nurse might be active on Instagram, not all candidates will be. For instance, if you’re looking for a C-level executive, you’ll have better luck on LinkedIn. Conversely, if you’re hiring an elementary school teacher, you might reach them best on Facebook. Determine which social media platforms make the most sense to engage your prospective candidates and focus your strategies there.

If You Want to Improve Your Employer Brand, Go Beyond “We’re Hiring”

Regardless of the platform, simply posting job openings isn’t going to cut it. Instead, think about how you can best show prospects what it’s truly like to work for your organization – whether that means showcasing how your people engage virtually or what life is like when you’re all in the office. In addition to insightful thought leadership, share employee activities, first-person stories, and anything that shows a candidate how they can contribute and connect to your company in ways beyond their skills.

Let’s look a little deeper into how you can improve your employer brand presence on each of the four largest social media channels and how you can utilize each of their unique features to your benefit.

LinkedIn

As the largest professional network, LinkedIn is unlike most other social media platforms. With more than 660 million registered users, almost half of whom are active on a monthly basis, it’s the number one platform to reach both passive and active prospective candidates.

Reach more candidates by:

  • Posting career advice
  • Promoting posts to employees
  • Targeting your posts
  • Optimizing your company page with keywords

Instagram

With more than 1 billion monthly active users, Instagram has seen a 43% increase in users since 2017. What’s more intriguing is the fact that 90% of users follow a business on the platform – users are likely to keep up with brands and see what people are saying about them. Plus, according to Sprout Social, Instagram is the leading platform when it comes to engagement, with a median engagement of 1.6% across all industries.

What does that mean for you? Essentially, Instagram is a great way to utilize employee brand advocates and visuals to showcase company culture.

Engage employees and candidates with:

  • Instagram stories
  • Story highlights
  • Creative grids
  • Instagram Live
  • Instagram TV
  • Comments and direct messages

Twitter

Twitter has about 330 million active users worldwide, and 79% of them like to discover what’s new. This fast-paced social network encourages the real-time sharing of engaging and relevant content, so post often and with timely responses to showcase your expertise.

Utilize:

  • Interest-based targeting
  • Twitter Ads
  • Twitter Polls
  • Retweets with comments
  • Tweet replies

Facebook

Facebook has 2.5 million monthly active users, and 66% of them say they “like” or “follow” a brand on the platform.

To showcase your industry expertise as well as your company culture, take advantage of:

  • Facebook Insights
  • Facebook Pixel for retargeting advertising
  • Page invites
  • Boosting posts

Social Media as a Recruitment Tool

By taking efforts to improve your employer brand on social media and taking advantage of what all the different platforms have to offer, candidates should already have a good understanding of your brand and what it represents by the time they’re on the job hunt. Ideally, they’ll have connected with some of your posts and already have a positive feeling about your company culture.

Then, when it comes time to create a targeted recruitment campaign, your social media presence will have done some of the work for you. To capitalize on this momentum and start generating a stream of qualified candidates, a trusted talent advisor can help.

When Vodafone came to PeopleScout in the UK, they asked us to: help position Vodafone with prospective employees at key universities as a youth employer of choice; change the perception of their target audience; and promote Vodafone as a technology company.

After researching the behavior and interests of Vodafone’s target audience, we learned how Gen Z and Millennials want to engage with employers (through short and succinct videos) and what values drive their decisions. We found that they want to work for companies that focus on making the world a better place, as well as promote a social and fun work environment.

This led to Generation Possible – a social media campaign that speaks to Vodafone’s campus and graduate audience, as well as their desire to have a positive influence in the world. The Generation Possible campaign celebrates everyone’s individuality and empowers them to speak from the heart about how to make change for the better.

improve your employer brand

Conclusion

It’s no secret that candidates are going to research your organization prior to applying for any of your positions or even considering you as a potential employer. By balancing postings on job boards with social media and other touchpoints along the hiring process, you can create a well-respected online presence that accurately represents your employer brand and company culture. So, the next time a candidate researches your company, reads reviews or looks at what current employees are saying online, rest assured that a strong social media presence and strategic recruitment campaign will give you all you need to create a lasting impact in a candidate’s mind.

