Category: Talent Acquisition Strategy

Reimagining Recruitment Strategies for the New World of Work

Posted on by edyson

In the new world of work, the global pandemic disrupted the world of talent acquisition: Sourcing, interviewing and onboarding went virtual; talent acquisition departments faced tough reductions in budget and personnel while being asked to do more with less. As a result, recruiting and hiring are the biggest concerns employers have for the coming year, according to a survey by XpertHr, as two-thirds of HR professionals expect it to be somewhat or very challenging in 2021.

Meanwhile, there are also plenty of other hurdles that can make it more difficult to find and attract talent right now. For instance, some fear exposure to COVID-19 – either from an on-site interview or in any role that requires them to leave their home. At the same time, others may be putting off their job search until the job market improves or are looking for better compensation in their next role.

So, how do you improve your talent acquisition process? Unfortunately, there’s no “one size fits all” solution when it comes to tackling the challenges presented by the pandemic. Employers across different industries and geographies face different challenges, and the type of role also leads to varied challenges. However, in this article, we provide actionable ideas and strategies that you can implement now to help you improve your talent acquisition process in the new world of work.

New World of Work Benefits & Compensation

new world of work

There’s a lot of uncertainty in today’s talent landscape, but for employers, one factor remains constant: Without competitive compensation and benefits, job-seekers will look elsewhere. This is especially important in traditionally lower-wage industries that include a lot of face time with customers, like leisure and hospitality.

For employers, the difficulty in filling those roles means the possibility of having to navigate the challenges of today’s new world of work without key team members to rely on. Fortunately, that’s a risk that can often be mitigated by offering compensation that aligns with – or even exceeds – the overall market rate. This trend is particularly present in the food and beverage and manufacturing industries.

In an article with Marketplace, Spiro Pappadopoulos, CEO of Schlow Restaurant Group, said, “There is a complete lack of applicants for jobs that we have open, and have had open for a considerable amount of time … And, when we were faced with nobody wanting to come back to their job, we realized we had to do something to get more competitive.”

To attract talent, the company raised hourly pay by around $5 for entry-level jobs. It’s also offering more benefits, flexible schedules and signing bonuses – and it’s not alone.

The median hourly wage for non-medical essential jobs – such as grocery workers, delivery drivers and cleaners – has already risen nearly 2%. Starbucks, for example, issued a temporary pay bump of $3 more per hour for some workers. Similarly, grocery chain Kroger recently offered one-time bonuses of $400 for full-time workers and $200 for part-time workers.

Along with providing an extra incentive for people to apply, offering a pay raise or bonus can also show candidates that your company puts its employees first – which can help build a positive workplace culture. What’s more, some local governments have also introduced legislation that would require employers to provide hazard pay to essential workers, while others created funds to help eligible employers offer hazard pay for workers in “life-sustaining” fields, like healthcare or food manufacturing. In the United States, the CARES Act also offered qualified employers “emergency retention credits” of up to $10,000 per employee to help businesses retain their most vital workers.

There’s no doubt that these measures were well-deserved and vital for talent attraction and retention, and each of these factors may influence current pay rates in your local market.

Early Retirement & Engaging the Next Generation of Talent in the New World of Work

The health risks presented by the pandemic have been clear, and the elderly are among the most susceptible to negative health outcomes. As a result, some workers are taking early retirement. In fact, in the New York City metropolitan area alone, 300,000 people expect to apply for Social Security, according to the United States Census Bureau.

Furthermore, many retirees work part-time jobs in retail, hospitality and other public-facing industries hit hard by the pandemic. And, as you might expect, these workers are less likely to return to these jobs as the health risks may outweigh the benefits of returning. Unfortunately, the shock of losing so many valuable and experienced workers only exacerbates recruiting challenges for employers. To help fill the gaps, employers’ recruitment strategies should focus on the next generation of leaders and talent entering the workforce.

To that end, Millennials will soon make up the majority of the global workforce and many are mid-career experienced professionals ready for leadership. On the other hand, Generation Z is just entering the workforce. Of course, all generations express different working styles and preferences, and these generations are no different. So, it’s worth bearing in mind what the next generations at your workplace want from their employers.

Top Employer Requirements for Millennial & Generation Z:

Job-seekers in these generations expect:

  • Regular meetings with managers; in fact, employees who have such meetings are three times as likely to be engaged workers
  • Ethical company behavior in all of its activities
  • The company to have an ambition and purpose beyond simply making money
  • A diverse senior management team
  • Flexible working options
  • A high-trust culture
  • A great company culture and workplace environment
  • To be treated as individuals, not as a number on the payroll

Screen Candidates In, Not Out

In the current talent landscape, your organization can’t afford to screen out candidates solely based on experience or because they lack all of the desired hard skills. This is particularly true for niche and highly specialized roles in which workers were more likely to remain in their jobs through the pandemic. For these types of positions, many employers now struggle to find qualified candidates.

To compete, employers should look for candidates with transferrable skills. This means that, rather than assessing candidates for potential and dismissing those who don’t have the requisite experience and hard skills that you may require, employers should look for job candidates who have key soft skills. These are the types of skills that may not always come naturally to some candidates, but that are valuable in the workplace, for example:

  • Communication – both verbal and written
  • Time management
  • Teamwork
  • Problem-solving
  • Emotional intelligence
  • Conflict management and resolution
  • Personal productivity and discipline
  • Trainability
  • Learning agility

Assessment techniques like the whole person model can help you better view a candidate’s full range of skills and abilities to determine which candidates may be a good fit for a role regardless of experience. Moreover, soft skills – like learning agility and trainability – are especially important for roles in which your candidates might not have much relevant experience, but in which they need to learn new things at a rapid pace.

Bringing it All Together with Your Employer Brand

The challenges presented in the new world of work have changed what candidates look for in employers across all industries. This means that, regardless of the strength of your employer brand prior to the pandemic, nearly all employers need to shift their employer branding messaging to stay competitive.

Additionally, to attract employees in the current talent market, you need to communicate changes you’ve implemented regarding workplace safety, compensation, benefits and remote work policies to let candidates know upfront what they can expect from your organization. Likewise, make sure you reassure candidates that their health and safety are a priority by specifying what new procedures your business has initiated to minimize the risk of exposure to COVID-19, such as social distancing rules, staggered shifts, reduced customer capacity, face mask policies and enhanced cleaning procedures.

Another way to help you recruit during the Great Rehire is to be completely transparent about your interview process. Can the entire interview process happen remotely, or will candidates be required to interview in person at some point? For on-site interviews, in particular, explain how you’re maintaining a safe interview environment, such as socially distanced interviews, avoiding handshakes, symptom questionnaires, temperature checks and so on.

Meanwhile, keep in mind that we live in a social world. As such, before applying to work for you, 70% of candidates will check out employer review platforms – such as Glassdoor, Indeed and LinkedIn – along with other social media networks to see what employees past and present have said about your company. So, make sure your organization’s reputation is managed properly.

You might also consider enlisting your current employees to act as brand ambassadors. In this way, employees can help refer candidates and spread the word about your organization to other professionals in their network. 

Hiring during a pandemic is enough of a challenge; so, your talent acquisition process in the new world of work has to be on point if you want to get ahead of your competition. With these recruiting strategies in mind, you can set yourself up to attract more candidates, make the right hires and get back to business as soon as possible.

Total Workforce Solutions: A Holistic Approach to Talent Channel Management

Posted on by edyson

Modern workforce management has evolved. Increasingly, organizations are leveraging a multi-channel approach for sourcing talent to extend the reach of both their internal and external workforce. In fact, evidence of this trend can be seen in a survey conducted by the MIT Sloan Management Review, which found that 87% of global executives included some portion of external workers (contingent workers, contractors, freelancers and statement of work [SOW] consultants) when considering their workforce composition. 

And, because employers are leveraging multi-channel sourcing strategies, workforce management programs are more complex – thereby resulting in the need for new strategies, proven methodologies and enhanced levels of service from outsourced providers. So, in this article, we’ll discuss how a Total Workforce Solution (TWS) can help your organization by providing a holistic approach to total talent management through enhanced strategic capabilities; precise and up-to-date workforce information; and greater visibility into the multi-channel workforce.

What Are Talent Channels?

A talent channel is a managed and repeatable source of talent and may include anything from a job board to staffing vendors and college campuses. Essentially, a talent channel is a dependable path that leads job-seekers to your open positions.

Just as marketers utilize a variety of marketing channels and techniques to acquire customers, talent professionals likewise need to utilize various talent channels to attract prospective job candidates. And, while there are a host of recruitment channels and platforms to choose from, below we’ve outlined some of the most common and effective sources:

  • Job Boards: Job boards (including generalist and specialist websites) – where recruiters and organizations post open positions – have long been a source of candidates. More recently, job aggregators like Indeed have provided an alternative platform where job-seekers can search and apply for jobs. 
  • Internal Recruitment: Internal recruitment offers many benefits. For example, internal talent pools already have a wealth of knowledge about the company, the company culture and expectations. Therefore, directly sourcing and redeploying candidates who are already within the organization can also dramatically decrease time-to-hire, as well as hiring costs associated with training and onboarding.  
  • Campus Recruiting: Campus recruiting has been a mainstay for recruiting the next generation of young talent for years. Campus recruiting involves sourcing, engaging, and hiring college talent for internships and entry-level positions, while also building a talent pipeline for an organization’s future hiring needs.
  • ATS Database: An organization’s Applicant Tracking System (ATS) is an invaluable resource for sourcing and curating top talent. An ATS offers a recruiting channel full of applicants who may not have been the best fit for one position, but who have the experience and skills needed for a current or future opening. 
  • Events: Whether you host career events or attend networking opportunities, the power of face-to-face interactions with candidates is priceless. And, although in-person meetings have been less likely lately due to the pandemic, many organizations are still leveraging virtual events to meet and engage with candidates. 
  • Employee Referrals: Employee referrals are an effective way to build a talent pool because they allow employees to submit candidates from their professional and personal networks for open roles. Plus, by encouraging referrals, employers can tap into a steady flow of candidates, while also providing additional opportunities for engagement and compensation for current employees.
  • Staffing Vendors: Organizations might also outsource certain recruitment functions to staffing vendors to curate talent pools and supply candidates. Staffing vendors help organizations with permanent placement, executive search, SOW contracting and procuring talent of all categories – both permanent and contingent.

Sometimes, a hiring or procurement manager may fill an open role from a certain talent channel and labor type simply due to historical practices or for budgeting reasons. However, a Total Workforce Solution model opens the possibilities for reassessing historic practices and identifying the most efficient labor category and talent channel to deliver better outcomes.

Why Total Workforce Solutions Are Perfect for Workforce Management

workforce management

Total Workforce Solutions – also known as Total Talent Solutions and Total Talent Acquisition – are outsourced programs that blend the capabilities of Recruitment Process Outsourcing (RPO) and Managed Service Provider (MSP) programs by integrating the talent acquisition function for permanent and contingent workforces under one delivery team. By bringing together disparate talent functions under one centralized program, Total Workforce Solutions provide organizations with greater visibility for all workers, including full-time employees and contingent workers (such as temporary workers, independent contractors, freelancers and SOW providers). Total Workforce Solutions also provide a holistic view that leads to better workforce, sourcing channel, and demand management by deploying the resources, technology, and strategies best suited to improve talent and business outcomes. Specifically, a TWS offers:

Data Capture & Analysis: A TWS can take unstructured workforce management data from multiple sources and formats and create structured outputs, which create greater visibility into an organization’s workforce and talent channel efficacy. This enables an organization to measure the success of each recruiting channel, as well as employer brand campaigns and staffing vendor performance.

Resource & Process Control: The right workforce management view helps ensure the right work is being done by the right type of worker. Thanks to the holistic view provided by a Total Workforce Solution, organizations can track how budgets, headcount, procurement, staffing vendors and other issues are being managed across the entire enterprise.

Talent Engagement Expertise: Understanding the talent market is key to knowing how to best attract and engage job-seekers across all labor categories. To that end, a TWS provider’s ability to engage with job-seekers in both full-time and contingent sourcing channels in ways that job-seekers want to be engaged is driven by expertise in candidate experience and engagement. What’s more, TWS providers also have dedicated resources to support education and adoption of the best practices among an organization’s hiring managers and other stakeholders; this ensures that talent teams are engaging candidates from all talent channels in the right way.

Single Point of Contact: While procurement, HR, and talent teams each have their own methods, talent channels, and hiring objectives, each department strives to secure talent to meet their organization’s business needs. Fortunately, Total Workforce Solutions can help successfully align talent acquisition strategy across each of an organization’s recruitment channels by communicating between HR, recruiting and procurement teams. In this way, the TWS ensures that the right talent decisions are made for wider business goals, thereby optimizing both permanent and contingent workforces to give you a total talent view.