The Importance of Inclusion in Your Diversity Program

The seemingly never-ending obstacle course of 2020 has been filled with highs, lows and everything in between — from a landmark ruling for LGBTQ+ workers to an international awakening to systemic racism and a global pandemic that has impacted the lives of millions. As organizations around the world face a future more unpredictable than ever before, one thing remains certain: the business case for diversity and inclusion (D&I) is stronger than ever. 

In order to face unique challenges, organizations will need unique thinking, the kind that only comes with a truly diverse team — whether in age, gender, sexuality, race or otherwise. According to a report from the World Economic Forum, companies with above-average diversity scores report nearly 20% higher revenue due to innovation. Moreover, this article from The Conversation cites research from more than 300 Australian studies that conclusively shows how workplace racism has a direct, detrimental impact on performance, accounting for an estimated 3% loss in average annual gross domestic product. 

That said, the driving motivators for organizations to foster effective D&I programs should not be focused only on performance metrics, but rather the desire to make employees feel represented, understood, respected and cared for. While most companies are able to increase their level of diversity, they struggle with cultivating a culture in which those diverse voices are heard — leaving room for improvement in their inclusion efforts. 

D&I: Defined 

Diversity and inclusion in the workplace has been a hot topic for years, so why does it often seem like minimal meaningful change has occurred? Unfortunately, the downfall for many organizations is the misinterpretation that diversity and inclusion are synonymous. To avoid making this mistake, it is important to understand the difference between diversity and inclusion, to better understand why it’s time to shift focus to the latter. 

The definition for diversity is relatively straightforward, and simple enough for most organizations to achieve by tracking demographics and collecting concrete data to ensure they hire and promote people of varying backgrounds. 

However, the definition for inclusion is more difficult to effectively measure results against because every organization can interpret words like “including” and “accommodating” differently.  

According to Deloitte, “without a shared understanding of inclusion, people are prone to miscommunication, progress cannot be reliably evaluated, leaders can’t be held accountable and organizations default to counting diversity numbers.” 

Deloitte goes a step further by using its research to create a holistic definition comprised of four distinct yet connected elements:  

  • Fairness and respect: The starting point for effective inclusion is ensuring people are treated equitably and with respect — in both nondiscrimination and basic courtesy.  
  • Valued and belonging: People will feel included when they believe their authentic self is valued by others and they feel a sense of connectedness with their peers. 
  • Safe and open: Inclusion is experienced when people feel safe to speak up without any fear of embarrassment or retaliation. 
  • Empowered and growing: True inclusion happens when people feel empowered to grow in their role and do their best work — diversity of thinking can emerge.  

By looking at the depth of these definitions, it’s clear that building and maintaining an effective inclusion program requires considerably more time and effort than it does to reformat a hiring process to increase diversity. While diversity can be measured and those metrics can be used to set and achieve goals, inclusion calls for a continuous cultural reset.  

Inclusion Requires Action 

In a 2020 report by McKinsey & Company, data from three industries with the highest levels of executive-team diversity — financial services, technology and healthcare — showed that “while overall [employee] sentiment on diversity was 52% positive and 31% negative, sentiment on inclusion was markedly worse, at only 29% positive and 61% negative.” Furthermore, the levels of negative sentiment about equality and fairness of opportunity, key indicators of inclusion, were also particularly high — proving that even more diverse companies struggle with effective inclusion.  