Workforce Management: Leveraging Talent Channels to Plan Ahead

In the dynamic talent environment created by the pandemic, employers are finding it increasingly difficult to source talent. Even so – and despite persistent hiring challenges – organizations need to be smart about the allocation of talent acquisition resources when filling roles. For example, conversations about filling open roles should begin with fundamental questions, like: What do we need to accomplish? Is the role easily managed with clearly defined goals? Is it core to the organization’s long-term strategy? Does the role require a long-term commitment, project ownership and management?

Depending on the answers to those questions, you can determine whether a full-time employee or a contingent worker is the best option. And, understanding how to more effectively fill or augment talent gaps also allows teams to scale, prioritize and be nimble – each important factors in today’s business climate.

Furthermore, different talent channels will have different advantages and disadvantages to consider. But, a TWS provider can provide insights by identifying all available sourcing channels, as well as assess where work needs to be done and what skills are needed to get it done. Then, from this evaluation emerges a talent strategy that taps into available candidates from across an organization’s recruitment channels – which then provides a high level of precision for getting the work done with the highest-quality output at the most cost-effective rate.

Candidate & Hiring Manager Experience

In talent acquisition, the human element matters. Specifically, an empowered experience on the part of workers who feel they have access to more opportunities can help boost an organization’s employer brand across its talent channels, as well as among job-seekers and the general public. At the same time, a positive experience for a hiring manager who has access to all talent types equates to higher engagement from the manager, including an increased commitment to sourcing talent from the right talent channels and at the right time and cost to achieve the desired goals.

Furthermore, the traditional employer brand is built on the idea of the employee value proposition that seeks to answer, “Why would this company be a great place to work?” And, to appeal to the growing, flexible workforce, the concept of the Assignment Value Proposition (AVP) is gaining ground as a fundamental brand component to support cases in which an organization needs to sell the value of the project just as much as the strength of the business itself. Add to this assignment value the idea that an organization provides many ways to work – through traditional employee roles or flexible assignments – and the result is a reputation that appeals to professionals of all working preferences.

Fortunately, a TWS provider can help you create compelling employer value propositions across your talent channels so you can attract the right mix of external workers and traditional employees. In particular, a TWS provider will have discussions with your team to consider the following in relation to messaging:

  • Work: Role versus project type and required necessity of skill; core versus non-core
  • Speed: Time to fill, time to contract, time to productivity and leveraging known relationships to reach candidates
  • Cost: Expected tenure of salary plus benefits or rate; or pay rate plus mark-up or deliverable and milestones
  • Worker Engagement: Classification preference or mandates, talent motivation, and talent communication

This discussion will provide you with insights into delivering precise and sophisticated messaging to job-seekers regardless of talent channel, as well as create better recruitment marketing for talent sourcing, engagement and management activities. Moreover, a TWS provider with a firm understanding of your workforce needs that is supported by the right talent technology and committed to continuous improvement will bring the value of a holistic view into your talent channels and workforce strategy. As a result, your organization will be able to make better data-driven decisions and broaden your choices from a single note to a full orchestra of talent options. While the journey takes time and dedication, the effect of this approach – in terms of access to talent, speed of engagement, cost control, and alignment of talent and business strategy – makes the effort essential for growth in today’s competitive global business environment.

Talking Talent Leadership Profile: Jose Carbia of Change Healthcare

Posted on by nfuqua

Jose Carbia is an effective communicator. That label can mean a lot of things, but in his role as vice president of talent acquisition at Change Healthcare, it means leading a team that spends a lot of time actually talking to candidates. It also means that good news and bad news is delivered quickly, by phone – not through email – and with real recognition of and respect for the time, work and emotional investment that job candidates put into their job search.

Jose is also a transformative leader. In fact, he has more than 25 years of experience in talent acquisition, 21 of which he spent leading and transforming recruiting functions within Fortune 500 companies. Now, at Change Healthcare, he leads a team of 48 and is responsible for more than 3,000 full-time hires and 2,000 flexible, seasonal hires every year. Jose’s latest project has been improving the candidate experience, with a focus on candidate communication, which we spoke with him about from his office in Atlanta.

Where does your passion for the candidate experience come from?

Throughout my 25 years in recruitment, I have volunteered to help job-seekers gain employment. I’ve held speaking engagements where I teach job-seekers how to effectively navigate their reemployment process, and I hear from job-seekers all of the time about the frustrations they experience when they apply to or interview for a job.

There’s nothing more frustrating than going through an interview with an employer and meeting with the recruiter or the hiring manager only to never hear back. We’ve all been through the process. We get excited about an opportunity and share the news with our spouses, friends or family. We tell them about the interview. Then, every day that goes by without hearing from an employer, it becomes torture. Candidates give employers about two or three days to hear back. At that point, friends and family start asking questions and, after a week goes by, the candidate is embarrassed. Then, they blame the employer and see the experience as a reflection of their culture and work environment.

What role does communication play in the candidate experience?

Once a candidate has a conversation with an employer, the communication channel has been opened and it needs to continue frequently throughout the process. Even if there are no updates, candidates should receive some type of communication. When candidates aren’t selected, there are automated processes that can send emails. But, if a candidate has interviewed with us, they deserve a call thanking them for their time and letting them know the final decision.

We need to treat every candidate like a customer. In the end, they already are – or they could be – a future customer. Proper communication is critical to our brand and our image.

What do you do at Change Healthcare to ensure effective communication with candidates?

We conduct a one-questions NPS – net promoter score – survey that we send to candidates who have directly engaged with us through conversation or who have been eliminated from the selection process. The candidates provide a rating and a comment and we review every comment – both positive and negative. We evaluate this feedback twice monthly and look for opportunities for improvement across the enterprise and individually.

We hold each other accountable for the experience and all of our recruiters have visibility into the data as it comes in. It’s also included as part of our recruiters’ individual performance metrics. We have a quarterly ‘most valuable player’ award that goes to the recruiter with the best experience scores, along with other talent acquisition metrics.

We launched this process back in January of 2020 and, at that time, we had a net promoter score of -50. Now, we’re trending at a score of 36, which is considered a great score, but we want it to be even higher.

It sounds like you’ve really made a cultural shift to achieve this success. Is that how you see it?

Absolutely. We’ve been able to break down barriers to create a culture and environment where we are committed to providing a valuable experience. We started with a campaign and it has really taken shape and evolved. We have a hashtag, #LeaveNoCandidatesBehind, and it has really become a part of our regular conversations. We never take our eyes off of it. We see our numbers improve month after month. It has become part of the DNA of our organization.

What role does technology play in the candidate experience for you?

The applicant tracking systems provide the opportunities for automated communications, and it’s important to ensure that those notifications are clear and that they show connection and empathy with the candidate throughout the process. Technology also allows us to better track the talent pool through the selection process and provides a vehicle for a more organized approach to communication. The NPS survey tool helps us capture the information we need to make better business decisions and, now, we’re exploring artificial intelligence technology to help from a screening standpoint.

With this process, I’d imagine you work with a lot of partners, whether those are technology partners or RPO. What role do these partnerships play in your process?

It’s a critical role. When we have partners like PeopleScout, we treat them as an extension of our team. Their leaders are in my leadership meetings. Their talent acquisition team members are included in our overall team meetings. We align our rewards and recognition programs to ensure that we are consistent in our messaging and overall performance. We want the process to be seamless for candidates and hiring managers – whether they are working with an internal employee or a vendor partner.

Our technology partners are equally important. We don’t just plug in a new technology. Our partners are truly engaged in what we’re trying to accomplish, and they work with us through each challenge. We have to continuously monitor everything to ensure that the process is effective and that we’re achieving our overall goals and objectives as an organization.

What advice do you have for other talent leaders who are looking to make similar changes at their organizations?

Data is king. You need to establish ways to measure experience and performance and then use that data to determine where to place your focus. It’s not something you can improve overnight. It’s a constant process of trial and error. Data is necessary to make those critical decisions in the experience and process.

Also, recognize that, while communication is critical, it’s not the only component in a great candidate experience. There’s also your employer brand and your careers site. Candidates today want to know about your diversity and inclusion programs and your culture. Applications need to be quick and easy to fill out. If any of these pieces are missing, candidates will get lost in the process. With the proper mechanisms in place, you can ensure all of these components are working together to create a great candidate experience.

Three Potential Pitfalls of High-Volume Hiring and How to Avoid Them

Posted on by akessler

A fairly large handful of colleagues and clients are aware that my family and I are having some fairly extensive renovation work done on our home. Partly because I have moaned about it on a weekly basis since January. Partly because the endless background sounds of drills, hammers and circular saws— and on one particularly fraught occasion, a builders exposed backside descending from a loft ladder behind me—have all permeated some of my Zoom video calls. 

Now that the work is 90 percent finished, I look back on the project, and there are some aspects of it that I wish we had done differently. In doing such a lot of work at one time, we inevitably compromised on our standards in some small ways when faced with the size of the project ahead. 

Hopefully, you can see where the analogy is leading. When we, or our clients, are faced with a mountain to climb in terms of the complexity or scarcity of required talent in big numbers, it’s easy to deviate away from best practice. And this is never more common than now. 

As organisations switch from hiring freezes to acute growth mode, we are seeing a dramatic shift back towards a candidate-driven market. As the next 12 months play out, I personally believe this will prove to be one of the most dramatic shifts in several decades, and employers will be scratching their heads at just how they are going to close the hiring gap. 

During these impending and inevitably large-scale campaigns, there are three potential risks that stand out to me:

1. Introducing new people will impact the company culture.

Firstly, hiring lots of new people can present a risk to the company culture you’ve spent a lot of effort crafting. This may be more prevalent within smaller organisations or for those hiring at the leadership level, but no organisation is truly immune. With any hiring that significantly impacts a team, you must consider not only the skills and competencies match, but also how the existing cultural makeup of that group will be affected. One way to counter this is through thorough training to help align old and new employees on the same cultural path. This should be led by leadership and serve as a catalyst for people—old and new—to embrace your organisation’s mission and values. 

2. High-volume hiring can increase the risk of compromising on quality.

When it comes to high-volume hiring, hiring managers are more inclined to drop their standards on quality-of-hire. Not so much in terms of matching skills and experience, which tends to be a more objective. Plus, a deviation away from the requisite profile can be harder for the hiring manager to justify in their own mind. However, I’ve seen a “lowering of the bar” when it comes to the softer skills—the personality traits and competency matches which are naturally more subjective. One effective antidote here is robust candidate assessment practices. Backing up your gut feel with a bespoke or even “off the shelf” assessment package can help make your judgement more objective. 

3. Diversity amongst new hires suffers.

Thirdly, there is naturally a risk to diversity in your hiring. We’re all hopefully well-versed on the myriad benefits that fostering a diverse and inclusive workforce can bring. But, what is a valid, primary consideration when hiring one or two team members can begin to feel like an added challenge when filling a large number of openings starts to weigh down on a manager. Is there a temptation to let diversity standards slip if the challenge of filling critical gaps on your team already feels impossible? Is one allowed to be pragmatic in the circumstances and just hire, regardless of the diversity credentials? 

I would argue that you wouldn’t hire someone who has the wrong skills for your team, so you shouldn’t be any more inclined to lower standards on diversity. As we all know, the wrong hiring decision now, only costs us in the long-term when we have to re-hire down the line. Better to get it right first time, whether that be a diversity match or a skills match. 

Ultimately, any short-term concessions we might be tempted to make under pressure to hire at the time will be a source of regret. So, don’t lower your standards and suffer from these pitfalls. Take it from me—the decision not to fit underfloor heating in our family bathroom will likely haunt me for the next decade or two!

PeopleScout Jobs Report Analysis – May 2021

Posted on by nfuqua

The U.S. economy gained 559,000 jobs in May. The numbers improved over April, but still lagged behind expectations. Employers report they struggle to find job candidates, while some economists say that the economy may need time to get into a consistent rhythm. The unemployment rate fell to 5.8%. Year-over-year wage growth was at 2%.

jobs report infographic

The Numbers

559,000: The U.S. economy added 559,000 jobs in May.

5.8%: The unemployment rate fell to 5.8%.

2%: Wages grew 2% over the past year.

The Good

After a disappointing jobs report in April, May’s job gains show a notable improvement. The biggest job gains occurred in the leisure and hospitality sector, as rising vaccination numbers and falling infection rates drove an increase in dining. The New York Times reports that job postings on Indeed were 27% higher in May of 2021 than February of 2020, before the pandemic hit. However, economists predict job growth to vary greatly month to month, as the economy normalizes after a long period of uncertainty.

The Bad

The Wall Street Journal reports that the jobs numbers fell short of economist expectations, and the jobs numbers continue to lag behind other economic indicators, like consumer spending. Some employers report a shortage of job applicants, and economists say there could be several factors contributing – including early retirements, childcare responsibilities, health concerns, low pay and enhanced unemployment benefits. The labor participation rate changed little, indicating that many workers who were sidelined during the pandemic have not yet reentered the job market.