So, what are some steps organizations can take toward fostering better inclusion? To gain some insight, LinkedIn asked Black talent leaders their thoughts on what talent acquisition teams can do to accelerate diversity and inclusion. Here are three of their tactics: 

Change how and where you look for talent  

This starts with having diverse recruiting teams. Having recruiters from a wide variety of backgrounds will help employers change the way they think about how and where they find talent — shifting their sourcing beyond the geographies, companies and schools they’ve become accustomed to. 

Make a top-down investment” in diverse employees 

To build diversity into the succession plan, organizations should invest time, money, training and executive sponsorship into their diversity efforts, ensuring representation across the business. By hiring and promoting diverse talent, an organization sends a message of inclusion that ripples throughout the company and into the industry — positioning you as an inclusive workplace that recognizes the value of diverse talent. 

Leverage the power of remote work  

Continuing distributed work strategies beyond the current crisis will allow recruiting teams to source, engage and hire talent where they are. Organizations will no longer be limited to talent that lives in the same geographies as their physical offices, meaning they can expand their scope to locations that are historically diverse.  

These tactics may seem like large feats, and that’s because they are. Building an organization that is truly diverse and inclusive is a huge undertaking that takes time, effort and serious commitment. While you work on the organizational overhaul, keep in mind that there are also some smaller steps you can take along the way: 

  • Provide resources. Inclusion can’t be mandated; it requires the “changing of hearts and minds.” Organizations can do their part by encouraging open dialogue and providing educational resources, like this anti-racist reading list from DiversityInc
  • Break up cliques. We are naturally drawn toward others who are like us, which can often result in cliques. Create opportunities to position employees outside of their comfort zone and into work groups made up of people with various backgrounds. 
  • Form inclusive groups. Create a dedicated task force focused on updating policies that promote your company’s values. Project Include offers more suggestions for creating systemic inclusion here
  • Offer professional development. Offering development programs and mentorship opportunities to underrepresented employees who may have a steeper hill to climb can help them in their career ascent.  
  • Showcase diverse talent. Representation matters, and employees and candidates will understand how you value diverse talent when you celebrate and share their stories

A Continuous Journey 

It can be easy to get lost in the mindset that inclusion is a “one and done” activity. That mindset has a certain allure, because it would mean we could all rest assured knowing we’ve created a workforce that is 100% diverse and effectively inclusive. In reality, inclusion is a continuous journey that requires a concerted effort, focus and determination to effect meaningful change. You can think of it like a long road trip — one that requires multiple checkpoints, refuels and stops to check you’re still going in the right direction. To ensure you’re always on the correct path, it can be helpful to perform a regular inclusion audit that asks: 

  • Does the organization have a continuous representation of diverse talent? 
  • Is diverse talent represented in leadership roles? 
  • Is there room to remove bias in the hiring process? Promotion process? 
  • Are we listening to employee concerns? 
  • Are we regularly surveying employee sentiment on D&I? 
  • Do we know what’s working? What isn’t? 
  • Have we asked employees what they want and need? 

It’s clear that simply hiring diverse talent is not enough. While it’s a start, it’s only part of the solution. Workplace experience and true inclusion is what will help employees feel represented and valued, leading to diverse hires that stay, grow and thrive. The road ahead is a long one, but by implementing the strategies outlined in this article, your organization will be well on its way toward a better diverse and inclusive workplace. 

Virgin Media: A Virtual Approach to Call Center Recruiting

Virgin Media: A Virtual Approach to Call Center Recruiting

Virgin Media: A Virtual Approach to Call Center Recruiting

Virgin Media was receiving high customer call volumes and needed to hire 500 new customer service roles across the UK. During the COVID-10 lockdown. In just two months. Enter PeopleScout and our fully virtual RPO solution.

5,500 Applications Delivered
1,800 Virtual Interviews Assessed
300 Offers Made

Situation

As the UK entered lockdown due to the COVID-19 pandemic, enquiries to Virgin Media contact centers—including customer video calls—increased by up to 95% during daytime hours. To maintain excellent service and keep customers connected during this critical time, Virgin Media created more than 500 new contact center jobs in the UK based in Birmingham, Sheffield, Manchester and Teesside.