The Unknown

Though economists agree that the economy is on track to continue growing, there are a number of factors that could impact that rate of growth. MarketWatch reports that key material shortages are causing issues in industries like manufacturing and construction. Experts predict that the labor shortage should improve in the fall, as children return to school and propel more parents back into the workforce. Lingering fears over the coronavirus are expected to abate as vaccinations continue to rise and cases plummet

How an Internal Mobility Skills Audit Can Unlock Hidden Talent

Posted on by edyson

One of the earliest and most important steps in the internal mobility process is identifying which employees within your organization should be targeted for internal roles based on skills, experience and willingness to explore new career paths. But, how can you be sure you know the full extent of the skills available within your organization?

An internal mobility skills audit enables you to understand where employee skills lie, as well as direct your employees’ training and development plans and your overall recruitment strategy.

What is an Internal Mobility Skills Audit?

An internal mobility skills audit is the process of assessing your employees’ skills and then identifying potential internal candidates for open positions based on knowledge, experience, skill sets and flexibility. By assessing the knowledge and skills that already exist within your workforce, you can help develop the careers of existing employees while simultaneously improving your retention rates and filling open roles faster.

Common skills include:

  • Technology and digital skills
  • Research skills
  • Quantitative skills
  • Critical thinking skills
  • Analytical skills
  • Soft skills, such as emotional intelligence
  • Project management
  • Business acumen
  • Project management
  • Teamwork

Who is Responsible for the Internal Mobility Audit?

When it comes to an individual employee who is a candidate for an internal role, team leaders or managers should be responsible for conducting the audit of that employees’ skills. However, larger team analysis for multiple roles is usually done by team leaders, HR or external talent advisors.

Data Collection & Analysis

The goal of data collection and analysis in an internal mobility skills audit is three-fold: 1) to analyze which roles are open now; 2) to rate how important each role is; and 3) to inquire about the skills required to perform the role properly. Data collection and analysis activities can include:

1. Developing job profiles and identifying critical skills needed for each job role:

  • Review current job descriptions as a reference for the skills that are needed.
  • Consider the effect of upcoming organizational changes or future work trends (like AI) on the role.
  • Develop a list of competencies that most clearly and accurately describe what is necessary to do the work.

2. Conducting an inventory of skills in your organization leveraging methods like:

  • Position descriptions
  • Job class specifications
  • Performance evaluations and employee assessments
  • Interviews or focus groups with supervisors, managers and employees 
  • Self-assessments

As you might expect, it can quickly become difficult to manually keep track of each employee’s competencies and skill levels. Fortunately, talent technology can help you with the data collection process. For example, PeopleScout’s Internal Mobility can help you access an internal talent pool all in one place so you can quickly source, leverage, promote and reassign talent from within your organization.

Assessing Internal Candidates

Once internal candidates for open positions have been identified, it’s time for your teams to dive deeper and examine a candidate’s knowledge, skills and abilities (KSAs). While the three terms may seem interchangeable, they are actually distinctly different dimensions of a potential internal candidates’ qualifications:

  • Knowledge focuses on the candidate’s understanding of key theoretical concepts important to the role.
  • Skills are the capabilities or hands-on experience needed for the application of theoretical knowledge important for the role.
  • Abilities are the innate traits or talents that a person brings to the role if selected as a successor.

KSAs are the core competencies used when assessing talent and can create a better picture of a potential candidate’s strengths and weaknesses. These are useful in creating your organization’s internal promotion and talent development programs, and it’s essential to develop a KSA profile of each internal candidate to determine whether their attributes align well with a specific role. 

To begin, your internal mobility team can start building KSA profiles by asking these questions:

  • Where does your organization see the role evolving in the next three to five years? What skillsets will be required to evolve with the role? 
  • What unique or specialized competencies are necessary to succeed in the role?
  • What qualities should the internal candidate possesses in order to thrive in the role and meet your organization’s business objectives?

Then, when identifying individual employees as potential internal candidates, consider assessing the following traits:

  • Flexibility and willingness to change roles or work environments
  • Interest in professional development, taking on new projects outside of their duties and learning new skills
  • Good communicators who work well with multiple teams and departments

When completed, the results of a skills audit should be aggregated into a report to obtain a clear view of existing skills and knowledge within your organization. The information you collect during the audit can then be used to support more than just your internal mobility program. It can also be applied to organizational restructuring and internal promotion, as well as help conduct effective succession planning.

PeopleScout Jobs Report Analysis – April 2021

Posted on by nfuqua

The U.S. economy gained 226,000 jobs in April. The numbers fell far below economist expectations, even as vaccinations increase, and COVID-19 cases decrease across the country. The report comes one year after the economy shed 20.5 million jobs in April 2020, at the start of the pandemic. The unemployment rate rose to 6.1%. Year-over-year wage growth was at .3%.

jobs report infographic

The Numbers

+266,000: Employers added 266,000 jobs to the U.S. economy in April.

6.1%: The unemployment rate rose to 6.1%

.3%: Wages rose just .3% over the past year.

The Good

April’s jobs report was largely disappointing. As the New York Times reports, economists had expected job growth as high as one million. However, there are a few bright points. leisure and hospitality, the sector hit hardest by the pandemic, led job growth with 331,000 new jobs. Additionally, labor force participation increased to 61.7% in April, marking the second straight month of growth, and suggesting that more Americans are reentering the workforce.

The Bad

Despite COVID-19 numbers trending positively, the Wall Street Journal reports that many employers are still cautious about ramping up hiring. Additionally, sectors that grew during the pandemic saw some job losses in April, including temporary work and transportation and warehousing. Manufacturing shed 18,000 jobs due to supply chain issues in the auto industry.

Additionally, year-over-year wage growth fell sharply in April, however these numbers come exactly one year after more than 20 million jobs were lost. At that point, wage growth increased drastically, as higher wage workers were more likely to retain their jobs, while lower wage workers were more likely to experience layoffs. That shift caused the average wage to rise, and the trend will impact wage growth numbers for months to come.

The Unknown

Economists disagree on the cause of April’s disappointing report. According to NBC, Treasury Secretary Janet Yellen ascribes the low numbers to the volatility of a recovering economy. Others have argued that enhanced unemployment benefits may be keeping some people at home, while yet another group argues those benefits have been necessary to keeping food on the table for many families. The New York Times reports a more complicated story, particularly in the restaurant industry, as some workers look to change careers for more stable industries, or express health and safety concerns.

Your Guide to Virtual Interviewing Solutions

Posted on by nfuqua

As we move forward in 2021, it’s clear that safety, flexibility and a positive candidate experience are still the most critical factors in the interview process. Additionally, many talent acquisition teams are still running lean, but will see increasing hiring volumes as the COVID-19 recovery continues. Consequently, these factors necessitate an effective technology solution to support the interview process.