All 500 new hires needed to start in just two months, with the added complication of taking into account social distancing measures. Due to lockdown, candidates could not attend assessment centers or interviews onsite.

Plus, contact center managers did not have capacity to interview so many candidates while maintaining stringent service levels, and right-to-work onboarding checks could not go ahead as normal with an in-person visual review of original documentation.

Additionally, Virgin Media introduced a number of measures to ensure its people remained as safe as possible while continuing to help answer customer queries. This included providing remote working capabilities, where possible, and flexible working patterns.

All of this experience needed to be brought-to-life for candidates at the outset of their application to ensure swift hiring of the right caliber people. Virgin Media engaged PeopleScout for recruitment process outsourcing (RPO) and tech-charge talent assessment solution.

Solution

With a tight turnaround in play, we formed an agile working group which met twice daily to track project implementation and delivery progress. This rigorous schedule resulted in the deisgn and implementation of a new virtual hiring process in less than two weeks. This new fast-tracked application and assessment process used video interviews, dramatically reducing the processing time and allowing new staff to be selected within days and start within weeks.

To generate applications, we built a new page on the Virgin Media careers site and created an enhanced attraction plan to drive applicants there. We diverted existing candidates (whose roles had been cancelled) into the new process. To improve quality of applications and speed-up hiring, The microsite was built with two areas: a hints and tips page and a page illustrating the overall application process.

Recruiting capacity was scaled up, utilizing our global delivery centers to score over 5,000 application and nearly 2,000 video interviews and to support onboarding of successful candidates without delay.

Results

Within two weeks of launch, PeopleScout’s RPO team had:

  • Designed a virtual interview process from scratch
  • Delivered 5,500 new applications
  • Conducted over 1,800 online video interviews
  • Instigated 400 final stage qualification calls
  • Made nearly 300 offers within 4 weeks of kickoff
  • 95% of qualified candidates approved for hire during the Hiring Manager audit step

At a Glance

  • COMPANY
    Virgin Media
  • INDUSTRY
    Telecommunications
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ANNUAL HIRES
    500 new call center hire
  • ABOUT VIRGIN MEDIA
    Virgin Media is a telecommunications, providing telephone, television and internet services in the United Kingdom. It is owned by Virgin Media O2.

“We have built a strong and effective partnership with PeopleScout, shown through the complexities brought about by the pandemic and then a large merger.”

Client feedback

Transport for Wales: Recruiting a Crucial Tax Expert

Transport for Wales: Recruiting a Crucial Tax Expert

Transport for Wales: Recruiting a Crucial Tax Expert

As Transport for Wales’ RPO partner since their inception, PeopleScout helped TfW find a Tax Accountant to support the management of their finances.

Situation

Transport for Wales (TfW) is on a mission: to deliver an integrated travel system across Wales and revolutionize travel. To achieve this, they quickly expanded their workforce in partnership with PeopleScout, their RPO partner.

They were now looking for a new Tax Analyst, a qualified VAT subject matter expert, to provide guidelines in line with legislation to help TfW reclaim VAT to reinvest into the transport network. This is a highly competitive sector, and the Tax Analyst needed specialty skills.

Solution

This was a particularly challenging role to recruit. There is a very small talent pool of qualified candidates in Wales. This market is competitive, and many candidates are reluctant to move jobs unless for a significant increase in salary. Plus, these roles are known for low turnover; tax professionals are risk-averse and require significant consultation before considering a new opportunity. In addition, the global COVID-19 pandemic was at its height—a climate that contributed to candidates’ reluctance to change jobs.

We adopted a fully consultative approach and took a detailed brief from the hiring manager. By using a blended approach of media, advertising across a number of well-known recruitment websites to drive applications, and hands-on sourcing of passive candidates.