When the pandemic hit, many organizations fully transitioned to or increased their use of virtual interviewing technology. But now, just one year later, it’s an essential part of a long-term hiring strategy. Specifically, virtual interviewing solutions speed up the hiring process; provide a great experience for candidates and hiring managers; and save on travel budgets – in addition to the safety benefits.

So, consider this article your guide for designing the right virtual interviewing solution for your organization and the types of roles you’re hiring for.

What is a Virtual Solution?

virtual solution infographic

Before we focus on specific tools, it’s important to recognize where the virtual interview falls in your overall recruitment process. This graphic demonstrates an ideal virtual solution. At PeopleScout, we believe that the candidate experience should be at the core of your recruitment process, and a strong candidate experience should be part of each aspect.

In an all-encompassing virtual solution, we start with recruitment marketing. This is your opportunity to share your employer value proposition and employer branding materials with candidates. For example, you can do this virtually with a tool that allows you to send automated and personalized messages to candidates through email, social media and text messaging.

Then, candidates move to the application. Here, they expect a mobile-first process that can be completed quickly – preferably within just 10 to 15 questions. The mobile-first nature of the application is especially important as most candidates search for jobs on their smartphones and tablets. In fact, one of our clients sees more than half of applicants come in through a mobile device.

Next, consider assessment as an extension of your application or the start of your interview process. One option is to prescreen individuals via text to identify top-tier candidates. Then, candidates can drive the process forward themselves by self-scheduling their interview, which can be completed through a variety of virtual interviewing tools. All of this ends with the hiring and onboarding process.

Virtual Interviewing Tools

There are five main options for virtual interviewing technology, which can be mixed and matched depending on your organization and the types of roles you’re hiring for.

On-Demand Text or SMS Interviews

cell phone

What is it?

Candidates answer a series of yes/no, multiple choice or short-answer questions via text on their own time.

How does it work?

After completing an application, candidates receive a text message or email asking if they’d like to opt in to a text or SMS interview. Then, they’re sent a series of questions that they can answer on their own time. This process is customized and automated to move candidates quickly to the next step of the process.

What is it best for?

We recommend this option for entry-level or hourly roles. It also works well as an initial screener for high-volume roles.

Why should you consider it?

Candidates are unlikely to answer phone calls from unknown numbers – which turns an initial phone screen into a long game of phone tag. Alternatively, text interviews are quick and have high rates of completion, with some PeopleScout clients seeing completion rates as high as 80%.

On-Demand Audio Interview

cellphone recording audio

What is it?

Candidates answer a series of questions by submitting audio recordings on their own time.

How does it work?

Candidates receive a link to complete the on-demand interview, in which they can respond to questions that are simply printed or recorded by the recruiter or hiring manager. Then, when the candidate is finished, they submit their answers to the recruiter for review.

What is it best for?

We recommend on-demand audio interviews for high-volume call center roles, for example, or for positions in which candidates may be currently working in non-typical shifts.

Why should you consider it?

On-demand audio interviews provide more flexibility for both the recruiter and the candidate; there’s no need to schedule a time when the recruiter and candidate are both available.

In the current world of work, it’s even more difficult for candidates and recruiters to complete an interview during a typical 8 a.m. to 5 p.m. window. Alternatively, the on-demand audio option typically takes candidates 15 to 30 minutes to complete and takes recruiters just five to six minutes to review. At PeopleScout, our proprietary talent technology – Affinix – also allows you to calibrate your interview scoring process to ensure the right numbers of candidates make it through. On-demand interviews have a completion rate of between 40% and 60%.

On-Demand Video Interview

cell phone recording video

What is it?

Candidates answer a series of questions by submitting video recordings on their own time.

How does it work?

Similar to an on-demand audio interview, candidates receive a link to complete the interview and answer questions that are written or recorded by the recruiter or hiring manager. Then, once the candidate records their answers on video, they submit them to the recruiter for review.

What is it best for?

We recommend on-demand video interviews for roles in which candidates must demonstrate their professionalism in person, such as customer service roles or flight attendants.

Why should you consider it?

Similar to on-demand audio interviews, on-demand video interviews provide flexibility for both the recruiter and the candidate. Video interviews also allow you to see how a candidate demonstrates their professionalism “in person.” In this way, it’s an ideal choice for customer-facing roles. Much like their audio counterparts, on-demand video interviews have a completion rate of between 40% and 60%.

Live Audio Interview

live audio interview cellphone

What is it?

Similar to a phone interview, candidates speak directly with a recruiter or hiring manager to answer a series of questions.

How does it work?

Think of the live audio interview as a phone interview with extra features. Candidates can dial in, and hiring managers and recruiters can use a conference line to bring in either multiple candidates or a panel of interviewers. The interview can also be recorded. Plus, automated reminders can be scheduled and sent out using the tool so that no one loses the number or shows up late.

What is it best for?

We recommend this for later-stage interviews with top candidates – especially when most of their work will be completed on the phone, like call center or virtual customer service roles.

Why should you consider it?

Compared to a traditional phone interview, you gain extra features and increased privacy for both candidates and interviewers with this option.

Live Video Interview

live video interview

What is it?

A live video interview is the best replacement for an in-person interview. In this situation, candidates speak on camera with a recruiter, hiring manager or panel of interviewers.

How does it work?

A candidate receives a link to the virtual interviewing platform. With Affinix, candidates don’t have to download or install any applications; they simply click to join the interview. Recruiters and hiring managers can also program automated reminders for interviewers and candidates.

What is it best for?

We recommend live video interviews for professional- or executive-level roles, or as a replacement for a final, in-person interview.

Why should you consider it?

With so many safety and travel concerns, live video provides a safe option for a variety of interviews that were previously in-person. In this case, the interviews can be one-on-one; with a panel of interviewers; or with a group of interviewees. Some PeopleScout clients have also used the technology for virtual job fairs. Plus, in the event of multiple participants, it also provides additional privacy protections so that candidates can’t see the contact information of other candidates, for example.

Affinix also includes chat and screen-share options, as well as the ability to record interviews. Going forward, live video interviews also provide an alternative to travel.

Interview Scheduling

While many of these options allow candidates to complete the interviews on their own time, the live options still require the process of scheduling. Fortunately, instead of the time-consuming back-and-forth, candidates can now self-schedule interviews.