Attraction did not produce results, so we doubled down on a thorough search of the passive market. Our specialist recruiter knew straight away when they found a candidate that would be a good fit for TfW. This candidate had worked as a tax expert for a similar government body, they understood government processes and they were a strong fit culturally for Transport For Wales.

Results

In total, we approached over 100 qualified professionals in South Wales and beyond. Our strategic passive candidate search produced an ideal candidate who has moved into the Tax Analyst role.

At a Glance

  • COMPANY
    Transport for Wales (TfW)
  • INDUSTRY
    Public Transportation
  • PEOPLESCOUT SOLUTIONS
    Amplifiers
  • ABOUT TfW
    Founded in 2016, Transport for Wales (TfW) was set up by the Welsh Government to make sustainable travel a reality in Wales. Their multimodal, integrated transport network aims to increase the number of journeys on public transport by 40% by 2040.

London College of Fashion: Finding the Perfect Professor for a Vibrant New Enterprise

London College of Fashion: Finding the Perfect Professor for a Vibrant New Enterprise

London College of Fashion: Finding the Perfect Professor for a Vibrant New Enterprise

PeopleScout helped the London College of Fashion find a one-of-a-kind professor to support their new research center.

Situation

As part of the University of the Arts London (UAL), London College of Fashion has been nurturing creative talent for over a century. They offer courses in all things fashion, from business to design and fashion curation.

LCF’s newly established Center for Fashion Business & Innovation Research operates at the intersection of fashion business and the economy, culture and society. To successfully launch the program, they needed a professor who could lead the direction of research, funding and collaboration.

They engaged PeopleScout to provide a shortlist of high-caliber candidates to set the direction of the center.


Solution

We took an in-depth, face-to-face brief and from this created a candidate profile. Exhaustive research built an international target which they client approved before engagement commenced.

We developed a unique approach to find candidates with the following characteristics:

  • Professors could come from different disciplines but would need relevant research interests aligned with the new center.
    • Our approach: Extensive international candidate research to ensure they met the criteria.
  • Professors needed experience in motivating and mobilizing other researchers.
    • Our approach: All candidates were consulted on their Research Excellence Framework (REF) and coordination experience.
  • London College of Fashion has a leadership team that is open, creative and generous. This Professor would need to thrive in that culture.
    • Our approach: All candidates were consulted on their leadership style and culture preferences to ascertain their fit.

Throughout our sourcing engagement, strong, professional relationships were fostered with each candidate, ensuring they had an excellent experience whether they applied or not. Regular reports and calls occurred weekly to ensure the client was fully informed and could contribute to the direction of activity.

Results

Our comprehensive solution created results the client was delighted with:

  • 16 final applications
  • Four shortlisted for interview & assessment
  • One offer accepted

The successful candidate was a referral from another passive candidate on the target list. If we hadn’t formed this relationship, she wouldn’t have been aware of the opportunity.

At a Glance

  • COMPANY
    The London College of Fashion
  • INDUSTRY
    Higher Education
  • PEOPLESCOUT SOLUTIONS
    Amplifiers
  • ABOUT THE LONDON COLLEGE OF FASHION
    The London College of Fashion offers undergraduate and postgraduate study, short courses, study-abroad courses and business training in fashion and related topics.

Fife Sports and Leisure Trust: Sourcing a Brilliant Female CEO

Fife Sports and Leisure Trust: Sourcing a Brilliant Female CEO

Leadership Search

Fife Sports and Leisure Trust: Sourcing a Brilliant Female CEO

With the CEO of Fife Sports and Leisure Trust retiring within a month, PeopleScout delivered executive search for an experienced, dynamic and strategic leader who hit the ground running.

Situation

The Fife Sports and Leisure Trust (FSLT) manages and operates 14 leisure facilities on behalf of Fife Council. They’re one of the largest employers in the town with 550 staff. Their mission is improving health and wellbeing across Fife, Scotland, offering facilities for people of all abilities.

The CEO of FSLT announced his retirement and the organization needed to recruit a leader quickly. The new CEO would need to foster good relationships with the Council and balance the social and economic purposes of the organization to develop a sustainable leisure service. This meant finding further funding and delivering a long-term vision for FSLT, after coming back from a whole industry closure during the COVID-19 in 2020.

Finding senior strategic leaders to lead FSLT through an important stage in their history meant recruiting a current Managing Director or CEO who had held profit and loss accountability for a leisure service. There are a finite number of leisure trusts in the UK, so it was vital to present this fascinating opportunity to the sector in a highly engaging manner to attract the highest-caliber candidates.

Solution

FSLT engaged PeopleScout to find this unique individual.

We took a detailed brief from the outgoing CEO, and it became very clear that FSLT needed an accomplished new leader capable of creating an immediate impact. We searched the entire UK, engaging with the CEO at Community Leisure UK, the industry association, who shared the role within her network. It’s a close-knit community and the Trust has a good reputation.

We leveraged this expertise in the sector to ensure we had a comprehensive shortlist of the most recommended professionals.

Results

We achieved:

  • 72% engagement amongst passive candidates
  • Four candidates were invited for interview (three men and one woman)
  • Two candidates were invited for second interview (one man and one woman)
  • The female candidate appointed to the role

At a Glance

  • COMPANY
    Fife Sports and Leisure Trust
  • INDUSTRY
    Government & Public Sector
  • PEOPLESCOUT SOLUTIONS
    Amplifiers
  • ABOUT FSLT
    Fife Sports and Leisure Trust was established is a non-profit organization responsible for the operational management, delivery and development of Fife Council’s sports and leisure facilities.

Bristol City Council: Recruiting a Leader at the Heart of a Mayor’s Vision

Bristol City Council: Recruiting a Leader at the Heart of a Mayor’s Vision

Leadership Search

Bristol City Council: Recruiting a Leader at the Heart of a Mayor’s Vision

Bristol City Council engaged PeopleScout to search for a strategic leadership role to advance their housing plan.

Situation

Bristol City Council’s Housing Delivery Plan identified a need for 800 new affordable homes per year. The Housing Strategy and Enabling Manager provides the strategic leadership to develop, enable and deliver this ambitious annual program.

This role is all about affordable housing strategy across the public and private sectors. The Council engaged PeopleScout to find a professional who could build great relationships in both areas and work collaboratively with partners and local communities. A persuasive advocate of the need for more homes to meet real human needs—today and tomorrow.

Solution

We were looking for an individual with Finding an impressive professional working at the scope and scale of a large authority was the key challenge. This person had to hit the ground running in a new structure.

The hiring manager brief highlighted three essential search criteria:

  • Detailed knowledge of housing and planning legislation in local authority and housing association sectors; a qualified Chartered Town Planner (RTPI) or Chartered Surveyor (RICS) with membership in a relevant association.
  • Proven leadership track record in a local authority, housing association or housing organisation
  • Exceptional stakeholder management skills to advocate for the housing sector at a local, regional and national level

Candidates who met the first two criteria were numerous but most lacked the senior stakeholder experience. So we searched at a national level, positioning Bristol as a city where people could make a real impact on reducing inequality through housing strategy.

This message resonated, and we found good levels of gender diversity in the field. The final shortlist of four had a 50/50 male to female ratio.

Results

We found healthy numbers of potential candidates in similar roles in other councils and housing associations. Despite the relocation obstacle, a shortlist of four candidates was created, and the role was filled with one outstanding leader.

At a Glance

  • COMPANY
    Bristol City Council
  • INDUSTRY
    Government & Public Sector
  • PEOPLESCOUT SOLUTIONS
    Amplifiers
  • ABOUT BRISTOL CITY COUNCIL
    Bristol City Council is the local authority of Bristol, England, consisting of 34 wards and 70 elected councillors.