An invitation to self-schedule an interview can be automated after an application or SMS interview; it can also be initiated by a recruiter. It works by allowing recruiters and hiring managers to sync their calendars with a scheduling tool or provide certain timeslots for candidates to choose from. This allows candidates to move the process forward themselves, thereby enhancing the candidate experience and saving time for the recruiter.

Putting It All Together

Depending on your organization and the roles you’re hiring for, your virtual interview process will likely include a number of stages and tools. This graphic shows one way that these can fit together.

interview funnel infographic

Implementing a Virtual Interview Solution

At PeopleScout, we recommend four steps for implementing a virtual interviewing solution. The process can be quick; in fact, in some cases, we can set up a virtual interviewing solution in as few as 72 hours.

  1. Evaluate what you need. What portions of your process are already virtual?
  2. Work with your RPO provider to implement the technology tools you need.
  3. Gather branding materials and questions you need.
  4. Train your hiring managers and talent acquisition team.

Once your virtual interviewing solution is up and running, it’s important to keep evaluating the process and testing to find the right workflow for your recruiters, hiring managers and candidates. In particular, your solution should meet the needs you have now, as well as evolve for the future.

Leveraging Technology to Improve Recruiting Efficiency and Candidate Experience

Posted on by jpatel
Leveraging Technology to Improve Recruiting Efficiency and Candidate Experience

Candidate Experience | RPO in Manufacturing

Leveraging Technology to Improve Recruiting Efficiency and Candidate Experience

This multinational manufacturing company turned to PeopleScout for full life-cycle recruiting support and a technology-based solution to hire of hundreds of retail store and service positions across the U.S. and Canada.

4,400 Total Annual Hires
77 % Increase in Annual Hires Across Commercial Service Centers
232 % Increase in Annual Hires Across Manufacturing Plants

Situation 

The client experienced less than desirable outcomes from their previous RPO provider and chose PeopleScout as a partner because of our exemplary reputation and proven winning record in volume hiring in their industry. In addition, PeopleScout provided what had been lacking in their talent acquisition strategy: technology-based solutions, market intelligence and analytics, talent consultation, and standard reporting and compliance protection precautions.

Solution 

Even with a stellar recruiting process, it would take the power of an integrated candidate management technology stack to make sure that hiring targets were being met with fewer human administrative tasks. 

PeopleScout’s proprietary talent technology, Affinix® was implemented to accelerate recruiter efficiency and enhance the candidate experience. The recruiting team leveraged Affinix’s automation capabilties to do much of the repetitive heavy lifting in the process and relied on robust analytics that turned historical data into actionable insights to identify opportunities for process optimization. 

Affinix End-to-End Process 

The Affinix experience begins with a requisition feed from the client’s HRIS, where all hiring needs are approved. 

The jobs are integrated into the Affinix Applicant Tracking System which provides: 

  • An interface to edit the job to prepare it for posting/advertising 
  • The platform that posts the job to the client’s career website built through Affinix and creates a job description and job page to post the job to media 
  • The platform for recruiters to manage all candidates during the hiring journey 

Once posted, jobs are live on the client’s Affinix career website which allows candidates to:  

  • Quickly find the job they are looking for based on keyword, location or job family through intelligent and responsive search technology 
  • Join the talent community by quickly submitting their profile information if they are not ready to complete a job application  
  • Apply for a job through Affinix’s quick apply feature, which captures all required candidate information and consent on one continuous and seamless page 
  • Automatically create a candidate dashboard to update their information, upload a new resume or change their communication preferences   

The Affinix Quick Apply application sends the candidate data to the Affinix ATS and CRM which creates a candidate record. With knockout questions built into the application, Affinix processes candidates who are qualified and sends a text or email message to the candidate inviting them to complete a pre-screen. 

Affinix Digital Interview Managment then sends pre-screen questions by text and email. With hundreds of requisitions open concurrently, the power of automation saves the recruiter the time it takes to pre-screen a candidate before the interview process. Having the option for candidates to answer pre-screen questions by SMS improves submission rate. Additionally, the recruiting team created a sophisticated scoring rubric for the technology to score the candidate based on their response.

Affinix Digital Interview then automatically advances the candidate to be invited to a phone interview if they meet or exceed the score threshold. The event scheduling functionality in the Affinix Digital Interview platform gives invited candidates the opportunity to choose a time on their own from the recruiter’s calendar availability.
Candidate information, activity and status automatically flow through to Affinix CRM. Because of the volume of qualified candidates who do not get hired, recruiters can classify candidates as silver or gold medalists, manage them in pipeline folders, and engage them with robust email campaigns. Some markets or jobs are urgent and when candidate traffic does not happen organically, the recruiters leverage Affinix Talent Matching, a sourcing platform built in the CRM.

Sourcing from hundreds of social and lifestyle sites, Talent Matching unleashes the requisition out on the open web to find relevant candidates whose profiles match the job requirements.

Since this sourcing tool is built into the CRM, sourced candidates can be added directly to pipeline folders. The recruiting team can also quickly build landing pages from Affinix CRM to be used as destination pages for pipeline-building campaigns like diversity and inclusion or new grads.

Affinix Analytics gives visibility to the historic recruiting performance by job class, requisition, location and hiring manager. Most importantly, it provides predictive analysis so that the recruiting team can take action and make corrections if needed.

Results 

The PeopleScout recruiting team meets and exceeds the client’s hiring targets because of how they masterfully leverage Affinix and its one mission—to improve candidate experience and recruiter efficiency. With Affinix:  

  • Candidates find jobs and complete job applications faster 
  • Candidates feel they are being given proper attention by getting quick responses with pre-screen questions and interview invitation, all swiftly done with automation 
  • Recruiters do less administrative tasks with Affinix managing the screening and scheduling process 
  • Recruiters can source, pipeline and engage candidates in the CRM to boost requisitions that are getting slow candidate traffic 

Affinix Success with the Client: 

  • 4,400 Total Annual Hires
  • At 265 Commercial Service Centers:
    • 1,300+ Annual Hires—77% increase from 2019 to 2020 
    • 16,000 Annual Applicants—14% increase from 2019 to 2020 
  • At 19 Manufacturing Plants Across North America:
    • 1,300+ Annual Hires—232% increase from 2019 to 2020 
    • 25,000 Annual Applicants—48% increase from 2019 to 2020 
  • Time from interview to offer decreased from 9 days to 3.4 days 

At a Glance

  • COMPANY
    Tire manufacturer
  • INDUSTRY
    Consumer Goods
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Affinix
  • ANNUAL HIRES
    4,400
  • LOCATIONS
    265 retailer service centers and 19 manufacturing plants
  • ABOUT THE CLIENT
    This multinational manufacturing client specialized in rubber and tire manufacturing. It has multiple manufacturing plants across the U.S. and Canada as well as hundreds of retail service centers.
Let’s Connect

 

Feedback Loop: The Key to a Strong Employer Brand (That You’re Probably Missing)

Posted on by nfuqua

A good candidate experience is based on a strong employer brand. But, many employers are missing basic steps that can have a drastic influence on how candidates perceive those organizations. In particular, they’re lacking processes to provide feedback to candidates and gather feedback from candidates.

In the recruitment process, feedback should go both ways. Employers should gather feedback from candidates about the experience, but they should also provide feedback – especially to candidates who make it deep into the selection process.

The Candidate Experience Gap

When employers around the globe rate the candidate experience they provide, they often give themselves good scores. However, when candidates are asked to rate their experience, they often have a very different opinion.

For example, in recent surveys by HRO Today and PeopleScout, 65% of companies in North America; 59% in Europe, the Middle East and Africa (EMEA); and 84% in Asia-Pacific (APAC) rated their candidate experience as “good” or “excellent.” At the same time, only 5% of candidates in both regions rated their experience as excellent.

That is a massive gap and, at the end of the day, it’s the candidate’s opinion that matters. That’s because the effect of a bad experience can be severe. In fact, research by Deloitte shows that 80% of disappointed candidates will share their experience – and that has serious consequences for an organization’s employer brand.

Additionally, candidates are consumers. In research we completed with one of our telecom clients, we found that disappointed candidates actually canceled the service of that employer – and the potential impact of this was was worth millions of dollars to the bottom line based on the number of applications received in a typical year.

Finally, a bad candidate experience can also mean that employers miss out on the best talent. If another company offers a strong candidate a better experience, that candidate will likely choose that employer. This gap also illustrates that, while employers need to provide a good candidate experience, they also need the right metrics to determine just how good their experience is. And, where should that data be coming from? Candidate feedback.

Gathering Candidate Feedback

In the same HRO Today and PeopleScout surveys, employers reported significant challenges in capturing candidate feedback. In EMEA, 39% of employers said that one of their top candidate experience challenges was that they had “no formal way to capture candidate feedback.” On the flip side, only 26% of respondents in EMEA always ask for candidate feedback, whereas 44% never ask for it.

In North America, the numbers are only slightly better. In that survey, 31% of respondents rated “no way to capture candidate feedback” as a top challenge. And, while 32% reported that they never asked for feedback, only 21% claimed that they always did.

Similarly, in APAC, 23% of respondents cited “no way to capture candidate feedback” as a top challenge. However, far more employers in the region said they already collected feedback. Specifically, 46% said that they always did, while just 10% reported that they never did.

no formal way to capture canddiate feedback grahp
frequency of measuring candidate experience graph

Why is this so important? At PeopleScout, we work with clients to develop and test authentic employer value propositions and employer branding materials based on research, and a critical component of that research is understanding how candidates perceive an organization. A strong employer brand evolves over time as talent acquisition teams constantly test small adjustments; without candidate feedback, employers won’t know if those adjustments resonate with candidates.

We all know the process for providing feedback in the consumer space. After we get food delivered, we get a pop-up on our phone asking if we liked the food and how the driver did. Likewise, if we purchase a new pair of jeans or a television, we receive an email asking us to write a review of the product. Companies can then use that information to improve their products and services.

In the same way, the practice of asking for feedback should be integrated throughout the candidate experience. This can mean a screen at the end of an application asking the candidate to rate the application. Or, it can be a short text sent to a candidate asking them to rate their virtual interviewing experience after they complete an on-demand interview. It could also be a short questionnaire sent after a candidate completes a final interview – asking if the interviewer was on time and prepared, or if the candidate felt as though they were able to showcase their strengths.

Providing Feedback

As important as it is to gather candidate feedback, the feedback flow can’t just move in one direction. Employers should also provide feedback – especially to candidates who make it to the final round of interviewing. Unfortunately, the likelihood of that is greatly dependent on location.

The HRO Today and PeopleScout survey found that, in EMEA, more than half of respondents made it standard practice to provide feedback after a face-to-face interview, while only 13% of employers never provided it. However, the situation is vastly different in North America, where only 21% of employers reported that they always provided feedback, while 39% never did. In APAC, the numbers landed in the middle, with 38% of employers stating that they always provided feedback and 12% saying that they never did.

feedback to candidates after face to face interviews

This is a significant missed opportunity for employers. By the time a candidate reaches the final interview stage, not only have they invested a considerable amount of time and effort into an organization, but the employer has also poured a considerable amount of time, effort and money into recruiting this candidate. As such, a candidate who has invested so much time and effort into an employer can only feel an even deeper sting from a rejection, as compared to a candidate who failed to advance earlier in the process. Plus, in Europe, one survey found that candidates ranked providing feedback and providing a reason for rejection as two of the top three most important components in delivering a positive candidate experience. The only other factor in the top three was providing a short, easy application.

Additionally, by the time a candidate reaches the final interview, the recruiter and hiring manager have clearly seen potential for that candidate to be a great employee. And, while a candidate who finishes in second or third place in the recruitment process may not be the best fit for that role at that time, the candidate still has the potential to be a great employee at some point in the future. This makes it even more critical to provide meaningful feedback.

More precisely, providing feedback at this point in the process accomplishes two major things for candidates: First, it provides candidates with something in exchange for the time and effort they’ve put into your organization. While the candidate may or may not have received a job offer, feedback that they can use as they move forward in their career is the next-best outcome; often, candidates may receive a generic email or – even worse – no communication at all. Additionally, the feedback provides candidates with actionable steps that they can take going forward if they want to apply to your company again in the future. If the candidate was a close match, the feedback you provide after this interview could help them become the ideal candidate the next time they apply.

Feedback Loop

These surveys reveal critical information about the importance of feedback – both gathering it from candidates and providing it to candidates – at a critical time for employers. With high unemployment across the globe due to COVID-19 and the upcoming “Great Rehire” as world economies recover, employers are already seeing large application volumes and will soon see increased competition for talent.

That combination makes a good candidate experience especially important: When a large number of candidates have a bad experience, it can do significant damage to an organization’s employer brand. Furthermore, the best candidates won’t stay on the job market for long. A poor experience can mean losing out on the best talent at a time when the right people can aid in a strong recovery. Therefore, now is the best time for employers to develop their processes for giving and receiving feedback.

Check out the full report from HRO Today and PeopleScout, How HR’s Response Defines Employer Brand.